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Sales and Marketing Pro Software Free Download

In this post, I have decided to discuss marketing software that you can utilize to easily execute your digital marketing campaigns. Marketing is the lifeblood of any business, but marketing in digital spaces is more complex. Digital marketing efforts require an integrated approach; this calls for using many software products together.

Marketing software helps you engage and convert leads with dynamic, automated campaigns across a variety of channels, and measure the effectiveness of your strategies. You can leverage marketing software to create and deliver content, deploy targeted ads, and build complex customer journeys.  Marketing software can also help you collaborate better across your team and with sales by making it easy to organize all of your business’ marketing assets, data, and tools in one place. 

No matter the team size, from small business to enterprise, there is functionality within HubSpot’s marketing software that will supercharge your marketing efforts.

1. Databox

Best free marketing software for reporting


“Databox is great if you wish to see the broad picture of your marketing activities today (and not after weeks of tinkering with hundreds of tools and connectors),” says Radek Zaleski of Netguru. “It also allows you to communicate with stakeholders very efficiently. We have used it for a short time, and we already love it.”

Free plan details: Databox has a free plan for individuals that includes three data sources, three users, and three data boards, and a free plan for agencies that includes 10 data sources, five users, and 10 dashboards.

2. Canva

Best free marketing design software


“Before Canva, we had to rely solely on team designers to create all visual assets,” says IMPACT’s Ramona Sukhraj. “That created capacity and efficiency issues—especially when we needed something quickly (e.g. social graphics).”

“Canva allows non-designers to create high-quality, perfectly-sized visual assets for a variety of social media platforms (and their paid ads), emails, blogs, and even print ads/materials.”

“Whether you need a quick graphic for a holiday greeting or a full infographic, Canva’s library of icons, templates, fonts, etc. makes it fast, easy, and fun to do. With it, we can still present and maintain a professional, consistent visual brand without needing our trained designers to drop everything to make it happen,” Sukhraj says.

Darrell Evans of Yokel Local Internet Marketing also recommends Canva: “There are great places to find low-cost stock imagery all over the internet. But if you want to stand out in the crowd, you must personalize those stock photos to enhance your brand.”

“In my opinion, Canva is the simplest graphic design tool if you’re not proficient with Adobe’s suite of tools. If you’re anything like me, you’ll find Canva to be a lifesaver,” Evans says.

Free plan details: Canva is completely free to use and offers tons of free templates, images, and design elements. If you want to use a premium element, you just pay a-la-carte pricing for each design you create that includes a premium element.

Related: 22 Design Tools That Top Marketers Use To Quickly Create Beautiful Things

3. RecurPost

Best free social media software for scheduling recurring updates


“With RecurPost you can quickly schedule all your social media updates on multiple social platforms,” says Nisha Kotecha of Good News Shared. “The difference between RecurPost and other social media tools is that once you put your update in, it will automatically share it again based on the schedule you set up.” 

“This saves hours each week and helps me get the most out of each piece of content created—all for free.”

Free plan details: RecurPost’s free plan includes up to three social accounts, up to 100 recurring updates, and up to 10 daily/one-off posts per account.

4. Google Optimize

Best free marketing software for A/B testing

google optimize

“Google Optimize enables marketers to run A/B and multivariate tests directly on a web page,” says Keith Moehring of PR 20/20. “It is extremely easy to set up one of these tests directly within the system, and the data integrates directly with Google Analytics.”

Free plan details: Google Optimize’s free SMB plan includes A/B testing, limited multivariate testing, personalization, and integration with Google Analytics and Google Ads.

PRO TIP: Monitor Your Sales Team’s Performance in One Dashboard

Smart Sales Managers know that to achieve your monthly and quarterly goals, you have to monitor your team’s sales performance on a daily, weekly, and monthly basis. To do that, you need an actionable dashboard that summarizes both team and individual sales rep metrics and allows you to:

  1. Understand the current sales pipeline.
  2. Track sales rep performance.
  3. Compare team results to revenue goals.

If you use the HubSpot CRM, you can benefit from the experience of our sales experts, who have put together a plug-and-play Databox template showing some of the most important metrics for monitoring your sales team performance. It’s simple to implement and start using as a standalone dashboard or in sales reports, and best of all, it’s free!


You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot account with Databox. 

Step 3: Watch your dashboard populate in seconds. Get the template free

Related: How to Run Effective A/B Tests According to 28 Marketing Experts

5. Google Search Console

Best free SEO software for monitoring organic search metrics

google search console

“For information about website performance, most people go straight to Google Analytics, but I always like to check Google Search Console as well,” says Michael J. Schiemer of Bootstrap Business.

“It lets marketers do many things that are helpful for SEO: check on the indexing status of your pages; view search impressions, CTRs, and keyword rankings; quickly and easily submit sitemaps; index individual pages; and check for crawling or indexing errors or pages that aren’t mobile-friendly.”

“There are countless other features, so it’s a great free and user-friendly tool for marketers.”

Free plan details: 100% free

Editor’s note: If you regularly check both Google Analytics and Google Search Console to monitor your most important website KPIs, grab this free SEO dashboard that consolidates and visualizes data from both Google Search Console and Google Analytics.

google analytics seo dashboard

6. Google Keyword Planner

Best free PPC keyword research tool

google keyword planner

“Google Keyword Planner is great for researching keywords and outlining a PPC campaign based on the results,” says Mary Jo Preston of Stream Creative. “It tells you about the competition for keywords, provides keyword search volumes, and helps you establish the budget needed for a PPC campaign.”

Free plan details: Anyone with a Google account can use Google Keyword Planner for free, even if you never run Google Ads. However, users that run Google Ads regularly get more accurate search volume data.

7. Screaming Frog SEO Spider

Best free marketing software for SEO audits

screaming frog seo spider

“Screaming Frog SEO Spider is one of the best (if not the best) SEO audit tools available,” says Andrew Vinas of T-3. “It makes it easy to do a comprehensive audit of your client’s websites to maximize SEO effectiveness.”

“As it crawls through every page of your site, it develops a roadmap so you can understand what needs to be done, what needs to be improved, and what needs to be fixed!”

Free plan details: Download the free version of Screaming Frog SEO Spider to crawl up to 500 URLs to identify issues like broken links, redirect errors, hreflang attributes, duplicate pages, and more.

Related: Conduct a DIY Technical SEO Audit with These 17 Questions

8. Ubersuggest

Best free SEO keyword research tool


“Ubersuggest is a free SEO keyword research tool that allows you to enter the main keyword you want to optimize for,” says Kevin Williams of SurgeStream. “Then, the tool provides you with related keywords, search volumes, CPC data, and competition data. The best part is that you can export the results to a CSV file.”

“For a free SEO tool, it is fantastic. It saves you a lot of time, and the results are very detailed and can lead to many keyword opportunities you didn’t think existed before.”

Free plan details: 100% free

Related: How to Do Keyword Research & Outrank Your Competitors

9. AnswerThePublic

Best free marketing software for finding ways to expand your content


“Marketing revolves around content, and as digital marketers, we are always looking for content ideas,” says Adam Rowles of Inbound Marketing Agency. “AnswerThePublic helps us find topics and questions people are searching for online.”

“AnswerThePublic is brilliant for finding long-tail keywords and understanding more about what exactly your customers are searching for,” says Richard Owens of First Five Eight Media.

“Once you submit a keyword, a comprehensive view of questions related to that keyword is displayed. This provides great insight into what questions people are asking related to your selected topic, which makes it a fantastic tool for content marketing,” Owens says.

Free plan details: AnswerThePublic is free for throttled use of the tool with no login or account required.

10. MozBar

Best free SEO software for checking the competitiveness of search queries


“MozBar is a browser extension that gives you instant metrics on any web page or search engine results page you’re viewing,” says Michael Rand of Market Veep. “It lets you view page and Domain Authority and compare link metrics across multiple pages while viewing a search engine results page.”

“It gives you a quick view into how awesome—or not-so-awesome—a website or web page is in terms of SEO. We like to use it to look at competitor’s websites and then use it on our own so we can dream about having as many backlinks as they do,” Rand says.

“MozBar is a must-have tool for any real-time data junkie,” says Linda Kyzar of Stream Creative. “I put it to use daily for link-building strategies and competitive analysis.”

“Right from SERPs, you get an immediate snapshot of authority scores, spam scores, backlinks, keyword difficulty, and more for each result on the page. This instant access lets me know what I’m up against, on the spot.”

“Its on-page analysis tools allow you to highlight internal and external links and review page elements (title, H1, meta, etc.) without having to view page source. I use it more than anything else in my research process,” Kyzar says.

And Jennifer Villa of TANK New Media says that MozBar is also great for viewing search results for keywords in different geographic locations: 

“One client sells products in Minnesota and South Dakota, so when I Google search ‘storage sheds’ from my location in Lancaster, Pennsylvania, it’s not an accurate reflection of what people are finding when searching on devices in those other states.” 

“With MozBar, I can set up Google, Yahoo, or Bing city-based targets so I can see specifically what users are seeing when they search in their geographic areas,” Villa says.

Free plan details: 100% free (though Moz Pro users get a few additional MozBar features like keyword difficulty scores and page optimization suggestions).

11. Yoast SEO

Best free SEO software for WordPress sites

yoast seo

“The Yoast SEO plugin is the best tool there is for optimizing a WordPress site,” says Ryan Howard of HeadsUp Marketing. “It allows you to add page titles, meta descriptions, and more—along with easy-to-follow recommendations for optimizing your page or post.” 

“It’s a must-have for helping your WordPress website rank higher in search engines.”

Free plan details: The free version of the Yoast SEO plugin lets you edit SEO title and meta descriptions for every page on your site, get a readability score, check for duplicate content, create a sitemap, and more.

12. HubSpot Marketing Hub

Best free marketing automation software

hubspot marketing

“HubSpot Marketing Hub is a starting point for those new to HubSpot,” says Gerry of Strategic IC. “At a high level, it is a lead capture, contact storage, and analysis tool that allows users to capture, track, and convert leads with features like contact forms, conversion popups, lead flow tools, and lead tracking and analytics.”

“You can use HubSpot to streamline and automate sales and marketing,” says Sarena Brown of SalesHub. “You can set up campaigns, schedule blog posts, automate social, set goals, generate leads, automate email workflows to nurture leads, book meetings, and close—all in the same tool!”

“We recommend this tool for new websites that are looking to convert website visitors into leads and nurture their contact database with email marketing,” says UNINCORPORATED’s Ian Evenstar.

Free plan details: HubSpot’s free CRM includes several free Marketing Hub features like forms, email marketing, ad management, conversational bots, and more.

Editor’s note: Easily track where your most qualified leads are coming from with this free HubSpot Sources Report dashboard from Databox that shows what marketing source generated your leads and where those leads are in the funnel.

hubspot sources report dashboard

13. Mailchimp

Best free email marketing software


“This free email tool allows you to create lists and send emails to specifically selected lists,” says Andrew Chao Daongam of Bethink Marketing Consulting. “You can also use personalization tokens so that it’s customized to each person as much as possible.”

“It also has forms you can embed into your website so that you can grow your number of subscribers. It’s a great tool for those who are looking to get started with email marketing.”

Free plan details: Mailchimp’s free plan includes unlimited marketing emails for up to 2,000 subscribers.

14. Trello

Best free marketing software for project management


“Trello is, at its core, a project management tool,” says Revenue River’s Casey LeBrun. “It allows you quickly organize tasks as cards onto a board where you can track what’s being worked on, who is working on it, and how far along that task is.” 

“Each card has a place on the board, and once that card is ready for the next stage, you move it to the next appropriate list. Assign due dates, make comments, add members, and attach files or checklists to get the most out of this tool. Power-ups can also help you customize Trello to meet your objectives.”

“When you need a simple, visually appealing way to organize ongoing tasks, share updates with a team, or even build a team of Instagram contributors (Trello image uploads maintain full quality), Trello is the reliable and user-friendly choice,” LeBrun says.

“Trello allows for a lot of versatility in how you use it, allowing you to have one platform for managing your marketing team—or even your whole business,” says Julie Ewald of Impressa Solutions. “There are more robust systems out there, but they’re just overkilled in smaller organizations like ours.”

Free plan details: Trello’s free plan comes with unlimited personal boards, up to 10 team boards, and up to 10MB per file attachment.

15. G2 Track

Best free marketing tool for tracking what you’re spending on software

g2 track

“G2 Track is a game-changer because it connects to your accounting or payment systems and shows you all the SaaS products you use (even those you forgot about), broken down by cost, time, and subscription terms,” says Eric Quanstrom of SCIENCE.

“We’ve implemented this tool and were astonished—no, flabbergasted—at the volume and breadth of tools adopted inside our growing organization. Seeing them all in one place, and having an accounting process for them, is positively brilliant.”

Free plan details: G2 Track’s free plan comes with unlimited spend tracking, monthly spending reports, smart alerts, and tracking for up to three departments and budgets.

16. Grammarly

Best marketing software for editing content


“Grammarly proofs any content you’re writing for spelling and grammar errors,” says Weidert Group’s Jessica Janda.

Grammarly’s browser extensions will spell- and grammar-check anything you’re


There is no doubt that digital marketing and sales processes have swiftly transformed into remarkably advanced and unified practice. Increase your marketing and sales efficiency with the use of the best software for marketing and sales.

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