Online Tools for Content Development

There are some awesome tools for developing content. Some of these tools will make your life easier. Others will make you money helping you to become more profitable as a content publisher. Here is my list of favourite online tools for content development.

The internet is full of content and so is your blog. But, writing and creating content can be a nightmare if you’re not good at it. A blog post takes a lot of words to be created and sometimes even more to be written. It becomes even more difficult if you want to write for a target audience from different countries or regions of the world. In such cases, you need proper tools that can help you with content development. And these tools will relieve you from all of your problems with content generation.

 Sprout Social

Hey, you can’t blame us for putting ourselves on the top of the list!

That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

Sprout Social is among the best digital marketing tools for social media

Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.

Oh, and don’t forget about Sprout’s full suite of social analytics.

Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.

 Loomly

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.

Loomly digital marketing collaboration

 Audiense

We’ve talked time and time again about the importance of social listening for identifying trends and potential customers.

Tools like Audiense take listening to the next level by helping companies both identify and segment their social media audiences. Doing so makes it easier to run laser-targeted ad campaigns and likewise dive deeper into your customer personas. Digging into demographics, personality straights and beyond, you’d be surprised at what you can learn from social alone.

Audiense’s platform focuses primarily on Twitter, making it great for B2B brands interested in prospecting and B2C companies looking to understand more about their target audience.

Audiense insights dashboard

 SendGrid

SendGrid offers a full suite of email marketing services, many of which are totally friendly to novices and email veterans alike.

For example, the platform offers flexible design options via visual, drag-and-drop editing, coding or a combination of both. In-depth deliverability and performance analytics are also built into SendGrid, cluing marketers in on which messages are performing and what needs work.

We know: there are more email marketing solutions out there than we can count. That said, a big upside of SendGrid is the forever-free plan for up-and-coming businesses as well as scalable pricing that matches your needs as you grow your list.

sendgrid dashboard

SEMrush Topic Research Tool

Content ideas example

Topic research is one of the most effective ways to quickly come up with ideas to explore further and to inspire your content plan. The SEMrush topic research tool makes it a quick and easy process to come up with a whole host of potential ideas around your core topic in just minutes.

Just enter a subtopic and see related articles and questions being asked in real-time. 

Cost: From $99.95 per month (but this includes an entire sweet of content, SEO, PPC, and social media tools)

SEMrush Marketing Calendar

Marketing Calendar screenshot

Once you have identified the content that you want to create, you need to map out a solid editorial calendar and stick to it.

Planning a content strategy around a calendar will help you be accountable and take the steps needed to regularly drive growth. It is a great way to motivate you to keep on top of a regular publishing schedule, and the SEMrush Marketing Calendar is the perfect tool to help you to do this.

Cost: From $99.95 per month 

SparkToro

Sparktoro

SparkToro positions itself as a way to “Instantly discover what your audience reads, watches, listens to, and follows.” When it comes to planning your content strategy, it is absolutely imperative that you know who you are targeting and what their interests are.

The more you can create your content around your target market’s needs and wants, the better success you will enjoy, and this tool crawls tens of millions of social and web profiles to share the insights you need on your audience.

Cost: From FREE for 10 searches per month to $225 per month for 500 searches

Google Trends

Google Trends example

Google Trends can help you to understand the popularity of a search term or topic amongst Google searchers (which, let’s face it, is the majority of web users).

Enter a query and see how interest has trended over time and use this insight to create content around topics that are quickly gaining traction (gaining a competitive advantage by being the first to jump on a trend) or, similarly, identify those that are likely losing interest. 

Cost: FREE

AlsoAsked.com

Also Asked example

Google is regularly referred to as an answer engine, and this means that we need to be considering the questions that are being asked by searchers.

And one of the most effective tools that you can use to help you to find the questions that you need to be optimizing your website for is AlsoAsked.com, a free tool that returns the “People Also Asked” data, giving you an insight into longtail searches and, importantly, defines the relationship between topics and questions.

Cost: FREE

Answer the Public

Answer The Public

As we have already discussed, you should be optimizing for questions as part of your SEO strategy, and the more insight you have access to, the better responses you can give to the different questions that are being asked.

While AlsoAsked.com shows results from PAA, Answer the Public returns results from Suggest data, showing combinations of auto-complete searches. 

Use the two tools together to supercharge your insights and research.

Cost: FREE

Conclusion

If you are planning to create an epic content, you want to make certain that it has the proper elements. Using the best online tools may help you accomplish this even when you are not well versed in writing skills.

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