There are many reasons why SEO for Small businesses is so In Demand. The main reason is the growth of search marketing in general. Unlike other forms of marketing, SEO can help a small business grow from being a local business to becoming a successful worldwide brand.
Affordable SEO may be just what you are looking for. The question remains though, have you done the work to determine if affordable SEO is right for your business? Here are tips that will help you decide if this is the right path for your business today.
What is small business SEO?
Before we get into the types of services an SEO agency provides, let’s first make sure you have a firm understanding of what SEO is. Many business owners see search engine optimization (SEO) as an enigma that only those with inside knowledge can solve. Yes, an SEO service company will have the inside knowledge that you don’t have, but knowing the basics is a must, and it can be broken down into simple concepts:
- Even though you are optimizing for search engines, search engines build their ranking algorithms around user behavior, as they aim to be the most trusted source of information out there. What this means is, at the end of the day, you are really just optimizing for search engine users—aka people just like you.
- SEO isn’t just one tactic, but a combination of efforts that work in tandem to help search engines like Google find your business website, identify it as trustworthy, organize the information you’re publishing on it, and present it to users searching for it.
Let’s look at each component more closely.
One of the most common ways consumers find products, services, and businesses nearest to them is through a search engine (hence the term “local search“). They will enter a search term or question (also known as a keyword) into Google. Google will then return what it has identified as the most appropriate and useful results, showing local results whenever applicable.
In fact, in many cases, the local results take up the entire initial view. This is what I get when I type “camera repair shop” into Google, without even including my location in the query:
With local results automatically appearing, you can see why local SEO services are worth it.
The search engines (i.e. Google) we use to find that information use complex algorithms (or formulas) that help to identify, assess, and prioritize pages. The engine’s “spiders” constantly crawl the web, filtering every page they find through this formula and storing the pages in a database (called their index). This way, when a person performs a search, Google is returning results from its index rather than the live internet.
The important thing to remember is that SEO is about conveying the quality of your website pages and their relevance to particular locations and terms in a language that a computer can understand, such as through meta tags.
For your potential customers to find you via a Google search, you need to rank high on Google; particularly, on the first page; ideally, in the top few results. That’s why you need to optimize your content for search engines. Hence the term “search engine optimization.”
And the optimization part is where a small business SEO service comes into play. SEO yields strong and sustained results, but only if it’s done right. It can be difficult as a small business or solopreneur to perform all of the optimizations correctly, let alone figure out what those tactics are, to begin with. So let’s talk about SEO marketing services.
SEO helps small business owners create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.
SEO also helps build brand awareness for your business as search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands that are not.
If you’re a small business owner, you should utilize SEO to build a strong web presence and bypass your competition to gain new customers for your business and take it to the next level.
SEO will help small business owners create a faster, smoother, and user-friendlier website. Although most people still hang on to the old definition of SEO, thinking that it is only about optimizing for the search engines, however, today SEO is also about improving user experience too.
Well-structured, clean, and uncluttered websites compel a casual visitor to stay longer, thereby decreasing bounce rate and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps your readers happy as they are more likely to solves answer their questions, solve their pressing issues, and help them find exactly what they’re looking for on your site.
On-page SEO, if done properly, makes your users happy, which makes search engines happy too as they love to serve high-quality information to their users.
Bring in MORE Customers
Let’s face it, one of the main reasons for having a website is to stand out from your competition and increase your customer base. Otherwise, why invest 1,000s of pounds (£) on marketing, right? Businesses that have an SEO-optimized website bring MORE customers and grow as twice as fast as businesses that do not have one.
SEO is probably the most efficient and affordable marketing strategy that exists today. Moreover, it will only bring in customers who are actively seeking to find your product or service!
If you’re willing to spend a few hours of time, energy, and a small amount of money, SEO will help brings “targeted” traffic to your website, and eventually more customers to your business than any other marketing tactics you’ll ever use.
Better Conversion Rates
Seo-optimized websites loads faster, are easy to read and surf, and will display properly on almost all types of devices, including mobile and tablets. Websites that are easy to read and navigate are more likely to grab and hold attention from your readers or visitors – i.e. they’re more likely to become your loyal customers, subscribers, and returning visitors.
Build Brand Awareness
One of the benefits of getting higher rankings on the SERPs is building brand awareness. When your sites appear on the first page of major search engines such as Google, Yahoo, and Bing, your potential customers are more likely to trust your brand when they search for a particular term rather than other brands that don’t have a strong web presence.
That is why small businesses that want to build better brand awareness (either locally or expanding nationally) must invest in SEO and start gaining top rankings for the KEY terms related to their business. We’re not in the 90s anymore; search engines now play a significant role in making or breaking your brand.
Let’s take an example of two businesses that are in the same industry, selling similar products, at similar prices. One of them has an optimized website while the other has a non-optimized website. Considering everything is else is equal, which company do you think will attract more customers to their website from local searches? Which company will likely grow faster and become more successful?
Search engines and SEO are very powerful. If your competitors are doing SEO marketing, simply you must ask yourself why you haven’t invested in such a strategy yet too.
SEO will help your small business build brand awareness
If people continue seeing your brand name somewhere on the first page of SERP (Search Engine Result Pages) they will become more aware of your presence out there. The next time they need a product that you are selling or a service you are providing, guess who they are going to remember – you!
Users are more likely to opt for a brand that Google (or any other search engine they use) ranks higher than some others that might be better or even more successful, but less present online. This is extremely important for small businesses since it means that proper SEO can help them reach their goals faster by bypassing the competition. Remember, even the best of products need great marketing to be noticed. That’s why digital marketing strategies matter so much.
SEO will help your small business beat the competition
Even if your stronger competitors are bigger players in your industry than you are, you can still beat them and attract more clients to visit your pages. The key is in optimization. When you invest in SEO, you rise through the rankings and if your brand optimization is done right you can even surpass their rankings. The best SEO practices out there will get you to the best ranking positions and make your small business the choice number one for your target audience.
Better conversion rates
Websites that are optimized for search engines load faster, and they are easier to explore. Also, they are compatible with mobile and tablet devices, meaning your small business’ website is available to your potential buyers whichever device they use. That’s why such websites are more likely to attract and hold visitors’ attention and turn them into your regular customers. When they can easily navigate through your website and find everything they are searching for, they will also want to subscribe. That means building a base for e-mail marketing that is still quite an important aspect of advertising.
If people are interested in what you offer, they will visit your website and that creates organic traffic. They are actively searching for something that matters to them, so the chances that they are going to convert are higher than they would be in the case of generic traffic.
SEO can help your small business find new customers
Did you know that the growth of small businesses that have a website is two times faster than for those who are not present online? No matter what sort of industry you are in, you should know that your buyers are online, waiting to be found.
The main goal of marketing is to get you some new customers. SEO does the same but uses different methods and strategies. It will help you reach a better ranking which means more targeted visits and consequently – more customers!
SEO will get you more targeted traffic
Keywords are the most important elements of search engine optimization. They tell us what the prospective buyers are looking for and what their intents are – whether they are just getting informed, window-shopping or they are ready to make the purchase. Once you get to know that, you’ll be able to get more relevant traffic for your website.
After identifying the right search intent, SEO experts target the terms showing it. Targeting is one of the best advertising techniques for small businesses. Your small business will not be wasting time and money on people who will never become your customers. SEO will bring those that are actively searching for a product like yours right at your door – that is, on a landing page of your website.
SEO is cost-effective
Small businesses usually have a limited budget that doesn’t allow them to waste significant sums of money on marketing. That is the advantage of big companies. However, an SEO strategy can be a way for a smaller business to get the same results without spending a fortune on advertising.
PPC (Pay Per Click) advertising is surely an effective way for a company to attract new customers, but this strategy is reserved for big players who can afford it. Small companies usually cannot. What they can do is to employ an SEO strategy that will get them where their big competitors are in terms of search results.
Once you attract the right traffic and start converting, you won’t be spending much money on SEO. Your ranking will be enough to get you some new customers without investing in paid marketing campaigns. Of course, you will have to maintain the SEO, but the cost of that service is significantly lower than what you would pay for ads.
The results are long-lasting
Investing in online ads will bring results, but they will last just as long as your investment does. Money spent on SEO will last longer since it will bring you some new customers over a longer period.
Surely, your SEO efforts won’t bring instant rewards, but that is not the point of optimization. Your goal is for your small business to take one of the higher-ranking positions in SERP and remain there long enough to raise brand awareness and improve conversion. Of course, you will have to maintain your SEO to stay on track, but that investment is far less substantial than paying for online and offline ads.
As you can see, the benefits of SEO for small businesses can be enormous. When you optimize your website for search engines, you are making it more convenient for your future clients and they will know how to reward you.
Selling online requires creativity that brick-and-mortar stores just don’t have. People usually catch onto your vulnerability, hence they’re reluctant to transact with you through your site. Being innovative is your best option to engage more customers, engage them regularly, and ultimately allow you to acquire more customers.