When managing a marketing strategy for a small business, you need to be proficient in a wide range of abilities, such as content creation, budget management, and graphic design.
But marketing best practices are always changing, as evidenced by the rising popularity of video content or the demand for email personalization. Particularly TikTok, which will be the most-visited domain in 2021, is revolutionizing how we market goods. You occasionally need a skill boost in order to stay on top of everything.
Fortunately, obtaining a top-notch education in digital marketing best practices doesn’t have to cost a fortune. The top (free) marketing courses in email, social media, SEO, paid search, analytics, and graphic design have been compiled by our team. They are even separated by skill, so you can quickly master marketing.
Best Social Media Marketing Courses
1. Social Media Certification by HubSpot
The HubSpot Academy platform
Intermediate One-Sentence Skill Level Finding out how to develop an inbound social media marketing plan.
The social media certification program from HubSpot is a comprehensive course created to assist you in attracting clients and partners and developing customer loyalty. This course seamlessly integrates the two ideas because social media is essential to inbound marketing.
You can complete the course at your own pace because it is sufficiently flexible. It addresses crucial subjects like calculating ROI, expanding reach, producing social media content, and social listening. Additionally, you can choose to take particular lessons from the HubSpot Academy course, like this one on social media advertising.
- How to create a social media marketing plan to increase brand recognition for your company
- How to use social media listening to determine what your followers prefer
- How to increase your social media presence and use influencers to reach new audiences
- How to maximize your investments in social media
New social media marketing managers who have recently been promoted from a junior-level position should take this course because it dives right into social media strategy. It’s advised to have some prior social media experience.
2. Fundamentals of Digital Marketing by Google
Google Digital Garage is the platform used by the creator.
Beginner One-Sentence Skill Level Improve your knowledge of the fundamentals of digital marketing in a variety of fields, including social media marketing.
More than 300,000 people have enrolled in Google’s digital marketing certification, which has two social media modules to help you get started with social media marketing. Additionally, it offers digital marketing courses in web optimization, content marketing, SEO, and mobile marketing.
The courses explain paid and organic search and show you how to create web pages that are search engine friendly.
It sounds like learning how to optimize pages for search on a well-known search engine would be beneficial to both parties. You will receive a digital certificate upon course completion that you can upload to your LinkedIn profile and resume.
- How to master a variety of fundamentals in digital marketing, including local marketing, content marketing, and search engine optimization
- How to begin using social media if you have never done so
- How to set objectives for the social media platforms you’ve chosen
- How to develop a long-term social strategy that is sustainable
Since this course covers every aspect of digital marketing, it is advised for those who are complete beginners who have never worked in marketing before and who want to learn everything (including social media marketing).
3. PPC University by WordStream
Written by WordStream
WordStream as a platform
Intermediate One-Sentence Skill Level Learn about social advertising on popular websites like LinkedIn, Facebook, YouTube, Snapchat, and Instagram.
WordStream provides the instructional materials required to gain a thorough understanding of social media advertising. This includes social media advertisements on numerous websites, including LinkedIn, Instagram, Facebook, YouTube, Snapchat, and Tik Tok.
Additionally, there is knowledge about the benefits of social media advertising, how to do it, and the best practices to follow.
Finally, you’ll learn about social media ad metrics and social shopping so that you can reach your audience when and where they’re ready to make a purchase while also measuring your success.
- How to begin using pay-per-click advertising on a variety of platforms, such as social media
- How to develop a social media ad strategy for the platform of your choice
- The benefits of using social media advertisements
- How to use ad metrics to gauge your level of success
Recommendation: We suggest this course to social media marketing managers who want to start a paid advertising campaign on social media. It’s also a great fit for you if you like to study independently by reading manuals (as opposed to watching videos).
4. Social Media Specialization by Northwestern University
Northwestern University created this
Price: Free Expertise: Novice One Sentence Discover everything you need to know to launch a social media marketing campaign.
Beginners and those who are brand-new to the field of social media marketing should check out Coursera as a great educational resource. You can learn the social media tactics you need to broaden your audience and increase your following in this course from Northwestern University. The majority of other courses don’t touch on social listening and lead nurturing, but it does. This is significant because, although lead nurturing is frequently linked to email marketing, it can also—and ought to—be carried out through social media.
- social media is what
- justification for developing a social listening strategy
- Using nurturing techniques in your social media marketing
Recommended for: Non-marketing professionals and early-stage founders who are interested in beginning a social media strategy to expand their customer base should take this course because of its focus on lead nurturing and its foundational modules.
5. Online Advertising & Social Media by the University of Maryland
University of Maryland created this
Intermediate One-Sentence Skill Level Learn about social network analysis, sentiment analysis, and online advertising.
You can select classes on edX that interest you and save them for later reference. You can take classes on a variety of business-related topics. Online advertising, and more specifically social media advertising, are the main topics of this University of Maryland course.
Additionally, it teaches you how to analyze data so you can adjust your social strategy over time with confidence.
- Which platforms are available for advertising? How do you gauge the effectiveness of your campaigns?
- How to evaluate the social media networks you’ve selected
- How to use Big Data for your social initiatives
For social media marketers who want to roll out an advertising strategy, we suggest taking this course. Furthermore, we advise it to novice social media analysts who require a solid grounding in social data analysis.
6. Social Media Marketing Course by Acadium
Produced by Acadium
Beginner One-Sentence Skill Level In an apprenticeship, you can gain extensive knowledge of social media marketing while gaining practical experience.
The social media marketing course at Acadium includes a number of lessons that you can take before, after, or during your apprenticeship. Acadium is an apprenticeship and mentorship program.
The courses offered cover a variety of social media marketing subjects, such as how to create profiles on your preferred platforms and how to scale your social media efforts while saving time.
- How to start using Facebook, Twitter, and Instagram, three of the most popular social media sites
- How to post a blog
- How to differentiate yourself from your rivals
For genuine beginners who require mentorship from Acadium’s team of mentors in addition to a foundation in social media marketing in general, we recommend this course. We do not suggest it for current marketers or social media managers because it provides extremely basic knowledge.
7. Digital Marketing 101 by Boot Camp Institute
Boot Camp Institute, the author
Boot Camp platform Digital
Cost: $197 per year or $97 per month
Beginner One-Sentence Skill Level Summary: Study a thorough section on social media marketing and strategy while learning about digital marketing.
Boot Camp Institute’s Digital Marketing 101 is a powerful, video-based training that delves deeply into the fundamentals of digital marketing and using it for social media. This training is beginner-level and takes six hours to complete.
Nike, NASA, GE, and Georgia-Pacific are a few of Boot Camp’s clients. Customers who purchase a subscription to the platform have unlimited access for a full year. It offers a template for digital marketing, data on ROI, benchmarking, and a free course on digital tools as a bonus.
- How to start using various mediums and channels for digital marketing
- Why it’s important to develop a social media strategy
- which social media trends should you pay attention to
We suggest it to non-marketing professionals who want to learn all aspects of digital marketing, including social media marketing, due to its generalist approach.
8. Fundamentals of Digital Marketing, Social Media, and E-Commerce by The Wharton School
The Wharton School of the University of Pennsylvania created this.
Intermediate One-Sentence Skill Level Summary: Business professionals will benefit from this marketing course.
The course offered by Wharton is regarded as an intermediate exploration of the nexus between e-commerce, social media marketing, and digital marketing. It’s a six-week, self-paced course that takes three hours per week.
This course is designed specifically for marketing experts, entrepreneurs, and consumers interested in learning social media techniques. You’ll discover how to create marketing campaigns that work for your company.
The cohorts for this course are live. You’ll have to wait until enrollment starts.
- How to develop a digital strategy using demographics and behaviors
- How to communicate with clients and potential clients through various channels
- How to use tools and tactics to strengthen your online presence
- How to explore new media channels, such as social media
Even though this course is fundamental, we advise it for seasoned business professionals who want to broaden their skill set to include marketing strategies and techniques.
9. The Strategy of Content Marketing by University of California, Davis
University of California, Davis, is the source.
Skill Level: Intermediate One Sentence Price: Free Summary: Learn how to integrate your content marketing and social media marketing strategies for maximum impact.
This course can help you incorporate both social media marketing and content marketing into a more complete strategy. Learn how to develop a content marketing strategy and gain knowledge of the ecosystem surrounding that strategy in this online course from the University of California, Davis. Additionally, plenty of time will be devoted to writing and framing strategies.
We’ll go over the various forms of content marketing and how crucial they are to social media marketing. There is content for five weeks, including videos, exercises, readings, and quizzes.
- What the ecosystem of content marketing entails
- How to customize your content for each stage of the buyer’s journey by utilizing the “7A Framework”
We advise social media marketers who want to approach social media marketing from a content-centric angle to take this course.
10. Social Media Marketing Masterclass by Mark Timberlake and Philomena Timberlake
Mark and Philomena Timberlake are the authors.
$129.99 one-time fee or $16.58 per month
Beginner One-Sentence Skill Level Summary: Find out how to create a social media marketing schedule and strategy that work for your particular company.
This course is a masterclass on social media, not a full-fledged level one course, with a special emphasis on ethical digital marketing strategies.
You’ll learn how to create a schedule that works with achieving business objectives and a potent marketing strategy.
Developing an online community, email marketing, and social media marketing integration will also be covered. You can finish this course in 20 hours, and you’ll receive a certificate when you’re done.
How to produce content that users can act upon for your website and social media
How to use social media communities to promote your brand
Which social media platforms are appropriate for use in business marketing?
How to take photos for social media on your phone
In addition to social media marketing, SEO and blogging are also covered in this masterclass. This is why we advise it to new marketers who want to broaden their skill set before stepping into their new position.
When done correctly, social media marketing can be very effective. Knowing how to use the best and most current strategies will make you stand out from other social media marketers and strategists and advance your career.
Decide which course is best for your goals, budget, and level of experience before you start learning.
Visit Best Video Marketing Courses for more infromation.