Marketing Tools to Promote Your Business

Every business owner knows there are hundreds of tools out there that will help them grow. It’s just finding them that can be challenging. So where do you begin? You start with an overview of your business. Then, you narrow down your research to the marketing tools most likely to provide what you need. But before you can even do that, you need an idea of what marketing tools are out there. What follows is essentially a list of what each type of business needs in terms of marketing tools.

All marketing channels and strategies are effective in their unique ways. The overall success that you get from one channel (say social media) is essentially dependent on another channel (e.g., blogging).

For example, as you generate organic traffic and leads to your business, you need social media to communicate with them and build strong relationships via email marketing.

Leveraging these lead generation and nurturing strategies only becomes effective and easy when you know and choose the right marketing tools.

As a marketer, do you wish to have “die-hard” customers and fans who will stand for your brand any day?

I know you want customers who will identify with your brand and refer other loyal customers your way. Come on, haven’t you heard that 51% of Facebook fans are more likely to buy the brands they’re passionate about?


Free marketing tools - Trello

The success of any marketing strategy depends on a lot of extent on the organizational ability of its marketing team. Each member of the team should be aware of the project the team is working on, its objectives, and upcoming projects which the team will be taking on. 

Introducing Trello. Trello is a free marketing tool that lets you effectively manage all your marketing projects. It lets you prioritize and streamline your marketing initiatives.

The best part, the marketing team is always connected and through it, is always on the same page. the members can see the progress of the projects and edit the status of completion of a project. 

2. HubSpot CRM

Online marketing tools - Hubspot CRM

Hubspot’s got everything you need to market your business, making it a perfect all-in-one marketing solution. Combining all the features of CRM, sales, and marketing, Hubspot takes your marketing plan to a whole new level. With Hubspot, you get features like blogging, email, social media, marketing automation, and lead management all in one place. 

Hubspot aims at bringing more traffic to your website, helps in lead generation, management, and conversion. This online marketing tool ensures that your brand becomes renowned in the market and you become an established name in the market. 

3. MailChimp

Free marketing tools - Mailchimp

No business firm can afford to ignore the importance of email marketing in the overall marketing strategy of the firm. It is roughly used by more than 80% of B2B and B2C companies for promoting their brands. But selecting the right marketing platform can be tricky, not to mention the cost involved in setting up the platform.

According to Salesforce, The ROI from email marketing averages around 3800%.

 When it comes to email marketing look no further than MailChimp. It is one of the best free marketing tools every business should use. It boasts of more than 12 million customers.

With MailChimp, you can send up to 12,000 emails a month to 2000 customers. For sending mail to a larger list of customers, you can upgrade. 

4. WordPress

Free marketing tools - WordPress

Whether you’re creating a website or writing a blog, WordPress is the ulmate online marketing tool. In essence, WordPress is the most preferred online marketing tool for content marketing. It is closely aligned with an important marketing strategy – SEO (Search Engine Optimization). And with that, you’re able to develop not only quality content but also SEO-optimized content. 

By using WordPress, you use the world’s best Content Management System (CMS) for which you have to pay not even a single penny, just pay for hosting. Also, after you install the all-in-one plugin, you get features like Advanced Canonical URLs, Auto-generation of META  tags, and XML Sitemap Support

5. SurveyMonkey

Online marketing tools - SurveyMonkey

SurveyMonkey is regarded as one of the best free marketing tools available in the market today. It is the world’s most popular free online survey tool. This free online marketing tool enables you to get in touch with your prospective customers by asking them a set of questions about your product. 

Through SurveyMonkey, you can create highly detailed surveys and send them across through multiple communication channels- email, web, mobile, and social media.

If you’re not sure about SurveyMonkey, there are a plethora of other free online survey tools that you can try. See this post – 11 Free Survey Tools-Which One Is Right For Your Business? to know the best survey tool for your business

6. Hotjar

Digital marketing tools - Hotjar

Hotjar is a perfect tool to monitor your website traffic. It provides a real-time visual record of all the actions of the visitors. Besides, you can optimize your site, analyze users’ behavior with tools like heatmaps, click maps, and scroll maps. 

With Hotjar, you can design your website exactly according to the taste and requirements of your customers. Hotjar provides website optimization tips that can boost your ranking on search engines.  

7. Canva

Online marketing tools - Canva

Visual content is most engaging in content marketing. You can design custom illustrations to infographics to proposals and gain more exposure and engagement. There are many digital marketing tools in the market that help you with designing custom visual content. One of them is Canva. 

Canva is a free online marketing tool that enables you to design your logo, infographics, and sales proposal. Besides, you can create images for your website, blog, and social media postings. Canva comes with in-built themes and templates to get you started at any time. 

8. Moz Local

Digital marketing tools - Moz Local

Moz Local is one of the best digital marketing tools when it comes to analyzing the digital presence of a company. It allows business owners to get their websites listed with main local data collectors like Google and Yelp.

With Moz Local, entrepreneurs get relevant information related to their business regarding virtual appearance, organic ranking, and keyword competitiveness. It’s an incredibly powerful marketing tool that can give your business the required competitive edge. 

9. Hootsuite

Free marketing tools - Hootsuite

Social media marketing is crucial for any business growth in the 21st century. No business can ignore the importance of marketing campaigns in driving traffic and conversions. Online marketing tools like Hootsuite simplify your social media strategy.

Hootsuite integrates with all social media platforms. It allows you to schedule social media posts, monitor feeds, analyze performance, and integrate with third-party apps. All these features form part of the basic package which is free of cost. Upgrade for advanced features.

10. Google Analytics

Free marketing tools - Google Analytics

Google Analytics is one of the best free online marketing tools out there. Hardly any website does not use google analytics to analyze its website traffic. And, why not. Google Analytics is an all-in-one Powershot package that comes with all the features you need to monitor your website traffic.

It allows you to analyze who your visitors are, what are their preferences, and basically what they do the whole time they are on your website. Moreover, it is far too easy to configure. Simply add the analytics code to your website and you are good to go. Based on the report, you can segment your customers and with SEO tools, you can optimize your site.  

Confused Where To Start From?

It’s not uncommon for startups to get confused and lost in the endless tools and techniques of digital marketing. There’s no shame if one doesn’t know even the basics of digital marketing or online marketing. If you’re not sure where to begin, you can always take the help of a digital marketing company that will do the job for you.  

When selecting a digital marketing company, your criteria for selection should not only be the cost but must also include the service quality of the company concerned. Secondly, try to understand and avail services of SEO (Search Engine Optimization) first because that forms the very backbone of digital marketing. Here, you can take the services of this eCommerce company.

On the other hand, if you’re more interested in quick conversions, then PPC (Pay Per Click) is the right choice for you. In PPC, you can check this out – Paid Search Marketing.

But that’s not all. Digital marketing tools are the first step to getting you in the game. But to lead the game, you need to do more than that. Over the years, Video Marketing has picked up as the favorite form of content consumption. Today, more than 80% of businesses are using video marketing in one form or another.

If you seriously want to gain prominence in the eyes of customers, video marketing is the best choice for you. So, don’t get lost in the crowd. Get in touch with CedCommerce Video Marketing Team and increase your conversion rates by three times. 


If you haven’t tried online marketing tools yet, what can be a better way to start than with free online marketing tools. These free digital marketing tools, as they are popularly called, can revamp your business. Not only do these digital marketing tools have great ROI, but with the help you, you can easily outsmart the competition. 

Some of you must have used these tools. Let us know what your experience was in the comment section below.

Leave a Comment

Your email address will not be published. Required fields are marked *