Must-Have Social Media Marketing Tools

What tools do you need to get your business or blog off the ground? You see them everywhere, these social media platforms. Twitter, Facebook, Google Plus and others… they all promise to help promote your business but how can you keep up? We’ve done the research and put together a list of the must-have social media marketing tools and organized them in one easy-to-read resource.

  When you’re trying to connect with clients in the digital age, it helps to have all your tools in one place. Our collection of social media marketing tools can help you with everything from advertising to communication. Through our suite of tools, you can manage your social media accounts, check reviews, share reviews on Facebook and Twitter, put out fires – all in one place.

Missinglttr

Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.

Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.

This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.

With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.

MeetEdgar

So you need a content manager but you’re already a one-person-band responsible for evergreen content creation, tech support, and design? Meet MeetEdgar.

A social media management tool that handles both re-sharing your content and optimising your social traffic, MeetEdgar is your handy automated content manager.

Working with your Facebook, Twitter, and LinkedIn profiles through a web plugin, you can keep your social channels populated with posts and check in from wherever you are using your mobile.

MeetEdgar allows you to schedule content re-sharing and monitor traffic while boosting engagement and optimizing the ROI of your digital assets.

By putting your evergreen content out there on the regular, you can increase your traffic and boost engagement. With an automated auto-refill queue, you won’t run out of regular posts. It also features a category-based scheduling tool allowing you to mix different content types so your audience never gets bored.

MeetEdgar also features a URL shortener with in-app click tracking which means you can follow your clicks.

Hootsuite

In the chaotic world of social media, Hootsuite handles multiple social media accounts, bringing them under one login into a single dashboard, and you can sign up free of charge.

One of the most popular social media management tools around, Hootsuite allows for collaboration across team members and an approval process. Alongside the major benefit of seeing all your comments and mentions in one place, you can also assign tasks, plot a social media calendar, and schedule updates.

Through Hootsuite Podium you can check out free online social media courses to develop better social media management skills and learn the fundamentals of social media marketing.

Beyond that, for the more experienced digital marketer, its tools integrate with Facebook, Twitter, Instagram, Google+ and YouTube, giving you an in-depth breakdown of your analytics and allowing you to interact with prospective customers.

You can even integrate other community-based platforms including Reddit, Tumblr, and Storify, which helps gather even more feedback and customer data.

Mention

Mention is an extremely comprehensive social listening tool. Monitor mentions of your brand, your products, or your competitors in real time.

Staying on top of the conversation is easy: you can respond to social media comments and mentions from inside the platform, and you can use Mention to find relevant influencers for influencer marketing campaigns and analyze your competitors.

Sumo

Sumo has a whole suite of useful traffic and social media tools that can help improve your marketing strategy. The most relevant for social media is the social shares feature, which makes it easy for visitors to your site to share your content to social media, and it keeps track of the number of shares.

Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

 RafflePress

rafflepress giveaway plugin

RafflePress is the best giveaway plugin for WordPress. With its drag-and-drop giveaway builder and viral giveaway templates, you can quickly create a fun online contest for your audience.

Where RafflePress comes in handy for social media marketing is with the verified bonus actions feature. This feature lets you reward users with extra contest entries for performing specific actions like:

  • Following you on Twitter, Pinterest, LinkedIn, Instagram, etc.
  • Viewing a Facebook post/video
  • Visiting your YouTube channel
  • Sharing your giveaway on social media
  • And much more

RafflePress is the perfect tool for boosting your social media following and engagement. Plus, it can also help you drive more traffic to your site, grow your email list, and even increase sales.

Conclusion

Sure, Facebook and Twitter help people keep in touch with each other, but the truth is that you can do a lot more with both of them than just share status updates and funny cat videos. There are lots of ways to experience the real power of social media, and we’ll show you how.

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