Marketing Tools in Business

Nowadays, no matter whether you are a home business owner or a large corporation, it is hard to survive in this extremely competitive world without having some effective marketing tools and techniques. Businesses must now depend more on the internet as their main source of advertising and marketing.

Marketing is one of the most important tasks to be done in a firm nowadays. A lot of marketing techniques have been invented, but the most efficient ones are still kept a secret by some marketers. Some of these useful marketing tools and techniques are described in this article.

Benefits of using a Marketing Tool

There are many benefits to using marketing tools. The main one is that it can save you a lot of time and effort. For example, by putting all your social media elements into one platform like Hootsuite, you are reducing the number of things you need to keep on top of.

By creating a very good piece of useful content, such as an article or blog, you can then use that same information across all your marketing.

Additionally, by spending a short bit of time setting up website analytics, you are capturing a lot of data. This will help you to find out more about your audience and how you can improve your strategy. 

Traditional Marketing Media

Traditional media – such as billboards, banners, newspapers, magazines, television, radio, and telephone directories – involve marketing tools such as paid print advertisements, commercials, and news releases. This approach focuses on a one-way sales push and relies on reaching high numbers of people to ensure success. Advertising with publications and networks is a costly marketing tool that makes analyzing the return on your investment extremely important.

Digital Marketing Media

Computer software technology can reach potential customers with targeted, measurable communications. Specific digital media marketing tools include search engine optimization, mobile marketing, interactive online advertisements, opt-in email, and online partnerships such as affiliate marketing and sponsorships.

A key component of digital marketing tools is Web analytics, which provides information on an internet user’s online activities, IP address, and search keywords. This information can then be used to craft a targeted advertising campaign to reach your business’s core audience. To get started in digital media marketing, you may want to hire a digital media marketing agency skilled at bringing a brand to the web’s ad networks.

Social Media Marketing

Social media marketing is a subset of digital media marketing. However, the goal of social media marketing tools is to develop an interactive, online relationship with the customer rather than to mine covertly for customer data. Specific examples of social media marketing tools include blogging, tweeting, posting, sharing, networking, pinning, bookmarking, media sharing, and commenting on social media websites such as Twitter, Facebook, LinkedIn, Pinterest, Reddit, and YouTube. Social media marketing levels the playing field for small companies and individual entrepreneurs by offering low-cost tools with potentially high returns.

Promotional Marketing Tools

Promotional items, such as brochures, business cards, press kits, websites, informational videos, and merchandise, are tangible marketing tools. Some of these items include large amounts of detailed information and highlight attributes of your products or services; business cards and trade show giveaways may display only a company logo and provide contact information. In addition to increasing sales, promotional items contribute to building brand awareness, but the cost is a factor when selecting these items.

What Are Marketing Tools?

Marketing tools are designed to automate repetitive processes, tasks, minimize human errors, manage complexity, build strong customer relationship, maximize effort, and brings your brand to the spotlight.

An effective marketing tool should help you achieve either or all of these:

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If you desire to be more efficient and productive, then, these marketing tools should be an integral part of your business.

Since you can’t watch over your shoulders and that of your competitors, manually, these marketing tools do that for you.

Marketing tools cut across diverse markets. For example:

  • Website analytics tools
  • Social media management tools
  • Conversion rate and funnel analytics tools
  • SEO tools
  • Marketing automation tools,
  • Email marketing tools

…And so on.

In this in-depth article, I want to show you such powerful marketing tools that you can use to power your lead generation, customer retention, customer service, sales management, and at the end of the day, boost your business revenue.

If you’re ready, let’s dive in.

1. Charlie App

Charlie is an attractive marketing tool that helps you create a positive impression when meeting people (especially for the first time).

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A positive first impression is critical to winning over that customer or closing a deal.

In a recent article on Harvard Business Review, by Dorie Clark…

“People may have built up a certain, inaccurate impression of you – you can’t expect to overturn that thinking with subtle gestures, you need a bolder strategy to force them to re-evaluate what they thought they knew about you.”

Truly, you need to work hard to overcome a bad first impression.

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If you’re a social person or your job involves meeting with customers and clients, whether online or physically, Charlie App will help you establish a stronger relationship with customers.

You should know that a relationship with your customers is almost everything in business. It can make or mar your strategy.

Charlie scours through 100s of credible sources and automatically emails you a one‐pager on every potential customer/client you’re going to meet with before you see them. Isn’t it powerful?

This marketing tool (let’s call it an app) does this by capturing customers’ biodata, email addresses, phone numbers for follow-up and getting them acquainted with your brand.

Charlie has gone far to introduce personalization in its marketing campaign. This is a campaign where attention is given to customers one-on-one instead of a group.

It’s a simple but effective way to answer people’s questions and comments quickly. 53% of customers want a response to their tweet within 1hr.

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Don’t make your customers or social media fans perceive you as an unserious marketer, who doesn’t care about them. Use personalization to drive user engagement on social media and during meetups.

2. Oktopost

We’ve all been there – accidentally wishing to make more impact through social media. Yes, we know how powerful social media is, but it seems as though we’re lost.

If you can relate to this, you’re not alone. Oktopost is that social marketing tool you should give a shot.

Oktopost is great for B2B marketers. If you choose a social media tool that’s designed for B2C marketing, your results will be mediocre. Trust me, the plan, approach, and features you need are different.

Lee Odden, founder of Top Rank Blog shows the distinction when he said that, “B2B marketers who are goals focused, strategic in planning and action are more effective.”

Oktopost is a B2B social media marketing tool designed to help you power your social campaigns and drive hungry buyers. It enables you to schedule your best posts to multiple social profiles, from a single dashboard.

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Stay informed about social media, study the detailed reports on clicks, conversions, and other engagements for each of your posts.

You can also use Oktopost to determine quality content to share with your audience – and keep them engaged all the time. As you already know, magical things happen when customers derive value for your content and get their questions answered.

An earlier case study by Gallup revealed to us that customer engagement boost sales and average revenue per user.

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Truly, it’s difficult to manually determine which type of content your audience prefers you post on social media. But with Oktopost it’s simple. The tool finds relevant conversations and leads you into them naturally.

3. WordPress

If WordPress sounds strange to you, then you’re probably new to blogging, digital marketing, or you’ve been hiding under the Old Harry Rocks in England.

WordPress is a simple and powerful content management system (CMS).

It’s a publishing software used mostly by bloggers, authors, digital companies, and content marketers to create and publish content and build a robust website.

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These days, starting a business is damn simple. Because you don’t need to have programming skills or hire a professional programmer to build a website for you.

With this free and helpful WordPress software, you can design a website within 20 minutes. There are tens of thousands of free themes and plugins to make your website as professional and dynamic as you want.

The beauty of WordPress is that most authority news channels live on it. For example, Mashable, CNN, Techcrunch, and more than 60 million other sites started on WordPress – and I don’t see them switching to Joomla or Typepad anytime soon.

WordPress themes are popular too. 51% of marketers are now using WordPress themes to power their blogs.

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No matter what you’re looking for in a website, I can assure you that WordPress is powerful enough to support it.

Even if you operate a brick-and-mortar business, you can always build a website and use it to attract motivated customers on the web.

4. Crowdfire App

Launched in February 2010, Crowdfire is a social media engagement app for Twitter and Instagram. It’s great for managing user accounts. It’s built to generate automated answers to questions often asked by your fans, especially on Twitter.

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If you get Crowdfire, you’ll never be intimidated by your Twitter and Instagram accounts irrespective of the number of followers.

Email Monday confirmed that getting a 70% conversion rate is a result of using a marketing automation tool like Crowdfire.

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You can collect useful data and insights about inactive users and those about to unsubscribe. You can clean up those that ain’t converting and ignite a fire inside the inactive ones.

5. Medium

Medium is a community of ardent readers and writers offering unique perspectives on ideas they’re passionate about.

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Typically, Medium is a tool used by authors, publishers, bloggers, and writers.

Hey, these professionals don’t think alike. More importantly, the goal of a blogger is quite different from an author.

For example, a blogger is looking to build an audience via his blog, whereas an author may not even have a blog. He was to get on the bestseller list.

Does that make sense?

Primarily, you can use Medium to amplify your content: reach hundreds and even thousands of people, republish your old posts and garner more social shares.

Medium is very good and helpful for beginners and intermediate writers.

You’ll benefit from the ready-made audience, and this will show in the number of views your first post will generate.

People can subscribe to get updates when you publish a new post on Medium. You’ll agree with me that this is another viable way to put email marketing to good use.

Don’t you think so?

6. Wistia

While no two video streaming sites are created equal, the goal and motivation behind using one often are.

If you have an awesome video to share, I’m sure that your mind will go to YouTube,  right?

Yes, YouTube is powerful, great, attractive… it deserves all the accolades.

But, YouTube hasn’t dominated visual streamings online. If you aren’t concerned much about views as you’re with conversions, then Wistia is a video marketing tool to rely on.

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If you want your audience to spend more time engaging with your video content, then, you have to use Wistia. Because, it has so many controls, features, and welcoming ads which I’m sure your audience will enjoy.

Would you like to know how your videos are engaging your customers? Wistia provides clearer analytics and serves you the right video metrics on a platter.

Video content remains one of the most effective ways to engage prospects.

Hubspot stated that 87% of marketers today use videos in their marketing campaigns.

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In the past, creating a marketing video was difficult. But today, you can create professional videos at an affordable rate. It’s no longer about the cost of purchasing video production equipment, but the expertise.

Conclusion

There are many marketing tools in business but not all of them work. You probably know that although they are different. When you are using marketing tools in the business to improve your business, you have to know the effective marketing tools, marketing tools, and techniques, marketing tools list.

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