It is a common saying that you don’t require any skill to build an online business. After all, you can leverage on various software systems and platforms to begin.

While this is true to some extent, It should also be said that you must develop some skills to succeed online. It is one thing to build a business and another to grow it and keep it profitable.

While you don’t need any special skills to start an Online Business, you need to develop some Online marketing skills to succeed overtime.

Just like every profession, Online marketing do require some skills to become successful.

The online marketing world is changing with every tick of the clock, and online marketers, must keep up with a lot of updates, algorithms, U.I. etc.

Google is always updating and changing it algorithms, Facebook and other social media channels are improving by the day and adding new features to improve user experience.

So any Online marketer who desires to be successful must be ready to acquire some online marketing skills that will be vital and essential in helping him/her make the right decisions that will increase profit and reduce cost.

So in this article, We will be sharing some vital online marketing skills every marketer needs the most to become successful and stay up to date with the trends in the marketing world.

While some skills here can be acquired at a professional level, it is not required and unless you really want to take the step further, don’t bother.

A standard knowledge of these skills is all that is required…

With that Said…Here are the:

5 Vital Online Marketing Skills Every Online Marketer needs to succeed

Online Marketing Skill #1: Data Analysis / Visualization Skills

Data analysis

Data comes handy when you need to know what is working, why it works and what exactly you need to do to make it better. Tracking, measuring and improving is at the core of online marketing.

As an online marketer, your ability to analyze and visualize data is very important because:

  • Marketing is a game of numbers and it is only when you have the right number that you can get the right results.
  • Your ability to increase probability is the key to success and you need data to do this
  • You need to know how to effectively analyze data and reuse this data to scale up.

And this is one part every Online business owner and online marketer should have an excellent skill on because it is only with data you can know if you are making progress or not.

Online Marketing Skill #2. Social Media Skills

5 Vital Online Marketing Skills Every Online Marketer Needs to Succeed

Social media is really expanding and in a matter of time, it will become one of the basic needs of life.

Establishing a good social presence as well as effectively connecting to your audience is necessary and this is why social media is highly important.

Some might be thinking why have social media skills when I can higher a social media manager?

What of cases when things go wrong and you really need to do something but can’t reach your social media person? what will you do?

Every online marketer should have the right social media skills and understand how various social media works and ways they can use it to influence their audience and advertise their online businesses.

Good social media skills will help you learn how to effectively research,engage and promote your online business across these platforms.

Online Marketing Skill #3: Good Communication/People Skills

Like Seriously? Does Online Marketers really need communication and people skills?

Oh Yes!

In fact, Online marketers need better communication skills than most physical businesses, because “trust” facilitates sale and only good “personalized communication” can build that trust.

Business is all about people and online businesses are no different. It is such a pity some people are really throwing communication skills out of the list for online marketers.

People Only buy from people and sources they trust. And Effective communication at every stage of marketing is the one sure way to engage your prospects and keep your customers coming back for more.

So learn various communication skills and always add personality to every marketing message.

Online Marketing Skill #4: Advertising Skills:

5 Vital Online Marketing Skills Every Online Marketer Needs to Succeed

One online marketing skill you must have is advertising.

Advertising is at the heart of Online Marketing and the sooner you master it, the better for your online business.

Advertising skills for PPC, Native Ads, contextual ads, solo ads etc. and other forms of advertising online is necessary for all online marketers.

Although PPC (Google Adwords, Bing, Bidvertiser etc.) and Display Ads skills are the most common skills, other advertising skills such PPV, Contextual etc. will come handy especially when you are looking to scale up and will help you become  a better marketer.

For those thinking.. What about free Traffic?

If you need results real quick… Advertising is the way to go and I highly recommend you pay for results because it makes you more serious and accountable. It also helps you to develop “marketing muscles” that will help you grow.

Free Search engine and social traffic is good, but what if they don’t come in time?

So while you optimize and wait for search engine to start listing  your website/blog on the its first page, why don’t buy yourself some results using paid advertising?

Online Marketing Skill #5. WordPress (CMS) and Software Skills 

5 Vital Online Marketing Skills Every Online Marketer Needs to Succeed

A general Knowledge of WordPress is required. Because you will find it handy in your marketing journey. Although there are other CMS out there but WordPress is Ideal for you.

A good WordPress skill is required and will go a long way in helping you achieve good results.

Now you don’t need to have a full blown knowledge of WordPress, but knowing how to do the basic things like:

  • Setting up Landing pages,
  • managing comments,
  • Blogging,
  • Installing Plugins and Pixels and some other related marketing activities are necessary.

Although platforms like Clickfunnels have evolved as a more custom solution for marketers, WordPress will still be your best friend sooner or later.

By the way, good knowledge of CRM Software like Zoho CRM, Salesforce, Hubspot CRM etc, and other software like Autoresponders, Help Desk, Payment Processors and Social Media Management platform which you will be using for various day to day marketing activities, might be helpful.

Bonus Skill: Content Marketing and SEO Skills 

5 Vital Online Marketing Skills Every Online Marketer Needs to Succeed

AHA! At long last. The one skill you were waiting for.

I can’t end without mentioning it. But I Purposely decided not to add it to the main list because it is goes very deep into marketing itself.

Content marketing and Search Engine Optimization is important but you shouldn’t try to learn it all at once unless you wish to major in that aspect.

While they are both important, both are very broad topics and this is why we highly recommend you build a team dedicated to content marketing and SEO or hire a Content Marketing and SEO agency since it is better out that way than trying to do it all by yourself.

Lot of things are involved and the time you will spend trying to figure it out yourself, can be better spent on some other money making activity.

Now you have it, The Skill set to succeed online. While all the Online marketing Skills listed here are important, you should strive to focus more on getting things done than being busy all day figuring things out.

You can be an expert on most of this skills but just get the knowledge good for you to get by.

Don’t over complicate the process, and don’t get too focused on trying to obtain a degree in these skills that you miss the goal. (Making Money of course by providing value)


The bottom line is that if you’re looking to expand your career in internet marketing, and start earning some real money, then you need to learn these five vital online marketing skills. If you want to succeed at online marketing, you need to do more than just set up a few AdSense ads and call it a day. Marketing online requires that you actually understand your audience, and the best way to do that is by engaging them directly. And, as many marketers are realizing, perhaps the best way to do that is through social media.

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