Whilst I always recommend using a professional copywriter, there will be times when you might have to create your own content. As a freelancer, I know this first hand! The last thing anyone would want is for their website or blog content to immediately fall under suspicion of having been written by someone with English as their second language. In order that your website content doesn’t do this, it’s crucial to find the best online creation tools out there so you too can write perfect copy in minutes, not days. With that in mind, here are some of my favorite digital content creation tools (in no particular order) that I use quite often and they are very easy to use.

In today’s age of digital everything, it is becoming increasingly important to have a good understanding of tools available for creating and executing your digital strategy. When you set out to create a website, blog, or any other type of content with the purpose of gaining an audience, you need to consider the tools necessary to help you create that content. The chances are good that you have tried some online content creation tools before. You might be looking for some new ones that are both helpful and easy to use. I am here to tell you about my top choices for online content creation tools.

Google Trends 

Google Trends helps to keep you in the loop. Google Trends reveals insight into today’s relevant content. Not yesterday’s. Google Trends is ideal for those who frequently create content. This includes those who blog, have a heavy social presence, develop content for specific groups of people, or work in marketing.

The Content Marketing Institute recommends using Google Trends to research keywords, discover content ideas, and monitor your brand.

Simply enter in a topic or explore trending stories and featured insights. Google Trends displays the frequency of search terms in consideration of its total volume across geographic regions. Additionally, Google Trends shows search interest over time. Depending on the flux of query volumes, you may choose one topic over another to discuss in whatever content you create.


Also Asked example

Google is regularly referred to as an answer engine, and this means that we need to be considering the questions that are being asked by searchers.

And one of the most effective tools that you can use to help you to find the questions that you need to be optimizing your website for is AlsoAsked.com, a free tool that returns the “People Also Asked” data, giving you an insight into longtail searches and, importantly, defines the relationship between topics and questions.

Cost: FREE

Answer the Public

Answer The Public

As we have already discussed, you should be optimizing for questions as part of your SEO strategy, and the more insight you have access to, the better responses you can give to the different questions that are being asked.

While AlsoAsked.com shows results from PAA, Answer the Public returns results from Suggest data, showing combinations of auto-complete searches. 

Use the two tools together to supercharge your insights and research.

Cost: FREE

Semrush Topic Research Tool

Semrush topic research tool

SEMrush Topic Research Tool is a great tool to quickly come up with content ideas and plan out your content effectively. You just enter a topic and target location, then it provides you with potential ideas around the main topic.

Moreover, it allows you to enter a domain to find content.

Pricing: Price plans start from $99.95 per month, but it also comes with SEO, content, social media, and PPC tools.


Buzzsumo content idea generator

BuzzSumo is another content creation tool that is helpful in generating content ideas. This tool pulls popular posts based on keywords. It comes with a bunch of filters to narrow down the results based on language, location, journalist, date, and more.

The results can be sorted based on their total reach in social networks like Facebook, Twitter, and Pinterest. You can also set custom filters to further narrow down the results.

BuzzSumo has a free Chrome extension as well.

Pricing: Free for 10 searches a month. Paid plans start at $99/mo.

Written Content Creation Tools


Grammarly grammar checker tool

Grammarly is my go-to grammar and spelling checker tool. If you want to rank on search engines and provide a better user experience for your readers, your content should be error-proof.

This tool checks your content for grammatical errors, misspelling, plagiarism, as well as the tone of your content. It also has a Chrome extension, which comes in very handy when typing something on almost all web platforms.

Pricing: Free plan available. Paid plans start at $29.95/mo.

CoSchedule Headline Studio

Headline Studio tool for content creators

This one is another one of my favorite content creation tools. CoSchedule’s Headline Studio analyzes your content’s headline and gives a score to it based on different factors like SEO, emotional words, uncommon words, word count, clarity, and more.

You can use it to optimize your headlines and craft the best-performing ones to rank higher on search engines and drive organic traffic to your site. In short, it is a simple yet powerful tool for your content creation process.

Headline Studio has a Chrome extension as well.

Pricing: Free plan available. Paid plans start at $9/mo.


Copy.ai copywriting software

This one is for lazy content creators (guilty as charged 😬) or whenever you feel lazy to write everything from scratch. Copy.ai leverages artificial intelligence to reduce the time and effort you spend on copywriting. Essentially, this tool writes your copy for you.

It makes sure the copy it generates sounds as authentic as possible. You can tweak the content you like among the choices it provides. What can Copy.ai write for you?

  • Product descriptions
  • Blog posts
  • Social ads
  • Startup copies: brand voice, motto, value proposition, etc.
  • Email copy
  • Sales Copy
  • Social media captions

Pricing: Free trial available. Premium plans start at $35 per month.

If you haven’t tried this tool yet, I suggest you go and test it out on its free trial. An alternative to this tool that is also worth mentioning is Ryter. It is relatively cheaper for $29/m with a yearly plan. But copy.ai excels in many ways compared to Ryter.

Podcast and Audio Broadcast Tools


Audacity voice editing software

If you have recorded your voice for a podcast or a video and it sounded like a dying frog, Audacity is the right tool for you. Audacity is a free, open-source, multi-track audio editing and recording software.

You can use it to record live audio, edit it (reduce noise, adjust speed, etc.), and export it.

Pricing: Free.


Alitu voice recording and editor

Editing is often the most tiresome part of podcast creation. You will probably want to spend your time on recording rather than editing. However, you also need to make sure the sound quality is the best.

You can use Alitu to record, edit, and publish your podcasts without any audio editing skills. It automatically cleans your audio and makes editing easy as pie.

Video Creation and Webinar Tools

Especially in recent years, video content marketing has left other forms of content collecting dust. Don’t get left behind; hop on trends with these simple video creation and webinar tools.


Animaker video making tool

Animaker is a simple, drag-and-drop video-making tool. Used by over 10 M people to create awesome videos, Animaker is a popular tool to streamline your video-making process. Animaker users also include leading brands like Amazon, Nokia, and Unilever.


  • Video making, GIF and short video making, Live video editing
  • Ready-made templates
  • Character builder to spice up your videos
  • Extensive facial expressions for the video characters
  • Auto lip-sync for the characters
  • Animation studio

Pricing: Start at $10/mo with a yearly plan and $20/mo with a monthly plan.


Soapbox video content creation tool

Another video-making tool worth mentioning is Soapbox. It is a Chrome extension by Wistia, a video hosting service. With Soapbox, you can create and share videos in your browser window without needing any technical skills or experience.

The extension also comes with the split-screen view feature, which allows you to record your screen and webcam simultaneously.


Free Plan available Solo Plan starts at $300 per year.


Veed video editor tool

Veed is a simple online video editor tool that allows you to add subtitles to your videos, edit video content, translate videos, transcribe audio files, and add visual effects. It is a perfect choice to edit, crop, and add subtitles to your videos quickly with ease.

It has some glitches and takes too long to load every now and then, but it works just fine to save time from manually adding subtitles to videos.

Pricing: Free plan available for quick projects under 10 mins with watermark. The basic plan is $18 per month with a monthly subscription.


Loom video recording tool

Loom is a streamlined video sharing and recording tool that comes as both a Chrome extension and a desktop app. What can you do with it? You can record your screen, your webcam, or both simultaneously.

Additionally, this tool lets you crop videos and send them to your colleagues through a link. A loom is a go-to tool for either video messaging with colleagues or recording and downloading your videos.

I came across some glitches on its desktop app, but still, it’s a time-saver. AND it has a free version of up to 25 videos and 5 mins per video. If you plan to shoot tutorials or review videos of digital tools for YouTube, then Loom can be the one you are looking for.

Pricing: Free for up to 25 videos. The Business plan starts at $8/mo with an annual plan.


demio webinar software

Demio is a hassle-free webinar software for marketers. This tool provides a no-download webinar experience for your audience. It comes with fully customizable webinar domains, featured colors, and more.


  • Live presentation with real-time HD streaming
  • Your audience can attend with one click in the browser.
  • Create customizable registration pages
  • Add custom form fields to collect info from registrants
  • Embed the form anywhere
  • Send automated email notifications
  • View, manage, and export contacts

Pricing: Start at $34 per month with an annual payment plan. 14-day free trial available.


Biteable video making tool

Biteable is another powerful video creation and editing tool. It has a forever-free plan with limited features. What you can create with this tool ranges from social media posts and digital advertising to animation and promo videos.

It comes with a huge video templates library for your use.

Pricing: Free plan available. Premium plans start at $29/mo with a monthly plan and $19/mo annually.

Visual Content Creation Tools

We live in a visual world. It is more so when we dive into the digital world. In fact, studies show that the average attention span of an internet user lies somewhere around eight seconds.

To keep your audience engaged with your content as long as possible, you’ll need to enrich it with visual content like GIFs or infographics. Here are the best visual content creation tools you’ll ❤️ using.

Canva – Online Graphic Design Tool

Canva visual content creation tool

It wouldn’t be wrong to say Canva’s popularity blew over recent years. And it’s clear to see why.

You can design almost anything with Canva, including presentations, social media posts, infographics, resumes, newsletters, logos, and YouTube intros. What makes this tool amazing is the way it streamlines the designing process and makes it easy for just anyone.

It saves your time and money spent on expensive designing tools. Additionally, it comes with stock elements and a photo library, as well as a wide range of templates for every need.

Pricing: Free plan available. Premium plans start at $9.99 per month.


GIPHY gif maker tool

If you think GIFs are fun to use in blog posts, you can look for GIFs on the internet’s best-known GIF database GIPHY. It can integrate with multiple apps and make GIF sharing simpler than ever.

It also allows creating your own GIFs. Just upload a video or photo and set the animation speed. Your GIF will be good to go in no time!


Piktochart infographic making tool

Infographics are still one of the most popular ways to visualize data and to use as a part of your link-building strategy. You can drive backlinks by creating superb and share-worthy infographics in your niche.

That’s where Piktochart comes in. You can design professional-looking infographics without needing any design skills with Piktochart.


Free plan available. Premium plans start at $24 per month with the monthly payment and $14/mo annually.


Visme free chart maker

Need to create charts that will rock your data and statistical contents? VismeChart is what you’re looking for. By adding custom-designed chart visuals to your blog posts, social media posts, or other content, you can drive backlinks and credibility. Charts are a perfect way to visualize complicated and boring data.

Designing them on Visme is incredibly easy for anyone. You can create charts, infographics, short videos, and presentations on Visme’s intuitive, drag-and-drop designer. The best part is its free plan covers a lot of features.

Pricing: Free plan available. Paid plans start at $25/mo with monthly payment.


Unsplash free stock photo database

Stock photos come in handy every now and then. Unsplash provides a rich stock library of high-quality images and photos free to use and shared under the Unsplash license. The platform has over 207,000 contributing photographers and generates 17 billion photo impressions per month.


We spend so much time creating digital content, and sometimes we find it hard to do. Luckily online tools are making our jobs a lot easier these days.

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