Sales and Marketing Software

In any business, understanding marketing software is an essential component of running a successful business. Marketing software allows you to automate your marketing efforts from start to finish. This way, you won’t have to spend a lot of time and effort on marketing your business. I am going to tell you the different types of marketing software. Also, I will share some examples of well-known marketing software so that you can see how it works.

If you want to make a sale, you must first satisfy your customer’s needs and overcome their objections. Customer satisfaction is a critical part of digital marketing software. A good way to achieve customer satisfaction is the use of marketing software.

Ways That Sales and Marketing Software Provides a Positive ROI for Growth Teams

Saving Money

Paying for one solution is usually cheaper than buying multiple products that do the same tasks less efficiently. To get all the features a sales and marketing software platform offers, you’d need to invest in separate tools for email marketingsales automationcustomer relationship management, and analytics, to name a few. It all adds up, especially if you have a large team and are paying for each user every month.

Freeing Up Time

Streamlining your tools into one growth team platform helps ensure that time isn’t lost working out incompatible integrations or doing busy work like updating client files and transferring data between platforms. In other words, using an all-in-one sales and marketing tool allows users to spend more time on their highest ROI activities.

Improving Lead Quality

One of the best ways to improve the quality of your B2B leads is to align sales and marketing teams on what a qualified lead is, how quality should be measured, and what both departments should do to continue nurturing the relationship.

Sales and marketing software can help growth teams develop a mutually beneficial feedback loop that promotes high-quality lead generation, and improves growth team alignment by keeping everyone in sync, up to date, and focused on clear, measurable goals.

Building Trust

Using sales and marketing software to align your team builds trust among your clients by providing consistent messaging throughout the buyer’s journey. For more on creating consistency at every sales touchpoint, watch our Q&A with Social Centered Selling’s Barb Giamanco at BOUNDLESS 2020.

Basic sales and marketing software features include:

  • Customer Relationship Management and sales pipeline tracking
  • Email design and campaign scheduling
  • Workflow Automation
  • Reporting and Analytics
  • Content management and marketing

Let’s go through them in detail:

Customer Relationship Management:

soffront - sales and marketing software

From each phone call that your sales representative makes to follow-up email or the message your marketer sends, every step is crucial to converting your prospects into successful leaders. It is a crucial part of Customer Relationship Management. But with such a huge targeted audience, keeping track of each of your customer’s sales funnel is no cakewalk. When was the last time you contacted Lead ‘X’? What is the next step in the follow-up?

Most of the time, managing details like these without proper sales and marketing software becomes challenging. But with the right CRM software in place, your sales and marketing team can record and track every interaction with your customers. CRM installation itself has grown to 113% in 2016 and 64% of sales professionals reported the usage of CRM platforms in 2018.

E-mail marketing solutions:

soffront - sales and marketing software

No hang on, e-mail marketing isn’t dead. It still is very much relevant in 2020 and the right software will save a lot of your time that you can use for other high-value tasks. E-mail marketing automation platforms can provide hundreds of pre-designed mail templates, A/B testing for your emails, and generate dynamic content to make your clients satisfied. So many years have gone by, and email is still one of the high returns marketing channels, producing almost $38 in ROI for every $1 spent. This software can help you segment your leads and nurture them to conversions.

Automating the repetitive sales and marketing tasks:

soffront - sales and marketing software

Your team might be gradually growing but so is your customer base. Do you think each of your team members can provide personalized experiences relevant to every customer? What can you do to make your clients feel special without putting in the extra effort? The main aim of sales and marketing software is to help your company keep track of unidentified traffic to your website, divert them towards the purchasing decision with automated, customized, and streamlined channels such as SMS, email, and much more.

Features like:

  • Instant sales reporting
  • Smart lead generation
  • Streamlined lead management comes to rescue when you are loaded with tons of customer data.

Analytics and Data visualization solutions:

soffront - sales and marketing software4

At the core of every marketing solution ecosystem lies a powerful reporting and analytics tool.  How do you measure the success of your campaigns? How do you know the craze and talk your brand’s marketing is creating among your audience? Are you attracting enough attention in the market?

Without being able to measure the results that your marketing efforts are creating, you will never be able to find out whether your campaigns are cool enough. It is no coincidence that the usual ability to measure the ROI of marketing campaigns is the X factor that differentiates you from the top-notch marketers. This feature also allows your sales representatives to visualize the effectiveness of sales campaigns through a graphic-rich insight by filtering data such as lead generation, pipeline, and conversions.

Sales intelligence and sales prospecting:

soffront - sales and marketing software

Sales and marketing software provides you with all the contextual information surrounding your leads, such as purchase history, business objectives, digital footprints so that your sales agents exactly know who they should be engaging with, about what and how to reach them.

It comes with features like:

  • Activity tracking
  • Call recording
  • Contact database and history Tool for sales and marketing

Next-Gen Document Collaboration for Teams & Clients.

Marketers and salespeople often find themselves creating a lot of documents in the form of presentations, project proposal documents, case studies, blogs/articles for content marketing, research documents, sales decks, etc.

The bit is a modern-day collaboration tool that empowers sales and marketing teams to collaborate on client deliverables, marketing campaigns, reports, projects, proposals, and much more while in a common workplace. Bit documents allow users to add rich digital content across various platforms like Google Spreadsheets, Typeform, YouTube videos, and much more. Communicate more effectively by weaving together various forms of digital content to communicate more effectively.

Bit helps sales and marketing teams track audience engagement levels on the documents they share. You can track how much time was spent on your smart document, how far your audience scrolled (scroll ratio), how often they viewed it, and much more. This insight allows teams to improve the content that is being shared and created to increase engagement levels on the content created and follow up with prospects, clients, and partners appropriately.[/vc_column_text]

Key Features

Read more: 16 Best Business Tools Every Business Needs in 2021 Tool for sales and marketing

Create Newsletters and Web Pages in Minutes.

Here’s one especially for content marketers. is an amazing all-in-one content curation & marketing tool that helps marketers and content creators publish email newsletters, web pages and embed web content by just adding web links!

Turn any web links (articles, videos, etc.) into visual content in seconds. You can convert collections to email newsletters and export to MailChimp, Gmail & all third-party email providers that allow HTML code (including Campaign Monitor, MadMimi, Active Campaign, etc.).

Users can also track content performance and engagement levels on the content they create. link offers 30+ beautiful prebuilt responsive layouts, so you never have to worry about design and can just focus on your content. This time-saving tool will change the way you create and share content.

Key Features

  • Analytics
  • Awesome templates
  • Quick and easy to use


Woorise sales and lead generation tool

Grow Your Business with Interactive Campaigns

Worries are the easiest way to create viral giveaways & contests, landing pages, and engaging forms such as surveys and quizzes from a drag & drop builder. Worries help small businesses connect with an audience, collect leads, and close sales.

With Woorise you can create a wide range of interactive campaigns for your business including promotional campaigns, lead magnet campaigns, NPS campaigns, marketing and feedback surveys, event registration and signup forms, collect payments and subscriptions, and much more.

Worries integrate with popular marketing platforms such as Mailchimp, Aweber, ActiveCampaign, Hubspot, Google Analytics, Bitly, Zapier, PayPal, Stripe, and many more to automatically send the data to the apps you already use.

Key Features:

  • Build beautiful, cross-device online forms, quizzes, surveys & more
  • Easy and fast design with a drag and drop builder
  • Get a quick start with templates
  • Export data to CSV or Excel files
  • Hundreds of different field types & social actions
  • Send personalized Email Notifications
  • Create campaigns in any language
  • Geo-Targeting to make your campaign available to specific countries
  • Multi-Page Forms
  • Conditional Logic
  • GDPR Compliance
  • Real-time analytics


Intercom: Tool for sales and marketing

A new and better way to acquire, engage and retain customers

Intercom is a customer communication platform that helps companies study and personalize their interactions with customers and allows them to send highly personalized and targeted messages.

Intercom allows businesses to track and understand their customer behavior. It helps in understanding and examining areas within the platform where customers get stuck or need any sort of help. This helps you identify trends and find ways to improve the user experience.

Businesses can also send in-app messages to their users based on their behavior and strike a conversation. The feedback you can receive when you’re chatting live with your customers is incredibly useful to form relationships, gain insights on how well you’re doing at meeting their needs and expectations.

Key Features

  • In-app communication
  • Track customer behavior
  • Push messages


Hubspot: Tool for sales and marketing

There’s a better way to grow.

If you or your team use inbound marketing to generate leads, then you’ll love HubSpot. HubSpot is an inbound marketing platform with a supporting suite of sales and CRM platforms.

It is a well-known and widely used digital marketing software with over 34,000 customers worldwide. Hubspot provides salespeople with all the bells and whistles they need to convert customers, interact with them, provide customer support, target the right audience, and measure the results of your campaigns.

Hubspot offers various solutions for different sales objectives. These include:

  • HubSpot Sales Free
  • HubSpot CRM
  • HubSpot Sales Professional

Key Features

  • Lead Generation
  • Marketing Automation
  • Knowledge Base

Followup: Email marketing tool

Upgrade your inbox

Did you know that 80% of sale conversions require five follow-up attempts and yet, over 44% of salespeople give up after the first attempt?

A critical activity that can make or break your sale is following up on a sale. However, following up becomes a mess as the number of prospects you are dealing with increases. This is where comes in to save the day. is a chrome extension that seamlessly integrates with your Gmail account and helps you organize your follow-ups. Whenever you are sending an email, the extension reminds you to schedule a follow-up for the future.

You can even snooze low-priority emails and focus completely on the things that matter the most. It also allows you to auto follow-up on emails, track email opens, set recurring reminders, and much more.

Key Features

  • Set reminders
  • Schedule follow-ups
  • Email open tracking

Why your company needs these features handy?

soffront - sales and marketing software

Lost opportunities

Humans aren’t perfect and so is not your sales and marketing team. Do you expect them to remember every interaction, deadline, an appointment with your potential customer without proper software? With the help of sales and marketing software, you can squeeze every bit of efficiency out of your customer’s sales funnel which enhances the level of customer engagement. Also, it allows your sales agent to focus their time and attention on generating more leads.

Lack of forecasting and Intelligence:

You will have to go beyond your capabilities to tackle the problems that are occurring in your sales process. This software allows you as a business owner to make intelligent decisions on resource allocation, marketing budget, targeting audiences, segmenting them, nurturing them, and much more.

Huge time saver:

Just imagine going to your workplace every morning with a fresh mindset and diving into a schedule of repetitive, low-value tasks, and not utilizing your team’s productivity to the maximum. Doesn’t’ sound great? Sales and marketing software come to your rescue. Set your mundane tasks and forget them.


One of the great things about modern marketing is you have access to all sorts of powerful digital marketing software. The downside is that with lots of software comes lots of confusion. You can easily end up wondering what’s best for your business, which leads to yet more research. Which leads to choosing…

Leave a Reply

Your email address will not be published.