Sales and marketing software is computer software designed specifically for online and offline sales and marketing. It features several ways to engage with prospects, including email marketing, budgets, forecasts, reporting, appointments, and support for CRM. The tools provide features such as lead tracking, lead capture, and lead management.
Various types of online marketing can help your business to stand out, and having the right software to manage your online presence is essential. Below are some of the best free marketing software tools available today. You might even be surprised by how much these programs can do for your business.
What is a Marketing Software?
Do you know that every $1 spent on email marketing can give you $42 in returns?
Research also shows that the same amount spent on conventional marketing would get only $14 in return.
These figures make today’s marketers prefer email marketing over other routes.
But if you were to type out every marketing campaign and later personalize it for each customer on your email campaign list, you’d exhaust too much of your capital and time.
It is much better to use a marketing software.
Marketing software is any software application that helps reduce the manual labor that goes into marketing processes.
This can be email marketing like drip email campaigns or email sequences, or social media marketing like keeping track of all social media engagement and responding to comments on Facebook, Instagram, and LinkedIn right away, all from one dashboard.
Digital marketing consists of:
- Email marketing
- Social media marketing
- Landing pages
- PPC advertising
- Content marketing
- Influencer marketing
The best marketing software can help you do all of it.
They can be a boon if you are looking at ways to maximize your social media engagement, your ROI on ads, your email click rates, and your audience response to online surveys.
Key Reasons to Use Marketing Software
#1. Do it all from one place
Marketing requires a lot of time and effort, and until now companies used a dozen tools or more for their marketing operations.
Thankfully, the market today has options that can take care of most, if not all marketing needs in one place.
A unified CRM (customer relationship management) software can help you engage with customers easily and automate a lot of routine tasks, such as sending welcome emails or responding to common queries.
#2. Cut down on marketing costs
Marketing software can help you reduce costs significantly, in at least two broad ways.
The first is by saving on overhead costs, as the software does a lot of the heavy lifting for you.
A small team can do wonders at digital marketing with powerful marketing software while a large time depending on human intelligence alone will struggle to compete.
The second is by removing the element of human error and guesswork.
Marketing software can show you exactly where you stand in terms of sales progress, email ROI, social media engagement, and even your customer service satisfaction levels.
This way, you don’t waste time and money on guessing the next steps. The software guides you in every right direction.
#3. Save hours every day
Marketing software comes with automation features, which include sending email reminders, personalizing your emails and landing pages, and even A/B testing the elements of your emails and landing pages.
You can save hours every day and let the software do most of the work for you.
#4. Improve customer engagement
With tools such as Live Chat, help desk, knowledge base, customer support groups and tickets, autoresponders, and social media monitoring, marketing software can help you improve your customer engagement substantially.
Every business needs a customer engagement boost, and powerful, integrated marketing software can help you do just that, and in very little time.
Best Free Marketing Software
There’s a plethora of marketing software out there, so we’ve made a simple list without any rank or order for you to go through.
We’ve listed the key types of marketing software and one recommendation for each type, so have a look and choose your pick:
Marketing Automation Software
Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.
Each tool can be used individually or combined with others to create full workflows.
For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.
Use Phantombuster on your social media channels to:
- Generate leads
- Save time
- Build audiences
- Increase reach and engagement
Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure.
For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications.
Here are just some of the more popular “Zaps” for MobileMonkey users:
- Add all new leads to your CRM, such as Salesforce
- Send SMS messages or Slack notifications to new contacts
- Subscribe new MobileMonkey contacts to MailChimp
- Register MobileMonkey contacts to Zoom Webinars
Zapier automation allows you to combine multiple actions and apps in a single Zap.
Zapier will save you lots of time by automating repetitive tasks and pleasing your clients when you’re able to work with their tech stack.
MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels to generate leads, re-engage customers, and offer real-time support.
Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.
MobileMonkey has a free forever edition that comes with marketing automation tools such as:
- Chatbot drip campaigns
- Facebook Messenger lead generation bots
- Customer support chatbots
HubSpot’s Marketing software is part of a CRM platform that gives you all the free tools you need to get a solid foundation to grow your marketing strategy.
HubSpot’s marketing software has all the tools you need to attract, engage, and retain customers.
And as far as pricing goes, HubSpot Marketing Software starts with a free-forever plan that includes all the basic tools to get your business off the ground: email marketing, live chat, landing pages, forms — all integrated with HubSpot’s free CRM.
Then, as your business grows, HubSpot is designed to scale with you and has paid plans that cover any business size, from SMB to Enterprise.
You can use HubSpot in many different ways to help support your marketing strategy:
- Set up custom signup forms and popups to capture new leads.
- Build high-converting landing pages with the drag-and-drop builder and customizable pre-built templates.
- Send personalized emails to your contact list.
- Manage your digital ad campaigns from within HubSpot and tie your efforts back to the rest of your marketing strategy.
- Track your contacts’ interactions with your business in the HubSpot CRM.
Social Media Software
Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s cheap and the first 30 days are free. I’ve added it for a reason…
The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.
MeetEdgar is a content recycler that you can use to automate the sharing of all your evergreen content across most major social media channels.
Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.
This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.
You can use MeetEdgar across your social channels to do the following:
- Promote your best content, on repeat.
- Save time scheduling the same content over and over again.
- Auto-generate and test variations of posts linking to the same content.
- Schedule how many times per day you want your evergreen content posted to each channel, and at what times.
LinkGallery by Rebrandly
Both Rebrandly and their tool LinkGallery have free versions available. Rebrandly is a URL shortener with custom domains that you can use to brand and track URLs with its link management platform.
LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your social media platforms. It enables you to direct your audience to all the different articles, events, sites, and shops that matter to them most.
You can use Rebrandly’s LinkGallery tool to do the following:
- Create a unique bio link and add new content to the gallery over time.
- Get detailed click stats from your audience to understand what they interact with the most.
- Enhance your users’ experience by directing them to specific destinations based on their browser.
MobileMonkey is an omnichannel chatbot that enables companies to proactively engage with audiences across Facebook Messenger, live chat on your website, SMS text messaging, and other popular messaging apps.
This year they’re introducing bots for WhatsApp, Instagram, and iMessage as well.
Even on the MobileMonkey free forever plan, you can run unlimited Facebook Messenger campaigns. Some popular social media strategies with MobileMonkey chatbots are:
- Running an online contest or giveaway
- Facebook post autoresponders to capture leads
- Chatbot drip campaigns
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Ubersuggest has a great free version for SEO research and management. The tool was launched recently by Neil Patel, one of the most recognized digital marketers globally.
Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.
When it comes to keyword research, from head terms to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest’s free keyword tool. You’ll also see volume, competition, and seasonal trends for each keyword.
And to make things easier it also generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.
Using the Ubersuggest top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are getting attention from sites like Facebook.
This is great for content marketing, as you’ll no longer waste time writing content that people don’t want to read.
Who doesn’t want to steal traffic from their competitors? SpyFu is the best tool available for competitor keyword research.
With SpyFu you can search for any domain and see every place they’ve shown up on Google, every keyword they’ve bought on Adwords, every organic rank, and every ad variation in the last 13 years.
SpyFu has step-by-step guides on how to:
- Find the keywords most valuable to your market
- Increase your ranking for specific keywords
- Plan a content marketing campaign
- Research your competitors marketing strategies
- Start a new AdWords campaign
SEMrush is one of the best SEO tools to make your brand visible online.
Use SEMrush to master content marketing, improve SEO across your websites, create PPC campaigns, and manage your social media presence.
Some of the most popular tools to use on SEMrush:
- Technical SEO audit
- Social media tracker
- Backlink audit
- Ad builder
- Keyword position tracking
- On-page SEO checker
- PPC keyword tool
- Organic traffic insights
Digital marketers use BuzzSumo to reveal what content works and what content doesn’t perform once it’s released into the wild.
The BuzzSumo platform has four key components:
- Discovery tools help you explore high-performing content so you can get more likes, links, and shares.
- Research tools analyze billions of data points to sharpen your marketing strategy.
- Influencer tools help you identify influential people to power-up your brand or campaign.
- Monitoring tools track comments and trends so you can respond quickly and capitalize on opportunities.
Yoast SEO Plugin
Yoast is by far the best free plugin for content marketers. This is especially for content writers on WordPress sites. In my opinion, it’s an absolute must-have tool for any blogger.
After installing the Yoast SEO plugin on your WordPress site, this free marketing software instantly analyzes the SEO of your content, the page, the URL, your headline, the meta description, your image alt-attributes, and more.
Then, Yoast tells you exactly what to do to improve your SEO score, and as you make the improvements on the page, it instantly lets you know whether issues are fixed or if you can improve the page performance even more.
Use Yoast SEO to:
- Get more visitors from Google and Bing
- Attract more visitors from social media
- Increase your readers’ engagement with your content
Lead Generation Software
Adding MobileMonkey webchat marketing tools to your $0 tech-stack is guaranteed to generate tons of quality leads, fast.
48% of customers would rather connect with a business using webchat than they would email, phone, or any other means.
Here are some brilliant webchat examples you can get started with today to generate leads using MobileMonkey:
- Free Facebook Lead Generator
- Proactive live chat
- Build a chatbot for sales
- Run click-to-Messenger ads on Facebook
- Set up Facebook autoresponders on all your posts
- Run chatbot drip marketing campaigns on your website, SMS text messaging, and multiple web chat apps
- Run a giveaway or contest on Facebook
- Boost your social media posts and other content
FindThatLead is great free marketing software for building lead lists and capturing emails on different platforms.
Startups that need to build lead lists fast commonly use FindThatLead to:
- Build cold email lists
- Feed their sales team leads to reach out to
- Find targeted prospects contact information
Graphic Design Software
Canva is a graphic design platform that allows users to create social media graphics, presentations, posters, and other visual content.
The visual content creator integrates millions of images, fonts, templates, and illustrations for marketers with little to no design skills to build awesome-looking images quickly.
Canva has pre-built templates for all of the following and more:
- Facebook posts
- Instagram stories
- YouTube thumbnails
Even with unlimited resources, it can be challenging to design a presentation or create a great-looking image last minute. High-pressure design deadlines are stressful for both designers and marketers, yet in most workplaces, this is a common occurrence.
Designing templates your clients or team can edit can help to solve this problem and free your agency up to work on the projects you most care about.
Using PlaceIt, you can create high-quality branding and marketing assets such as logos, mockups, videos, and design templates.
The free tools on PlaceIt that I’ve used the most are for mockup images. Mockups are great to show your product or service on real mobile devices like iPhone, Android, MacBook, tablets, etc.
Public Relations (PR) Software
Muck Rack allows you to search for professional journalists that need experts in your field to write a story.
Muck Rack’s search engine lets you discover and pitch relevant journalists in a targeted way. It enables you to build and share media lists that are automatically kept up-to-date to save you time maintaining old media contact lists.
Very similar to HARO, Muck Rack will send alerts to your email inbox to check for stories that journalists in notable publications need expert advice, quotes, and other resources for.
You can target the categories you’re most interested in, reach out to journalists, and try to get published.
HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.
Three times per day, five days a week, HARO will send you an email with updated source requests that are relevant to you or your client’s industry, expertise, or personal experience.
Then, if you find a story that matches your needs, you can pitch the masked email address listed in the source request by including answers to the journalist’s questions, any specified requirements, and a bio with you or your client’s contact information.
If the journalist is interested, they’ll reach out to you.
Email Marketing Software
MailChimp is the most recognizable email marketing platform, and they offer a free version of the software.
MailChimp is super easy to use for creating great-looking emails in their drag and drop email builder.
The free version of MailChimp allows up to 2K contacts, one audience dashboard, segmentation tools, basic email templates, and basic reporting.
One reason to consider using MailChimp as a free email tool is that the platform is scalable as you grow and can afford more of its features and services. Other free email tools may require you to consider upgrading to a more robust email platform in the future.
Mailer Lite is another notable email marketing platform that any marketer can pick up and start using immediately. Furthermore, like MailChimp, Mailer Lite is scalable and can grow with your company.
In comparison to MailChimp’s free plan, Mailer Lite allows up to 1K contacts, advanced segmentation tools, A/B testing, full email campaign reports, surveys, multi-user accounts, integrations, API, customizable templates, analytics, and more.
So, the difference between MailChimp and Mailer Lite is that you get more contacts in the free plan with MailChimp, but you get more features on the free plan with Mailer Lite.
Project Management Software
I’ve only included one project management software in our list of free marketing tools, and that’s Trello.
For an individual marketer or even for a marketing team, Trello’s free plan is as easy as it gets to neatly organize all of your tasks and projects in the most user-friendly drag and drop interface.
The main reason I’ve chosen Trello is that as a digital marketer, you need to spend more time executing, and less time planning. Trello makes that easy, whereas a tool like Asana or even more robust tools like Jira have too many bells and whistles that will have you spending more time updating and managing your projects than you do execute them.
Conversion Rate Optimization (CRO) Software
MobileMonkey chatbots allow you to proactively engage with customers and prospects to grow revenue, generate leads, and offer real-time support across multiple marketing channels.
MobileMonkey live chat tools are great for increasing conversion rates on your website. Studies have shown that live chat software increases conversions on websites by 45%.
Chatbots like MobileMonkey can help to skyrocket your conversion rates with tools such as:
- Automated lead generation and lead qualification bots
- Live chat takeover and hot lead alerts for your live agents
- Lead capture and opt-in tools to increase subscriber lists
- Audience segmentation and targeting tools
In today’s dynamic business environment, there are many nuances to the art of digital marketing. Optimizing email campaigns, tracking social media analytics, and more offer a range of challenges to tackle. Some software solutions on the market that aim to meet these needs aren’t exactly ideal for businesses on a budget. That’s where free marketing software comes in! With a broad range of programs available, there’s no reason why every company shouldn’t have a few useful applications up to their sleeve.