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Media Buying Software for Small Agencies

For small agencies with limited resources, time is money. You need to be able to quickly evaluate media options and make decisions. That’s where media buying software comes in. These tools can help you get the best rates for advertising, save time on research, and make sure you’re spending your budget on the right platforms for your target audience.

Here are 5 media buying software tools that could help your business:


Advantage is a full-featured media buying platform that helps you plan, buy and track your media campaigns. It integrates with your existing data and offers the most advanced reporting and analytics in the industry.

With Advantage, you can quickly identify high-performing opportunities based on campaign goals or custom criteria—and make informed decisions about where best to spend your budget. The simplicity of its interface makes it easy for clients to understand how much they’re spending on each channel as well as where their ads ran (which can be helpful for an agency that is used to working with multiple platforms).


Media buying software for small agencies is an important tool for managing your clients’ media buys. It allows you to streamline the process of buying, tracking and reporting on digital media campaigns.

Strata is a great choice for small agencies because it offers automated rate card management, multi-channel campaign planning and optimization, as well as real-time analytics.


Mediaplex is a media planning and buying software that lets you create and manage your own ads. It comes with many features, such as:

  • A customizable interface to suit your needs
  • The ability to track ad performance, including clicks and conversions
  • Customizable reminders for what you want to do with each of your campaigns (such as pause or close them)

It’s relatively easy to use—the interface is intuitively laid out, and there are plenty of resources available online if you have questions about how something works. Mediaplex also has an active community on their website where other users can share their experiences with the software and provide tips on how they’ve gotten the most out of it in their businesses. On top of all this, there are dedicated support options so that getting help from a tech expert is never more than one click away!

SRDS Media Solutions

For agencies that need to do it all, SRDS’ Media Solutions is the way to go. The software offers a fully integrated suite of media planning, buying and research products. With this single platform, you can easily manage all aspects of your media campaigns across all channels: television; print; radio; out-of-home and digital.

It’s not just a great deal for small agencies—it’s also highly customizable to meet your company needs. By partnering with SRDS, you get access to their powerful proprietary data sets at no additional cost (with an annual subscription), which help generate more relevant insights into audiences and markets than any other platform on the market today. In addition to providing access to Nielsen’s global database of over 30 million U.S. households (which includes TV viewing habits as well as demographics), they also offer data from Arbitron/SRDS’ 100+ million registered users worldwide who have taken part in surveys or mobile apps such as Ad Meter®, RCS Focus Groups™ and TGI (Television Global Insights).

Kantar media planning tool

One of the most important aspects of media buying is planning. Planning is the best way to ensure that you are making the right marketing decisions for your business and spending your money wisely. However, it can be difficult to plan effectively if you don’t have a good tool or platform in place.

Kantar Media’s Digital Planning tool is designed specifically for small agencies who need an easy-to-use system that will help them create detailed plans while also keeping track of their clients’ performance across multiple channels and platforms at once.

These platforms will save you time and money.

These platforms will save you time and money.

Media buying software can help agencies make the most of their budgets, so they can focus on creating better content for clients.

There are many different brands of software that are specifically made for buying media placement.

There are many different brands of software that are specifically made for buying media placement. You can buy this software online, or through a company that specializes in creating and selling these types of programs.

If you’re looking to purchase your own media buying program, there is no single brand that will work with every market, country and channel. The best way to find the right software for your needs is by talking to an expert who has experience with these kinds of systems.

Some examples of these include STRATA, Mediaocean, Matrix, Adcetera, and others.

If you’re looking to spend more money on your advertising budget, there are tools that can help you do so. Here are some examples of these tools:

  • Mediaocean
  • Matrix
  • Adcetera

The most important things to consider are your budget, your expectations, and the amount of data you have available.

There are several things you should consider when deciding whether or not to invest in traditional media buying software. The most important thing is your budget, but there are other factors as well.

  • Expectations: Are you looking for something that will be a part-time hobby or something more involved? There are plenty of options out there that can help you manage your campaigns and keep track of the results while they’re running. But if you have high expectations and need a lot of support from the software developer, then it might be best to look at other options like Complex Media Optimizer (CMO) or AdWords Manager.
  • Data: Can your agency provide all of the information required by a given product? If so, then go ahead and start comparing products based on features like campaign management, reporting capabilities and performance metrics. But if not—for example if some of your clients send their data via email instead of Excel files—then make sure the minimum requirements for each type/version/product combination match up with what works best for your team before deciding which one fits best into how things work now at work!

The software companies will have a list of minimum requirements that you need to meet to use their product and be successful.

As you are exploring the various media buying software options, you may have encountered some minimum requirements that the company has for you. Make sure that your organization meets these requirements before deciding on a software solution. Here are a few things to consider:

  • You must have enough data available to work with (this could be from an existing data warehouse or from an ad server). If not, then it’s likely that the software will not support your needs and you will have to look for another solution.
  • You need enough time in your budget for implementation and training of employees on how to use it effectively.
  • Your organization should also have money available for ongoing maintenance fees as well as upgrades when they become available so that IT can keep up with new developments in technology related to digital advertising campaigns.”

Make sure you find one that meets all of your needs, or have access to one that does before making a significant investment.

  • Make sure you find one that meets all of your needs, or have access to one that does before making a significant investment.
  • Consider the minimum requirements for the software before purchasing it. It’s always better to make sure you can actually use a piece of software before purchasing it and then finding out later than it doesn’t meet your needs.
  • Do some research on different brands of software. There are some well-known brands out there, but there are also some lesser-known brands that can do just as much work as their more well-known competitors in many cases and at lower cost (or even free!).
  • Ensure compatibility with other systems used by your company so that everything works together smoothly in an integrated fashion rather than having multiple pieces of disparate equipment from different vendors working independently without being able to communicate with each other properly

Make sure the software you buy has everything you need.

  • Make sure the software you buy has everything you need.
  • Make sure it’s easy to use.
  • Make sure it’s reliable, so that your campaigns run smoothly and produce results as expected each time they’re run (you don’t want any surprises).
  • And make sure it’s affordable—don’t just compare prices on apples-to-apples features; some platforms offer more advanced options for a higher price point, but if those advanced features don’t fit your budget or business model, look elsewhere! Also keep in mind that some platforms charge per click or conversion (and not by impression), which means their pricing structure is slightly different from others’—for example Google AdWords charges $10 for every click through on an ad (and nothing else), meaning if someone clicks through twice within one day then Google will charge $20 instead of $10 like other platform providers might do if they charged per impression instead (which is what most traditional media buying software does).
  • -8.. Above all else though: Don’t forget about security & privacy concerns! When considering any new product offering from any company including ours here at [Company Name] please take into account how secure our servers are as well as how safe all information transmitted between parties involved in these transactions will remain throughout this process


Now that you know the best media buying software platforms out there, what are you waiting for?

Automating your media planning, buying and analytics will not only save you time and money, but it’ll also free up your team to spend more time on client services.

Plus, by automating your workflows through software, you’ll have more reliable results and better data than ever before. Sign up for a free trial today!

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