The best marketers are the ones who are constantly asking the appropriate marketing-related questions. They are the ones who are constantly coming up with brilliant campaign ideas. those who are always on the lookout for novel and exciting ways to offer their customers wonderful experiences. those who ensure that their messaging is effective by using human insights. What then is their secret recipe? What distinguishes a great marketer from a mediocre one? Our experience at UserTesting has demonstrated that:

The best marketers are the ones who talk to their customers and ask questions to get the information they need. They make investments in optimization and give their clients’ experiences a lot of thought. The top 20% of marketers are more likely to base their decisions on test results and data, according to VentureBeat. Ask these 78 marketing questions—and then test your answers—if you’re ready to have a significant impact with your marketing initiatives.

Marketing Strategy Questions to Ask

  1. Who is my target market?

Think about who stands to gain the most from using your good or service as the answer to this query. You can develop a marketing campaign targeted at this audience once you have a clear understanding of your target market. To get the most out of the time, money, and effort put into marketing, focus on the audience that is most likely to engage with your content and make a purchase from your company. The following list of inquiries can assist you in identifying your target market:

  • How old are they on average?
  • What gender are they?
  • What ethnicity do they belong to?
  • Who lives there?
  • What is the level of their average income?
  • What is the common educational level there?
  • What do they hold dear?
  • What are some typical difficulties they run into?
  • Do they most likely have extra money? Where do they spend it if so?
  • What advantages does my offering have for them?
  1. How do I reach my intended audience?

In order to reach your target market, it’s crucial to guarantee availability at your target audience’s income level and in the neighborhood where they live. Consider setting up a social media profile to generate content that promotes your company if your market is active there. Adding targeted keywords to the content of your webpage using search engine optimization (SEO) techniques may increase its visibility online. Additionally, to promote brand awareness, try to go to community events, pop-up stores, trade shows, and other occasions that your target market might attend.

  1. How do I persuade customers to purchase my goods or services?

Making a list of potential problems that your ideal customer might encounter and then listing the aspects of your good or service that can solve them is another useful marketing tip. Once you’ve done that, try to write a brief paragraph outlining how your company can help its clients. After that, you can use this passage to pitch your product on your website, in a slogan, on social media, or in person.

  1. What are my rivals?

Do some research on rival businesses that provide the same or comparable goods and services. You can do this by searching for the good or service you want to learn more about and finding online groups or forums that discuss companies like your own. Understanding your rivals will enable you to investigate the strategies they employ to reach their target audience or comprehend the strategies used by well-known rivals.

Marketing Strategy Questions to Ask
  1. How are consumers viewing my brand?

Signing up for notification services that notify you when customers mention your business on social media, blogs, and other websites is another useful marketing tactic. You can use this to find out what people are saying about your brand. Asking customers to leave reviews after making a purchase is another way to determine how the general public feels. Additionally, you can design customer surveys with a list of questions to send via email, text message, or regular mail.

  1. How can I increase the online visibility of my company?

Members of the marketing team can enroll in a course on SEO tactics to learn how to use keywords to appear higher in search engine results. Think about investing in advertising space on websites that your target market visits, such as blogs and other web pages. If you pay them a fee or give them free samples of your product or service, some social media influencers and even celebrities will promote your company online.

  1. How do people find my company?

You can make a pop-up advertisement on your website that requests information from visitors in order to effectively respond to this question. As an optional step in setting up an account, completing a purchase, or following an order, you can also include this information. Think about searching for your company name to see what websites come up. It’s critical to know how customers find your company so that you can concentrate your marketing efforts there. Make an effort to enhance or discontinue operations in areas that receive little to no customer traffic.

  1. Why do customers come to my website but not buy anything?

Consider using a free online template to create a customer journey map to prevent customers from leaving digital shopping carts full of items on your website. To keep your customers’ attention and lengthen session times, it’s also beneficial to include entertaining or interesting content and high-quality images on your website. To make sure the shopping process is quick and easy, you can also try using your website and mobile application as if you were a customer.

To see how your company stacks up against the competition, it may be useful to examine their pricing and marketing strategies. To entice customers, think about charging less or providing discounts or advantages, like referral codes or free add-ons.

  1. How do I develop a marketing strategy that works?

Try to perform a SWOT analysis that identifies your strengths, weaknesses, opportunities, and threats in order to develop an effective marketing strategy. While developing your marketing strategy, you can also decide on SMART (specific, measurable, attainable, relevant, and time-bound) goals. Once you’ve done that, try to put in writing the strategies you’ll use to stick to your budget while achieving your goals. You can organize your plan using a variety of tools, such as marketing plan templates, to create a workable set of steps and processes.

For instance, a marketing team can develop a marketing plan that specifies where to increase spending if it wants to increase monthly sales for the upcoming year. This can be done by reviewing previous campaign results, keeping an eye on budgetary compliance, keeping track of completed benchmarks, and evaluating the brand’s worth.

  1. What should I do after that?

Make a list of both short-term and long-term objectives to help you respond to this question. Keeping up with new and developing trends in your industry is frequently crucial if you want to be able to tailor your content to stay relevant. You can make sure that your content is current and relevant by enrolling in marketing, business, and industry-related classes to learn more about current trends in your industry.

Marketing Questions to ask About a Product

Marketing Strategy Questions to Ask

Boost customer satisfaction

  • How can the customer experience be measured?
  • Do your customers know about all the features, goods, and services you provide?
  • How likely are they to suggest your business to a friend?
  • If anything, what would cause them to stop working with you?
  • What aspects of their interactions with your product would your customers change if they could wave a magic wand?
  • How can you quickly gather human insight?
  • How can you overcome your customers’ lack of empathy?

Rank overall brand perception

  • How do customers view your business?
  • How would they describe you if they had to?
  • Do those words convey the impression you want to make?
  • Does your company seem reliable?
  • Will they suggest you?
  • What aspects of your presentation of your product or service do they like and dislike?

Compare your business to a rival

  • Which do customers prefer if they are already familiar with both businesses?
  • Why do they favor one business over another?
  • Who is more effective at clearly describing the product or service?
  • Who is more effective at getting customers to convert?
  • What are people’s favorite and least favorite aspects of your main rival’s most recent offering?
  • What would persuade them to change to your business?
  • What could sway your present clients to choose one of your rivals instead?

Learn everything there is to know about your analytics data.

  • Why do some pages have high exit and bounce rates?
  • What is it that actually prompts users to leave your website at those times?
  • Why do mobile conversions perform worse than desktop conversions (or vice versa)?
  • Why do some demographics behave differently on your site than other demographics?
  • Why is one website’s average time on page so high?

Monitor results over time

  • Since your last test, how has your customers’ experience changed?
  • Compared to the opposition, are you getting better?
  • Are the modifications a result of something you changed on your website, a change to your product, or a trend in the market?

the omnichannel customer experience should be evaluated.

  • How do customers interact with your business on their desktop, tablet, smartphone, and in person?
  • Is the experience the same on all platforms?
  • Can they efficiently complete a process if it involves multiple devices?
  • What do your users think of as their preferred channel?

Up your social media marketing game

  • What topics do your users discuss on social media?
  • What kinds of complaints or support requests are being received?
  • How are you modifying the product in response to user feedback on social media?
  • What kind of content is most effective on each social media platform?
  • How can you keep producing your top-performing content?
Marketing Strategy Questions to Ask

Check the effectiveness of your copy.

  • When they first visit your homepage, does your target market understand what you have to offer?
  • Is your vocabulary simple and without jargon?
  • Do you communicate with them in their language?
  • Are your CTAs grabbing their attention?
  • Could a new visitor to your site sum up your special value proposition in their own words?

Check the effectiveness of your copy.

  • When they first visit your homepage, does your target market understand what you have to offer?
  • Is your vocabulary simple and without jargon?
  • Do you communicate with them in their language?
  • Are your CTAs grabbing their attention?
  • Could a new visitor to your site sum up your special value proposition in their own words?

Improve your email marketing strategy.

  • Why do users open some emails more frequently than others?
  • Will your next email campaign be understood and used by your target audience?
  • What aspects of your emails would users change if they could?
  • Do your customers get emails from other businesses in your sector?
  • If so, what businesses?
  • What aspects of those emails do users like and dislike?

Build landing pages that convert better

  • Can your intended clientele comprehend what is being offered?
  • Is it up to their standards?
  • Using the forms you’ve provided, is it simple for them to sign up for it?
  • Do they experience any distractions?
  • Are they willing to part with money or their contact information or do they believe your offer has value?
  • Do they require any additional information before clicking on that CTA?

Improve your forms.

  • Does your form have the appropriate number of fields?
  • Are all of your forms fully accessible to users who prefer to enter data using a keyboard or another type of input device to a mouse?
  • Do the forms function properly and fluidly across all platforms and screen sizes?
  • Do your error messages assist users in immediately fixing mistakes they make when filling out forms?
  • Are there any aspects of your forms that might cause a user to give up?

Learn how customers find your business through organic search.

  • Which of your competitors’ websites, your own website, or your advertisements do users find when they search for your keywords?
  • What words on the Google search results page catch their attention?
  • What are they anticipating to find if and when they click on your link?
  • Does your landing page live up to these demands?

Up your content marketing game

  • Are your blog, white papers, infographics, and webinars helpful and pertinent to users?
  • What do visitors to your blog or resource center want to read first when they arrive?
  • Why did they focus on that particular piece of content first?
  • Do your customers like reading similar articles from other businesses? In that case, which ones?
  • What subjects would they like you to address next?
  • Where do users typically go to find content relevant to their jobs, industries, and interests?

Improve your A/B tests.

  • What is a good A/B test concept that will actually move the needle?
  • Why do you think the outcome of your most recent A/B test was what it was?
  • What aspects of the winning version did users prefer?
  • If anything, what did they like better about the unsuccessful version?

Marketing Strategy Questions to ask Customers

Marketing Strategy Questions to Ask

What more can my business do to meet your needs?

Unsurprisingly, many of you said you would ask your clients what you could do to better serve them, whether it be through a product update or a service improvement.

Clearly, you’re on to something. 57% of people have permanently stopped using a product after one negative experience, according to a recent SurveyMonkey Audience study. Ellie Wu, Senior Director of Customer Experience at Concur, made the observation that asking what your company should change is insufficient; you must also “do something with the answers. Demonstrate to customers that we value and actively listen to them.

You enquired:

  • What should we continue doing (or stop doing) in your opinion?
  • What is the one thing we could improve upon so that we could better serve you?
  • What is the one feature we could include in the product or service that would increase your productivity?
  • What would you like us to do but are unable to?
  • What troubles do you have with us, and how do you think we can resolve them?
  • How can I contribute to making your company more valuable?
  • How can I assist?

Your level of satisfaction with our goods and services?

Whether you prefer customer satisfaction (CSAT) or net promoter score (NPS), you want to know if your customers are happy. I could write an entirely different post debating the merits of CSAT vs. NPS. No matter how excellent the product or service, at some point we’ve all had to deal with the wrath of a vocal critic who threatens to destroy the solid reputation and trust we’ve laboriously built by airing their displeasure in public. the positive news Customer satisfaction does not have to be difficult to earn. Making your customers feel heard, understood, and valued begins with listening to them.

It’s “always helpful to hear in the customer’s own words what truly matters to them,” according to Aditya Singh, General Manager at BloomReach India, whether that’s a particular feature, customer service, or a close relationship with their account manager.

You enquired:

  • How unhappy would you be if we stopped providing our service?
  • Describe a time when a product or service you used at work made you happy or amazed, and explain why.
  • Are you prepared to fervently advocate for us to a potential client right now? If not, what needs to change for the better this week?
  • Based on how you currently feel about the service or product you use, would you renew your contract when it expires?
  • What aspect of the service do you like best?

What benefit do we offer?

What value do your customers get out of your goods or services? What qualities do they consider indispensable? And what price are they refusing to pay now? All excellent questions that can aid in honing your value proposition, achieving pricing perfection, and setting your company apart from the competition.

In order to “determine both pricing strategy for new customers and the price:value ratio to appropriately triage accounts,” Dailius, VP Sales & Growth at GetAccept, says he is interested in finding out how much customers are willing to pay to keep using his product or service.

You enquired:

  • What are the main advantages of using our product or service?
  • What benefit do we offer that compels you to stick around with us?

What are your main obstacles?

Got problems? Your clients undoubtedly do. And the first step to comprehending how you can assist them is to put yourself in their position, develop empathy, and discover what is currently preventing them from succeeding. A number of you acknowledged that you would inquire about their pain points after hearing this.

How do you need to transform your business over the next 18 months, and how can I help? is a great question from Douglas S. Miller, VP Customer Success at AirPR Software.

You enquired:

  • What will be your biggest obstacle to growth in 2019?
  • What are the biggest difficulties you are currently facing, both internally and externally, and how can I assist you in overcoming them?
  • What issue, if resolved, would have the greatest impact on your life?
  • What changes must your company make over the next 18 months, and how can I help?

Why did you pick us over our rivals?

Many of you are interested in your competitors and, in particular, what might cause your customers to choose one vendor over another or stay loyal to your company. Most of the time, your customers have a wide range of options, so if they choose you, it’s worthwhile to find out why and what circumstances might lead them to switch to another vendor.

Why did you initially choose us and why do you still stick with us? is the query Jennifer Morrison, Senior Customer Success Manager at Achievers, would ask.

You enquired:

  • How frequently and why do you think about switching to my rival?
  • Which competitor, if any, would you pick, and why?


This is where I start when I’m asked to visit a company and assess marketing initiatives for growth or offer marketing recommendations because it’s where all the answers are.

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