In the modern culture of marketing, Seo software is becoming more convenient and popular. We will discuss how SEO software can help your business to achieve a huge profit. Through the best SEO software, you can make a better business.
SEO tools are a big part of our work as SEO specialists. We have used various software to manage SEO campaigns. Some of the tools have been great while others have been awful – so much so that we have been known to pick fights with other team members over whose fault it was the tool didn’t work! In this post, I will explain some free and paid tools which should help us in our SEO efforts.
Why do small businesses need SEO Software?
If improving your position in search results is your goal, you need to invest energy, time, and resources into SEO.
The practice of SEO encompasses several aspects including technical (on-page) SEO, content production, and link building, SEO Software can help you with all of these. These tools help automate otherwise time-consuming or complex tasks and output reports, actions, or insights. Few small businesses rely on just 1 SEO tool and generally need to curate their stack of go-to SEO tools to help increase their SEO performance.
What are the benefits of SEO Software to small businesses?
This is probably the biggest benefit because your time = money. SEO isn’t easy and it’s not a short-term game. Instead, it’s a long-term commitment with the ongoing effort needed to continually improve search visibility and increase ranking position.
In most small businesses, it’s usually the founder or business owner who is also responsible for leads, sales, or conversions. If this is you, it means you’d also be likely responsible for your organization’s SEO. There are just simply not enough hours in the day for you to be researching keywords, writing high-quality blog articles, building relationships with bloggers/press, performing link-building outreach, etc.
Most of the SEO software we cover in our list can be replaced with manual work conducted by humans. It’s just that for some tasks, they are full-time jobs in and of themselves and require in-demand skill sets due to the complex and ever-evolving nature of SEO. So weighing up paying a salary of $4,000 per month vs $49 per month on a piece of software is a bit of a no-brainer.
Follow a process
The great thing with most of the all-in-one SEO Software Tools is that they provide a workflow process for you to guide you through the steps of setting up, identifying the ‘low hanging fruit’, and optimizing your activity.
Fill a knowledge gap
Most small businesses owners don’t know where to start when it comes to SEO and that’s perfectly normal. You should be focused on your core business. SEO tools can help small businesses with SEO issues they don’t even know about. When starting, half the challenge is understanding the state of play and what steps you need to take to improve your search rankings.
The tangible business value of using SEO Software is to increase your search rankings which therefore increases your organic traffic and in turn increases your ability to generate more leads, sales, or conversions. This point delivers on the ROI of your investment in the SEO software tools you use.
What are the common features of SEO Software that small businesses need?
A website audit is a fundamental activity that all site owners should do regularly. A site audit helps you identify issues that hold your site back from ranking higher. These issues might be keyword-related, or link-related, or metadata-related, or site speed-related. A site audit should be thorough. Most site audits include over 50 different checks. The result of a site audit is a report which illuminates any potential SEO issues and the steps to take to improve each one.
Rank tracking helps shine a light on your SEO performance. This is one of the more time-intensive jobs that SEO software can effectively automate for you for a very low cost. Rank tracking runs searches on all your keywords in your target regions and shows your ranking position and how it changes over time. Once you go down the road of SEO, you need to track your ranking performance to assess how your efforts are affecting your search position on each target keyword.
Without keyword research (and keyword research tools) you’re in the dark about what keywords you should target in your content production efforts. There’s not much point in creating content to target keywords that no one is searching for or conversely target keywords that lots of people are searching for but are highly competitive. The sweet spot is in the ‘long tail’ of keywords that have decent search volume but low competition. Identifying the keywords in this so-called long tail is what keyword research tools help you do.
Here is the list of Best SEO Software For Small Business
1. SEMRush :
SEMRush has a base of 2.000.000+ users. Owing to SEMRush, you can easily analyze your site rankings. This tool also helps e-commerce entrepreneurs to start boosting their marketing endeavors.
Its amazing features like keyword research, SEO, social media, content marketing, etc are awe-inspiring. On-Page SEO Checker of SEMRush will help you a lot. You will also find this tool valuable in terms of analyzing analytics reports.
Owing to the Site Audit functionality, you’ll get great help in terms of SEO analysis of your website. As a result, you can start improving the inferior parts of your site and grow your business.
Ahrefs also comes with incredible competitor analysis. The best part is that this tool will find out the backlinks of your competitor. That means it will be a great initiative in the way of your success.
Ahrefs also helps its users by letting them know about the highest linked-to writing piece in their area.
The SEO Spider of ScreamingFrog would start crawling across your entire site. As a result, a brilliant list of every internal page will be created.
You can also find out and start fixing broken links in a site with the help of ScreamingFrog. Thus, you can correct all 404 as well as 301 pages.
Nonetheless, you’ll get to know about the different SEO elements of your site in a comprehensive manner. That means you can easily make changes accordingly and improve your site.
HubSpot’s SEO tools have come with brilliant content tools. With their help, the users won’t miss any scope for optimization. Once you become a user of such tools, you can start planning an amazing content strategy. As a result, you can also start building your search authority.
Moreover, you’d also get tips on SEO on a real-time basis after typing advice. Owing to HubSpot’s SEO tools, it’s possible to detect the traffic and figure out the actual SEO ROI.
5. Moz Pro
Moz Pro is featured with top-notch tools targeted to link analysis. Moreover, as a user, you’d get brilliant tools for keyword research and On-Page optimization.
When it comes to keyword research, Keyword Explorer from Moz works as one of the best tools.
The users would have important information on Search engine results page features, including Google News results, etc.
Moz Pro is also helpful in driving customers to the websites of its users. Its incredible research toolset, as well as SEO tracking, have been developed by top-notch professionals from the industry.
Kwfinder comes as a brilliant SEO keyword tool through which you can easily find out long-tail keywords with low competition.
Owing to Kwfinder, it’s become a breeze to discover the best keywords for your work. Moreover, you can also analyze the analysis reports for your website on SERP as well as backlinks.
Kwfinder features the Rank Tracker tool to find out the ranking during the improvement of tracking, depending upon a key metric. As a user, you’d also have a lot of new ideas on keywords and thus you can expect to improve your website ranking.
Being a user of Ubersuggest, you can find out different keyword ideas to make strategies for content marketing. It will help you in content production as well.
Ubersuggest has also come with a keyword tool (free). Furthermore, it can provide its users with innumerable suggestions free of cost. That means you can create your content with more brilliance and expect to stand out from your competitors by improving your site ranking.
In the report of Ubersuggest, they add various metrics like competition, keyword volume, CPC, etc. It is a brilliant solution for paid PPC as well as organic SEO teams.
When it comes to the link building facility, LinksManagement comes with 100% safety. Users can purchase budget-friendly, top-class backlinks from reliable websites. As a result, website rankings would get increased and so as the traffic.
Moreover, it also offers extraordinary C-Class IPs or Locations. This tool can assess the backlinks page before the purchase.
The users would also get complete control through the links. LinksManagement has also come with 20,000 various website owners.
This tool helps when it comes to real as well as an active website accompanied by traffic. The users also get the facility of SEO Expert Tools as well as SEO Calculator.
According to Trustpilot, the TrustScore of LinksManagement is 4.8.
Jitendra Vaswani reviewed LinksManagement.
Top-notch tracking of rank is very important and Pro Rank Tracker is such a tool accompanied by a brilliant user interface.
If it’s about tracking a lot of keywords (hundreds or even thousands), it’s possible to group them into categories. And thus users can greatly organize them.
Pro Rank Tracker comes as the most inclusive SEO Rank Tracking solution. Moreover, it’s also a comprehensive SEO Reporting solution. That means it is a brilliant SERP Tracker. It would keep on updating its users with every change in terms of rankings of their websites as well as videos.
Serpstat has come as a brilliant tool for keyword brainstorming. This tool is capable of generating a large number of ideas regarding keywords.
Moreover, its updated version can now offer useful data, such as search volume, and so on. Its amazing “Search Questions” feature provides the users with questions that searchers are more likely to ask around their (users’) topis.
It’s a great tool in terms of Rank Tracking, Competitor Analysis, Backlinks Analysis, and so on.
BuzzSumo is one of the must-have SEO tools with its amazing features. Its “View Sharers” helps its users to know who has shared a content piece on Twitter. And it is great scope when it comes to outreach.
Owing to “BuzzSumo Alerts,” the users can get to know once a phrase or keyword has been mentioned on the internet.
With BuzzSumo, you can start finding out the major influencers for any particular topic. Moreover, it’s also possible to know about the maximum shared links for any kind of topic. You can start running a search in BuzzSumo within seconds.
AgencyAnalytics is a brilliant reporting tool that’s dedicated to digital marketing companies. It has integration with Twitter, Google Analytics, YouTube, and so on.
More than 2500 digital marketing companies take help from AgencyAnalytics for creating reports for their clients.
Moreover, it can also make custom dashboards targeted to email, PPC, social, SEO, and so on. You can try AgencyAnalytics free.
As a user of AgencyAnalytics, you can keep the clients updated by delivering an automated report to their inboxes.
SpyFu helps its users in searching for their competitors and also downloading the respective keywords.
As a user of SpyFu, you can start learning the PPC and SEO strategies of your competitors. That means you can also stay safe from their mistakes. Moreover, you can start trying this tool free without any need for CC.
The upgraded version of this incredible PPC tool has come with a lot of new SEO-oriented attributes. The feature called “keyword competition” is awe-inspiring. “Keyword Kombat” is also brilliant.
SiteGuru helps its users by crawling and assessing their websites. And thus, the users get tremendous help in terms of Search Engine Optimization as well as marketing activities.
SiteGuru also monitors the users’ websites and also helps them to discover and correct problems. It also checks every web page of its users for SEO problems.
This tool also finds out site-wide problems that can otherwise create difficulties in your rankings. SiteGuru will also help you to fix these issues.
Woorank is a top-notch Search Engine Optimization analysis tool. It has come with both free as well as paid options. This tool is capable of tracking and reporting on its users’ marketing data.
It’s also possible to find out the target keywords of your competitors with Woorank. You can also know about keywords performance overtime to grasp an idea about your domain. Thus, you can also optimize keywords for your viewers in the best possible way.
Owing to Woorank, you can start realizing the lacking features of your website in terms of content and technicality.
16. SEO PowerSuite
SEO PowerSuite is a collection of top-notch SEO tools, based on desktop. It features tools for backlink analysis and keyword research. Moreover, it also offers a rank checker as well as a site auditor. In simple words, you’d get brilliant Search Engine Optimization tools under one umbrella. This tool is compatible with Windows, Mac, or Linux.
Owing to SEO PowerSuite, you can start improving your site ranking along with the outrank competition. Also, it offers top-notch analytic insight. As a result, you can choose the most successful SEO strategies.
SEO PowerSuite would also save time by accelerating your SEO by ten times.
Owing to ClearScope, the users can start optimizing content for the latest RankBrain as well as Hummingbird, powered Google.
Once you’d type in the target keyword, ClearScope would provide you with a collection of terms that you should incorporate in the respective content. You will also get to know the number of times you ought to make use of such terms.
ClearScope is a tremendously useful and incredibly simple-to-use tool. Moreover, it’s also a brilliant optimization platform for creating relevant, top-notch content. As a result, you can start attracting more search traffic.
Webtexttool comes as a great tool for content optimization as well as hybrid keyword research. With its help, you can know about the keywords in terms of search competition as well as volume.
Webtexttool helps its user be a top-notch engine for content creation. It comes with the power of artificial intelligence as well as machine learning.
When anyone starts writing texts, its real-time suggestions would support it automatically, depending on such settings.
You can also start improving the texts’ (both online and offline) conversion rates.
19. Raven Tools
Raven Tools tremendously helps digital marketing companies. Its site auditor tool is just brilliant. It shows the users with proper actions whatever they must take to correct any sort of SEO issues in their websites.
Owing to the “Thin content” feature, the users can get to know about the contents, which might put them at the risk associated with a Google Panda penalty.
Moreover, being a user of Raven Tools, you can save valuable time, investment. Thanks to its online marketing reports. You can also start sending client reports for Social, SEO, and PPC.
20. Ninja Outreach
Ninja Outreach has come as a brilliant tool for blogger outreach. As a user of this tool, you can start searching for reputed peeps. As a result, you can start contacting them and increase your business.
In simple words, Ninja Outreach has facilitated the process of influencer marketing as well as lead generation, owing to its automated outreach.
It’s also possible to control the contacts and start sending emails with this incredible SEO tool. It can also help to create brilliant campaigns.
BrightEdge has come as a brilliant Search Engine Optimization as well as content performance marketing tool. It is helping 1300+ clients in generating an increased number of organic traffic.
As a user of BrightEdge, you can find out whatever the clients are searching and thus you can reach there before your counterparts.
Moreover, it’s also possible to make a content marketing tactic that would be able to target, work, and delight. It also helps to track the ranking of contents.
22. Netpeak Spider
Owing to Netpeak Spider, a large number of webmasters and SEOs execute day-to-day SEO tasks in the best possible way.
You can start using Netpeak Spider as your SEO crawler. As a result, you can perform a complete technical audit of your entire website in less time.
The users of this tool can also check more than 50 key On-Page SEO metrics related to crawled URLs. Moreover, they can also track more than 60 issues regarding their website optimization.
When it comes to a popular WordPress SEO Plugin, you can rely on SEOPressor. As a result, you’d get amazing On-Page SEO control accompanied by an easy-to-utilize WordPress Plugin.
SEOPressor can also collect user sites’ most important Search Engine Optimization intelligence. Moreover, it also presents such intelligence in a particular place.
Moreover, it’s also possible to acquire essential insights regarding the health of its users’ site SEO.
This tool also improves the thematic signal of its users’ contents for boosted search ranking by the optimization of at most three keywords.
Its “Automatic Keyword Decoration” feature is just brilliant.
Adithya Shetty has already used the SEOPressor tool.
24. Long Tail Pro
It is a tremendously simple-to-use keyword research tool. Just you need to enter any keyword and you’d start getting brilliant suggestions. It is an amazing tool.
As a user of long tail pro, you can easily get to know only those keywords you need- thanks to its filtering feature.
Owing to this tool, it takes a single seed keyword when it comes to acquiring a lot of long-tail keywords. You’d get 400 of such keywords in a few seconds.
The rank tracker feature of the long tail pro tool is just brilliant and amazingly simple to use.
Being brilliant automated reporting software, Reportz enables its users to make a personalizable KPI dashboard for digital marketing. The users can do this by populating the dashboard with widgets, which display data from a collection of integrated tools for data analysis.
The users might also generate SEO reports for their clients within minutes rather than hours. Moreover, they would also get the facility of real-time KPI’s and data from all their marketing channels.
As a user of Reportz, you can completely personalize the reporting dashboards. Just you need to set the dashboards for once and voila! It’s also possible to share the dashboard with the respective team members as well as clients.
If you are a small business owner or a person who works with a limited budget, the best SEO software for you will be a tool that’s quite affordable. Also, it should be able to take care of all your SEO needs without requiring constant attention from your back-end team.
Having your own online business is hard in the beginning. You have to study all your options, develop creative marketing strategies, explore different audiences, monitor your goals, and so on. But you can enjoy all the struggles when seeing your business grow. It will take time for people to find you in search engines however if you have the best SEO software that’s optimized for small businesses then you can find it easier to rank high in search engines.