Ecommerce is a branch of business that can turn your online store into a huge success. Millions of people around the globe have already made this step and are waiting for you to join them. Ecommerce marketing tools can help you earn profit without any expenses. This article will deal with free eCommerce marketing tools.
These days, most business owners are turning to the internet for marketing websites. Therefore, the tools of digital commerce have gained immense popularity in the past few years. E-commerce is all about offering your products or services online through different market mediums. To offer these products or services on the internet, it is necessary for you to have an e-business website. This site allows you to market your products easily.
Find an e-business tool that works for your business
When choosing an eCommerce tool that works for you, keep in mind your technical skills and budget, as well as factors like SEO, mobile-friendliness, onsite search, and scalability. Knowing your limitations and needs makes it easier to select the tools that can help you attract users to your site, and grow your business.
You should also set up an e-business blog for your store. Having a blog is a great way to demonstrate authority and credibility; keep your customers informed and engaged, and boost customer acquisition for your online business.
The types of tools e-commerce businesses need
There are currently hundreds of e-commerce tools on the market, so it can be hard for business owners to know where to start. But it’s important to remember that you don’t need a tool for everything; you just want to make sure you have the basics covered.
That means you really just need to focus on these key areas:
- E-commerce platform. The e-commerce platform you choose will have a huge impact on your business’ success. Many services come with built-in tools to help you manage your store more efficiently, like premade templates and services.
- Email marketing. The right email marketing service will help you continue building relationships with your audience even after they leave your website. You can create an automated marketing sequence to let customers know about new products or upcoming sales.
- SEO. By focusing on search engine optimization (SEO), you improve the odds that your site will show up near the top of Google results. By optimizing your website for search, you can increase your organic traffic and find new customers.
- Analytics. All businesses need to have a way to monitor how visitors are engaging with their site. The right analytics tool can help you identify problem areas and growth opportunities.
- Social media. Being active on social media is one of the best ways to promote your brand and interact with customers. But social media management can take up a lot of time, so you’ll want to automate this task as much as possible.
- Customer service. It doesn’t matter how many customers you find if you can’t keep your current customers happy. The right customer service tool will help you create a positive experience for your customers.
- Automation. Within every business, there are dozens of mundane tasks that can be automated or outsourced. The right automation tools will help your business operate more efficiently and free up your time for more complex projects.
To kick things off, we’ve listed down seven eCommerce tools that you can use to grow your business.
Email is the currency of the web, and for every eCommerce business, the ultimate goal is to convert prospects into paying customers. When it comes to conversions, email is a clear winner.
The average click-through rate of a Constant Contact email campaign is around 7% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%. This means you’re 14 times more likely to get someone to click through to your website via email than from Twitter.
And, email is easy to track. Constant Contact customers have real-time access to reporting that shows campaign metrics, including open rates, clicks, bounces, forwards, social shares, and more.
If you’re serious about email marketing for eCommerce, you’ll need to work with an email service provider; one who can provide you with professional email templates, automation tools to help you grow, easy ways to or manage your email list, and tracking features that show you how customers are responding to your emails.
When building your email list, remember to never purchase a mailing list. Email marketing is all about building and nurturing relationships; connecting with a smaller list of quality contacts is more impactful than blasting out email marketing campaigns to contacts that don’t even know your business.
Managing an online store is tough enough. Couple that with all the work that goes into maintaining an active social media presence across different platforms, and you have your hands full.
With the Facebook lead ads tool, you can create Facebook ads right from Constant Contact, where the lead information is automatically populated into your account using marketing automation so you can market to target customers using email.
Social ads are being credited with higher purchase influence, especially among millennials where it’s the second-most influential paid media. Using Facebook to collect business leads allows you to target your defined audience, both people and organizations interested in your business, who are willing to share their contact information with you.
One major benefit of Facebook for this purpose is that it supports mobile optimization, and offers the ease of submitting necessary information directly via Facebook. No new tabs, no leaving the Facebook page, and no extra hassle.
Contacts are the lifeblood of your business or organization. Without them, keeping customers or supporters engaged is an uphill battle. According to EZ Texting your business can use their flexible platform in multiple ways:
- Coordinate your workforce – Send bulk text messages to let your workforce know about daily shift schedules, weather alerts, or HR tasks they need to complete. It’s perfect for situations where you need your workers to receive messages quickly.
- Advertise an event – Got a bake sale, concert, or volunteer opportunity? Texting is a quick and easy way to let thousands of contacts know in a matter of minutes. Sending notifications via text keeps your event top-of-mind, and can help more people show up.
- Billing alerts – Whether you’re dealing with customers or vendors, automatic billing alerts delivered via text can make it easier to stay in the black at the close of the month. Texting’s superior open rate can keep your message from getting lost in the mix.
- Customer service – Text customers when their package arrives, or chat with them one-on-one. Many consumers prefer to communicate via text message. Offering this option to become more responsive to your customers’ needs.
Constant Contact offers integration with EZ Texting that automatically syncs your contacts, so you can create different segments from your lists, and start sending texts to your customers in no time.
SEO, or search engine optimization, means setting up your eCommerce website and content to better show up in online search results. While many digital marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people as they actively search the information related to your products and services on their own.
SEO helps you improve your visibility within the organic search results, which is the traffic that comes to your site naturally, rather than relying on paid search results alone.
Another important factor in the growing importance of SEO is mobile, and the popularity of using devices like smartphones and tablets to search online. According to a recent report from Google, 50 percent of mobile users are more likely to visit a store after conducting a local search on a smartphone.
By taking steps to optimize your online presence with search in mind, you increase the chance of people finding your business and becoming new customers.
To increase brand and product exposure, you can use Google Ads (formerly Google Adwords) to create campaigns that drive more loyal customers to your website. With Google Ads, you can target specific audiences based on location or keywords, and you only pay for actual results.
When was the last time you whipped out a phone book to look up information on a local business? Chances are that big yellow book doesn’t get much use anymore. These days, you’re more likely to get your answer from a quick online search. So are your customers. With 81 percent of consumers conducting online research before making a purchase, having a healthy relationship with Google improves your chances of being found by your next great customer.
What makes Google Ads extra special is that you don’t have to create the demand – you simply need to satisfy it. Your audience is already looking for your products and keywords.
Constant Contact’s integration with Shopify makes your eCommerce journey extremely smooth sailing. Once integrated, Shopify allows you to automatically sync critical customer data between Constant Contact and your Shopify eCommerce system.
Shopify provides you with a variety of tools to help you set up and run your business. Depending on the pricing plan that you choose, you can find everything you need to showcase your products online, process payments, and make your store
Analytical tools for eCommerce business
Analytics tools are essential for any website. They’re more important for eCommerce websites. You need to make sure everything works well and nothing is leaking out of your sales funnels.
This is the most common tool used by businesses. It helps to better understand your customers. The insights you can gain from Analytics will help you evaluate how your market, content, products, campaigns, and more are performing.
It’ll guide you to where your investments are failing so you can take action. Google Analytics for eCommerce business also shows you how many people were on your website and how many followed through with a purchase. This can help you make better strategies, product pages, and more.
This tool helps you understand your customers and their behavior. It answers common analytical questions like your most-engaged users, best-performing products and customer leaving rates. This, in turn, will allow you to invest in better marketing campaigns so you can get new customers and keep the old ones.
eCommerce Store Builders
Used by more than 6% of all the world’s websites, Elementor is a powerful WordPress website.
Boasting a powerful WooCommerce builder, Elementor is the weapon of choice for those looking to create WordPress-based online stores without having to write a single line of code.
What sets Elementor apart is the slew of marketing-oriented features it offers web designers and individual users.
With Elementor, you can arrange for visitors to be met with marketing and promotional material at strategic moments.
Leveraging Elementor’s powerful popup form builder, you can capture new leads and expand your potential customer database. You can also integrate with an almost infinite number of 3rd party platforms, including CRMs and other sales enablement solutions.
Content marketing tools for eCommerce business
Content marketing falls under eCommerce and internet marketing tools for eCommerce businesses. It brings in new users and gives them value-added information. Your content could be about your products. It could also be about your industry. Either way, it needs to give your customers something interesting to look at or read.
This very famous editing and collaborative platform help you write content on the go and keep track of it. Businesses can use it to write content together, or share for editing and publication with ease. It also allows you to change formatting, track changes, and add images.
You can access Docs from anywhere. All your ideas and documents are stored in a cloud. With a simple login from your email ID, you can seamlessly write and edit from wherever you are. All you need is a stable internet connection- but you can even get Docs to sync new additions offline!
This marketing tool for an eCommerce business is the best way to get content to proofread so it’s clean and understandable. You can set contexts for writing too. This means that the tool will analyze your content differently based on the context- business, academic, casual, and more.
You can add it to Chrome as an extension so it works on Google Doc. As a business, you can buy a premium subscription for unlimited checks! The free trial is excellent to see how the tool works.
Canva is a graphic design tool website with features to access photographs and fonts. It includes templates for design presentations. Also includes templates for various social media formats. Pictures can be edited with filters, stickers, icons, shapes, and fonts.
Canva is not only easy to use but is available for free. To join, just sign up with an email id. The website has a blog to learn the basics. Businesses can use Canva for fun info graphics. These are great to share on blogs and other social media platforms.
Technology is advancing, too. This means that there are so many marketing automation tools for eCommerce businesses out there that can help you grow in profits and brand value. Add customer service tools for an eCommerce business to the mix and all you need to do is find the perfect match! You can use these eCommerce marketing tools to generate leads, build traffic, rank your site higher in the search engines, create landing pages, design effective marketing copy, grow your email list, and even build followings on social networks.