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Seo for a Small Business

SEO is the process of getting traffic from the free organic and natural search results. If you own a small or big business and want to get on the first page of Google, you can use these best SEO tools for small businesses.

It’s hard enough to learn all the best practices and to stay up-to-date in the fast-paced SEO industry. Don’t make it even harder on yourself by using the wrong tools.

This is by no means an exhaustive list, but it’s enough to get you pointed in the right direction and well on your way to improving your website rankings. 

1. Google Analytics

In my experience, most small businesses have Google Analytics installed on their websites (you do have Google Analytics installed on your site, right?), but when it comes to using it—well, that’s a different story. If you’re just getting started with Google Analytics, then first set up Goals (leads and sales) in the Admin area. Then get familiar with the Channels report within the Acquisitions reporting section. This report gives you a high-level overview of all your different marketing channels so you can see where your traffic is coming from and which marketing channels are converting into leads and sales.

2. Screaming Frog

Screaming Frog is an “SEO spider,” which means it crawls your website to find broken links, ensure redirects are working, analyze metadata, find duplicate content, and more. The free version is a great place to start—and probably sufficient for most small businesses—but if your website is larger than 500 pages, then you’ll need to invest in the paid version. Use Screaming Frog to schedule regular audits of your website to catch potential issues before they impact your SEO.

4. SEMrush

Another solid paid SEO tool is SEMrush, but this one requires a bigger investment considering the SEMrush Business plan is $449.95 a month. Like Ahrefs, SEMrush is categorized as an SEO multi-tool because it performs several different functions, ranging from keyword research to analyzing backlinks and traffic. You can see which keywords your website (or your competitors’ websites) are ranking for, and deep dive into traffic trends and SERP positions.

5. Ubersuggest

Ever notice that Google suggests similar searches when you’re typing into Google’s search field? Wouldn’t it be great if you could get a list of all the suggested keywords?

Well, you’re in luck because Ubersuggest does exactly that. When you type a keyword into Ubersuggest, then the tool will show you all the related keywords that Google will suggest to searchers. Plus, you’ll see the keyword’s monthly search volume, level of competition, and more. 

6. Yoast SEO

Yoast SEO is an SEO plugin for WordPress and, among the thousands of SEO plugins out there, it’s the one we recommend our clients use to improve on-page SEO. Yoast SEO makes it easy to edit page Titles and Meta Descriptions so they are all unique and optimized for the keywords you want to rank for. 

7. Google Search Console

Google Search Console (formerly known as Google Webmaster Tools) is Google’s free SEO tool. Once you set up your account, you’ll get alerts if Google finds errors on your website and you’ll be able to view key stats like keyword rankings, number of clicks per keyword, number of times your website showed up in the search results per keyword, and your click-through rate when your website showed up in the search results.

Plus, you can link Search Console to Analytics to unlock even more reporting tools in your Analytics account.  For example, once you’ve linked these two tools, then in Analytics you’ll be able to review keyword rankings, click-through rates, impressions, and the landing pages that are ranking in Google.

8. Rank Ranger

Rank Ranger is a robust, all-around SEO analysis tool.  But before you get lost in the data, focus on what Rank Ranger does best: tracking your keyword rankings.  You’ll be able to track your website’s organic rankings over time in the major search engines, plus your local rankings in the “map” results.  This will help you identify trends up or down in your rankings so you can adjust your strategy accordingly.

Rank Ranger also offers automated SEO reporting, competitor analysis tools, and many other helpful features for analyzing the performance of your SEO campaigns. 

9. Screaming Frog

Screaming Frog is another SEO tool with lots of bells and whistles.  What sets it apart is the free SEO Spider tool that you can use to quickly conduct a technical SEO audit of your website. After downloading the tool, all you need to do to get started is type in your website’s domain name and click Start.

The best part is that this tool is free (for crawling up to 500 URLs per website.) After downloading the tool, all you need to do is enter the website’s domain name, and click Start.

In just a couple of minutes, you will see a detailed audit of all of your webpages. From meta tags to error status codes, you can spot problems without taking the time to manually audit every one of your website’s pages.

10. Moz 

MozPro (including Link Explorer)

Moz is one of the most popular SEO software suites and we use their tools regularly. Moz is probably best known for its ‘Domain Authority’ (DA) metric. DA predicts how likely a website is to rank in Google, with a range from 0 to 100, with higher scores corresponding to a greater likelihood of ranking. The main factor with DA is the quality and quantity of links. 

Moz Pro is a suite that includes many tools, including Link Explorer, a backlink analysis tool.  Unfortunately, no tool is 100% accurate when it comes to finding all of your backlinks or the backlinks of your competitors.  That’s why we recommend using multiple tools (Ahrefs, Moz, among others) to get the full picture.


MozBar is a simple tool but saves a tremendous amount of time when reviewing websites. It’s a Google Chrome extension that allows you to quickly and easily view a site’s Domain Authority, Page Authority, backlink information, and spam score. At the click of a button, you can also view a Moz page analysis, as well as followed and no-followed links on a page. 


One of the biggest factors in your local “map” rankings is citations.  A citation is simply a mention of your name, address, and phone number (NAP) on another website online.  The most common citations are business directories like Yelp, Bing Local, and even Facebook business pages.

Moz Local is one of the best tools available to quickly audit your citations.  You’ll see if your information is consistent across all directories, if you’re missing any important directories, and if you have duplicate listings that could be dragging down your rankings.

11. SpyFu

SpyFu is an amazing tool that allows you to see how your competitors are performing with SEO (as well as Google Ads). By using this tool, you’ll be able to find out:

  • The keywords your competitors are ranking for in Google organically
  • Which pages are generating SEO traffic
  • What types of inbound links they have
  • SEO traffic estimates and trends in SEO traffic

Plus, SpyFu is our go-to tool for Google Ads competitor intelligence. With SpyFu, you can see competitor Google Ads data such as: 

  • Which of their keywords are performing the best.
  • How long their ads ran or have run for certain keywords.
  • The clicks and impressions they received from their ads.
  • The best performing ads.
  • Your competitors’ ad copy.
  • Your competitors’ monthly ad spend on campaigns.

So if you’re managing SEO as well as Google Ads campaigns, we recommend using SpyFu to analyze your competitors.

12. SEMrush

SEMrush is one of the most complete all-in-one SEO software packages. 

This platform pretty much does it all, including: 

  • Competitor research
  • Keyword research
  • Backlink analysis
  • Automated On-page SEO audits
  • And much more

Our favorite feature with SEMrush is the toxic backlink audit feature. In our view, their backlink audit tool is the best option for quickly analyzing potentially toxic backlinks to disavow via Search Console.

13. WhiteSpark

Citations (directory listings with your business name and contact info) are important for ranking high in Google’s local “map” results.  But how do you find citations?

That’s where WhiteSpark comes in…

Citation Finder is one of our favorite tools offered by WhiteSpark. In a simple interface, Citation Finder allows you to add a business alongside some priority keywords. Once you’ve added the business info, the tool will start running and after a few minutes, Citation Finder will present you with a list of citation opportunities that competitors have. At this point, you also can add additional competitors. Once the list of competitors is set, you can review citations the business you added already has, you can review opportunities in a single list, and finally, you can review opportunities in comparison to the full list of competitors. In particular, we’re big fans of the ability to export these findings as a CSV. 

Plus, WhiteSpark also provides the option to pay them to set up the citations to save you time.

14. BrightLocal

BrightLocal is yet another citation-building tool that is similar to WhiteSpark.  In our experience, these tools will uncover different citation opportunities so using both can ensure you get the most exposure.  Plus, BrightLocal has the same option to pay them to create the citations for you.

15. SEO Quake

SEO Quake is an all-in-one SEO toolbox that comes in the form of a browser plugin. Essentially, it’s a very handy quick reference tool for evaluating both your site as well as the competition. Quick and easy SEO metrics for individual pages or a full SEO Audit function which instantly evaluates the quality of a site’s on-page and off-page SEO.

16. ImportXML

OK, this one isn’t exactly a tool, it’s a formula that is available in Google Spreadsheets.  If you’re comfortable with spreadsheets, but you’re not familiar with ImportXML, then you’re going to love this!

Although it can be used to pull any type of data into a Google sheet, from sources as diverse as XML, HTML, CSV, TSV, and RSS feeds, it is particularly useful for businesses trying to organize SEO webpage data. For example, you can pull the current title tag, meta description, and even headers of a webpage into a single sheet, so you can review and document edits. Here’s a quick primer on using ImportXML for SEO.


Seo tools for business are the best way to succeed. There are numerous tools available to help you succeed with your SEO efforts. That is why we have tested and reviewed many SEO tools for small businesses and come up with a comprehensive list of tools that can help you.

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