If you’re managing a company’s social media presence, you probably already understand that social media analytics are a key part of your job. Not only do you need to regularly post content on various platforms, but you also have to monitor the performance of those posts (and any ads you’ve run) and use that information to create reports for stakeholders. As overwhelming as this may sound, it doesn’t have to be. In this article, we’ll explain why your company needs social media analytics, then we’ll walk through the top metrics for Facebook, Twitter, Instagram, YouTube and LinkedIn respectively. Finally, we’ll show you how all of this data can be easily organized in monthly reports—the best way to show what is and isn’t working (and tinker with strategy accordingly).
One of the most common ways of measuring Social media Analytics is through Report. Creating a detailed report helps us in understanding the dynamics of audience and how approachable they can be for business upgrade and advertising. The analytics reports are always used by the team owner and the manager. But there are two types of approach how we can follow analytics report;
Why your company needs social media analytics.
Social media is a powerful tool for building your brand.
Social media is a powerful tool for customer service.
Social media is a powerful tool for sales.
Social media is a powerful tool for marketing.
Social media is a powerful tool for customer engagement.
Top 10 Facebook metrics for your business.
- Total reach
- Total likes
- Total comments
- Total shares (likes, comments and shares)
- Total reactions (likes, comments and reactions)
Top 10 Twitter metrics for your business.
- Number of followers: This metric shows you how many people are following your Twitter account.
- Number of tweets: This shows the number of messages that have been posted to your Twitter account. You can use this metric to compare how many times you’ve tweeted over a period of time, or to compare yourself against other brands in your industry that have similar audiences and tweet volume.
- Number of retweets: Retweets show how far an individual tweet has spread across social media platforms like Facebook, Instagram, Pinterest and more. They’re often used as an indication of popularity among users because they link back directly to the original post by “sharing” it with their own followers without having made any edits themselves (which means they still retain full credit). If someone wants to share something special but doesn’t want to write their own opinion about it first (and thus risk sounding biased), then retweeting is perfect!
Top 5 Instagram metrics for your business.
- Instagram Stories views
- Instagram Stories average watch time
- Instagram Stories unique viewers
- Instagram Stories unique viewers from owned media (AKA people who watch your stories on their own accord, not because they’re following you)
- Instagram Stories growth rate
Top 6 YouTube metrics for your business.
Let’s look at a Social Media Analytics Report from YouTube. You can see the number of views, likes, dislikes, comments and subscribers for each video. This information will help you identify which videos are getting the most traction among your audience so that you can focus on creating more content that resonates with them. It also gives you insight into how your content is being received by others (compared to what they are saying). Is there a specific channel or influencer that is helping drive views? Do certain topics tend to be more engaging than others? If a new video were released today would it resonate with consumers or fall flat?
Top 4 LinkedIn metrics for your business.
LinkedIn is a great tool for B2B businesses. Whether you’re looking to hire new talent or grow your customer base, LinkedIn provides a platform to do it all. If you’re already using LinkedIn and haven’t been tracking your results, here are some of the key metrics to keep an eye on:
- Number of followers – Having more followers is generally better than having fewer. It’s important to remember that quality over quantity when it comes to social media followers—the more engaged with your brand they are, the better!
- Number of connections – You don’t have a connection with everyone who sees your content; however, this can be misleading if someone else in their network does follow you back. This metric won’t tell you how many people are actually interested in what you have to say but rather how many potential connections there might be out there who could see something interesting from their friend’s account and decide to check out yours as well!
- Number of views per post – For example “How To Build A Virtual Team” article posted 2 days ago has 2 clicks so far!”
Organize all your metrics in monthly reports to easily show what is and what isn’t working (and tinker with strategy accordingly).
Social media is a powerful tool for marketing your brand and reaching your customers. But it’s not that simple. You need to know what works, what doesn’t work, and how to fix things when they aren’t working as well as you’d like them to.
Social media analytics will help you understand your audience better so that you can create more effective content for them. A social media analytics report will also show which platforms are most effective for getting your message out (and where there might be a potential growth opportunity).
Social media analytics report template.
Social media analytics report is a document that presents data about the performance of a social media campaign. It is used to evaluate the performance of a social media campaign and is also used to analyze the performance of it.
Make better, more informed decisions.
Whether you’re a marketing professional or an executive looking for data to inform your decisions, this report is designed to help you understand the potential value of social media analytics.
Using our proprietary data set and methodology, we’ve analyzed over 1 million posts from companies across all industries and geographies. We’ve identified trends in content strategy and engagement levels across platforms, including:
- The most popular types of content on each platform
- When posts receive their highest engagement levels
Better understand your audience.
This is the most important point of all. If you don’t understand your audience, then you won’t be able to create content that will resonate with them. Your content strategy will fall flat and you won’t reach your goal of increasing brand awareness or generating leads.
This understanding should include:
- The interests and behaviors of your target audience (age, gender, location)
- The content they are interested in consuming – What they like to see on social media and why – What they don’t like to see on social media and why – What types of information or posts they want or don’t want to see
See what’s working and what isn’t.
A social media analytics report is a summary of your social media efforts. It provides you with insight into what is and isn’t working on social media, which means that you can continue or alter your strategy accordingly.
In this article we will discuss how to write a good social media analytics report template. A good template will allow you to easily gain the information that you need from your reports so that you can use them in future campaigns.
Use this social media analytics report to improve performance and make better, more strategic decisions.
It’s important to understand your audience, and it’s equally as important to know what’s working and what isn’t. Using this social media analytics report will help you do that. You’ll be able to see the impact of your posts on your business, whether it’s revenue or awareness or something else entirely. By analyzing the data from social media platforms like Facebook and Twitter, you can see which posts were most successful at driving traffic back to your website or encouraging people to buy your product or service, which ones weren’t quite so successful at achieving those things, why they didn’t work out as well as others did (and vice versa), and so much more!
A good way for newbies who haven’t yet gotten used to making strategic decisions based on data is by using a template like this one: Social Media Analytics Report Example [PDF]. This template gives guidelines on everything from what information should be included in each section of the report (e.g., “audience demographics” vs “social media performance”) all the way down through how many pages should go into each section (e.g., two pages per section). If you want someone else write this document for them instead–or if they’re just too busy right now–they can always find someone online who will do it for them within 48 hours using our freelance marketplace
Social media is a valuable tool for marketing your business, but it can be difficult to know what metrics to track. With this list of top metrics, you will have a better sense of how to use social media data in your monthly reports and improve your strategy over time. You can use the suggestions listed here or develop other metric definitions that are tailored specifically to your company’s needs.