Marketing Tools for a Business

If you have been looking for a complete list of marketing tools for a business owner, you have read a good article. In this article, I have collected a huge list of marketing tools along with examples and descriptions that can help enhance your online presence and save your time.

You have a business website and have been doing everything possible to increase traffic to your site, but you are still having a hard time getting noticed. To solve this problem, you will need to use marketing tools. In the list below, I have compiled a list of useful marketing tools that can be used by small businesses for increasing their sales and gaining more leads online…

Top Small Business Marketing Tools for 2021

Here’s a list of marketing tools to check out in 2021, including pricing info and pros and cons with each one. 

Remember, we’re focusing on small business marketing tools, meaning what might be a “pro” for a multinational corporation is an expensive “con” for a small business. 

No two businesses do marketing the same way or have the same goals, so every business needs a unique combination of marketing tools to thrive.

We hope this guide helps you equip yourself with the right digital marketing tools for your business. 

small business marketing tools, collaboration

Image: UseProofBlog  

Email Marketing Tools


A great platform for getting started with email marketing, whether you need a simple digital marketing tool or advanced solution.

Price: Pricing plans vary. You have the choice of monthly billing or credits, depending on your use. A limited free plan is available if you have under 2,000 subscribers. 


  • Easy to use. 
  • Great email templates
  • The Freemium version is excellent. 


  • Limited marketing automation features.

Campaign Monitor

As the name suggests, Campaign Monitor is more than an email marketing automation tool. 

It’s an email marketing campaign management hub. 

Price: $9-149/month. Advanced features and unlimited sends become available at the “Unlimited” $29/month price point. 


  • Advanced integrations and campaign management features. 


  • Design flexibility. 


Email marketing software designed for professional bloggers and content creators. 

Price: $29/month for 1,000 subscribers.


  • Includes a landing page editor.


  • Expensive, especially if you’re starting out. It can take a long time to reach 1,000 subscribers.
  • Limited design and templates.

Honorable mention: Mailtracker – the folks at built a pretty simple and easy-to-use tracking tool that allows you to know when your email is opened, how many times and from which device. There are no extra bells and whistles and that’s what we like about it.

Honorable mentionAeroLeads – a nifty little tool to find anyone’s email address and build an email list to send cold email outreach. This tool is typically used to perform cold email outreach to prospects you do not know and who do not know you but it’s one of the best on the market in its space.

CRM Tools For SMBs


Hubspot built its brand around inbound marketing (e.g. attracting potential customers by creating valuable content and experiences tailored to them), which is probably the most effective digital marketing strategy for small businesses. 

Price: Varies. See HubSpot’s plans. The “Starter” plan is $45/month.


  • Outstanding integrations.
  • Includes resources to help you learn how to use a CRM. 


  • Add-ons add up. Full functionality is expensive.  


Zoho delivers vital features and integrations at a competitive price. It is PC Mag’s top pick for CRM software in 2021.

Price: $12-45 per user/month. The most popular option is $35



  • Features are limited at the lower price levels. 

Less Annoying CRM

This one lives up to its name by focusing on the main features that matter to small businesses. 

Price: Starts at $10 per user/month


  • Easy to use.
  • Good price.


  • Reporting features are basic at best.

Project Management Tools 


A simple chat platform is all the project management software most small businesses need. Slack delivers that better than anyone. 

Price: $6.67 per user/month for small to medium businesses. $12.50 per person/month for larger enterprises looking for advanced tools. 


  • Simple and easy to use. 
  • Widely adopted thanks to the work-from-home revolution.


  • Constant notifications can be distracting but turning them off completely defeats the purpose of instant messaging. You may need to experiment to find the best way to use Slack for your team.


A brainstorming and project management platform built around kanban boards. This is a helpful tool for coming up with a digital marketing plan.

Price: Free for small teams, $9.99 per user/month for “Business Class.” 


  • Enables remote brainstorming.
  • A good choice for visual thinkers. 


  • Lacks important integrations, like billing. 
trello kanban board

Image: Trello 


A well-designed platform for keeping your team on track. 

Price: Free – $24.99 per user/month.


  • The free version is enough for many small businesses. 


  • You probably don’t need most of Asana’s features. 

Social Media Tools 


A simple social media platform with social media post scheduling as the main feature and WordPress integration. A lot of nifty advanced features are available as well for SM pros.

Price: $29/user per month. 


  • Perfect for bloggers who want to schedule content across social channels. 


  • Most small businesses don’t need advanced content calendars.


The one-and-done social media online marketing tool with a post scheduling tool and analytics and monitoring features.

Price: 1 User for $49/month, 3 Users for $129/month.


  • Informs scheduling with insights and analytics. 


  • Hootsuite is good at a few things but not great at any one thing. You may still opt for the simplicity of Buffer even though Hootsuite has a scheduling feature.
  • Pricey.


Want to Tweet 24/7 from your social media account without having to be on Twitter at all times? Buffer is a great social media marketing tool for that, it makes that possible across all your social channels via scheduled posts. 

Price: Free for one user, 3 channels, and ten posts/day.
Paid plans are $15-99/month.


  • Browser integrations make it easy to share content you find online. 


  • High per-user cost.
  • Analytics are just okay.

Image: Buffer

buffer app add to queue

Honorable Mention: Sprout Social – A pricey (but worth it) social media management tool, purpose-built for businesses.

Analytics Tools 


As mentioned above, the secret to getting the most out of data is interpreting it. BuzzSumo lets you run a search to quickly discover content ideas, uncover data insights, and identify passionate influencers on social media.

This digital marketing tool adds insights to raw numbers to help you unlock content opportunities and generate ideas. 

Price: $99-499+/month


  • Includes competitive insights (to help you spy on the competition). 
  • Helps you identify influencers in your space.


  • Expensive for small businesses. 


Helps you analyze the conversion funnel from the time a visitor arrives on your page to the time they convert. Instead of using old-school link tracking software or a link tracker, this tool enables you to identify prospects and nurture leads—a powerful marketing tool in the right hands. 

Price: $299-499/month


  • Designed to give you insights that will help you get the most out of all your marketing tools. 
  • Goes beyond just a regular click tracking software,  allows you to group your audience to buckets according which actions they have taken and where they are in the conversion funnel
  • Example: If you are running an ad campaign in facebook or a ppc ad you can create a funnel and view:
    • everyone who clicked on the ad into first bucket
    • of those in first bucket everyone who visited your landing page into second bucket
    • of those in second bucket everyone who bought into third bucket


  • Not very useful if you’re starting out and don’t have a lot of leads yet. 
  • If you already know who your customers are (like if you run a small-town bakery), a lot of browsing data is meaningless to you.
  • It’s a tracking tool so you do need to install an additional tracking pixel on your website
  • Price. 

Honorable mention: CrazyEgg – CrazyEgg is a tool developed by blogging expert Neil Patel to analyze customer behavior on your website. Instead of link tracking it uses eye-tracking and heatmaps to figure where website visitors ’ attention goes—pretty cool, but not something you need before you have a lot of traffic.


A list of tools, tips, and techniques that have been tried and tested for helping businesses.

These days, businesses are more likely to outsource their marketing strategies to online tools and software packages. The net has certainly made this possible by providing us with unlimited resources of both tangible and intangible marketing materials.

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