The number of creators on Youtube is steadily increasing and has reached 12 million users. With more and more people making their own content in the amount of time, Youtube is becoming the platform that everyone can become a creator on.

Currently, there are about 3 million channels and creators across the globe on YouTube. This includes both individuals and brands. We want to look at how many creators from various countries are present on YouTube.

Mind-Blowing YouTube Statistics

  • There are over 1.9 billion active YouTube users each month.
  • People watch an average of five billion YouTube videos every day.
  • 70% of YouTube viewers watch “how-to” videos. The number of searches for this type of videos grows 70% YoY.
  • According to YouTube statistics for 2019, only 9% of US small businesses are active on YouTube.
  • YouTube users who view at least 30 seconds of an advertisement are 23 times more likely to subscribe to a brand’s channel.
  • YouTube view statistics show users watch over a billion hours of content daily.
  • People upload more than 500 hours of video on YouTube every minute.

YouTube Financial Statistics

How Many Creators Are on YouTube?
source: statista
  • YouTube generated $19.7 billion in revenue in 2020, a 30.4% increase year-on-year. 
  • YouTube generated $6 billion in revenue in Q1 2021, a 49% increase year-on-year. 
  • The number of channels earning five figures per year on YouTube grew more than 50% y/y. 
  • The highest-paid YouTube star of 2020 was Ryan Kaji, with $29.5 million in earnings. 
  • Google acquired YouTube in 2006 for $1.65 billion.
  • YouTube video influencers with 500-5k followers charge, on average, $315 per video.
  • YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
  • Most YouTube channels get paid $0.5 per 1000 video views.
  • YouTube pays $18 per 1,000 ad views on average.
  • Over the past five years, YouTube paid out over $2 billion to partners with Content ID.

YouTube annual revenue 

YearRevenue in USD
20100.8 billion 
20111.3 billion 
20121.7 billion  
20133.1 billion 
20144.2 billion 
20155.5 billion 
20166.7 billion 
20178.1 billion 
201811.1 billion 
201915.1 billion 
202019.7 billion 
Q1 20216 billion 

YouTube Premium paying subscribers 

YearNumber of subscribers
20151.5 million 
20163 million  
20172.8 million 
2018*10 million 
201918 million 
202030 million 

*YouTube launched Premium in 2018 after YouTube Red flopped.

YouTube Ad Statistics 

How Many Creators Are on YouTube?
source: blog.hootsuite
  •  YouTube is used by 55% of marketers. 
  •  70% of viewers bought from a brand after seeing it on YouTube 
  •  As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter. 
  •  Apple Inc was the biggest advertiser on YouTube in 2020 having spent $237.15 million. 
  •  29% of marketers find that pre-roll skippable YouTube video ads are considered the most effective advertising form on YouTube. 

Fun Facts

  • YouTube is the 2nd most visited site in the world.
  • YouTube accounts for 25% of total global mobile traffic 
  • More than 70% of what people watch on YouTube is determined by its recommendation algorithm.
  • The first video was posted in 2005 from the San Diego Zoo.
  • Gangnam Style was so popular that it broke YouTube’s video counter.
  • By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV.
  • 20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
  • YouTube provides free space in Los Angeles for anyone with 10,000+ subscribers.
  • YouTube is technically the second largest search engine in the world.
  • 61.5% of the most popular YouTube videos cannot be viewed in Germany.
  • The most viewed video on YouTube is Baby Shark Dance song by Pinkfong with 8.8 billion views. 
  • Masha and The Bear – Recipe for disaster (Episode 17) is the most viewed non-music video on YouTube with 4.4 billion views.
  • YouTube’s Rewind 2018 video is the most disliked video on YouTube, with 19 million dislikes (and counting)
  • YouTube’s live stream of Coachella’s first weekend earned over 82 million live views.
  • Justin Bieber’s “Baby” video managed to generate 12 million dislikes (and counting!).
  • The most popular YouTube channel, T-Series, has 189 million subscribers. 
  • There are more than 37 million YouTube channels out there. 
  • There are 9,000+ partners using Content ID, including many major network broadcasters, movie studios and record labels.
  • YouTube’s partners have claimed over 800 million videos since Content ID was implemented.
  • The first adverts were rolled out in August 2007 
  • By March 2013, YouTube saw 1bn monthly active users. 
  • The first video to hit one million views on YouTube was a Nike advert featuring Ronaldinho.

Top 10 Most Subscribed YouTube Channels

3.Cocomelon – Nursery Rhymes98M
4.SET India88M
5.5-Minute Crafts70M
6.Canal KondZilla69M
8.Zee Music Company47M
9.Dude Perfect47M
10.Justin Bieber47M

YouTube Statistics by Channels

There is no doubt that YouTube’s success can be attributed to the sheer amount of content that can be found on the website. Without the massive number of channels that offer endless hours of niche entertainment, people wouldn’t be drawn to the content as much as they are now due to the enormous quantity of channels. Taking that into account, here are some interesting facts about YouTube’s many channels that you may find interesting:

  • It is estimated that there will be over 51 million YouTube channels by the year 2022.It is a number that has grown by 36% since 2021. On the other hand, it is also worth noting that only 29,000 YouTube channels have over one million subscribers. On the other hand, 17 million channels only have subscribers on the contrary. Truth be told, most YouTube channels do not post any content at all on a regular basis.
  • There are approximately 15 million active content creators on YouTube.As there are an average of 500 hours of content uploaded to the site every minute, this means that these creators are extremely active on the site. As a matter of fact, the average YouTuber posts at least one video per week, if not more.
How Many Creators Are on YouTube?
  • With 161 million subscribers, T-Series is the most subscribed YouTube channel in the world.A music record label and film production company called T-Series is an Indian company that recently dethroned PewDiePie as the world’s largest YouTube channel for the first time ever in 2019. It is estimated that as of 2022, PewDiePie will be the second-largest YouTube channel, with 107 million subscribers, followed by Cocomelon Nursery Rhymes (98 million), SET India (88 million), and 5-Minute Crafts (70 million).
ChannelNumber of Subscribers (2022)
SET India88M
5-Minute Crafts70M
Cana KondZilla69M
Zee Music Company47M
Dude Perfect47M
Justin Bieber47M
  • More than 70% of all YouTube videos are posted by just 10% of the most popular YouTube channels with over 250,000 subscribers.YouTube is a platform that is dominated by a few successful and consistent channels. The videos posted by that same 10% of large channels also receive an average of 79% of all views in comparison with all the videos posted by the remaining 90%.
  • As of 2014, the most popular YouTube video category is People and Blogs, making up 32% of the videos posted on the site.There are a variety of genres that fall into this category, such as vlogging or commentary channels. In the meantime, the second most popular video category is Gaming (31%), followed by Entertainment (10%), Film and Animation (6%), and Music (5%).

YouTube Statistics (Editor’s choice) 

1. YouTube User Statistics 

According to the latest official figures, YouTube has 2+ billion users (YouTube, 2021). The research firm Statista provides further insights that show that the platform boasts of about 2.3 billion active users. 

While the current figures place YouTube’s monthly active users at about 2.3 billion, the actual figures might even be higher. This is because the numbers are calculated per the number of people that actually log in to the website (or app).  

However, there are other ways people watch videos, such as the ability to watch YouTube videos on WhatsApp, which takes YouTube’s reach even higher. 

With such a huge audience, YouTube remains one of the best platforms for your digital marketing efforts. 

2. YouTube Demographics: Geography 

India has the highest number of active YouTube users. At least 225 million people in India regularly access YouTube ‒ that’s approximately 16% of the total population. 

The United States comes second as the country with the most YouTube users, with about 197 million active YouTube users.  

Brazil (83 million), Japan (60 million), and Russia (58 million) take up the next three positions at the countries with the highest number of YouTube users. 

CountryNumber of YouTube users
India225 million
USA197 million
Brazil83 million
Japan60 million
Russia58 million

While India leads with the total number of YouTube users, the United States’ usage translates to a much higher proportion of the country.  

81% of the entire U.S adult population uses YouTube (Pew Research, 2021). 

Furthermore, the USA accounts for much of the traffic towards the platform, currently sitting at 15.5%. 

3. YouTube Demographics: Gender 

56% of YouTube’s total users are male, while 44% are female (Hootsuite/ WeAreSocial, 2021). YouTube’s current reporting structure supports the two genders (male and female) of people between 16 and 64 years. 

4. YouTube Demographics: Age 

YouTube’s reports on its usage for those between 16 and 64 years. As of 2021, 82% of all male adults are on YouTube, while 80% of all females access the platform in the U.S. (Pew Research, 2021). 

According to a Q3 2020 report by Statista, users between 15-35 years take up the largest percentage of the total number of YouTube users by age, taking up 77%. 

The younger generation isn’t the only one that use the platform as 1 in 3 baby boomers go on YouTube to learn more about a product or service.  

Besides that, 80% of U.S. parents of children under 11 years old claim that their kids watch YouTube (Pew Research, 2020). 

According to the latest Global Web Index report, 44% of Baby Boomers visit YouTube Daily. The same report also points out that 75% of all millennials and 77% of Gen Zs visit the site on a regular (GlobalWebIndex, 2021). 

5. YouTube’s Usage Statistics 

With about 122 million daily active users on YouTube consuming more than a billion hours of video every day, this is one of the most widely used social media platforms (and search engine) in the world (YouTube, 2021). 

On average, users spend 18 minutes on YouTube every day (Alexa, 2021) browsing at least eight different pages on the platform.  

This has all become easier thanks to the variety of content available on the social platform, there being more than 31 million YouTube channels to choose content from.  

6. YouTube’s Popularity among Users 

Besides being the only other major social media platform with over 2 billion users (only Facebook ranks higher), YouTube is the second-most popular social media platform in the world (Statista, 2021). 

It is also the second-most popular search engine right after Google, racking up over a billion hours of views every day (YouTube, 2021). In fact, YouTube receives more search queries than other major search engine platforms like Microsoft Bing, Yahoo, AOL, and Ask ‒ combined.  

70% of all YouTube traffic comes from mobile devices (YouTube, 2019). The platform’s popularity makes it easy for a larger audience to reach it, reaching more U.S. mobile content consumers than any other television network. 

7. YouTube’s Popularity among Marketers 

To put it into perspective, the total number of social media users in the world is just a little shy of 4 billion people. YouTube has 2+ billion users, meaning more than 50% of all social media users are on YouTube. 

These figures mean a lot to digital marketers that wish to reach a larger audience. Video content has taken over the world, owing to the latest video marketing statistics. And where best to market your videos than the world’s largest video search engine? 

As of 2020, YouTube was the fifth most used social media platform for marketers after Facebook, Instagram, LinkedIn, and Twitter. 

Regardless of its high potential, many small business owners in the U.S. are yet to make good use of YouTube, as only 9% of small businesses are on YouTube. However, the platform is quite popular among digital marketers as 55% of marketers use YouTube. 

However, owing to its popularity, it is no surprise that 50.9% of B2B decision-makers use YouTube to research purchases. This makes YouTube outrank the likes of Facebook (48.5%) and LinkedIn (33%) for this purpose.  

YouTube has a high convincing power to buyers, increasing their buying intent, and according to data shared by Google, 70% of viewers bought from a brand after seeing it on YouTube. 

YouTube Statistics by User Behavior

There is no doubt that the success of YouTube is driven by user behavior, as without an in-depth understanding of how people use the platform, it wouldn’t be nearly as successful as it is today. In light of that, here are a few interesting facts about the behavior of YouTube users: There is no doubt that the success of YouTube is driven by user behavior, as without an in-depth understanding of how people use the platform, it wouldn’t be nearly as successful as it is today. In light of that, here are a few interesting facts about the behavior of YouTube users:

  • The number of daily visitors to YouTube is up to 122 million.
  • YouTube is accessed daily by 62% of American internet users, while 85% access YouTube at least once a week by 85% of American internet users.
  • It is estimated that the average YouTube visitor spends at least 40 minutes on the site.
  • It is estimated that 51% of YouTube viewers use YouTube videos to learn how to do something new.
  • The number of consumers who discover new brands or products through YouTube has increased to 90%.
  • It has been noted that YouTube’s algorithm is highly effective, with 70% of the content that people choose to watch being recommended to them by YouTube.
  • It is estimated that 40 percent of U.S. adults watch YouTube videos for between one and five hours per week.

YouTube Statistics by YouTube Advertising

How Many Creators Are on YouTube?
source: datareportal

Likewise, YouTube and its content creators would not be able to succeed without advertising. After all, it is advertising that allows YouTube channels to make money off their videos and this is what allows them to make an income. As a result of our research, we have found the following:

  • There are 70% of YouTube viewers who have purchased a brand as a result of seeing it on YouTube.There is no doubt that videos are highly effective forms of advertising, but many of the YouTube ads go one step further. Whether a brand is advertised before a video, being sponsored by a YouTuber, or being featured in its own full-length video, YouTube makes it easy for that brand to get its name out there in a way that it would not otherwise be able to.
  • There is evidence that 68% of YouTube users watched videos on the site in order to make a purchase decision.As a matter of fact, between 2016 and 2018, watch time for shopping-related videos has grown by more than 5X in the United States alone. In general, shopping sprees, “shop with me” videos, and other shopping-related videos have become increasingly popular over the past few years. In turn, this has an effect on the decision-making process of consumers.
  • At least 51% of B2B and B2B marketers use YouTube to advertise their products and services.In the marketing world, YouTube is a popular choice since it is a platform that focuses on videos. The majority of marketers, for example, state that video gives them a good return on investment, and 83% also state that videos help them generate leads.
  • According to 78.8% of video marketers, YouTube is a very effective platform for marketing videos.It is safe to say that YouTube is the best platform when it comes to video marketing. According to the research, only 58.5% of marketers said the same about Facebook, followed by webinars (37.9%), Instagram (32.3%), and LinkedIn (28.1%).
  • It has been found that video ads on YouTube generate up to 80% more recall of the advertising message.You are not alone if you remember that unsettling GrubHub advertisement with the loud music and the overly stretched characters. There is growing evidence that companies who create video advertisements for YouTube find that their ad recall is significantly increased as a result of these videos.
  • It is estimated that YouTube’s global ad revenue in 2021 will amount to $28.84 billion.In addition, this number is even more impressive when it is taken into consideration the fact that it is a 46% increase over the revenue generated in 2020, when it was approximately $19.7 billion.

YouTube Statistics by User Demographics

As is the case with all other popular platforms on the web, YouTube is especially popular with certain demographics of the population. The ability to identify these demographics is incredibly valuable when it comes to marketing and exploring future trends. In summary, here are the facts as far as I am concerned:

  • With 77% of those between the ages of 15-25 and 26-35 using the platform, YouTube is most popular among the 15-25 and 26-35 demographics.There is no doubt that YouTube is popular with all age groups, with more than 60% of people using the platform, regardless of their age group. There are 73% of those 36-45, 70% of those 46-55, and 67% of those 56+ that watch YouTube videos on a regular basis.
  • There are 53.9% of YouTube users who are male.YouTube is slightly more popular with men than with women, as 53.9% of YouTube users are males, while 46.1% are females, according to the YouTube user statistics.
  • At 467 million subscribers, India has the largest YouTube audience in the world.I believe one of the reasons why Indian YouTube channels are so popular is because there are more Indian viewers than viewers from any other country in the world. In terms of audience size, the U.S. comes in at the second place, with a total of 240 million viewers, which is only half of the audience size of India.
CountryAudience Size (in millions)
United States240M
United Kingdom53M
South Korea40.5M


All in all, YouTube has a diverse mix of “creators.” The platform’s ability to connect the world with each other through video is nearly endless.

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