Marketing research is more than just an important segment of our developing business, it is an epitome of the building foundation towards creating a market-oriented product that on one hand seeks to fulfill the customers’ needs and desires and on the other hand fulfills company’s business goals.

Marketing Research plays an increasingly important role in the growth of companies. The purpose of this article is to provide you with a discernible overview of the significance, key concepts and processes relevant to marketing research so that you can be better equipped to market your products/services towards a target audience, ensure supply among existing products/services, and strive to maintain maximum profitability. Marketing research cannot be overemphasized in business management because it has the potential to generate valuable information for an organization or institution to make informed decisions that serve their best interest.

Product Development

Marketing research is an essential part of the product development process. It helps companies understand the market and their target audience, which in turn helps them develop products that are more likely to succeed.

Research can be done at multiple stages of the product development process: before the project begins, during it, and after it’s launched. The type of research depends on what stage of development you’re in, but there are some similarities across all three stages. Before a product is developed: Marketing research helps companies understand the market and their target audience so they can decide whether or not they want to pursue a particular project. If a company wants to create a new smartphone app, for example, they might conduct surveys on how much people like smartphones and apps in general as well as how much they like specific apps on their phones today (like Snapchat). If they find out that people love both smartphones and Snapchat, then maybe they’ll create an app that combines the two!

During product development: Marketing research gives companies feedback on prototypes of their products while they’re still developing them. This allows them to make changes based on what customers say about those prototypes before launch day arrives so that when customers first see it on shelves or download it from an app store, they’re happy with what

As a product manager, you should never assume that your product is perfect. You should always be open to the possibility that someone else might have a better idea and be able to improve on your ideas.

Product development is an iterative process. It’s important to take feedback from potential customers and incorporate it into your next iteration of your product. You can do this by conducting market research. Market research involves testing products or services with real people in order to find out what they like and don’t like about them. This can help you make changes based on what people actually want rather than what you think they may want based on your own assumptions or preferences alone.

It’s also important to conduct market research because it helps you understand how much demand there is for certain types of products or services in the marketplace right now—and whether there might be more demand in the future if prices were lower or higher; if certain features were added; etcetera (this is called forecasting). This kind of information helps companies decide how much money they should spend on developing their products before releasing them into production (e.g., manufacturing plants) because it helps them predict how well those products will sell once released onto store shelves at retail prices


Marketing research helps companies develop the right branding for their products and services. Research can help a company determine the target market, which is crucial to developing a successful brand.

It’s important to understand what your target market wants so that you can meet their needs with your products and services. You may be surprised at how much research will help you understand what they want. Branding is the process of creating a name, symbol and/or design that identifies a product or service. It’s a way to differentiate yourself in the marketplace and build customer loyalty.

Research helps companies understand the demographics of their target market and how they spend their time and money, so they can create ads that appeal to these groups. They also need to understand how consumers use social media platforms like Facebook, Twitter, Instagram, etc., so they can reach them effectively with ads and messages on these sites.

Branding is one of the most important parts of marketing. It’s what sets a company apart from its competitors, and it helps customers recognize what they’re getting when they buy a product or service.

Branding is all about creating a personality for a company that will resonate with consumers. When people think of [company name], they should feel happy, relaxed, and ready to take on the world.

Marketing research can help you figure out what kind of branding would work best with your target audience, so that you can make sure your product stands out in an already saturated market.


Role of Marketing Research in Development

Promotions is a broad term that can refer to any number of activities, from the more traditional ones like coupons and sales to less conventional ones like product recalls, loyalty programs, and social media campaigns. Promotions are often used to increase sales for a specific period of time, such as during the holiday season or when a new product is introduced.

Marketing research helps businesses understand their target audience so they know what kinds of promotions will appeal to them and get them in the store. This helps businesses create promotions that will be effective at increasing sales and profits while also being cost-effective.

Promotions are a major component of marketing research and development. The purpose of promotions is to generate sales and brand awareness. Promotions are typically short-term, limited time offers. They can be in the form of discounts, free gifts, or trial offers. Promotions can be designed to increase sales permanently or temporarily.

Marketing research is crucial in the design of promotions. This is because promotions should be designed to meet the specific needs of consumers and their buying habits. A marketing research survey can help determine what type of promotion will maximize sales (e.g., coupons versus free gifts).


Packaging is essential in marketing research. It’s the very first thing that people see, and it can make or break the customer experience. The packaging of your product is what people will associate with your brand, so it’s important to get it right!

Packaging can help build brand awareness, increase sales and drive profit margins by making a product more appealing to consumers.

Packaging research can be conducted in various ways: surveys, focus groups, interviews and more. It’s important that you understand your target market before designing your packaging so that you know how to appeal to them most effectively.

Packaging is the first thing a customer sees when they look at your product. It is the first impression you get to make, and it can be the most important factor in selling your product.

If you are selling a product that is already on the market, you need to know how your packaging compares with other companies’ products. If you are selling a new product, then you need to know what kind of packaging will attract customers’ attention and make them want to buy your product over others on the shelf.


The role of marketing research in development is to collect data on what customers and potential customers want and need. This data can then be used to help the company figure out the right price for its product or service.

Marketing research involves collecting information about things like how much customers are willing to pay for a product or service, what features they want with it, how often they intend to use it, and whether they would be willing to buy similar products from other companies.

Once this data has been collected, marketing researchers can analyze it and make recommendations about how much a company should charge for its products or services, how many features those products should include, and what advertising campaigns would be most effective at getting people interested in buying them.

The pricing of a product is a complex issue, and it can be difficult to determine the “right” price for a product. A company needs to consider its overall strategy when setting prices, as well as the cost of production and distribution, the intended audience, and how competitors are pricing their products.

Marketing research helps companies understand how customers perceive their products’ value compared to similar offerings from other brands. This can help companies make informed decisions about what price level will be most effective for a particular product or service.

Distribution Channels

Distribution channels are the ways in which products are distributed to customers. In marketing research, distribution channel analysis is used to determine how a company can best reach its target customers.

The distribution channel for a product or service is determined by the way it is delivered to consumers. For instance, if your company produces widgets and sells them at retail stores, your distribution channel would be retail stores. If you sold widgets online, then your distribution channel would be online sales.

Distribution channels are often broken down into primary and secondary channels. A primary channel is one that’s used most often by consumers to purchase a product or service. For example, if you were selling widgets at retail stores, that would be your primary channel since most consumers purchase their widgets there. A secondary channel is any other way of distributing the product or service; for example, if you were also selling online but not in retail stores, then online sales would be considered a secondary channel because it’s not as popular as retail stores among consumers who buy things from businesses like yours (so far).

Distribution channels are the paths that a product takes from its origin to the end user. The distribution channel can be physical, such as a store or website, or it can be virtual.

Takeaway: Marketing research helps in all stages of the marketing mix.


Marketing is a complex process which cannot be handled just like that. It’s depending on various factors which always take into consideration market situation and trends. Whether the product has to be launched in a new market or its development has to be continued in the existing market, marketing research plays a vital role in both these scenarios.

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