Seo tools for businesses can come in handy for any marketer or a business owner. Doing your SEO can be risky, time-consuming, and full of uncertainty. Keeping this in mind I’ve created a list of SEO tools for small businesses that can help you achieve your goals.

SEO is essential to modern businesses. For online businesses, SEO is crucial, but even for running a successful physical shop, people first search online to find out which shops are best to visit. 

It’s not an easy task to drive traffic your way amid fierce competition. Businesses need to target their audiences using the right keywords. They also have to analyze their competitors and track their rankings.

Monitoring traffic, content marketing, and identifying technical problems all require the right optimization tools. You have to precisely target your audience using many SEO tools. Wise optimization professionals understand the value of exploring all such tools simultaneously and to their maximum advantage.

But the dilemma faced by SEO professionals is which tools are best for the desired results. Dozens of such tools are already available to them, but not all of them are equally effective when it comes to achieving traffic goals.

So, to help you out, here are the top SEO tools that every company should be using.

SEO Tools Businesses Should Use

1. Google Analytics Showcases Essential Data

Google Analytics empowers users with the essential analysis data about marketing tactics and their performance. With this information in hand, you can continue with the tactics or make improvements. You also come to know about the marketing tactics that will work well for driving leads. This free tool is a way to achieve more sales conversions.

Uber Analytics

It is also an excellent tool to look into your visitors’ behavior on your site. If you find out that they leave your site early, you can then revise your strategies or even redesign your website. The analytics tool gives insight into your visitor’s preferences about the content type. Once you know which type of content they like the most, it will help in recreating your content marketing strategies.

2. Google Search Console Gives Insight Into Site Performance

Google Search Console, previously known as Google Webmaster Tools, is yet another free SEO tool from the repertoire of Google. This site is especially useful in giving advanced warnings and alerts about anything going wrong with your website. It provides users with a lot of valuable analytical data to review about their website’s performance.

Google Search Console

The platform allows users to have access to crucial data such as keyword rankings that lets them know where their website ranks for a particular keyword. Users also get to know about the number of clicks per keyword. One of the most useful data users can access is how many times the site was visible to the users for each keyword.

Users also can see the click-through rate when their website shows up for visitors. This means you can find out how many viewers saw your website link and clicked on it to visit your website.

3. Rank Ranger Tracks Specific Keywords

Rank Ranger is most commonly used for tracking keyword rankings. Users have the option to know where their website stands in rankings for primary keywords of business.

Rank Ranger

The service shows a rank risk index to measure Google’s SERP fluctuations. It helps users understand if the positive or negative change in their website data is due to page optimization, or due to any change happening in Google’s algorithm. Its rank tracer tool gives an insight into a website’s performance through reports and graphs.

This tool also lets you track and analyze your backlinks, and find the best keywords for PPC and SEO. You also can view your competitors’ ranking performance in the top search engine results. It gives you a side-by-side comparison of both your competitors’ and your website performance, along with each ranking for each keyword.

4. Moz Local Manages New and Duplicated Data

Moz Local is particularly helpful to audit citations quickly. With this tool, users can find out about the consistency of their information across various directories. The listings alert feature helps users know on the spot if their listings have been edited, or if other sources such as Google are showing incorrect information related to their business.

Moz Local

Moz Local will also let users know if any duplicate listings are causing the lowering of the website’s ranking on the SERP.

5. Ahrefs Analyzes Backlinks and Search Results

If you want serious backlinks and SEO work done for your website, then Ahrefs is the right choice. The platform has a whole package of backlink tools.

The first step for using Ahrefs is to find out where your website stands. You can analyze your site to find out if its backlinks profile is right. The backlinks should be from credible and legitimate websites.


In case, there are many backlinks from spammy sites; Google may punish your site. That means ranking higher in search results will become increasingly difficult for your website. Therefore, Ahrefs helps detect those undesirable backlinks so that they can be easily removed.

Ahrefs is also a useful tool to know more about your competitors’ backlinks. You can easily find out where are they getting their backlinks from. This will help your business come out with a winning SEO strategy.

6. Ubersuggest Performs Extensive Research

If you want to use quality SEO tools for free, then Ubersuggest is the option your business should be exploring. This comprehensive tool lets users do extensive research. It uses the power of the phrases suggested by Google to deliver the right results. You can create your piece of content that is SEO-friendly.

Uber Suggest

Ubersuggest is the perfect tool for keyword research. It allows users to do real-time keyword research backed by Google. This means that you have access to Google’s science behind the data search. 

7. SEMRush Optimizes and Creates Content

SEMRush is one of the popular SEO tools amongst bloggers. They use this site to create and optimize content. The site allows them to know which content is mostly wanted by the audience. They can then create blogs for their target audience. This site allows you access to profitable keywords.


Another reason for the popularity of SEMRush is that you can use it simultaneously for many sites. So, for example, if you own a corporate website as well as a personal blog, this tool will work for both sites at the same time.

You should also explore this site to know which trends are emerging up in your business niche. You can identify and target them with the right keywords. Besides these features, SEMRush also lets users check backlinks and rankings.



A free SEO tool for small businesses with an unforgettable name, Screaming Frog SEO Spider is a web crawler that can perform a basic audit on your site for free. For larger companies, there is a paid version, but most small businesses will find the 500-page free limit enough to get through their entire site.

There are many things this free tool does that can help you optimize your site.

  • It finds broken links and server errors, which impact your link authority.
  • You can export the errors and fix the problems with a redirect, ensuring visitors are pointed to relevant content.
  • Screaming Frog will audit your redirects too, to ensure they are working as well as they can be.
  • The crawler looks at content to find duplicate information, low content pages, and issues with titles and metadata.
  • It can even make an XML sitemap, ideal for showing search engines exactly what is available on your website.

Those are just a few of this tool’s powerful features. It’s well worth checking out for yourself.


We have a lot of good things to say about Google when it comes to offering free SEO tools for small businesses. Google Analytics is the gold standard in free metrics tools, giving your business data you can use to monitor your SMB SEO and improve it.

One of the best things about Google Analytics is the ability to set goals, so you can track information, like how much organic traffic a page is getting through SEO and how much of that traffic is converting, such as through people filling in a contact form.

You can also sync Google Analytics to Google Search Console, which we will talk about next.


Make the most of Google Analytics by syncing it to Google Search Console, another free SEO tool. Google Search Console shows you how people are finding your content, particularly the keywords they are using, and where that content is ranking. With the information, you can see how your targeted keywords are performing versus how people are organically finding your site. And you can then adjust as needed.


This is a must-have tool for any small business concerned about local results. With Google My Business, you can fill in your information and have it show up in Google maps and searches when people are searching for relevant local information.


Yes, another Google SEO tool! PageSpeed Insights does exactly what it says, giving you information about how well your pages are responding on both mobile and desktop devices. It also gives you suggestions on improving a page. This matters for SEO because nobody is going to stick around for a slow page or buggy. If you want to convert visitors, you need a site that works well.


Google Trends shows you what people are searching for based on the parameters you set. You can use it for keyword research, finding those that are becoming popular over time, and getting in on the trend before it truly takes off. You can also do the opposite, looking for trends that are decreasing over time and choosing a different keyword rather than one that is dying off.


SEO Quake is a great free SEO tool for when you want something that works on the fly. It’s a browser extension, which means it gives you SEO information and auditing in real-time as you navigate through sites. You do not have to worry about a program or interface, and can use the in-browser setup to compare sites quickly.

tools for small business with magnifying glassPAID SEO TOOLS FOR SMALL BUSINESSES


In our opinion, SEMrush is the best overall multipurpose tool. It combines a lot of the features of many other tools listed, creating a comprehensive platform that offers analytics, market and advertising research, backlink analysis, and keyword research. SEMrush also comes with tools that utilize that data, helping you find keywords with less competition, create charts and reports, and even optimize your writing for SEO as you create content.

While SEMrush is ideally suited to overall SEO for small businesses, it’s also excellent for managing and monitoring specific projects, from competitor analysis to social media posting and ad building. There is not much this tool can’t do.


Keyword Tool is perfect for finding long-tail keyword opportunities, using Google Autocomplete to determine what users are searching for based on what actual searchers want. While there is a free version of Keyword Tool, the paid version offers twice as many keywords, on average. It also allows for parameters like search volume, competition level, and cost per click data.


Mangools Suite is one of our favorite SEO tools. It is very easy to use. Keyword research, for example, can be as simple as inputting a competitor’s website and letting Mangools evaluate it. When you analyze search engine results with Mangools, you can do it in over 52,000 locations, ensuring local accuracy on top of the already powerful SERPWatcher features. Mine competitors backlinks, check the SEO authority of any site and identify the content that offers the most value, all through one robust system.

Overall, this suite of SEO tools offers a great bang for your buck. Even better, it comes with scalable pricing options. Choose the free version, which works well, upgrade to the basic paid option, or splurge on premium or agency versions that add more power to the toolset.


SEOJet is a great new tool for backlink creation and management. This SEO tool for small businesses creates a link map or backlink plan for every page of your website to show you where to build your backlinks next. Set it up based on other sites that are in the top 10 for your selected key phrase or mimic all first-ranked pages across all categories. Either way, you will not have to guess what anchor text to use, what link to build, or how you can work to create a top-ranked page yourself.

This platform also shows you opportunities to create those backlinks, with outreach tools and potential link partners organized and ranked. A guest post service, built-in and heavily discounted, ensures even more chances to get those all-important backlinks going.

There are countless valuable features packed into SEOJet and it does something we haven’t quite seen any other SEO tool for small businesses replicate so far. It is well worth a look to get your backlinks in the best shape possible.


SEO professionals and marketers can guess what people want to know, but there are often questions we could never imagine. These are the queries people have that are important to them, but they might not share them aloud. And, these are the queries that will drive the most traffic to your site.

Answer the Public positions itself as a direct line to your customers’ thoughts. It looks at autocomplete data from search engines, listing the phrases and questions surrounding a specific keyword. With this information, you can tailor your advertising, SEO, and web campaigns around the answers people are seeking.

Ultimately, Answer the Public helps your company be more relevant to your customers. It helps you monitor how people are talking about your keyword, and how that conversation shifts so you can keep up. You might even find hidden niches as you dive into the questions your customers have.


Ubersuggest is an all-in-one SEO tool, with pricing for individuals, businesses, and enterprises. Its focus is generating new keyword ideas, based on long-tail versions of search terms. These are the search terms with low search volume and competition levels. Ubersuggest will also provide stats and data on keywords, like search volume.

Ubersuggest also offers ways to use a keyword in the form of a question. This is helpful in marketing to determine what solutions you can provide to searchers. The tool is also great for comparisons and prepositions, showing how you can extend your keyword into phrases.

Perhaps one of the best features of Ubersuggest, users can reverse engineer competitor SEO. Simply typing a competitor’s domain, users get insight into the strategies they use, including page rankings for popular keywords, top-performing content, and keyword suggestions.


The SEO tools for the business revolution have kept growing with so many new tools being rolled out each day to help businesses succeed in search. These tools are essential if you want to have a successful online business. You need to know what options you have before making that decision though.

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