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Open Source Social Media Analytics Tools

Social Media Analytics involve the gathering and analysis of data from social media websites and platforms. When performed well, these activities can reveal useful information about your company, your industry, and your competitors.

analytics tools for social media are very important nowadays. There are free open source tools which people can use to gather data from the Internet. Some of those include: Fusion Tables, Gephi and Google Big Query.


The first platform for successful multiple Facebook account management


f-boardpro is a multiple Facebook account management platform trusted by businesses, agencies, and individuals to help you to log in to multiple Facebook accounts from your iOS or Android device.

f-boardpro has special features include: you can schedule a post by selecting an image with a caption text and scheduling time and date. It is used for publishing, engagement, and team collaboration.—&client=ca-pub-7543508590810245&output=html&h=280&adk=576894858&adf=831650823&pi=t.aa~a.4120475122~i.10~rp.4&w=740&fwrn=4&fwrnh=100&lmt=1646049015&num_ads=1&rafmt=1&armr=3&sem=mc&pwprc=8930731753&psa=0&ad_type=text_image&format=740×280&!8&btvi=1&fsb=1&xpc=JOjf3qaZXZ&p=https%3A//

This platform is user-friendly, timely, easy, and more. It has a full installation guide for android and iOS devices. It is written with Java and Objective-C languages.

  1. Multi accounts manager
  2. Home feeds
  3. Comments view
  4. It has a section for people who liked
  5. Pages feed
  6. With it, you can see your friends list
  7. You can see the profile timeline post
  8. Open source


First amazing Twitter management solution


TwtBoard is a social media management tool built specifically for Twitter marketing, management, and analytics. On top of most features that social media management tools provide, It allows you to manage all your Twitter accounts for free, it makes their users do regular activities like viewing profiles, sending and receiving tweets, retweets, and more.

TwtBoard has some impressive integrations such as tools to organize their friend’s tweets, Twitter fans could handle as many tweets received from friends.

It is available on the web, desktop, and mobiles(Android and iOS). It is written in C# language.


  1. Follower Management
  2. Tweet Management
  3. Unfollowers Management
  4. Account Actions
  5. Retweet and Favorite
  6. Campaign Manager
  7. Tweet Creator
  8. Open-source
  1. Socioboard

 Socioboard is a free and open source social media management software that has powerful social media suite for all businesses. It generates reports and analyzes data to help social media managers make informed business decisions.


  • Live chat, a news feed, timeline, profiles, events, notifications
  • Highly customizable and scalable open-source interface.
  • Scheduling & publishing is easy with Socioboard
  • It generates tickets to reply to negative comments
  • RSS Feed to distribute a list of headlines, notices, and content to the audience automatically
  • Google Analytics integration to track website traffic.
  • The innovative feature of Sentiment analysis conducts language processing, text analysis, and computational linguistics.
  • Sophisticated analytics and interactive social discovery tools
  • Team collaboration tools and 24/7 Technical Support
  • Social CRM tools and Helpdesk integration
Socio-board Social media management software

(Source- Socioboard)

UTM parameters

Key benefit: See how much web traffic and conversions your social media channels and campaigns generate (to be used with a web analytics platform like Google Analytics).

Paid or free: Free tool

Skill level: intermediate

Best for: all social media managers

Example of a UTM parameter for sharing a Hootsuite blog post

UTM parameters are not a standalone social media analytics tool, but they are essential in helping you set up Google Analytics (or another web analytics platform) to best measure social performance.

Put simply, UTM parameters are short pieces of code appended to the links you share on social media. They very precisely tell you how many people interact with your content and end up on your website.

In the screenshot above, the UTM parameter is everything that comes after the question mark.

UTM parameters aren’t essential if you’re only concerned about reporting on social media performance in terms of engagement, followers, etc. But if you want to take it to the next level, UTM parameters + Google Analytics will give you more precise data on which social media content and channels drive traffic and conversions.

Pro tip: You don’t need to know how to write code to include them on your social media posts. If you use a social media management platform like Hootsuite, you can automatically generate UTM parameters in seconds.


The most intelligent analysis tool on Twitter


tinfoleak is more than a Twitter management tool; it is a powerful analysis twitter tool that automates the extraction of information on Twitter and facilitates subsequent analysis. It analyzes the Twitter timeline to extract great volumes of data.

tinfoleakis great for researchers who want to organize, analyze the data and extract the whole benefits from it.

It can extract the account information, user activity, protected accounts, user relations, hashtags, mentions, likes, and more.

It is licensed under CC-BY-SA-4.0 License and written in python and HTML.


  1. Automate the extraction of information
  2. Facilitates subsequent analysis for the generation of intelligence
  3. Taking a user identifier, geographic coordinates, or keywords
  4. It is included in several Linux Distributions
  5. Open source

Hootsuite is a free social media management software that supports social network integration for Twitter, Facebook, Instagram, LinkedIn, and YouTube. Hootsuite offers a free plan with features to manage multiple networks, scheduling content, and engaging with the audience in a single dashboard. In the free plan, one can manage up to 3 social media profiles. It requires only one password for three profiles on different social networking sites. It provides support and online help through the community forum. It also helps users to find and share important content from verified sources. It allows users to schedule posts to keep regular contact with the audience automatically.


  • Two RSS (Really Simple Syndication) feed integration to easily distribute content to a large number of people.
  • Users can curate their content by searching for popular hashtags or keywords.
  • Its content library feature their content efficiently.
  • Its hootlet extension allows to post or schedule content without even the need to login into the social accounts.
  • Users can track the social post-performance in different timeframes through customizable reports with over 200 metrics.
  • Allows searching and filtering social conversations in multiple languages.
  • Users can see messages and comments on multiple social networks in one place.
  • The metrics measure the influence of social media content across multiple channels and campaigns.
  • The reports can be exported in Excel, PowerPoint, PDF, and CSV formats.

 Media Cloud

Best platform for studying media ecosystems

Media Cloud

Media Cloud is a media analysis platform that promises to bring you more leads with less effort. It offers three tools explorer, topic mapper, source manager for studying media ecosystems.

It is designed to aggregate, analyze, deliver and visualize information, answering complex quantitative and qualitative questions about the content of online media.

Media Cloud is used by Journalists to by tracking and examine the key topics published by specific sources, foundations, academics, and researchers by allows researchers to track how stories and ideas spread through media, content creators, and non-profit organizations.


  1. Open source
  2. The track news cycle in many countries
  3. Understanding trends in mainstream
  4. It used to strategically design their advocacy and communications efforts
  5. Investigate the impact of specific stories
  6. Access our raw data through the public API


Key benefits: Track and analyze data from more than 95 million sources, including blogs, forums, and review sites, as well as social networks

Free or paid: Paid tool

Skill level: Beginner to intermediate

Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring

Brandwatch is a powerful tool with five easy-to-use social media analytics report templates:

  • Summary: A high-level view of social conversations about your brand, competitors, or keywords.
  • Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.
  • Reputation: A checkup on sentiment trends you might need to monitor or address.
  • Influencers: A report to help you identify influencer marketing opportunities relevant to your brand and analyze their activity.
  • Competitor comparison: Benchmarking social media data for conversation volume, sentiment, and share of voice.
  1. Everypost

            Everypost is a free social media management software that facilitates handling customizing and scheduling posts with visual content to create a greater impact on the audience. With this tool it is very easy to inspect the latest multimedia content from different social networks.


  • Every Post focuses on Visual content as a strong and effective social media strategy to gain more engagements.
  • Users can create groups of social networks.
  • Users can share content from other sources to increase engagement metrics.
  • Everypost gives  users the ability to customize your content to suit the style
  • Various post customization options are available, and each Post can be customized differently.
  • Collaboration and managing roles and permission levels between team members.
  • It allows custom scheduling of posts, previous multimedia post-viewing, and option to delete previously scheduled posts.
Everypost social media management software



Aggie is a web application that wants to help social media marketers with three key jobs: reducing incoming data to find interesting information, monitoring events in real-time like elections or natural disasters, and trend visualization and search features.

Aggie can take data from Twitter, Crowd tangle (Facebook, Instagram), RSS, answers to survey questions.

It is released under MIT license and written with JavaScript.


  1. Efficient Data Exploration
  2. Incident Tracking
  3. Team Coordination
  4. Pull reports from Twitter, Facebook, SMS, RSS, and More
  5. Trend Monitoring
  6. Mapping
  7. It has full-text search or filter by tag, author, source, status, or date/time
  8. Flag reports
  9. Lightning fast
  10. Streaming interface
  1. Social oomph

Social oomph falls into the category of free social media management software that has features of an advanced scheduling and publishing tool. It automates social media activities across various social networks.


  • Social oomph enables the users to manage their own social posts and those of their clients, in one account.
  • Scheduling at the preferred time slot.
  • Creating posts and uploading multiple posts is allowed.
  • There is an option to separate client data from users.
  • Users can make assign associates and subordinates to their account; assign special roles and authorize admin to work on selected profiles and blogs.
  • Videos/images are restricted from the bulk upload.
  • Allows Tagging and grouping posts to search them easily.
  • Users can create social, and blog posts from RSS feed entries automatically.
  • Social oomph has a feature to set a limit on the number of the posts users post in a given interval of time.
  • This prevents social media managers from posting too frequently.
  • Creating posts with the help of other services such as IFTTT is possible.
  • It’s content planning tools helps to implement marketing campaigns easily.
Social Oopmph Social media marketing software

 Pandora FMS

Pandora FMS

Pandora FMS is an open-source social media management tool for small businesses and individual users, Later focuses mainly on Instagram (though you can also connect your Pinterest, Facebook, and Twitter profiles).

The purpose of it is monitoring software for servers, applications, and networks.

It has two addition Community and  Enterprise and is definitely different; the open-source version is much more flexible from the enterprise one.

The source code is available under the GPL2 license, which allows you to extend and modify its functionality without restrictions.


  1. Flexible
  2. Highly scalable monitoring system
  3. Very high capacity (Thousands of devices)
  4. Agent monitoring (for all OS)
  5. GIS tracking and viewing
  6. Multiuser, several levels of ACL management.
  7. It uses agents (Linux, Windows, AIX, HP-UX, Solaris, and BSD systems)
  8. It can do both local and remote network monitoring
  9. Pandora FMS can quantify the state (right or wrong)
  10. It measures performances, compares values among different systems
  11. it can generate reports, statistics


Use open source social media analytics tools to curate a collection of posts based on their “social value,” which is a combination of the relevance and number of likes and retweets.

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