Sales and Marketing Software Free Download

Sales and Distribution Management Software is the best solution for the sales team to manage market data with the most advanced analysis & reporting features. It was designed to satisfy all Sales, Marketing, Finance, and Product Management requirements of any company. It provides all the tools needed to gain insight into the company’s sales information and knows exactly who, what, where and when is selling your products.

Sales and Marketing Software Free Download. Here you will get the best freebie offers to help you save tons of money while doing your research for buying the right software to manage your sales department.


Best free marketing software for reporting


“Databox is great if you wish to see the broad picture of your marketing activities today (and not after weeks of tinkering with hundreds of tools and connectors),” says Radek Zaleski of Netguru. “It also allows you to communicate with stakeholders very efficiently. We have used it for a short time, and we already love it.”


Best free marketing design software


“Before Canva, we had to rely solely on team designers to create all visual assets,” says IMPACT’s Ramona Sukhraj. “That created capacity and efficiency issues—especially when we needed something quickly (e.g. social graphics).”

“Canva allows non-designers to create high-quality, perfectly-sized visual assets for a variety of social media platforms (and their paid ads), emails, blogs, and even print ads/materials.”

“Whether you need a quick graphic for a holiday greeting or a full infographic, Canva’s library of icons, templates, fonts, etc. makes it fast, easy, and fun to do. With it, we can still present and maintain a professional, consistent visual brand without needing our trained designers to drop everything to make it happen,” Sukhraj says.

Darrell Evans of Yokel Local Internet Marketing also recommends Canva: “There are great places to find low-cost stock imagery all over the internet. But if you want to stand out in the crowd, you must personalize those stock photos to enhance your brand.”

“In my opinion, Canva is the simplest graphic design tool if you’re not proficient with Adobe’s suite of tools. If you’re anything like me, you’ll find Canva to be a lifesaver,” Evans says.

Free plan details: Canva is completely free to use and offers tons of free templates, images, and design elements. If you want to use a premium element, you just pay a-la-carte pricing for each design you create that includes a premium element.


Best free social media software for scheduling recurring updates


“With RecurPost you can quickly schedule all your social media updates on multiple social platforms,” says Nisha Kotecha of Good News Shared. “The difference between RecurPost and other social media tools is that once you put your update in, it will automatically share it again based on the schedule you set up.” 

“This saves hours each week and helps me get the most out of each piece of content created—all for free.”

Free plan details: RecurPost’s free plan includes up to three social accounts, up to 100 recurring updates, and up to 10 daily/one-off posts per account.

Google Optimize

Best free marketing software for A/B testing

google optimize

“Google Optimize enables marketers to run A/B and multivariate tests directly on a web page,” says Keith Moehring of PR 20/20. “It is extremely easy to set up one of these tests directly within the system, and the data integrates directly with Google Analytics.”

Free plan details: Google Optimize’s free SMB plan includes A/B testing, limited multivariate testing, personalization, and integration with Google Analytics and Google Ads.

PRO TIP: Monitor Your Sales Team’s Performance in One Dashboard

Smart Sales Managers know that to achieve your monthly and quarterly goals, you have to monitor your team’s sales performance on a daily, weekly, and monthly basis. To do that, you need an actionable dashboard that summarizes both team and individual sales rep metrics and allows you to:

  1. Understand the current sales pipeline.
  2. Track sales rep performance.
  3. Compare team results to revenue goals.

If you use the HubSpot CRM, you can benefit from the experience of our sales experts, who have put together a plug-and-play Databox template showing some of the most important metrics for monitoring your sales team performance. It’s simple to implement and start using as a standalone dashboard or in sales reports, and best of all, it’s free!


You can easily set it up in just a few clicks – no coding required.

To set up the dashboard, follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot account with Databox. 

Step 3: Watch your dashboard populate in seconds.

Google Search Console

Best free SEO software for monitoring organic search metrics

google search console

“For information about website performance, most people go straight to Google Analytics, but I always like to check Google Search Console as well,” says Michael J. Schiemer of Bootstrap Business.

“It lets marketers do many things that are helpful for SEO: check on the indexing status of your pages; view search impressions, CTRs, and keyword rankings; quickly and easily submit sitemaps; index individual pages; and check for crawling or indexing errors or pages that aren’t mobile-friendly.”

“There are countless other features, so it’s a great free and user-friendly tool for marketers.”

Free plan details: 100% free

Editor’s note: If you regularly check both Google Analytics and Google Search Console to monitor your most important website KPIs, grab this free SEO dashboard that consolidates and visualizes data from both Google Search Console and Google Analytics.

google analytics seo dashboard

Google Keyword Planner

Best free PPC keyword research tool

google keyword planner

“Google Keyword Planner is great for researching keywords and outlining a PPC campaign based on the results,” says Mary Jo Preston of Stream Creative. “It tells you about the competition for keywords, provides keyword search volumes, and helps you establish the budget needed for a PPC campaign.”

Free plan details: Anyone with a Google account can use Google Keyword Planner for free, even if you never run Google Ads. However, users that run Google Ads regularly get more accurate search volume data.

Screaming Frog SEO Spider

Best free marketing software for SEO audits

screaming frog seo spider

“Screaming Frog SEO Spider is one of the best (if not the best) SEO audit tools available,” says Andrew Vinas of T-3. “It makes it easy to do a comprehensive audit of your client’s websites to maximize SEO effectiveness.”

“As it crawls through every page of your site, it develops a roadmap so you can understand what needs to be done, what needs to be improved, and what needs to be fixed!”

Free plan details: Download the free version of Screaming Frog SEO Spider to crawl up to 500 URLs to identify issues like broken links, redirect errors, hreflang attributes, duplicate pages, and more.

Related: Conduct a DIY Technical SEO Audit with These 17 Questions


Best free SEO keyword research tool


“Ubersuggest is a free SEO keyword research tool that allows you to enter the main keyword you want to optimize for,” says Kevin Williams of SurgeStream. “Then, the tool provides you with related keywords, search volumes, CPC data, and competition data. The best part is that you can export the results to a CSV file.”

“For a free SEO tool, it is fantastic. It saves you a lot of time, and the results are very detailed and can lead to many keyword opportunities you didn’t think existed before.”

Free plan details: 100% free

Related: How to Do Keyword Research & Outrank Your Competitors


Best free marketing software for finding ways to expand your content


“Marketing revolves around content, and as digital marketers, we are always looking for content ideas,” says Adam Rowles of Inbound Marketing Agency. “AnswerThePublic helps us find topics and questions people are searching for online.”

“AnswerThePublic is brilliant for finding long-tail keywords and understanding more about what exactly your customers are searching for,” says Richard Owens of First Five Eight Media.

“Once you submit a keyword, a comprehensive view of questions related to that keyword is displayed. This provides great insight into what questions people are asking related to your selected topic, which makes it a fantastic tool for content marketing,” Owens says.

Free plan details: AnswerThePublic is free for throttled use of the tool with no login or account required.


Best free SEO software for checking the competitiveness of search queries


“MozBar is a browser extension that gives you instant metrics on any web page or searches engine results page you’re viewing,” says Michael Rand of Market Veep. “It lets you view page and Domain Authority and compare link metrics across multiple pages while viewing a search engine results page.”

“It gives you a quick view into how awesome—or not-so-awesome—a website or web page is in terms of SEO. We like to use it to look at competitor’s websites and then use it on our own so we can dream about having as many backlinks as they do,” Rand says.

“MozBar is a must-have tool for any real-time data junkie,” says Linda Kyzar of Stream Creative. “I put it to use daily for link-building strategies and competitive analysis.”

“Right from SERPs, you get an immediate snapshot of authority scores, spam scores, backlinks, keyword difficulty, and more for each result on the page. This instant access lets me know what I’m up against, on the spot.”

“Its on-page analysis tools allow you to highlight internal and external links and review page elements (title, H1, meta, etc.) without having to view page source. I use it more than anything else in my research process,” Kyzar says.

And Jennifer Villa of TANK New Media says that MozBar is also great for viewing search results for keywords in different geographic locations: 

“One client sells products in Minnesota and South Dakota, so when I Google search ‘storage sheds’ from my location in Lancaster, Pennsylvania, it’s not an accurate reflection of what people are finding when searching on devices in those other states.” 

“With MozBar, I can set up Google, Yahoo, or Bing city-based targets so I can see specifically what users are seeing when they search in their geographic areas,” Villa says.

Free plan details: 100% free (though Moz Pro users get a few additional MozBar features like keyword difficulty scores and page optimization suggestions).

Yoast SEO

Best free SEO software for WordPress sites

yoast seo

“The Yoast SEO plugin is the best tool there is for optimizing a WordPress site,” says Ryan Howard of HeadsUp Marketing. “It allows you to add page titles, meta descriptions, and more—along with easy-to-follow recommendations for optimizing your page or post.” 

“It’s a must-have for helping your WordPress website rank higher in search engines.”

Free plan details: The free version of the Yoast SEO plugin lets you edit SEO title and meta descriptions for every page on your site, get a readability score, check for duplicate content, create a sitemap, and more.

HubSpot Marketing Hub

Best free marketing automation software

hubspot marketing

“HubSpot Marketing Hub is a starting point for those new to HubSpot,” says Gerry of Strategic IC. “At a high level, it is a lead capture, contact storage, and analysis tool that allows users to capture, track, and convert leads with features like contact forms, conversion popups, lead flow tools, and lead tracking and analytics.”

“You can use HubSpot to streamline and automate sales and marketing,” says Sarena Brown of SalesHub. “You can set up campaigns, schedule blog posts, automate social, set goals, generate leads, automate email workflows to nurture leads, book meetings, and close—all in the same tool!”

“We recommend this tool for new websites that are looking to convert website visitors into leads and nurture their contact database with email marketing,” says UNINCORPORATED’s Ian Evenstar.

Free plan details: HubSpot’s free CRM includes several free Marketing Hub features like forms, email marketing, ad management, conversational bots, and more.

Editor’s note: Easily track where your most qualified leads are coming from with this free HubSpot Sources Report dashboard from Databox that shows what marketing source generated your leads and where those leads are in the funnel.

hubspot sources report dashboard

Marketing Automation Software

Free Marketing Software #1: Phantombuster

Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool can be used individually or combined with others to create full workflows.

For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.

Use Phantombuster on your social media channels to:

  • Generate leads
  • Save time
  • Build audiences
  • Increase reach and engagement

Free Marketing Software #2: Zapier

Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure. 

For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications. 

Here are just some of the more popular “Zaps” for MobileMonkey users: 

Zapier automation allows you to combine multiple actions and apps in a single Zap.

Zapier will save you lots of time by automating repetitive tasks and pleasing your clients when you’re able to work with their tech stack.

Free Marketing Software #3: MobileMonkey

MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels to generate leads, re-engage customers, and offer real-time support.

Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

MobileMonkey has a free forever edition that comes with marketing automation tools such as:

Free Marketing Software #4: HubSpot

HubSpot’s Marketing software is part of a CRM platform that gives you all the free tools you need to get a solid foundation to grow your marketing strategy.

HubSpot’s marketing software has all the tools you need to attract, engage, and retain customers.

And as far as pricing goes, HubSpot Marketing Software starts with a free-forever plan that includes all the basic tools to get your business off the ground: email marketinglive chat, landing pages, forms — all integrated with HubSpot’s free CRM.

Then, as your business grows, HubSpot is designed to scale with you and has paid plans that cover any business size, from SMB to Enterprise.

You can use HubSpot in many different ways to help support your marketing strategy:

  • Set up custom signup forms and popups to capture new leads.
  • Build high-converting landing pages with the drag-and-drop builder and customizable pre-built templates.
  • Send personalized emails to your contact list.
  • Manage your digital ad campaigns from within HubSpot and tie your efforts back to the rest of your marketing strategy.
  • Track your contacts’ interactions with your business in the HubSpot CRM.

Social Media Software

Free Marketing Software #5: MeetEdgar

Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s cheap and the first 30 days are free. I’ve added it for a reason…

The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.

MeetEdgar is a content recycler that you can use to automate the sharing of all your evergreen content across most major social media channels.

Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.

This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.

You can use MeetEdgar across your social channels to do the following:

  • Promote your best content, on repeat.
  • Save time scheduling the same content over and over again.
  • Auto-generate and test variations of posts linking to the same content.
  • Schedule how many times per day you want your evergreen content posted to each channel, and at what times.

Free Marketing Software #6: LinkGallery by Rebrandly

Both Rebrandly and their tool LinkGallery have free versions available. Rebrandly is a URL shortener with custom domains that you can use to brand and track URLs with its link management platform.

LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your social media platforms. It enables you to direct your audience to all the different articles, events, sites, and shops that matter to them most.

You can use Rebrandly’s LinkGallery tool to do the following:

  • Create a unique bio link and add new content to the gallery over time.
  • Get detailed click stats from your audience to understand what they interact with the most.
  • Enhance your users’ experience by directing them to specific destinations based on their browser.

Free Marketing Software #7: MobileMonkey

MobileMonkey is an omnichannel chatbot that enables companies to proactively engage with audiences across Facebook Messenger, live chat on your website, SMS text messaging, and other popular messaging apps.

This year they’re introducing bots for WhatsApp, Instagram, and iMessage as well.

Even on the MobileMonkey free forever plan, you can run unlimited Facebook Messenger campaigns. Some popular social media strategies with MobileMonkey chatbots are:


The RightSales CRM is a sales management software available as a free download. The Right Sales Software helps you master your sales department and increase profits. The RightSales CRM lets you give your SalesForce the tools they need to be more productive and tracks their performance to help you create better strategies for increased commissions. Inbound Calls, Incoming Mail, Incoming Email, Incoming Faxes, Outgoing Mail, etc.

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