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Search Engine Optimization Seo and Marketing Tools

Plan for 2017 will be the best time to earn money online with SEO tools. There are many search engine optimization (SEO) and marketing tools out there but not all will work with your business. To make the most of your SEO, make sure you use high reputation SEO tools.

All businesses online need to be concerned about optimizing their sites for search engines. However, those with websites and blogs that don’t see a lot of traffic (and it would seem like everyone does) probably aren’t aware of the powerful SEO and marketing tools available. This is where we come in – we’re here to tell you about the best free SEO and marketing tools that will cost you nothing but your time (and maybe some human labor).

Ahrefs: SEO Keyword Tool

Ahref - SEO Keyword Tool

Ahrefs is one of the most recommended SEO tools online. It’s only second to Google when it comes to being the largest website crawlers. SEO experts can’t get enough of Ahrefs’ Site Audit feature as it’s the best SEO analysis tool around. The tool highlights what parts of your website need improvements to rank better in search engines. From a competitor analysis perspective, you’ll likely use Ahrefs to determine your competitor’s backlinks to use them as a starting point for your own brand. You can also use this SEO tool to find the most linked to content within your niche, check and fix broken links on your website,and get an overview of your best-performing pages (so you can see what information is drawing in the visitors).  

Syed Irfan Ajmal

Syed Irfan Ajmal, a Growth Marketing Manager at Ridester, loves the SEO keyword tool Ahrefs. He shares, “Ahrefs is surely our most favorite tool when it comes to various facets of SEO such as keyword research, rank tracking, competitor research, SEO audit, viral content research and much more. We add our site and those of our competitors to it. The tool then shows us the sites which have backlinked to our competitors but not us. This helps us find great link opportunities. But this wouldn’t have been so easy if Ahrefs didn’t have the largest database of backlinks. Ahrefs has been instrumental in getting our site ranked for several major keywords, and getting us to 350,000 visitors per month.”

Answer the Public

Hundreds of keyword ideas based on a single keyword

Limitations: Two free searches per day

Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.

Alternatives: KeywordTool.ioUberSuggestKeyword SheeterKeyword Generator


Do your existing tools easily explain your SEO positioning?

Knowing where you’re at with your SEO doesn’t have to be confusing.

Ubersuggest, which has free and paid options, easily explains in plain English where your site is at compared to competitors, and what you need to grow traffic.


For example, in the competing domains section, you can enter your URL to see your top competitors in the SERPs.

You can also click the “view all” in the Keywords Gap column to see what keywords each competitor is ranking on that you aren’t.


This works for any URL, so you aren’t limited to your own.

You can also run a Keywords Gap analysis on competitors’ URLs to see where they are lacking.

This gives you a leg up to make sure you rank for these keywords before competitors do.

Make sure you take advantage of our free Chrome extension as well.

Google Search Console

If Google Analytics is the air that an online marketer breathes, then Google Search Console (formerly Webmaster Tools) is the food that the online marketer eats.

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See How My Agency Can Drive Massive Amounts of Traffic to Your Website

  • SEO – unlock massive amounts of SEO traffic. See real results.
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  • Paid Media – effective paid strategies with clear ROI.


The word “webmaster” in the former name is a bit of a misnomer. The tool is for more than webmasters. It’s for SEOs. The very focus of the tool has to do with “search” and “optimization.”

Some of GSC’s best insights come from just glancing at the dashboard. SEOs and marketers need to keep up with the dashboard on a regular basis.

google search console free SEO tools

Google Search Console provides some of the same data as Analytics, but in a simpler and more straightforward way. There’s less tweaking you can do with the numbers, but easier access to them.

search queries free SEO tools

One of the most important datasets is the link data. (Search Traffic → Links to Your Site → More). Staying up to date with toxic backlinks is one of the most essential steps in off-page SEO.

download latest links free SEO tools

If you ever have to deal with the dreaded manual penalty, or are routinely disavowing stubborn spam links, you will become very familiar with Google Search Console.

webmaster tools site messages free SEO tools


Clearly, Google Search Console is indispensable. You need the data, you need the tools, and you need the power. I wish that more SEOs saw the value of the tool and used it more.

More Information


BuzzStream website. 

BuzzStream offers you a collection of tools to help with domain research, email marketing, and project management. It’s a very all-in-one type of platform, and the sheer number of options it provides can be intimidating. With that in mind, let’s focus on how it can help you tackle your SEO needs.

When it comes to research, BuzzStream can help you collate lists of results for the keywords you look into. Then it provides you with information about each of those websites, including overall rankings, related social media accounts, domain age and authority, and more.

In practice, you can use these features to help you do a thorough SEO audit, researching who your competitors are and the content they’re publishing. Moreover, it can even help you create lists of their authors and what each one is up to, so you can keep an even closer eye on their strategies.

Key Features:

  • Research your competitors based on any keywords you want to target.
  • Collect data about domain age and authority for specific websites.
  • Find out what your competitors’ rankings are in the SERPs.
  • Locate the social media accounts for your competition’s sites.
  • Create lists of authors who write for competing websites and follow what they’re doing.

Price: BuzzStream plans start at $24 per month.

Panguin Tool

The Panguin Tool lines up your search traffic with known changes to the Google search algorithm.

If you see a drop that lines up with an update, then you’ve likely found the culprit and can get to work on fixing it!


SEO and digital marketing are both continually changing industries, requiring the latest tools from SEO tools to digital marketing to stay ahead of the curve. While you can read up on all the newest SEO tools and check out our picks for the best SEO software, at Distilled, we’ve always been a fan of testing these tools ourselves. As a team made up of tools nerds, data wonks, and experienced SEOs, we’re well placed to give you a balanced view of what’s worth your time. In this post, I’m going to walk you through some of the best free SEO tools that will both simplify your life and drastically improve your performance.

Yes, there are many SEO tools out there. But they are not all created equal. If you are like me, you might be overwhelmed by the number of SEO tools available. There are a few free ones and a lot of premium ones. So how do you know which ones to choose? Well, I have a method for this selection process. You simply have to test them. And here is where this post will come in handy – I have the list of the Best SEO Tools for Beginners – Free and Premium.

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