Marketing strategy presentation example

Marketing strategy is a process of planning a company’s long-term actions aimed at achieving specific marketing goals. The importance of a marketing strategy presentation template is extremely high, as it provides a comprehensive overview of the target audience, their preferences, needs, objectives, and goals to be achieved. It also covers main target audiences, media channels to be used (including paid ads), and promotional activities. The well-constructed marketing strategy presentation template allows your audience to understand the whole idea behind the product or service among other things. As a result, long-term relationships with your clients could be established.

Marketing strategy presentation ideas Marketing is an all-important element of every business. If a company doesn’t market properly, it tends to falter and fail sooner or later. The purpose of this marketing strategy presentation is to help you create your own marketing strategy for the year ahead.

Marketing Strategy

Use this versatile marketing strategy presentation template to share your goals with your team, engage your investors with your marketing plans, or reflect back on current progress. With slide layouts for organizing your go-to-market strategy and prioritizing projects, this template contains a variety of slide types to suit your needs.

Marketing can be tricky. You’ve already done the research: You know your customer base and competitors, you’ve outlined a detailed strategy, and you have KPIs set up to measure your success.

Sharing your marketing strategy with your team (and investors) should be easy and fun. That’s where this marketing strategy template comes in handy: the sample slides are designed for you to fill in the blanks with all of your brilliant research and strategy — without spending hours on formatting.

4 elements of a winning marketing strategy presentation

You probably already have everything you need to start creating a marketing strategy presentation that will wow investors and team members alike. But let’s take it a step (four steps, to be precise) further.

1. Assess the status quo and define your goals

According to research, you’re 31% more likely to reach your marketing goals if you document your strategy. When it comes to documenting, here are some of the most important slides you should include.

Where you are now: Paint a picture of the current state of your company’s marketing. In your slides, answer questions like:

  • How many customers do you have? Who are they?
  • How many free and paid users do you have?
  • Where do you fall in your competitive landscape?

Where you want to go: Layout your go-to-market strategy. Your plan should include:

  • Your marketing goals, objectives, and KPIs
  • Your buyer personas: Who is your target audience?
  • Your positioning: Will it change going into the future?
  • Your projects: Which ones will help you reach your stated goals?
  • Your channels: Will you be doing content marketing, social media marketing, advertising, email marketing, or all of the above?

Then, show how you’ve prioritized each project and summarize your plan of attack. Now you’re ready for action.

Project prioritization slide
Map out each of your proposed projects on a prioritization matrix

2. Create visual consistency

You want your presentation to be on-brand and easy to digest. Integrate your colors, logo, fonts, and images. These will already be familiar (and trustworthy) to stakeholders and will make your presentation feel professional.

Go-to-market strategy slide
Put your brand colors and logo front and center

3. Focus on readability

Don’t clutter your slides with too much detail (written or visual). A well-designed chart or graphic should make information easier to digest, not more difficult. Don’t shy away from blank space. You want your slides to be scannable so your audience can focus on what you’re saying — not get distracted by what they’re seeing.

Competitive landscape slide
A well-designed graphic or chart should make information easier to digest

4. Don’t fear different mediums

It doesn’t all have to be said with words and numbers. Make your buyer persona come to life on a whole new level by embedding photos or videos representing them. A well-placed GIF can also go a long way in making a digital marketing strategy feel digestible, modern, and fun.

Inspirational ending slide
A little humor paired with on-brand, high-quality visuals can go a long way

Marketing Strategy PPT

Having a marketing strategy presentation is essential for any business, large or small. It forms the base plan that the company will use to attract clients and sell its product. A diversified company needs multiple marketing strategies, each for a different product aimed at a different market.

Coming up with a marketing strategy isn’t a simple task and drawing one up from scratch can be intimidating. By using our recommended marketing strategy template, you can be sure that you’ve addressed all the vital elements of a marketing strategy, all in a slick business presentation format.

Our marketing strategy slide deck can be easily adapted to all sorts of sectors and markets and can be used for almost any type of organization. It’s easy to add or remove slides, providing you with the perfect business presentation template when you finally bring your marketing strategy to light.

TITLE SLIDES

Much of marketing is focused on creating a strong brand for your particular product. By placing the brand name at the forefront of the marketing strategy template, we can create interest early in the presentation.

THE CHALLENGE

This slide can be used to provide a brief overview of the product and what the expected results from the campaign are. Keep this relatively short and succinct, as the slides will go into much more detail further on.

COMPANY ANALYSIS

The next couple of slides takes an in-depth look at the company, the product, and the goals of the marketing strategy.

Goals

The main goal of the marketing strategy needs to be at the forefront. This goal should be clearly stated, specific and measurable. Additional goals may be goals that help achieve the main goal or supplementary goals that are ‘nice-to-have’ but aren’t the main focus of the marketing strategy.

Culture

Corporate culture and how the company is perceived play a very important role in the marketing of the product. Use this slide to provide the background of the various elements of corporate and external culture that may influence the marketing of the product.

Market share

Market share is an important consideration, especially if one of the aims of the marketing strategy is to increase the market share of an existing product.

CUSTOMER ANALYSIS

Knowing who the customer is has become a priority in today’s marketing environment. Target marketing is effective in creating long-time customers who will retain brand loyalty and drive sales.

Customers in region

A good marketing strategy will take into account regional differences to different strategies in different markets. Knowing how many customers are in a region can help determine which regions are a priority.

Core customer audiences

The core customer audience is the one that repeatedly buys the product and drives most of the revenue of the business. Identifying these audiences ensures that the marketing strategy is effectively targeting the population that will provide the largest ROI.

Value drivers

These are the aspects of the product that make it stand out from the competition and increase its value to customers. Value drivers constantly shift as market conditions change and may not even directly relate to the product. All of these need to be identified in order to take advantage of them during the marketing campaign.

Customer base per product

If a business has more than one product, it’s worthwhile to see how these products compare in terms of sales. This can be useful if the core audience is the same for all products, but may also provide insight into how various customer bases react to various products.

COMPETITOR ANALYSIS

Strengths

Use this slide to identify various competitors and what they’re doing better than you in the same market space.

Weaknesses

These are the aspects where your product is better than your competitors’, and a good marketing strategy will leverage these as much as possible.

Market segmentation

Market segmentation analysis provides a baseline of understanding how the market uses the product and what they are seeking in similar products, essential for a great strategy.

DISCARDED MARKETING STRATEGIES

To identify something that works, it’s also worthwhile to analyze what hasn’t worked. Use this space to discuss various other strategies that were considered and which aspects of these strategies made it into the eventual marketing plan.

MARKETING STRATEGY: [CAMPAIGN NAME]

These slides can be further expanded on to detail the marketing strategy and marketing plan, or can simply be used as a teaser for a subsequent marketing plan presentation.

Once you’ve done all the hard work of coming up with a marketing strategy, use our slides to convey your message effectively during any business presentation.

How to use our marketing strategy template

Now that you know what you’ll include in your marketing strategy deck, hit Create a presentation to start building it. If it’s your first time using Pitch, welcome! 🎉 You’ll be surprised by how much you can do with Pitch — from creating pitch decks to running remote team meetings.

Start by signing up for a free account, and then you’ll be all set to start editing. You can add all of the slides from the sample deck to your presentation, or pick and choose the ones you need and customize away.

Making the slides your own is delightfully simple — just go through this digital marketing strategy template and edit the content. Here are a few tricks that will help you make this template your own.

Format smarter, not harder

Use smart formatting and keyboard shortcuts to easily manage the content on your slides. Keep your slides orderly and be efficient all at once.

Integrate data

Make your data shine by adding charts and tables that are as easy to create as they are to read. You can even import data straight from Google Analytics.

Work better together

Get the creative juices flowing by collaborating with your team over live video. Assign slides to specific team members, and use comments to share feedback.

Share your marketing strategy

You’ve turned this marketing strategy template into an easy-to-read presentation full of useful information about how your brand can take over the world (or at least outperform competitors and meet KPIs). Ready to share it with your team?

If you created the deck in your workspace, all members will be able to access it by default. If you’ve been working in a private folder, simply move the presentation to any folder in your workspace to give everyone access to the document.

Voila! Send the link to stakeholders so they can open it in any browser, on any device, no Pitch account required. If you’d like to save the presentation on your computer for offline access, feel free to download it as a PDF file, too.

Conclusion

Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service. This is achieved by a set of activities, often executed in market research, communication, advertising, and sales. To achieve these goals marketing managers must set clear objectives for a period of time and define return on investment.

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