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Real Estate Social Media Marketing Tools

Real Estate Social Media Marketing Tools is a collection of real estate marketing tools designed to help you build your brand and market yourself more effectively on social media. The tools are curated for agents licensed in the United States, but they can be used by anybody who trades in real estate (and their agents) around the world.

Real Estate Social Media Marketing Tools is a video course created by Ania Pieroni, a real estate agent from Chicago, IL, who uses social media marketing to sell homes online. She has been acclaimed by other top agents for her ability to efficiently market homes on social media.

A CRM to Manage your Real Estate Marketing Tech Stack

It feels like every time anyone talks about real estate marketing tools, social media is the first suggestion. And I’ll get to social media, but there’s one thing that outranks Facebook and Instagram when it comes to real estate marketing. That’d be a CRM. 

A CRM or customer relationship management software is a tool that brings all of your marketing tools — your email marketing platform, your social media accounts, marketing and sales documents, and workflows — into one place. 

Each of those tools — combined, your tech stack — has a specific and important purpose for your real estate marketing strategy. But, when you’re managing social media in one place, your website in another, and email in yet another, it’s difficult to align your marketing efforts, and harder still just to keep track of what’s posting or sending out when.

A good CRM brings all of those tools into one simple, easy-to-use platform, with the added benefit of tracking every single lead that comes into your real estate development or agency. 

Never drop a warm lead or forget to send an email again. If you’re serious about boosting your real estate marketing strategy, it’s time to get serious about a CRM.

There are a ton of options out there, but we always recommend HubSpot. They offer a free version (not a trial, a totally free version of their CRM), that’s a great way to get started and see how much a CRM can do for you. 

When all of your marketing tools live in one place, it’s so much easier to make the most of all of them. 


For real estate teams, there are many moving parts and as a team leader, it’s your job to keep everyone in sync. Trello helps you manage tasks efficiently using a system much similar to a Kanban board. Kanban essentially is a simple, visual way to track work in progress and identify bottlenecks in a system.


Using a board structure, you can see the structure of projects at a glance, what the stages are for each part of the project and what path a task must go through. This break-up of tasks into stages is especially essential for productivity.


Trello’s standard pricing is $10 per month charged annually. There is a free forever package which would be great for finding your way around the app.


A principle of the Kanban method is “more work in progress slows down the entire system”. Whether in a team or individual setting, try to limit the number of projects you’re working on at a time.


email marketing realestateko

Everybody in the digital world makes use of email addresses.

This has made email marketing to be a very powerful tool real estate agents can employ in order to remain relevant in the field and maximize sales.

Email has become the number one performance measurement tool in for fast returns on investments, capturing /generating of leads and ultimately converting them to paying clients.

Think about this: if information about a good deal is sent to your prospects email boxes, it can stay there for weeks. Now, when you send rich, educating, helpful and sweet content with intriguing subjects about a prospective deal to them with an option for them to easily reply you and get a deal going.

Who do you think they will reach out to first when the time comes for them to take a decision as regards real estate deals? Yes, you got the answer right.This points to you that email marketing is an essential digital marketing strategy that real estate agents should employ. In email marketing, you will have to build email contact lists.

This is very important as it becomes easy for you to send content about what will interest them with information about some good available real estate deals. Doing this should be a priority for every real estate agent as it helps you to keep in touch with prospects and you will no longer have to start afresh with your marketing.It is interesting to know that when you constantly send good contents to prospects about real estate and deals, you are building a friendship with them.

This has been tested to be a good move as most prospects who later turned out to become clients were intrigued with the email messages they had earlier been receiving. Another beauty of email marketing for you as a real estate agents is that you can easily get referrals from your prospects/clients as they can easily forward your email messages to their friends and loved ones whom they know are looking for a deal or an agent in real estate.

With such referrals, you can be an established leader in the real estate industry in your immediate locality and state. This will directly see you having more real estate agents to yourself and more deals.

The only disadvantage of email marketing as a digital marketing strategy that you can employ as a real estate agents is that you have to be available always by mail.

…If you can walk up to the demands of this strategy, it is advisable you get capable hands you can team up with in assisting you with the areas of fasting typing, correspondence, powerful writing ability and the monitoring of emails so that they can quickly and professionally respond to emails they can and forward those that need your attention.

Social Media

Alright, now that we’ve got the CRM out of the way, let’s get down to what you expected to hear: social media. 

I’ve said it, and so has probably every other content marketer out there. Social media is one of the best marketing tools in any real estate company’s toolbox. 

Platforms like: 

  • Facebook
  • Instagram
  • Houzz
  • Twitter

And more, are great places to get the word out about your real estate development or agency.

Since you’ve probably heard most of this before, I won’t go too in-depth. The gist of it is that social media is an amplification tool. No matter what platform you choose, it’s a way to share homes, new developments, beautiful imagery of your property, and reach a broader audience. 

When you put effort into developing a social media strategy that is consistent and shareable, you’re boosting brand awareness, and getting your name out there to a wider range of potential leads. 

And don’t forget about paid social either. When used properly, it’s a remarkably effective tool that can deliver serious leads for a relatively low expense. 


Real Estate Social Media Marketing Tools is a complete List of Real Estate social media tools to market Homes, Houses, Commercial Properties, Apartments for Sale, Land and Rentals. For Real Estate Agents, Realtors and Brokers who use Facebook, Twitter, Pinterest, Zillow, Mapquest or LinkedIn to Market their homes or rent houses.

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