Review of Social Media Scheduling Tools

In this review, I am going to share the results from a brief comparison of Various social media scheduling tools. I will help you decide which tool might be a good fit for your business needs under different situations.

Thank you for choosing to read this analysis of social media scheduling tools. Please note that this has not been written by, or on behalf of, any of the featured companies. I’ve researched and personally used several different scheduling tools over the past year while working on my own social media marketing projects. The schedule below was created using a variety of data sources including product descriptions on official websites, input from other marketing professionals, and my personal experience with each tool.

Hootsuite

Hootsuite is one of the most established and popular apps for social media scheduling and marketing. You can use it to schedule posts, receive in-depth reports, and collaborate with your team members, thanks to built-in teamwork features. It enables you to view multiple streams at once and monitor what your customers are saying. There is a free limited plan available for 3 social profiles and up to 30 scheduled messages.

a screenshot of the hootsuite dashboard

Buffer

Buffer is also one of the best apps for managing your social media presence and scheduling your posts. The app also comes with analytics tools that enable you to track your audience’s activity and figure out when it is the best time to post in the future. We especially love its Chrome extension, which integrates itself seamlessly and never gets in the way, yet it is always there when you need it. It is a more straightforward and more effective way of managing your social media, and you are never more than a few clicks away from setting up anything you want. Buffer supports over 7 different platforms – you can add up to 4 on the free plan.

a screenshot of the Buffer dashboard

ContentCal

ContentCal is the ultimate tool for bringing your team together. You can share ideas with, create approval workflows, build your content plan and then publish that content to multiple platforms (Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, YouTube, and Medium). ContentCal’s analytics will help you understand your content performance and the latest ‘Respond’ features act as a shared inbox for monitoring and responding to mentions, messages, and comments across social media.

One of the star features is the fact that ContentCal integrates with over 2000 other applications so that you can create the perfect social media workflow by connecting ContentCal to tools you currently use (think of things like Slack or Trello) and also distribute content to channels beyond social media, like emails and blog posts. The best content is created together. Involve your team (and clients) into the content creation process, share ideas, gain feedback and watch your content performance soar!

a screenshot of the contentcal dashboard

Socialoomph

socialoomph social media management

Socialoomph has provided scheduled social posting services since 2008. It offers three paid plans, as well as a free plan. The Free Plan allows a single user to schedule unlimited posts to one social profile (limited to a maximum of three posts per hour). Even the most expensive Business Suite is reasonably priced compared to competing apps.

Socialoomph has a much more spartan interface than its competitors. It does, however, provide numerous benefits, and techies will love it. Most other people will need to make use of the help files as setting up your social accounts is the most challenging part of the entire process.

A central concept in Socialoomph is that of teams. With a free account, you automatically have one team – called “My Account.”

Socialoomph offers a variety of ways to create posts. You can both schedule and queue posts. You can begin posts from scratch; you can bulk import them, you can set up various queues, and collect content from RSS feeds.

You can also use Socialoomph to post to your blog. You can create content for your blog and publish it at set times using Socialoomph’s queue. You can then use another queue to publicize your blog posts across your social channels.

Socialoomph

socialoomph social media management

Socialoomph has provided scheduled social posting services since 2008. It offers three paid plans, as well as a free plan. The Free Plan allows a single user to schedule unlimited posts to one social profile (limited to a maximum of three posts per hour). Even the most expensive Business Suite is reasonably priced compared to competing apps.

Socialoomph has a much more spartan interface than its competitors. It does, however, provide numerous benefits, and techies will love it. Most other people will need to make use of the help files as setting up your social accounts is the most challenging part of the entire process.

A central concept in Socialoomph is that of teams. With a free account, you automatically have one team – called “My Account.”

Socialoomph offers a variety of ways to create posts. You can both schedule and queue posts. You can begin posts from scratch; you can bulk import them, you can set up various queues, and collect content from RSS feeds.

You can also use Socialoomph to post to your blog. You can create content for your blog and publish it at set times using Socialoomph’s queue. You can then use another queue to publicize your blog posts across your social channels.


 TweetDeck

If Twitter is the bread and butter of your social media strategy, then TweetDeck is likely the best social management platform for you! TweetDeck will allow Twitter birds to use custom timelines, create and manage Twitter lists and searches, and add team accounts. It is also free for Twitter users!

tweetdeck free twitter management tool

While TweetDeck may not be the all-in-one platform you’re searching for, it is the perfect tool for social marketers managing multiple Twitter accounts where these live conversations are critical for business success.

Conclusion

The right social media scheduling tool can help keep your social media presence active, intelligently rescheduling posts for optimal engagement. With numerous options, it can be difficult to know which one best suits your needs. Let us help you pick between Hootsuite and Buffer.

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