Sales and Marketing Systems Software

If you are looking for software for sales & marketing, then you are in the right place. The hard truth is that any business will need to market its products or services. The fact that this has been universally accepted is not the problem. The problem is identifying the software which best fits your business needs.

Software is an important part of any successful marketing campaign. There are many software tools available depending on the outcome you are looking to achieve. Though paid software may provide more options, there are numerous free resources to get your marketing campaign off the ground. Here are some of the best software applications for sales, marketing, customer service, and analytics.

Marketing Automation Software


Phantombuster provides over 200 code-free automation and data extraction tools for LinkedIn, Twitter, Instagram, Facebook, Pinterest, Zapier, Medium, Quora, and others.

Each tool can be used individually or combined with others to create full workflows.

For example, here’s a workflow that uses three different automation tools for lead generation on LinkedIn.

Use Phantombuster on your social media channels to:

  • Generate leads
  • Save time
  • Build audiences
  • Increase reach and engagement


Zapier is a great tool for marketers on a low budget because you can create automated workflows across tools in your mar-tech stack. Zapier is compatible with thousands of tools, and you can easily chain commands together with an “If X happens, do Y” structure. 

For example, the MobileMonkey Zapier integration allows you to easily send information that’s stored to customer profiles in MobileMonkey to other applications. 

Here are just some of the more popular “Zaps” for MobileMonkey users: 

Zapier automation allows you to combine multiple actions and apps together in a single Zap.

Zapier will save you lots of time by automating repetitive tasks and please your clients when you’re able to work with their tech stack.


MobileMonkey enables companies to proactively engage with audiences via live web chat across multiple channels in order to generate leads, re-engage customers, and offer real-time support.

Using OmniChatⓇ technology and chatbot marketing automation, MobileMonkey instantly connects customers and prospects to brands through native web chat, SMS text messaging, Facebook Messenger, and other popular messaging apps, all from one platform.

MobileMonkey has a free forever edition that comes with marketing automation tools such as:


HubSpot’s Marketing software is part of a CRM platform that gives you all the free tools you need to get a solid foundation to grow your marketing strategy.

HubSpot’s marketing software has all the tools you need to attract, engage, and retain customers.

And as far as pricing goes, HubSpot Marketing Software starts with a free-forever plan that includes all the basic tools to get your business off the ground: email marketinglive chat, landing pages, forms — all integrated with HubSpot’s free CRM.

Then, as your business grows, HubSpot is designed to scale with you and has paid plans that cover any business size, from SMB to Enterprise.

You can use HubSpot in many different ways to help support your marketing strategy:

  • Set up custom signup forms and popups to capture new leads.
  • Build high-converting landing pages with the drag-and-drop builder and customizable pre-built templates.
  • Send personalized emails to your contact list.
  • Manage your digital ad campaigns from within HubSpot and tie your efforts back to the rest of your marketing strategy.
  • Track your contacts’ interactions with your business in the HubSpot CRM.

Social Media Software


Okay, so MeetEdgar is the only tool on the list that isn’t free. However, it’s really cheap and the first 30 days are free. I’ve added it for a reason…

The time MeetEdgar will save you and the results it will deliver makes this tool as good as free.

MeetEdgar is a content recycler that you can use to automate the sharing of all your evergreen content across most major social media channels.

Unlike content schedulers such as Hootsuite and Buffer, you can create the posts that are most important to your content strategy one time, and then have them post on a recurring schedule over time.

This ensures that your followers and page visitors are most likely to find the content that converts and attracts a wider audience.

You can use MeetEdgar across your social channels to do the following:

  • Promote your best content, on repeat.
  • Save time scheduling the same content over and over again.
  • Auto-generate and test variations of posts linking to the same content.
  • Schedule how many times per day you want your evergreen content posted to each channel, and at what times.

LinkGallery by Rebrandly

Both Rebrandly and their tool LinkGallery have free versions available. Rebrandly is a URL shortener with custom domains that you can use to brand and track URLs with its link management platform.

LinkGallery by Rebrandly lets you seamlessly manage one bio link for all your social media platforms. It enables you to direct your audience to all the different articles, events, sites, and shops that matter to them most.

You can use Rebrandly’s LinkGallery tool to do the following:

  • Create a unique bio link and add new content to the gallery over time.
  • Get detailed click stats from your audience to understand what they interact with the most.
  • Enhance your users’ experience by directing them to specific destinations based on their browser.


MobileMonkey is an omnichannel chatbot that enables companies to proactively engage with audiences across Facebook Messenger, live chat on your website, SMS text messaging, and other popular messaging apps.

This year they’re introducing bots for WhatsApp, Instagram, and iMessage as well.

Even on the MobileMonkey free forever plan, you can run unlimited Facebook Messenger campaigns. Some popular social media strategies with MobileMonkey chatbots are:


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SEO Software


Ubersuggest has a great free version for SEO research and management. The tool was launched recently by Neil Patel, one of the most recognized digital marketers globally.

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge.

When it comes to keyword research, from head terms to long-tail phrases you’ll get hundreds of suggestions from Ubersuggest’s free keyword tool. You’ll also see volume, the competition, and seasonal trends for each keyword.

And to make things easier it also generates a list of keywords for you based on what is working for your competitors and what people are typing into Google.

Using the Ubersuggest top SEO pages report, you can discover which of your competitor’s pages are ranking for popular organic keyword phrases and which ones are getting attention from sites like Facebook.

This is great for content marketing, as you’ll no longer waste time writing content that people don’t want to read.

 Free CRM Software

Customer Relationship Management (CRM) software is a must-have for any business today, as customer expectations continue to rise.

There are a lot of options in this space too, but most can get costly. You can usually avail a limited period trial of 14 days or a month at most, but then you’d have to pay quite a bit.

CRMs are important because they pack in key marketing features like marketing automation, sales automation, email campaigns, performance reporting, and pipeline visualization.

More importantly, a free CRM software should give you access to Live Chat, Help Desk, and Knowledge Base, so that your customers can engage with your brand easily without wasting much of their time.

More than 29,500 businesses around the world have trusted EngageBay for all these features and more.

In fact, SourceForge recently awarded EngageBay as a Top Performer in its category.



  • Store unlimited contacts: EngageBay is among very few CRM software that allow you to add unlimited contacts for your marketing campaigns.
  • Marketing automation: The software saves hours by automating repetitive and bulk tasks like sending emails, SMS, newsletters, quick responses, product offers and more to your target audience.
  • Live Chat: EngageBay comes with live chat support, so your customers can get their queries resolved by a bot or escalate the issue to a customer service rep.
  • Appointment scheduling: It also helps customers schedule demos, calls, and more, via an in-built calendar planner, where they can see all your up-to-date free slots.
  • Highly affordable one-stop solution for all your CRM needs.
  • Seamless integration with third-party tools like Zapier, Mandrill, DocuSign, Plivo, and more.


  • Since it is a relatively new product, it doesn’t have as many third-party integrations as a large CRM brand can offer.


  • EngageBay offers a free-forever, all-in-one CRM software.
  • The free plan offers myriad features but has a limitation of 500 contacts.
  • Paid plans begin at $8.99 per user per month.

Free Project Management Software

Project management software helps in building synergy between departments while also streamlining tasks on an individual level.

Each project gets managed on a pipeline with visual checkpoints. This not only ensures transparency and better productivity but helps keep everyone on the same page.

If you need a free marketing tool that can help in effective project management, we recommend ProofHub.

ProofHub is premium software that helps team leaders assign tasks, manage their colleagues and clients, and get a 360-degree view of all business activities.



  • Easy to use mobile app
  • Affordable software, no per-user fee
  • Useful in proofing with markup tools and simple layout
  • Offers great tools and features like Kankan boards, Gantt chart, custom workflows, and reports


  • Not useful for large projects
  • Does not allow all the notifications
  • Requires a developed interface
  • Limits the per task programs


  • ProofHub offers a 14-day free trial with all the key features.
  • Pricing starts at $50 per month if billed monthly.

Free Social Media Marketing Software

In today’s day and age, when everyone is on social media, a new marketing style has gained traction.

Social media marketing helps brands reach out to their prospective customers on a more personal level via Facebook, Twitter, Instagram, and more.

Not only is this marketing style more engaging, it also helps establish the brand as a business with a strong online presence.

Great free marketing software for social media would be Hootsuite.

Hootsuite offers social media marketing solutions for brands by helping them schedule posts, find ready-made templates, and get real-time performance reports on campaigns.



  • 24*7 support
  • Improves ROI
  • Automated monitoring
  • Time saving tool


  • Complex for beginners
  • Expensive
  • Poor data user interface


  • Hootsuite offers a 30-day free trial.
  • The paid plans start at about $17 per month billed annually, for one user.

Free Content Marketing Software

Content marketing tools help in creating attractive content for various platforms.

They do so by enriching the language of the content.

Hemingway Editor is an old and renowned free marketing software, which can help you figure out where your English writing skills lack and how to write better.

It has various colored mark-ups to indicate better synonyms, syntax errors, helpful tips, and more to improve your content.



  • Simple to use
  • Can be used offline
  • Mobile-friendly


  • Doesn’t have enough formatting options
  • Not recommended for long scripts


  • Hemingway Editor website is always free to use.
  • Hemingway Editor app costs $19.99 for lifetime access.

Free Conference Calls Software

As a business owner, you might need software that makes inbound and outbound sales communications easy online.

One such free marketing software is UberConference.

UberConference has now become ‘Dialpad Meetings’, but it continues to serve businesses with a built-in calling, free SMS tools, voicemail, and even fax!



  • Great picture quality
  • Easy to use
  • Consumes little data
  • Voicemail transcription
  • Custom greetings for calls
  • CRM integrations


  • The free features have time limit restrictions
  • Voice calls need improvements


  • Dialpad Meetings has a 14-day free trial.
  • The pricing starts at $15 per month per user.


When you are running a new business, marketing software for sales and marketing products is essential. It helps keep your products at the front of the customer’s memory, feeding them easily-remembered information whenever they need it.

Digital marketing is a smarter way of promoting your business and reaching out to a global audience. All the six free marketing software we have featured in this blog post can help you tremendously when it comes to improving your brand visibility and customer outreach.

Marketing is a large and growing field of work, with new ways of marketing coming up every other day.

Effective marketing, though, is about good planning and efficient strategy implementation, which obviously requires help from tech.

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