If you’re hoping to launch your first book with a marketing strategy, you’ll need to be prepared for everything. From setting up your social media accounts to crafting promotional materials, there are a lot of steps you need to take in order to make sure your book is successful. Here’s a guide on Marketing Strategy for Book Launch.
What is the Marketing Strategy for a First Book?
The first step in any marketing strategy is figuring out what your book is. Once you know what it is, the next step is to research the market for your book. This can be done by doing a variety of things such as looking at Google AdWords or Alexa data to get an idea of who is searching for similar topics and what kind of search terms are being used.
Once you have a good understanding of the market, it’s time to create a marketing plan. This plan will include everything from developing a catchy title to creating a great cover and internal design. Finally, it’s important to create a trailer for your book that will help showcase your work and attract attention from potential buyers.
Marketing Strategy for Book Launch
- Set up a team for the book launch.
If you don’t take the time to put together a book launch team—also known as an advance team, street team, or ARC team (for Advance Reading Copy) in some places—your book release could fail. Your brilliant book won’t top the best-seller lists based solely on your sparkling prose or captivating plot, whether you intend to go wide or exclusively with Amazon.
To be found among the more than 5 million books available on Amazon alone, your book needs to have escape velocity. It starts with an all-star book launch team, but other requirements include a great cover, an intriguing title, the right book description, the right metatags, and the right categories. I try to put together a team of at least 120 people,
These people—readers or acquaintances—are the tip of the spear; they’ll read your writing and, when the time is right, leave a frank review on Amazon, Kobo, iTunes, or another platform of your choice. Reviews are by far the best way to give social proof for your book and increase its visibility. On Goodreads, I came across a number of kind beta readers, some of whom even joined my launch team.
Establish clear expectations from the beginning, make it simple for them to obtain your book in the format they prefer (I suggest Bookfunnel), invite feedback, make any necessary last-minute adjustments, and then assist them in spreading the word about your book on social media and through word of mouth.
Don’t forget to stay in touch with your volunteer team members and shower them with love and praise.
- Set objectives.
Any effective marketing strategy starts with setting goals. In the case of my most recent thriller, for example, my objectives were to reach No. 1 in at least one category in the Kindle store in order to earn the coveted Bestseller tag (done), become a Hot New Release by week three (done), and triple the size of my mailing list (only doubled it), with a stretch goal of attracting the interest of an editor at Amazon’s thriller imprint, Thomas & Mercer (still checking my in-box but perhaps it’s too early for that
Even if you fall short of every goal, it’s preferable to have goals than to just have a “whatever” objective.
- Pick the right readers.
Are you familiar with your readers? They probably spend more time reading Marie Force or Danielle Steel than Clive Cussler or Neal Stephenson if you write romance books.
Make a list of “comps”—other authors who write works that are similar to your own—by reading other authors in your genre. Write for that market, then use the strategies listed below to market to them.
You’ll probably notice that some of your comps work out while others don’t once you start advertising.
- Expand your list by using your author website
Any successful author will tell you that investing more time in building your mailing list than, say, social media will yield much greater rewards. (Creating more books also helps.) Make sure your author website effectively directs readers to join your mailing list. Then stay in touch frequently with these, your most ardent supporters.
Many authors still use a freebie or reader magnet to entice readers to subscribe—typically a novella, short story, or book one in a series. Exchanges of newsletters with authors you admire are a great way to expand your readership.
Don’t make a special website just for your book, as a tip. Make an author website and include a section for every new book you release.
- Pay attention to the Big Kahuna
The 800-pound gorilla of book promotions is now BookBub. Spend your savings on a BookBub featured deal. It’s worth the investment to reach a portion of their 10 million subscribers by reducing the cost of your book to free or 99 cents if it’s accepted—they prefer romance and thrillers, less so sci-fi. You’ll be rewarded with a significant increase in readers who will discover your other books if you have a backlist.
My second attempt resulted in me landing a BookBub featured deal, which led to 41,868 people downloading my thriller. One tactic I employed was to let the editors choose the day the promotion would run. They made their date one month in advance, but it still worked out.
- Follow the lead of the audio
People who are too busy to read make up the reader audience segment that is expanding the fastest. So think about connecting with them through the audiobook format that they prefer. I discovered a golden-tongued narrator on ACX who agreed to a 50-50 revenue split for Catch and Kill (after ACX takes its cut).
Try it yourself if you’re at ease with narration. After that, start marketing your Audible book in the same way that you would your paperback and ebook. Sometimes, rather than readers, listeners end up being your biggest supporters.
- Check your social media.
It’s great if you have a Facebook author page or are active on Twitter. In the weeks and days preceding your launch date, get your fans ready for your new release. Then use quotes from reader reviews or testimonials you’ve gathered to create a series of updates about your book.
But use caution. Be careful not to become that person whose Twitter feed is nothing but self-promotion. Other authors have discovered value in posting to LinkedIn, Instagram, Snap, Pinterest, YouTube, and other social media platforms.
For your launch team, prepare some pre-written social media updates.
- Use additional paid advertising
BookBub editors claim to accept 10 to 20 percent of the 300 featured deal submissions they receive daily, but the actual acceptance rate is likely much lower—probably less than 5 percent. Consider other book promotion websites with strong mailing lists, such as Robin Reads (194,000 members), Bargain Booksy (294,000 users), Free Booksy (407,000 registered readers), and others, if your budget allows.
The ultimate objective is to influence Amazon’s algorithm and boost sales in order to get Amazon to start promoting your book to readers looking at related titles. This is more important than simply selling a few more books.
- Promote on Facebook and Amazon
About how authors can promote their books through Amazon and Facebook in particular, both domestically and internationally, entire courses and webinars have been taught. Let’s just say that the authors at the top of the indie author food chain have figured out what works, and advertising that is specifically targeted at your unique readership can be incredibly effective. Just be sure to research what works because otherwise, your money won’t be well spent.
- Obtain some traditional or modern publicity
The topic of your book may be interesting enough to merit a guest appearance on a podcast, in a magazine, or in an online publication, depending on the type of book you’re writing. Look for those hooks. A Forbes.com tech columnist wrote a laudatory piece about my previous book in a way that addressed the more general issue of technology’s impact on society. Both conventional media and new media are still effective tools for marketers.
The bottom line is that you must market in addition to writing.
How to Launch and Spread Your First Book.
The first step in launching your book is to create a marketing campaign. This will include researching the market for your book, creating a marketing plan, and creating a trailer for your book. Once you have a strong marketing strategy in place, it’s time to start promoting your book!
Research the Market for Your Book
Once you know the market for your book, you need to research what readers are looking for. Use online marketsplaces or search engines to find information on what readers are interested in and how they’re spending their money. Then, make sure you target these customers with your marketing campaign.
Create a Marketing Plan
Make sure you have a marketing plan that includesStrategy goals and objectives, budgeting, target markets, and communications methods. You also want to ensure that your campaign is flexible enough to fit any changes that may happen on the sales front or within the industry as a whole.
After you have a strong marketing strategy in place, it’s time to start selling! Start by targeting retailers who might be interested in your book and selling it through them directly or through Amazon Kindle Direct Publishing (AKD). You can also sell books at conventions and other events where Books For Bread might be involved or sell them through e-commerce platforms like Shopify or Magento. When selling through these channels, make sure you provide good customer service so that potential buyers feel confident about buying from you.
Section 3: Tips for SuccessfullyLaunching Your First Book with a Marketing Strategy
Subsection 3.1 Tips for optimizing your marketing campaign.
Subsection 3.2 Tips for selling your book.
Subsection 3.3 Tips for promoting your book.
Subsection 3.4 Tips for creating a great marketing strategy.
Tips for Successfully Launching and Spreadting Your First Book.
One of the most important aspects of any successful book launch is having a long-term investment strategy. In order to achieve this, you need to have an idea of what your target audience is and what they want from your book. Additionally, you’ll want to diversify your investments so that you don’t get too invested in one project and lose money. Finally, be prepared for volatility – even if things seem stable at first, anything can change in a matter of weeks or months.
Diversify Your Investments
If you only focus on one type of investment, you risk becoming extremely invested and unable to sell your book at a profit. Instead, invest in multiple types of assets so that you can take advantage of different market opportunities. This will help keep your money working while you focus on selling your book.
Stay Up-to-date on Financial News
Keeping up with financial news can be difficult when traveling – but it’s important to do so in order to stay well informed about the current state of the economy and how your book could benefit from changes in policy or industry trends. Use online resources like Reuters or Forbes to track breaking news and read articles before going on vacation so that you know just what to expect when starting up your business).
Marketing your first book can be a great way to reach a larger audience and boost sales. However, it’s important to take some time to prepare your listing and promotional strategy before you get started. By optimizing your product listing for SEO, creating attractive photos, and pricing your products competitively, you can give yourself the best chance for success. Promoting your products through social media, influencers, and other marketing channels can also help you reach more potential customers. By monitoring your sales and making necessary adjustments, you can ensure that your business is successful in the long run.