Seo for Retail Websites

Seo Tips for eCommerce is very useful for boosting the sales growth of your online retail business. Optimize your eCommerce website with On-Page Seo techniques.

When consumers go shopping online, they’re usually looking for a specific product. Some might want it in a certain size or with certain features, while others might want it from a particular business. Whatever search criteria your customers have, you can reach them with SEO for retail sites.

Optimizing for search engines can be particularly challenging for online retailers because they have to optimize hundreds (or even thousands) of products in numerous categories. It’s a time-consuming process, but the benefits of an ongoing SEO strategy are more than worth the effort.

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How does SEO for retail sites work?

Search engine optimization is the process of optimizing individual elements on a site or page to improve its chances of ranking well in search engines. It is an ongoing process and requires updating the site regularly to stay current with algorithm updates and searcher behavior. For retail sites with a lot of pages and constantly changing products, those updates are typically more extensive.

Your site may offer hundreds of items for sale, each with its dedicated page. Most shoppers don’t land on these pages—instead, they search by type, size, color, price range, and sales. Every product must be optimized for these searches, as should their accompanying photos.

If you want shoppers to find your merchandise, you have to not only optimize your website for general retail searches—you have to optimize each item for searches on specific criteria.

Why are search engine rankings so important?

SEO for retail sites takes time and effort, but it’s a necessity if you want to build a successful online business. Here are some of the benefits of ranking well in search engines like Google:

More clicks

The first five results of a Google search get 68% of the clicks from searchers. People don’t want to spend their time scrolling past the first few options, and if your pages aren’t among them, there’s little chance of attracting attention.

Increased credibility

Search engines use many factors to determine their rankings, but when it comes down to it, their main goal is providing searchers with high-quality results. As a result, search engine users have come to associate rankings with quality. As your site ranks higher, your authority—and credibility among prospective shoppers—increases as well.

Lower marketing costs

When your site is the top listing in a web search, your business automatically gets in front of a new potential shopper at a fraction of the cost of a marketing campaign. Organic search generates more revenue than paid search, so SEO enables you to bring in more business for less money.

There’s just one problem with the benefits of SEO—they don’t happen overnight. If you begin optimizing your site on Monday, you won’t see higher rankings on Thursday. Results occur gradually and only after diligently following an SEO strategy. However, if you start using some of the tips listed below, you’ll see the benefits over the long term. 

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Retail SEO tips

There are lots of retail businesses on the web. Some of them don’t even have a physical store, yet they generate millions of dollars a year. Your site can do that, too—but only if web users can find it. Here are a few steps you can take to improve your chances of appearing at the top of search engine results.

Use relevant keywords

Successful SEO campaigns begin with keyword research. Think about the language search engines users use when they go to sites like Google. They’re not typing in, “clothes,” or, “housewares,”—they’re searching for, “cocktail dresses,” or, “white kitchen appliances.”

You can also use keyword research tools like KeywordsFX and Keyword Tool to help you discover the keywords and phrases people search online to find the products you sell.

Most retail searches are specific, so your product descriptions should be specific, too. Incorporate relevant keywords into product copy, page URLs, and other searchable content, as well as details, colors, sizes, fabrics, and other information your potential customers might use as search criteria.

Create more pages

Websites with more page rank tend to be higher than those with fewer pages. As a retailer, you have a built-in advantage, since each product can have its page. Those shouldn’t be your only pages, though.

Blogs, testimonials, and other interesting content can help round out your site. You can also incorporate product reviews to help keep your pages fresh. Keeping your site updated with fresh information can boost your SEO efforts and help ensure that your pages rank higher in search engine results.

However, don’t just add pages for the sake of adding them—when it comes to SEO, quality still trumps quantity.

Optimize images

Keywords don’t just belong in the text—they should go into photo descriptions as well. When optimizing your site, don’t forget about images.

Include keywords in the file name and alt text of each photo on your site, even non-product photos. This helps search engines determine what is being shown in your photos and can play a role in improving your rankings. It can also help your images rank in image searches for relevant keywords. 

Make your content shareable

social media share buttons on someones blog

While social media does not directly affect rankings, having your content shared across various platforms can help drive traffic to your site. Because of this, you should make it as easy to share your content as possible.

Add widgets for your social profiles, and “Share” buttons on each page on your site. Your visitors will then have the option to share products or articles they find interesting with their friends, and if those people find the content interesting as well, you’ve just attracted potential customers with very little effort. This is especially important for pages with interesting photos since visual content does well on social media.

Optimize for mobile

Mobile now accounts for more than half of all eCommerce traffic, and it exceeds desktop as the top source of Google searches. Since more shoppers are browsing and buying from their mobile devices, you need to ensure that your eCommerce site is optimized for mobile.

When optimizing for mobile, it’s important to use large, easy-to-read text, along with simple layouts and clear images. You’ll also want to incorporate large calls to action to encourage mobile shoppers to make a purchase.

Attract more sales with retail SEO

If you have a wide range of products for sale, every page on your site needs to be optimized for search engines. Doing so can help boost your rankings, attract traffic, and generate revenue.

However, we understand that not everyone knows how (or is willing to spend the time) to implement an extensive SEO strategy. If you need help getting started, feel free to contact us! Our dedicated team of Internet marketers is more than happy to assist you with all of your SEO needs.

The benefits of local SEO in retail

The ultimate goal of local SEO for retail businesses is to help bring more traffic to your store so you can sell more. As consumers continue to demand omnichannel shopping options, most retailers are managing two storefronts. A physical store and a digital store—also known as phygital retail

Developing a local SEO strategy will help your digital storefront stand out, but it has many benefits for your brick-and-mortar store as well. 

Let’s look at all the benefits of local SEO for retail:

  • Increasing website traffic and reach. Local SEO maximizes the number of people who find your website, which results in increasing your overall reach and brand awareness. 
  • Driving more foot traffic to your physical store. Local SEO helps more people find your store, peruse your website, and learn about your business. And once they’ve found this information, consumers are more likely to shop in-store. In fact, 78% of location-based mobile searches result in an offline purchase.
  • Building your brand reputation. When local SEO helps prospective customers find your business online first, it builds brand awareness and trust, and explains why your products are unique. This allows you to give a great first impression and encourages shoppers to visit your store. 
  • Growing a loyal customer base and community. Using local SEO to catch nearby shoppers’ attention can help you build a loyal customer base and community of social media followers. And a more engaged audience helps distill trust in your business and boosts brand awareness. 
  • Standing out from the competition. The majority of local retailers don’t take advantage of local SEO. While it’s a shame they don’t, this gives you the opportunity to stand out from the crowd and outdo your competitors. 
  • Getting more customer leads. Optimizing your online presence for local SEO makes it easier for customers to find your business. If it’s easier to find, you’ll likely receive more messages from potential customers, either by phone, email, or social media. And after the initial contact, it’s easier to nurture leads and convert them into paying customers. 

Tips to create your local SEO strategy 

Now that you understand what local SEO is and why it’s important for retailers, it’s time to get started building your local SEO strategy. We don’t expect you to implement all these tips in one day, but now you’ll know to gain a competitive advantage over retail businesses that don’t understand the importance of SEO. 

Optimize your website for local search 

In North America, over one-third of consumers discover brands via their websites. Optimizing your website for local search is key to making it easy for customers to find the products they’re looking for. 

But what does this mean exactly? 

As an independent retailer, website optimization might feel daunting, but it doesn’t need to. 

Here are a few tips to get you started:

Create local content and publish it to your blog

Local content consists of nearby places or things that are relevant to your business and fall on your target customers’ interest graph. This way, while they’re searching for something relevant to them they can potentially stumble across your website and discover your retail store. 

Update your on-page SEO 

In SEO, it’s crucial to make sure each page of your website has a header, title tag, and meta description. If the page has images, you’ll also want to add alt image text. Once you determine your target keyword or phrase for each page, make sure to include it in the copy that you add to each of the meta detail fields. This will help Google understand what each page is about and pull up relevant content in search results. 

That’s why we make it easy for you to optimize your eCommerce website by including fields for adding meta details to each page. This way you can incorporate your target keywords and improve SEO. 

Add your name, address, and phone number (NAP) to the HTML of your website

Adding your NAP to the HTML of your website and the Find Us page or in the footer will help with SEO and also make it easier for local customers to find your retail shop. It’s also important to make sure this information is always updated across all channels, including your Google listing, social media, and anywhere your business is online. 

Building local backlinks

Backlinks are links from another website to yours. And getting local press or working with local bloggers who backlink to your website can impact SEO. You can do this by pitching your retail business to local publications and bloggers. 

Publish landing pages to target specific keywords

To reiterate, it’s best to focus on one target keyword or phrase per page. For this reason, creating landing pages for SEO is a way to target more keywords and create more entry points onto your website. Shogun is the preferred landing page builder of Shopify merchants and it has the reviews to prove it. 

Do keyword research

If you’re creating content for your website or updating business listings for organic search, it’s important to do keyword research to determine which words are relevant to your business, the average search volume, and the competitiveness of each keyword or phrase. 

Most importantly, you should always consider the user’s search intent during the brainstorming phase. What would your target customer search for in Google? Make a list of 50–100 words and/or phrases and then you can easily get started with keyword research without any expensive tools or apps. All you need is Google. 


Achieving decent search engine rankings for your eCommerce website may seem like an impossible task, especially when compared to setting up an online store for a brick-and-mortar business. However, with effective on-page SEO, you can be well on your way to improving your web traffic in a matter of weeks.

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