SEO and Marketing Tools for website owners, webmasters, and entrepreneurs. All the tools you need to get your website ranked higher in Google.
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Why Use SEO Tools?
SEO tools save you from tedious keyword research and data analysis. With these tools, you’re able to see what’s working and which parts of your strategy could benefit from some tweaking. The best SEO tools also provide reports about how you measure up to competitors and where the greatest opportunities lie. What’s more, they allow you to measure search performance countries, regions, or languages.
It gets better. If you’re managing more than one website, SEO tools can help you assess each site’s performance on the fly. Many entrepreneurs with multiple websites end up putting a lot of data in spreadsheets and analyzing it manually. But that soon becomes overwhelming and raises the risk of the reports being inaccurate. Fortunately, you can use SEO software to save hours of effort and generate accurate reports at a click.
SEO Improves Your Brand Awareness 💯
SEO marketing is all about making your website search rankings higher so your target customers can easily find you.
In other words, a winning SEO strategy can get your business in front of people who are actively looking for information related to your business.
To name a few, you can do this by using a relevant keyword, link-building tool, keyword research, content optimization, and a backlink analysis tool. That’s how you increase more qualified traffic to your website or your online store.
Investing in SEO marketing will help you avoid potential issues, appeal to broader possible customers, and make it easier for you to gain their trust and build authority. By improving your brand’s online visibility, you’re showcasing your brand and business as reputable and available for potential customers out there.
It doesn’t stop with Ahrefs and SEMRush. There’s another powerful all-in-one SEO tool in the market: Moz.
From keyword database to backlink profile monitoring, this tool provides you with all the basic SEO features you need in one tidy package as opposed to using multiple different platforms.
The low premium pricing plan and 30-day free trial make this tool popular among budget-limited small businesses. So, if you’re local businesses that want something cost-friendly to help you with your SEO marketing strategy, Moz can be a good choice.
Why should you be using this free tool?
The answer is simple: because you need to understand everything about your target audience and the people visiting your website.
With Google Analytics installed, you can track data within a variety of categories:
For example, the Acquisition tab will provide you with access to all types of traffic data. I suggest that you take a look at your traffic-based on channels. You’ll see something like this:
With this data, you’ll better understand where your traffic is coming from. You can then adjust your digital marketing strategy to take full advantage of your top channels.
In this example, the website is receiving a lot of direct traffic. While that’s great, it’d be nice to increase the diversity a bit, maybe by focusing more time on organic search and social networks.
Once you install Google Analytics, the tool does all of the work for you. Give it some time to collect enough data and then begin reviewing the results daily.
Do your existing tools easily explain your SEO positioning?
Knowing where you’re at with your SEO doesn’t have to be confusing.
Ubersuggest, which has free and paid options, easily explains in plain English where your site is at compared to competitors, and what you need to grow traffic.
For example, in the competing domains section, you can enter your URL to see your top competitors in the SERPs.
You can also click the “view all” in the Keywords Gap column to see what keywords each competitor is ranking on that you aren’t.
This works for any URL, so you aren’t limited to your own.
You can also run Keywords Gap analysis on competitors’ URLs to see where they are lacking.
This gives you a leg up to make sure you rank for these keywords before competitors do.
Make sure you take advantage of our free Chrome extension as well.
Check the speed and usability of your site on multiple devices
Enter a URL and this tool will test the loading time and performance for that URL on desktop and mobile. It then grades your site’s performance on a score from 0 – 100. It tells you exactly how fast it takes to load the site according to different metrics, and also suggests areas for improvements.
Run a technical audit of your site
Limitations: 5,000 crawl credits per project per month
Sign up for Ahrefs Webmaster Tools, verify your website and you’ll be able to audit your website for over 100+ technical SEO issues. The tool also gives suggestions on how to fix them.
After running an audit, it also suggests areas where you can improve your internal linking, which is helpful in boosting your rankings in search engines.
This tool also allows you to see your site’s organic keyword rankings as well as who’s linking to you.
Hundreds of keyword ideas based on a single keyword
Limitations: Two free searches per day
Enter any relevant keyword, and Answer the Public will provide a huge list of long-tail keyword opportunities, plus common questions asked.
Constant website analysis, alerts, and error reports
Limitations: Only shows a handful of technical SEO issues, the top 1,000 backlinks and top 1,000 organic keywords
Google Search Console gives you a taste of what the most used search engine thinks of your website. You can use it to check and fix technical issues on your website, see important SEO data like clicks, impressions and average ranking position, submit sitemaps and more.
If ranking in search engines like Bing and Yandex are important to you, then take note that they have their own “search console” too.
Comprehensive link analysis
Limitations: Free for the top 100 backlinks
The free version of Ahrefs’ Backlink Checker shows the top 100 backlinks to any website or URL, along with the total number of backlinks and referring domains (links from unique sites), Domain Rating (DR), and URL Rating (UR) where applicable.
A great way to use this tool is to paste your competitor’s website and find potential link building opportunities.
Alternatives: Moz Link Explorer
Does page speed matter, when it comes to SEO and search engine rankings?
In the early days of search engine optimization, the answer was no. Today, however, this has all changed. Google has made it clear that site speed is used in web search ranking.
Use the Google PageSpeed Insights tool, to ensure that your website isn’t falling behind in this area.
After entering your URL, the results page spits out a variety of information:
- User Experience
- Things to Consider Fixing
The speed results look like this:
You want your score to be as close to 100 as possible. If you find that it’s anything less than that, don’t hesitate to follow the guidelines under the “consider fixing” headline.
Pro tip: don’t forget to check the speed for both mobile and desktop devices. You want to score high for both of these.
Know what people search for
Limitations: You’ll need to run an ad campaign to see exact search volumes
Enter a keyword or group of keywords into the tool, and Google Keyword Planner will return all sorts of helpful stats to guide your keyword strategy: monthly search volume, competition, and even suggested terms you might not have considered.
Alternatives:Bing Keyword Planner
Preview how your web pages will look in Google’s search results
See how your meta title and description will appear in the search results before you even publish your web page. Works for desktop and mobile.
Check for truncation issues and fix them instantly.
Alternatives: Portent’s SERP Preview Tool
If you want to publish products to seo and marketing tools sites, you can use this extension! It allows to proceed in a few seconds! You can publish your products in one click to 30+ classified websites!