To charm the viewers to visit the website, SEO content writers are responsible for writing appealing, attractive and informative content. As SEO writing is one of the significant elements of search engine optimization, the main target of the writers is to make youtube ranked video web pages high in search engine result pages.

In the world of search engine optimization, content is king. Whether you’re writing web pages, blog posts, or articles, content is an important element of SEO.

As Sonia Simone, the co-founder and Chief Content Officer of Copyblogger, says:

“If you make a living with words, or you want to, you owe it to yourself — and your clients — to gain a reasonable level of SEO literacy.”

So, if you’re wondering how to become an SEO content writer, take a look at our top tips to ensure your success.

1. Study… and study some more!

Earn a degree

Having a relevant degree isn’t compulsory, but some employers (if you’re looking for a full-time position rather than freelance work) may specify a degree requirement; usually in English, journalism, communications, or other similar fields.

A bachelor’s degree or a similar course can provide you with the skills you need to be successful at content writing, so they’re always worth considering. For example, an English or journalism degree will improve your editing, proofreading, grammar, and creative and technical writing, and you’ll also gain good research skills, including finding and citing relevant sources.

Learn programming languages

How to become a SEO content writer - Copify blog 4

Any aspiring SEO content writer should also consider studying programming languages, whether in their own time or by applying for a course. As a writer, it’s unlikely you will need to master programming languages completely, but having an understanding of the programs used by an SEO professional could make you stand out when applying for jobs or freelance work.

Common programming languages include Java and C++ as well as scripting languages such as JavaScript and PHP. You should also bear in mind markup languages like XML and HTML.

Know everything there is to know about SEO

If you want to write great SEO copy, you need to understand how search engines work. This may sound technical, but learning to write for search engines is easier than you think. The best way to do this is to keep on top of any new developments in algorithms as well as the latest trends. SEO expert Bradley Shaw lists his top trends for 2019 here.

Alongside keeping on top of search engine optimization trends, you’ll need to ensure you have a good understanding of keyword placement and density as well as how to apply these strategies when you’re writing blog posts, web pages, articles, and press releases.

You may also find it worthwhile to learn how Google crawls pages and gives out link authority to build a successful strategy. Remember, successful content writing is all about writing and linking multiple blog posts, not just posting one blog and hoping for the best.

Build up a portfolio and get as much experience as possible

If you’re hoping to work as a freelance SEO content writer, building up a portfolio is very important. You will need this to showcase your work and skills to convince clients they should work with you. In addition to collating a history of any previous publications, you could consider starting up your blog or guest posting on other sites. However, remember to focus on your niche as much as possible and accumulate as many different samples of your work as you can.

On the other hand, if you’re just starting as an SEO content writer and you don’t have a lot of work to add to your portfolio, try creating your samples to showcase your skills. Other great ways to get content writing experience include:

• Guest posting for free
• Networking with other writers in your niche
• Letting people know you’re available for hire
• Asking for a referral
• Pitching your ideas to potential clients
• Joining Facebook groups and LinkedIn
• Signing up to a copywriting service like Copify

Master the art of research

How to become a SEO content writer - Copify blog 5

When writing SEO content, you’ll need to master the art of incorporating keywords into your writing to optimize your client’s ranking on the search engines. Some clients will provide a list of keywords they would like you to include in your copy, but others will leave the task of developing a keyword list to you. If this is the case, you’ll need to be able to perform successful keyword research.

A good keyword research strategy will include creating a list of the most relevant topics based on what you know about the business and researching related search terms. You may also need to look into your client’s competitors and see how they are ranking for these keywords. Once you’ve completed these steps, you can then use a tool such as the Google AdWords Keyword Planner to cut down your list.

However, there are a couple of other important things to bear in mind, including not over-optimizing your content or keyword stuffing. Neil Patel says:

“If you want to write the best content that will rank well in Google, you have to target keyword phrases. Avoid stuffing keywords or over-optimisation. Ideally, put the keyword in your headline, but make sure that it reads smoothly for your readers.”

Don’t forget about social media

A large part of SEO writing is encouraging other people to share your work on Facebook, Twitter, and other social media platforms, which will increase the authority of your content and will boost its ranking in Google for your chosen keywords. Because of this, any aspiring content writer should ensure they’re familiar with the most popular social media sites. You’ll also need to be willing to adopt new methods and technologies as they arise, so be sure to stay up to date with any changes.

SEO Writing Tips to Make Your Content Go Further

1. Write for your audience first

This SEO writing tip is number one for a reason. It seems easy enough, yet so many companies make content for all the wrong reasons. Write content that appeals to the interests of your target market or answers their questions. Not all posts need to be about your product or service, but they all should be industry-related. Assert yourself and your company as an expert in your industry by writing SEO-friendly content that is interesting and informative, and do it better than your competition.

2. Keep it all under the same roof

Get the credit and traffic your website deserves by keeping your original content under your domain name. That means if you have a blog opt-out of hosting with WordPress or Blogger and host the blog in a subfolder on your domain (ie: www.example.com/blog ). Any time you have an opportunity to showcase other forms of original content like videos, infographics, or whitepapers, make sure to also embed them onto your website as well and share from there.

3. Make headlines that pack a punch

You have a very short amount of text to make a very big impression. So don’t underestimate the power of an effective headline on SEO! Write headlines that are clear, interesting and make use of rich keywords. In addition to a great headline, also make sure your meta descriptions are interesting and further elaborate on the topic of your article. Keep in mind that your title and meta description are what show up in the search results, so make them count!

4. Use keyword-rich phrases

Use relevant, keyword-rich phrases in your headlines as well as throughout your content to let both your readers and the search engines know what your post is about. But beware, too many keywords will not only turn off your readers but can result in search engine penalties for keyword stuffing. Use keywords thoughtfully and sparingly, sticking to a more natural feel. In addition to using keywords throughout the body of your post, take advantage of blog tags by tagging a few relevant keywords for each post; most general blogs have tagging capabilities already built-in.

5. Structure your posts

The contents of your post may be great but can be easily lost in an unorganized, inefficient format. Breaking your content up into smaller paragraphs with headlines makes for an easy read that will keep your readers engaged. For the search engines, back-end organization is key too. Using proper tag hierarchy when tagging headlines (H1 for titles, H2 for subtitles) is important to maintain a well-structured article.

6. Incorporate imagery

Make your posts pop with images! People are visual. Adding an image along with your blog post can make a big impression. Have a Pinterest account? In addition to promoting your blogs across your other social media channels, posts with images can also be pinned, adding another avenue for traffic to your website.

7. Propel content with social media

Social media is a powerful tool that can help increase the reach of your content and promote sharing. Post each new article on social media sites and in forums, using engaging descriptions and a call-to-action. Since the power of social media lies in sharing, it’s also important to have share buttons on each of your blog posts. If you want more control of how your links appear when they’re shared, implementing Twitter Cards for Twitter or Open Graph for Facebook (technical) can give your shared links a boost, and may help your click-through rates.

8. Implement Google Authorship

Google Authorship is a quick and easy way to tie content to a certain author, all you need is a Google+ account. As a result, your articles come up as rich snippets in the search results featuring the author’s photo along with the article title. Google Authorship is great for personal promotion, but can also increase the click-through rate to your articles.  If you’re an author, learn how to set up Authorship for your website.

9. Promote natural link building

Link building has come a long way since the days of link buying and link farms, but links are still an important ranking factor for SEO. Linking to your articles or website in your post ensures a link back to your website if your article is picked up by another site. If you get creative with other types of content like infographics and videos, adding an embed code on your site helps to promote content sharing and also adds a link back to the source. Creating great content helps increase the sharability and the likelihood that other websites will link to it, so aim for quality!

10. Monitor your activity

Stay on top of your SEO-friendly content by monitoring your efforts. Google Analytics is an easy and free way to track your page views and the average time spent on a page. Check things like your bounce rate and time on site to get an idea of how users interact with your website after landing on your content. If you see a high drop-off in addition to a low average time spent on the page, that’s an indication that your content wasn’t relevant to what they were looking for, or worse, wasn’t interesting. Also, take a look at the number of social interactions (shares, likes, etc ) to get an idea of the virality of your post. Just looking at these simple metrics can give you a good idea of which content pieces are well-received and liked so that you can replicate that type of content down the road.

Both SEO and content writing are important pieces to the puzzle, so it’s important to use quality techniques to ensure higher traffic and engagement on your website. If you have any questions about SEO, content, or how they work together, feel free to contact us for more SEO writing tips!

Submitted by Erica Machin, Titan Growth

Use Your Keyword in Your Content

Adding keywords to your content is a BIG part of SEO content writing.

The question is: How often should you use keywords in your SEO content?

There’s no perfect keyword density percentage. Google has gone on the record to say that they don’t pay attention to keyword density.

(So if you hire a content writer that claims to write content “with optimized keyword density”, run the other way).

In my experience, the location of your keyword is more important than how many times you use it.

Specifically, you want to make sure that your keyword appears in:

  • Your URL
  • Your title tag
  • The first 100 words of your page
  • In an H1 tag
  • In an H2 tag
Keywords in content

Let me walk you through each of these steps with a real-life example: this post was optimized around “conversion rate optimization”.

Conversion Rate Optimization Guide

As you can see, I include my keyword in that page’s URL.

Keywords in URL

I also added that keyword (once) in my page’s title tag.

Conversion Rate Optimization Keyword In Post Title

I only recommend using your keyword once in your title. Cramming keywords into your title tag looks like keyword stuffing to Google. Not good.

And I made sure to sprinkle my keyword in my blog post introduction:

Conversion Rate Optimization – Keyword in description

Your keyword doesn’t need to show up in the first paragraph to work. As long as you use your target keyword in your first 100-150 words, you’re good to go.

Because I use WordPress, my blog post title automatically gets wrapped in an H1 tag.

Conversion Rate Optimization H1

My title contains my keyword. This means my keyword is now in an H1. Check.

The only other thing to keep in mind about H1 tags is that you only want to use ONE per page. H1 tags are kind of like mini title tags. So if you use more than one on a page, it can confuse search engines.

Last up, you want to use your keyword in an H2 subheading, like this.

Conversion Rate Optimization – Keyword in H2

With that, your content is optimized for SEO.

(At least when it comes to keyword optimization).

But for your content to be 100% SEO optimized, you also need to make sure your content is optimized for clicks.

Optimize Your Title Tags for Clicks

According to this case study published on the Moz blog, organic click-through rate is a Google ranking signal.

And from my testing, I’ve found that a higher CTR usually results in higher rankings.

Higher CTR results in higher rankings

So besides adding your keyword in your title tag, you also want to optimize it for CTR.

You can do that by using a specific number in your title.

Number In Post Title

Writing intriguing, emotionally-packed titles.

Emotionally Packed Title

Or analyzing your title using CoSchedule’s very helpful headline analyzer tool.

CoSchedule Headline Analyzer tool

Write a Compelling Meta Description

Meta descriptions don’t directly impact Google rankings.

That said:

An eye-catching meta description CAN boost your organic click-through rate.

So I recommend writing a unique meta description for every page on your site. And make that meta description something that will make Google searchers want to click on your result.

For example, you can see that I sell my content in this meta description.

Best Free SEO Tools Post Meta Description

Use Internal Links

Internal links are a GREAT way to optimize your content for users and search engines.

Here’s why:

Internal links are helpful to users because they help them find related content on your site.

And they’re helpful for search engines because it helps them index your site’s pages… and understand your site’s structure and architecture.

Internal links are your architecture

This is why I recommend using at least 4-5 internal links for every post that you publish.

Link to External Pages and Resources

According to Moz, using outbound links can help improve your page’s Google rankings.

Sites linking to authoritative content may count more than those that do not

This makes sense if you think about it:

Google wants to send people to content that has EVERYTHING that searchers want. And that “everything” includes helpful resources on other websites. So by adding external links to authority sites, you’re making your content more SEO-friendly.

I tend to use lots and lots of external links in my content.

Backlinko – External links in content

I do this partly for the SEO boost. But it’s more to help my site visitors learn more about topics that I mention in my post.

Use Related Words and Phrases (LSI)

LSI keywords are terms that are closely tied to your content’s topic. And LSI keywords are GREAT for SEO.

LSI terms help your content’s SEO for two main reasons:

First, LSI keywords help Google fully understand the topic of your page.

It’s one thing to see your target keyword in your title tag and URL.

Google still scans key areas of your site

Today, Google also wants to see that you fully cover that topic in your content.

LSI Keywords help search engines understand a page's topic

Second, LSI terms can help you rank not just for your target keywords… but for related keywords too.

For example, this post from my blog is optimized around the keyword: “increase website traffic”.

Backlinko – Increase Website Traffic

And besides optimizing my content for that specific term, I also added a handful of LSI keywords like “drive traffic”.

Which has helped my page rank for terms like “drive traffic” and “how to drive traffic to your website”.

Drive Traffic SERP

You can find LSI keywords to use in your content with a free tool called LSIKeywords.com.

Just enter your main keyword into it.

LSIKeywords search for "increase website traffic"

And you’ll get a list of LSI terms that you can sprinkle into your post.

LSIKeywords results for "increase website traffic"

Use Multimedia In Your Content

Multimedia may not strictly fall under the category of “SEO writing”. But images, infographics, and videos are super important for SEO.

Plus, multimedia makes your content much more interesting and compelling.

So whenever it makes sense, I recommend using visuals and charts:

Visuals and charts in Backlinko posts

Embedded YouTube videos:

Embedded video examples

And screenshots:

Screenshots examples

Strategically Promote Your Content

The SEO writing process isn’t finished after you hit the “publish” button.

Because the truth is: without content promotion, your content probably won’t rank.

(Especially if your site is brand new or doesn’t have a lot of authority yet).

In other words, for your content to rank in Google, you need to strategically promote it.

Here are a few ways to spread the word about your latest post:

First, reach out to people that might be interested in your content… before you publish it.

So instead of: “Hey, I just published this post. Will you share it?”, you say: “Hey, I’m about to publish something that you’d be interested in. Mind if I send it your way when it’s done?”.

For example, I sent out a bunch of emails to promote one of my upcoming blog posts.

Skyscraper Technique post email

And because I wasn’t pushy or demanding, this little outreach campaign led to tons of shares.

Skyscraper Technique post shares

Second, promote every post using every channel and audience you have… no matter how small.

This includes:

  • Email subscribers
  • LinkedIn or Facebook groups you belong to
  • Social media followers

Again: if you don’t have a huge following on social media that’s OK. The idea here is to squeeze as much value out of the audience that you do have.

For example, whenever I publish a new post I work SUPER hard to spread the word.

I send out an announcement email to my newsletter subscribers.

Brian Dean – Email announcement

And I share the content on social media (specifically Twitter, Facebook, and LinkedIn) multiple times.

Backlinko – Sharing Content On Social Media

Even though I don’t have a huge following on each of those platforms, every little bit helps.

Last up, I recommend promoting your content to people that link to your competitors.

If your content is better or brings something new to the table, you have a good chance of getting a link from people that already linked to a piece of similar content.

In my opinion, the best tool for this step is Ahrefs.

Ahrefs homepage

However, Ahrefs starts at $99/month. In my opinion, it’s worth it. But it does depend on your budget.

If you’re on a tight budget, Open Link Profiler has a free backlink checker that’s halfway decent.

Open Link Profiler – Results

Conclusion

Amongst the word, “SEO content writing” has more than one meaning. There are many aspects to this particular subject, but in some cases, SEO content writers, SEO copywriters, and internet marketers are all the same person. However, if you want the best results with the highest rankings for your website you will need to employ professionals who specialize in SEO copywriting. Search engine optimization (SEO) writing is one of the concepts that seems to be harder for people looking to make a big impact on online business.

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