Paid Tools for Social Media Marketing

With the Paid Tools for Social Media Marketing, you can now manage all your social accounts from a central location. This saves you time as you no longer have to switch from page to page to access different accounts. In addition, this social media management tool allows you to schedule your updates on the go – which is perfect for those working from a smartphone or tablet.

If you are serious about using the internet to drive sales, build your business and to succeed online, Paid Tools for Social Media Marketing will guide you through finding, building and optimizing social media profiles that will deliver real value.

Hootsuite

Juggling Profiles

Much of the appeal behind social media marketing comes from the fact that you can reach a extremely wide base of people with minimal effort. If you play your cards right, a great marketing effort run on a number of platforms can generate thousands (even millions) of leads.

Naturally, this means having to set up accounts on Facebook, Twitter, Google+, Instagram, LinkedIn–anywhere your customers and clients might be hiding. With this comes the trouble of scheduling posts on each of those platforms.

Since Facebook marketing is a completely different animal from Twitter marketing, LinkedIn marketing and so on, there’s a big challenge in keeping your messaging organized and pushing a steady stream of best-fit content.

Juggling multiple profiles can be unwieldy, and this is where Hootsuite comes in.

At a glance, Hootsuite is a powerful tool for social media management, or the task of keeping your brand’s social media accounts active and engaging. It allows users to post on each of the major social media platforms without having to switch between tabs or devices. It’s a must-have app for many social media marketing professionals and business owners alike.

More Effective Posting

Figuring out how to package content for posting, when to post, and who to post for is the hardest part of social media marketing. Anyone can put together a compelling sales pitch given the time, but mastering the art of delivery takes hard data and experience.

Hootsuite’s auto-schedule function takes care of timing for you. By scheduling a post or slate of posts for release when your followers or target audience are most active, the tool gives your marketing a data-driven bent, without any stress on your part.

It also has a series of analytics dashboards built in, and these can help you base your marketing decisions on hard data. You’ll find scores of guides online on using analytics to drive your marketing efforts, so we won’t go into detail here.

While Hootsuite doesn’t specialize in analytics, these are a welcome bonus on top of Hootsuite’s ultra-convenient base features. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Smarter Community Engagement

The ultimate goal in social media marketing is to establish and leverage a strong community of people who are aware of your brand, and interested in what it has to say. By setting up a clear channel for communicating with your audience and keeping them engaged, you build stronger brand equity and capture more customers over time.

It takes a clear head and a plan to keep a crowd interested. The time and breathing room this frees up for you or your social media marketer will go a long way towards building a dynamic brand persona over the ‘net. When it no longer has to fuss over minor details, content planning, or post scheduling, the strategic mind has a much easier time seeing the bigger picture.

Expansion and growth are only possible when you have a steady stream of leads (check), and the mental bandwidth to pursue it (check).

How Hootsuite Pays for Itself

Wasted time is a major cause of low productivity in the workplace, and when you’re wasting time, you’re wasting money.  Hootsuite’s track record of saving the average business hours of labor leads to more cost effective marketing–meaning you get to compensate a social media manager for fewer working hours in a day, or have more productive time of your own as a manager or business owner.

Don’t take your opportunity costs for granted. Aiming for efficiency is among the many things an entrepreneur or professional can do to maximize their earnings. Hootsuite might not nudge you into developing the discipline of efficiency, but it certainly makes it easier to appreciate it.

The second major benefit you’ll notice if you choose to pay for Hootsuite is that you’ll have a far easier time optimizing your marketing. Having a neat and insightful set of data helps you (or your marketing team, if you have one) run better, more impactful ads and ship them out to the right feeds at the right time. If you know your high-value market segments, for instance, then targeting them should be a much simpler feat.

Finally, Hootsuite gives you access to a wide variety of apps and extensions tailored to fit the gamut of social media marketing needs. Users can connect their social media feeds to Spotify, upload images directly from their Dropbox accounts, run their email marketing campaigns from the Hootsuite dashboard, and much more.

Verdict: Worth Giving a Hoot

It’s clear that Hootsuite put a lot of work into planning their tool’s features. As a result, they’ve produced the leading social media management platform on the market, giving marketers the one-stop-shop they’ve badly needed.

 Canva

This is a simple graphic design web tool with pre-made templates for all kinds of social networks and uses.

It combines some of the best elements of Photoshop with drag-and-drop functionality.

Social Media Tools for Visual Content Creation - Canva

For every template, there are a variety of layouts, fonts, and backgrounds to choose from. If you find yourself having trouble with particular functionality, there are free tutorials to help you design better graphics.

For example, if you’re considering repurposing your most shared content for an infographic, there’s a tutorial for creating simple infographics with Canva.

Biteable

Biteable allows you to create videos, animations, motion graphics, and a number of other visuals for social, ads, and even presentations. You can use any of their templates to get started.

You can sync your marketing calendar with theirs to get tips and ready-to-go video templates for relevant seasons, holidays, and events.

Social Media Tools for Visual Content Creation - Biteable

Keyhole

#Tracking

Successful social media marketing demands its practitioners stay plugged in. Trends are everything when it comes to planning content releases: you can either give the people what they want, or surprise them with something innovative. You absolutely cannot blast mediocre content out into the world.

But business owners and marketing professionals are busy people. Nobody has the time to navigate the fickle winds of Facebook, or deep-dive into the latest trends on Twitter–and even if they did, we guarantee there are far more lucrative things to do.

Keyhole changes the game by turning audience research into a simple and intuitive process.

Keyhole is world’s the top company for hashtag research. Users can reference live analytics reports on the success, engagement, and reach of the hashtags your business uses to generate buzz and build brand recall. You or the marketers you’ve hired can track vital statistics like reach and engagement.

Rather than wasting whole afternoons sifting through Twitter feeds and running searches, you can skip straight to seeing the numbers that matter to your business and plan more powerful campaigns from there.

And since joining a conversation is easier than (and often just as valuable as) starting one, Keyhole lets you listen for hashtags that are already popular among your target market. This allows you to strike while the iron is hot, and prove that yours is a brand that speaks their language.

#Reputation

The ultimate sign of a strong social media marketing effort is the value of your brand’s account when compared against that of a competitor’s. It makes sense: whichever brand wins the most loyalty and makes the biggest splash wins the largest share of the market.

When competing in the social arena, knowing is half the battle. The brand that has a better idea of its reputation has the advantage: it can act quickly to recover dwindling loyalty, and cement its hold over existing fans by running the kinds of content that net engagement.

Likewise, it pays to know what your customers are saying about you–but there’s no way you can track down every mention of your brand across the big social media networks, individual blogs, and popular forums like Reddit without the right tool.

Keyhole has built a global reputation around social listening, which is why it leads the pack in terms of keeping businesses aware of their social media reputations.

Its tool for Social Media Account Analytics and Reporting keps businesses in the loop regarding their performance on the Big Three: Facebook, Instagram, and Twitter. Keyhole offers a massive advantage by comparing profile activity and success against any number of competitors on the various platforms.

Even better, the tool allows businesses to track their competitors’ strategies in real time, and gather the best practices from other key players in their respective industries.

Keyhole’s analytics range from broad to granular, with data flowing in about the performance of whole accounts, down to individual posts. All told, we highly recommend using Keyhole to monitor every level of your social media marketing operation. Making both fine and sweeping comparisons is a surefire way of staying ahead of the competition.

#Results

Social media analytics opens up a wide range of possibilities for businesses and marketers alike, but figuring out your next move after being shown the numbers can be tricky. Whether it’s the sheer volume of options or a lack of specialized training, data-driven marketing can be difficult to achieve.

Keyhole understands this, and simplifies your strategic process by recommending the best course of action given your statistics. We find that with Keyhole’s smart and simplified analytics, the options are endless: figure out where to go after you’ve narrowed down your top posts, turn your competitors’ strategies against them, and use your audience’s habits to build a stellar online presence.

How Keyhole Pays for Itself

The beauty of Keyhole is that it does more than pay for itself–it increases the value of the rest of your social media marketing infrastructure.

We can’t stress the value of a tool that runs your analytics for you, packages it in an easy-to-digest format, and automates the reporting process. It saves you time, it saves you money on expert consultation, and it saves you the trouble of having to crawl through your accounts for the numbers that matter.

By connecting you with your market and key influencers among them, Keyhole both provides the added value of deep market research, and opens up valuable possibilities to grow and nurture your lead base.

Best of all, the tool goes the extra mile and provides valuable strategic options, raising the average value of each post and skyrocketing the worth of your brand’s social media profiles. Anyone can stumble their way through the motions of social media marketing, but successful brands are powered by analytics tools with the kind of initiative that Keyhole demonstrates.

Verdict: #Win

Keyhole solves the most enduring problem of social media marketing: gathering information, and using information once you’ve got it. They’re the global leader in hashtag analytics for a reason, and we highly suggest you take the leap and find out why.

Conclusion

It is an online paid marketing tool that helps the user to attract the audience for their marketing plan. It allows you to get more marketers for your marketing plan.

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