New Social Media Marketing Tools

New Social Media Marketing Tools are now available! This package includes 8 new social media marketing tools. These tools are designed to help you with your online marketing needs including SEO, Google Analytics, Facebook, Twetter, WordPress and more.

Social Media Tools allows you to Schedule, Auto Post, Repost, Broadcast, Comment and Like instantly from the cloud. Our social tools are Non-Evergreen. You can use them now…they will never become outdated…they WILL change your business forever.

Bit.ly

When you share links on social media, you don’t always want to show the original URL. Maybe the URL is way too long and would clutter up your post so you’d prefer a shorter link. Perhaps the URL points to a website that you don’t manage and you’d like to find a way to track stats.

Many of the best social media management apps include tools that automatically shorten your URLs.

But these built-in tools don’t always give you much control over the process.

Bit.ly—one of the social media marketing tools out there that make work easier

Meet Bitly, a free social media marketing tool that shortens URLs and stores them in your own personal database.

With Bitly, you can make any URL shorter or create a URL with a custom slug, such as bit.ly/my-custom-slug.

Within your database, you can give URLs original titles and add tags for better organization. That means you can tag all URLs related to a campaign or promotion so you can find and analyze them easily.

But Bitly offers much more than shortened URLs. This tool also provides basic analytics, so you can understand how each link performed. You can monitor the number of clicks your URLs received each day, and you can track each link’s referrals.

With a quick glance, you can see whether social media, email, or SMS campaigns drove clicks.

If QR codes are part of your marketing strategy, you’ll appreciate Bitly’s simple QR code generator. You can create a QR code for any Bitly link, giving your audience another way to connect with your brand.

If you have extra room in your budget, Bitly also offers paid features.

With a paid plan, you can create branded URLs with custom domains, which can improve CTR and help you reach your web traffic goals even more reliably.

Canva

Whether you’re sharing a blog post, a seasonal sale, or anything else on social media, you need images. Good, high-quality images.

But snapping your own photos and designing your own graphics takes time and money.

If you don’t have much of either to spare, Canva is an excellent option. This free design app lets you create all kinds of graphics, from Facebook cover images and Instagram Stories to tweets and images for your blog posts.

Canva, one of the most popular social media marketing tools for easy design crafting

You can get started by choosing from hundreds of templates.

All of Canva’s social media templates follow each platform’s recommended image dimensions, so you don’t have to worry about resizing. Just swap in your own text, logos, and photos to customize each graphic.

If you don’t have original photos to work with, choose from Canva’s free library or download free images.

Once you create something you like, you can use it over and over. Just copy the design and update the text or images, and you’ve got a branded template that you can reuse.

If you find that you’re using Canva constantly, you might benefit from the paid version.

When you upgrade to Canva Pro, you can set and save brand colors and fonts, add GIFs, and resize designs for other platforms with a single click.

 IFTTT

IFTTT: If this, then that. This tool lets you set up rules that make running your social media marketing empire much easier.

Create rules that trigger specific actions when something happens. For example, you can create a rule that means every time you get a Google notification for a specific alert, it gets added into a Google doc so you can check it all at the end of the day.

These rules can eliminate some of the manual back-and-forth, and help you streamline your process in a way that emphasises and enhances individual productivity.

Zapier

Zapier is another tool that encourages automation and does share some similarities with IFTTT. One writer summarized the key differences rather well. IFTTT is easier to learn and great for light automation, while Zapier is a great tool for businesses that want to take their automation to new heights. A lot of marketers use both for different tasks. As an extra bonus, Zapier plays nicely with most of the tools on this list.

If you’re looking for some neat automation ideas, to get you started the Zapier team have a list of suggestions about how you can use Zapier to better manage your social media accounts.

Easel.ly

When you publish a social media post, you have limited space and time to attract attention. If you have a long or complicated message to share, you have to get your point across before followers scroll past.

Infographics use the power of images to capture attention and convey more complex ideas.

But designing infographics takes talent. You can’t just throw one together in a few minutes.

That’s where free social media marketing tool Easel.ly can help.

This free social media tool lets you create sharp-looking infographics without a graphic design degree.

Get started by choosing a basic template. Then add graphics, charts, data, and other visual elements.

easel.ly is one of our favorite free social media marketing tools

To add movement to your infographic, you can insert animated GIFs. Easel.ly is also integrated with Unsplash, so you can add royalty-free photos to your design.

When you’re finished, you can download or embed your infographic. You can also use Easel.ly’s social media integrations to share directly to Facebook or Twitter.

Although Easel.ly is one of the top free apps for social media, you can get even more out of the paid version of this tool. Upgrade to get hundreds of premium templates, over 1 million icons and photos, and better organization.

 AdEspresso

Social media advertising is complex and can feel like you’re taking a shot in the dark. That’s where AdEspresso, the master of the A/B test, comes in.

A tool that allows real-time analysis of Facebook, Instagram, and Google ads, AdEspresso takes the guesswork out of how your ads are resonating with your audiences in accordance with your campaign name and targeting details.

You can create and manage ads for all three platforms in one place and then see what’s working (and what’s not) while your campaign is live. You systematically test different images, headlines, ad copy, and so on, until you find the perfect combination.

Ad creation and optimisation is quick and easy, with a customizable dashboard which allows you to view the most important metrics in a single place. You’ll end up with always-on campaigns that will monitor your Facebook Pages and immediately promote new posts, and use smart filters to define what’s going to be promoted and for how long.

And rather than manually syncing your Lead Ads into your CRM or email marketing, you can keep your leads, contacts, and audiences synched with your Facebook Ad Account.

If you want to take the guesswork out of a complicated system and streamline your efforts, give AdEspresso a go this year.

Conclusion

For small businesses, having a social media presence is now a necessity. And with so many platforms to choose from, it’s difficult to know which one to focus your efforts on. We’ve gathered some of the coolest new social media marketing tools around today — so you can spend less time on the platform and more time growing your business.

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