Marketing Tools Available to a Business

Marketing tools are being used by small businesses for getting more exposure to their business. Using the proper marketing tools, any business owner will have the advantage of generating high conversion rates. The problem is that most of them do not know where to get started with using marketing tools for their benefit. 

What Are Marketing Tools?

Marketing tools are designed to automate repetitive processes, tasks, minimize human errors, manage complexity, build strong customer relationship, maximize effort, and brings your brand to the spotlight.

An effective marketing tool should help you achieve either or all of these:

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If you desire to be more efficient and productive, then, these marketing tools should be an integral part of your business.

Since you can’t watch over your shoulders and that of your competitors, manually, these marketing tools do that for you.

Traditional Marketing Media

Traditional media – such as billboards, banners, newspapers, magazines, television, radio, and telephone directories – involve marketing tools such as paid print advertisements, commercials, and news releases. This approach focuses on a one-way sales push and relies on reaching high numbers of people to ensure success. Advertising with publications and networks is a costly marketing tool that makes analyzing the return on your investment extremely important.

Digital Marketing Media

Computer software technology can reach potential customers with targeted, measurable communications. Specific digital media marketing tools include search engine optimization, mobile marketing, interactive online advertisements, opt-in email, and online partnerships such as affiliate marketing and sponsorships.

A key component of digital marketing tools is Web analytics, which provides information on an internet user’s online activities, IP address, and search keywords. This information can then be used to craft a targeted advertising campaign to reach your business’s core audience. To get started in digital media marketing, you may want to hire a digital media marketing agency skilled at bringing a brand to the web’s ad networks.

Social Media Marketing

Social media marketing is a subset of digital media marketing. However, the goal of social media marketing tools is to develop an interactive, online relationship with the customer rather than to mine covertly for customer data. Specific examples of social media marketing tools include blogging, tweeting, posting, sharing, networking, pinning, bookmarking, media sharing, and commenting on social media websites such as Twitter, Facebook, LinkedIn, Pinterest, Reddit, and YouTube. Social media marketing levels the playing field for small companies and individual entrepreneurs by offering low-cost tools with potentially high returns.

Promotional Marketing Tools

Promotional items, such as brochures, business cards, press kits, websites, informational videos, and merchandise, are tangible marketing tools. Some of these items include large amounts of detailed information and highlight attributes of your products or services; business cards and trade show giveaways may display only a company logo and provide contact information. In addition to increasing sales, promotional items contribute to building brand awareness, but the cost is a factor when selecting these items.

Customer Relationship Management (CRM) Tools

You and your sales team want to sell your product or service — not fight with messy spreadsheets, cluttered inboxes, or clunky tools that slow you down. That’s why using a Customer Relationship Management System — also known as a CRM — is essential. Not only will it help your sales team manage relationships, but a CRM will also give you a place to deliver those leads you generated to your sales team.

CRMs are such an essential part of any good marketing and sales team that we think everyone should have one. That’s why the HubSpot CRM is completely free.

Featured CRM Tool:

HubSpot CRM

HubSpot CRM automates the tasks salespeople hate and takes minutes to learn — not months. That means doing more deals and fewer data entries.

Other CRM Tools:

2. Zoho CRM

3. Zendesk

4. Pipedrive

online advertising tools, including adstage, hubspot ads tracking software, perfect audience, google keyword planner, adroll, and wordstream

Online Advertising Tools

If your team is making investments into PPC ad campaigns on platforms like Google, Bing, Facebook, Twitter, or LinkedIn, it’s probably a bit of a hassle to manage all the different ad campaigns you’re running across each different network. Besides just managing them, you then have to try and report on the results of all of them. What a struggle. Luckily, there are tools for that.

Featured Online Advertising Tool: 

AdStage

AdStage takes the hassle out of reporting on all of the PPC campaigns you’re running and puts it all in one place. AdStage helps you automate, create, and manage your campaigns across all of the major PPC platforms, then allows you to report on your results. With visual features and powerful automation tools, AdStage is a must for PPC experts and newbies alike.

Other Online Advertising Tools:

HubSpot Ads Tracking Software

Perfect Audience

Google Keyword Planner

AdRoll

WordStream

social media tools, including iconosquare, buffer, hootsuite, buzzsumo, and hubspot social inbox

Social Media Tools

Social media managers know the pain of posting that perfect social media post only to have a follower find a typo a minute later and call you out. For marketers, using a social media tool to schedule all of your posts (so you catch those typos beforehand) is a must. But it also helps to get the right analytics from your social posts, especially on channels where it can be hard to get that information.

Featured Social Media Tool: 

 Iconosquare

Iconosquare is the perfect tool for marketers to grow their brand on Instagram with easy-to-use analytics. It’s not always easy to know what’s working and what’s not on Instagram. But, as the second most popular social channel and one that’s quickly approaching the first most popular among some age groups, it’s a channel that marketers can’t afford to miss out on. Try Iconosquare now to maximize your Instagram analytics and optimize your brand Instagram channel for success.

Other Social Media Tools:

 Buffer

Hootsuite

BuzzSumo

HubSpot Social Inbox

Try HubSpot’s Social Media Tools for Free

seo tools, including ryte, ahrefs, semrush, moz, keywords everywhere chrome extension, and hubspot content strategy tool

Search Engine Optimization (SEO) Tools

Whether it’s keyword research, content optimization, or checking your current page rankings, every marketer needs a go-to tool for planning what content to create and how to optimize it for SEO. 

Featured SEO Tool:

Ryte

Marketers need tools to plan which keywords to rank for and make sure the content they create meets their goal once created. Ryte is the ideal tool marketers can use to make sure their SEO efforts are having a real impact on their marketing strategy.

Other SEO Tools:

 Ahrefs

SEMrush

Moz

Keywords Everywhere Chrome Extension

HubSpot Content Strategy Tool

content creation and design tools, including adobe spark, venngage, piktochart, canva, recordit, kap, and adobe color cc

Content Creation and Design Tools

In the world of content creation, there are admittedly tons of different tools you could use to create various types of content. Whether it’s social images, logos, blog posts, or ebooks — the options and tools are endless.

That said, a newcomer among the Adobe Suite of tools is winning the hearts of many marketers, including this one, for its ease of use to create stunning web pages, awesome videos, and eye-catching graphics. The best part? It’s completely free and impossibly easy.

Featured Content Creation Resource:

 Adobe Spark

Adobe Spark is a suite of three web or mobile apps — Spark Page, Spark Post, and Spark Video — that allows marketers to easily create graphics, webpages, and videos in a variety of themes in minutes.

You can completely avoid the hassle of page layout, video editing knowledge, or a CMS and start creating content that looks remarkable immediately. For example, we use Spark Page at HubSpot to create some of our online guides and promote them with Spark Videos and Posts. You can too!

Other Content Creation and Design Tools:

Venngage

Piktochart

Canva

Recordit

Kap

Adobe Color CC

video marketing tools, including wistia, vidyard, vimeo, and loom

Video Marketing Tools

Haven’t you heard? Video is the thing everyone is talking about. But how do you implement it into your marketing?

Maybe your strategy is just to put a YouTube video embedded on one of your blog posts or landing pages. But then what happens? Someone else’s ad plays on your landing page before your video even begins. That’s bad for your conversion rates, brand, and your user. Luckily, there’s a solution.

Featured Video Marketing Resource:

Wistia

Wistia is a powerful video hosting platform that allows you to host your videos on your website — ad-free — with a guaranteed smooth playback and responsive player. Wistia also helps you prove the ROI of your video efforts by offering you video analytics and key metrics to fine-tune your video marketing efforts over time. Ready to take your video marketing to the next level?

Other Video Marketing Tools:

Vidyard

Vimeo

Loom

event marketing tools, including eventbrite, facebook events, and addevent

Event Marketing Tools

Whether your team holds monthly customer and prospect events, yearly conferences, or just occasional community outreach parties and events, it’s important to have the best event marketing tool up your sleeve when the time comes to use it. After all, in-person events are some of the best ways to interact with potential customers and create a brand experience that prospects, customers, and your community will remember.

Featured Event Marketing Resource:

Eventbrite

Eventbrite is an efficient, easy-to-use tool ton of marketers rely on not only to manage the logistics (like ticketing) of events but also to promote their events. Eventbrite lets you create an event landing page and allows you to set up your ticketing and payment for the event all within the same platform. The best part? Eventbrite is always free if you’re hosting a free event!

Other Event Marketing Tools:

Facebook Events

AddEvent

lead capture and conversion tools, including hubspot marketing free, hubspot's free pop-up forms tool, typeform, optinmonster, sumo, convertflow

Lead Capture and Conversion Tools

When it comes to your bottom-line goals, you probably want a few tools for not only attracting prospects to dedicated marketing campaigns but just as importantly, converting those visitors into leads and customers.

Featured Lead Capture and Conversion Resource:

HubSpot’s Free Marketing Tools

HubSpot’s free marketing tools can help do just that. The moment a lead shares their email, you’ll know who they are, where they work, and what pages they visited — all in real-time. When they view an offer or check your pricing, you’ll be ready to follow up right away.

And with simple but powerful analytics, you’ll learn more about what’s working and what’s not — like which traffic sources or pieces of content are driving the most conversions. It’s a risk-free way to find out what inbound marketing can do for you. No budget is necessary.

Other Lead Capture and Conversion Tools:

HubSpot’s Free Pop-up Forms Tool

Typeform

OptinMonster

Sumo

Convertflow

lead generation tools, including unbounce, leadpages, instapage, and hubspot's landing page builder

Lead Generation Tools

If you’re in the mood for demand generation, you probably have your eyes on the prize: converting anonymous website visitors into contacts with email addresses that you can successfully nurture. Landing pages are a must for capturing lead information on important offers and opt-ins.

Featured Lead Generation Resource: 

 Unbounce

Thanks to a drag and drop interface, Unbounce lets you quickly build mobile responsive landing pages without developer assistance. The tool also integrates with several different CMS platforms and software.

With Unbounce Convertibles, you can also launch targeted overlays on top of any web page, each with a dedicated call to action. Customizable triggers and targeting rules give you control over who sees your offers and when so you can serve the most relevant offers to the right audience.

Other Lead Generation Tools:

Leadpages

Instapage

HubSpot’s Landing Page Builder

website optimization and cro tools, including hotjar, optimizely, lucky orange, google optimize, and clicky

Website Optimization and CRO Tools

As marketers, sometimes it feels like we’re constantly making educated guesses about how our site visitors are going to interact with our content. While we might design a page to draw our user’s eye to a spot on a page, how do we ever really know where their focus is so that we can improve that experience?

Featured CRO Resource:

Hotjar

Hotjar is a new and easy way to truly understand what your web and mobile site visitors are looking at when they interact with your site. With its visual heatmap tools, you can understand what users want, care about, and interact with on your site. Hotjar visually represents visitors’ clicks, taps, and scrolling behavior, giving you the ability to find hot areas for growth and conversion rate optimization.

Other CRO Tools:

Optimizely

Lucky Orange

Google Optimize

Clicky

lead nurturing and email marketing tools, including hubspot's email marketing software, constant contact, campaign monitor, mailchimp, aweber, and activecampaign

Lead Nurturing and Email Marketing Tools

It’s not enough to drive traffic to your website and then convert them. Many of your website visitors may not be ready to buy, and that’s where lead nurturing comes in. Email marketing is a great way to nurture contacts toward a purchasing decision. 

Featured Lead Nurturing Resource: 

HubSpot’s Email Marketing Software

HubSpot offers robust email marketing software from free to enterprise. You’ll be able to create emails in a simple drag-and-drop interface, personalize emails for better experience and performance, and see email activity in your free CRM. HubSpot also offers automation solutions in their paid plans. 

Digital Asset Management Tools

In any marketing team, the inevitable happens: there are a million files and pieces of content between everyone on your team without one place to keep it all. Organization on any team — let alone a marketing team — is essential. That’s why it’s important to have a collaborative organization tool to keep you sane.

Featured Digital Asset Management Tool:

Dropbox

Dropbox is the perfect tool to keep your team organized and your files under control. With cloud-based software to keep your files accessible anywhere at anytime, Dropbox helps your team store all of its files in a central location. Dropbox makes it easy to collaborate, too. With tools like Dropbox Paper, which allows you to write and collaborate in real-time on the same doc — and sharing tools for shared folders and files, you’ll be organized and ready for any project that comes your way.

Conclusion

In the modern marketing environment, where time is of the essence and your competition never sleeps, it helps to know which marketing tools are available to a business and which ones a small business should be using.

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