Ever since the advent of social media for business, organizations have been struggling to keep up with their social media presence. This was quite evident especially when many a time it seemed that the digital engagement for a brand was usually mismanaged. It is not an easy task to manage multiple social accounts at a time and that’s why digital marketers are now switching over from the manual process of contributing to a number of social media networks overusing special managing tools.
So, you’re looking for the best social media management tools? Maybe you’re a company owner who needs a social media marketing tool or two. Maybe you’re a novice and need to maximize your time on social media. Whatever the reason, you’ve landed on this page, and that’s good news for you!
What makes a great social media management tool?
How we evaluate and test apps
All of our best apps roundups are written by humans who’ve spent much of their careers using, testing and writing about software. We spend dozens of hours researching and testing apps, using each app as it’s intended to be used and evaluating it against the criteria we set for the category. We’re never paid for placement in our articles from any app or for links to any site—we value the trust readers put in us to offer authentic evaluations of the categories and apps we review. For more details on our process, read the full rundown of how we select apps to feature on the Zapier blog.
Social media management apps have one purpose: to make managing your business’s social media presence easy and efficient. Most small businesses don’t have the staff or the time to waste posting individual updates and checking in on each site a few times every day. With this in mind, we set out some pretty firm criteria on what we felt made a great social media management tool:
- Each app had to support multiple social networks: at the very least, Facebook, Twitter, and Instagram. Support for other networks or services was a bonus but not essential for inclusion.
- It’s easy to waste time on social media—whether you’re posting for yourself or your business. It shouldn’t be a hands-on job that takes time every day. This meant we required apps to enable you to schedule future posts and updates so you could batch your social media work into a couple of blocks each week. Also, it was ideal if apps offered access to your social media inboxes away from the distraction of the feed, so you could reply to customers without getting sucked in.
- Social media shouldn’t be a crapshoot. Different audiences will engage differently with different kinds of content. To make it easier for you to identify what content works for your audience, the best social media management tools will offer detailed analytics on how your posts do. (Unfortunately for marketers, not all social networks allow the same kind of analytics, which means you won’t necessarily get the same features for every social network you use.)
- Finally, all the apps had to be cost-effective for small and medium businesses. There are plenty of enterprise- or influencer-focused apps out there that charge a serious premium for features you’ll never use. Price wasn’t as much the issue as value for money.
It’s also worth noting that every app has a free trial or even a free plan. Don’t decide on one based just on our observations; try the two or three that sound like they might suit you best, and go from there.
Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok
G2 Ranking: 4.7 out of 5
eclincher might just be the best-kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.
They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors.
You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team takes the clients’ expectation of service seriously, and not just because they are 24/7.
You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automation, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.
Every feature or capability seems to have the goal of productivity in mind to the end-user.
An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).
Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.
The huge benefits you gain working with a well-rounded solution help you quantify your return, increase productivity, save precious time, and gain back insight into what is working and what isn’t.
This top-rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.
There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post-editing.
If Instagram scheduling is top of mind you’ll love the Insta Link in bio traffic driver, custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notifications.
eclincher has an intuitive scheduler toting auto-posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.
This social marketing tool has it all to keep campaigns innovative and organized catering to multiple social media account(s).
If they don’t have a feature or integration you need, your odds are good they probably will soon.
Remarkably, two of the most amazing benefits of working with eclincher are their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.
The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.
Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.
You won’t have to lose capabilities in visual marketing either.
In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?
They have recently updated their UI in July 2019 to be more user-friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo.
Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.
Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently, they offer a 14-day FREE trial with no credit card required.
(Chrome extension for browser extensions; app available for iOS and Android)
Platforms: Facebook, Facebook Messenger, Instagram, Twitter, LinkedIn, YouTube
G2 Ranking: 4.1 out of 5
Falcon.io. is a cloud-based social media marketing and customer experience management solution that features tools for social media listening, engagement, publishing content, measuring, and customer data management.
They pride themselves in being versatile for any type of marketer whether it’s for a solopreneur or a digital agency. Toting Auto-Queue posting and visual planning, their tool can be used for monthly planning across different social channels.
They have a Social Inbox feature in addition to social monitoring and listening. They do not have an Influencer Search feature, yet they are a fully encompassed tool that is likely to serve businesses of any size.
Falcon.io provides users with a content calendar that allows them to plan, create and schedule content in collaboration with marketing teams.
It also facilitates the creation of pages using the campaign builder that consists of pre-designed templates providing APIs that deliver metrics on social data, audience, and content, for integration with existing client CRM, CMS and analytics systems.
This social media management software offers support through online guides, tutorials and via email, and a ticket submission portal 24/5 on business days and custom hours on weekends.
Pricing starts at $129 a month and increases based on custom features.
Sprout Social – Rate: 4.3 out of 5 via G2
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.1 out of 5
Sprout Social has positioned its scalable platform to large organizations and teams known favorably for monitoring, scheduling posts, analytics, and team management with approval workflows. Those interested in employee advocacy will also enjoy this social media management tool.
This simple yet powerful platform is user-friendly and offers all of the basics that you’d expect in addition to any customized features upon requests. One such feature is the individual statistics for each post.
Sprout offers post approvals and administering permission settings, which cater to digital agencies in addition to medium-sized businesses.
There is a social inbox tool that is great for communicating and engaging with your audience, in addition to a social monitoring and keyword search feature. Unfortunately, it does not have the Auto Post with queues feature or an influencer search feature.
Pricing begins at $99 per month up to $249.
Platforms: Facebook, Instagram, Twitter, LinkedIn, YouTube, & Pinterest)
G2 Ranking: 4.1 out of 5
Hootsuite was first on the social media marketing scene and has been around since 2008. Hootsuite is the most blogged about social media platform out there and you will find they exist on most listicles.
They are well known for content curation, organization, scheduling, monitoring, and RSS integration and have a notable reputation. We feel a lot of teams large and small start with Hootsuite and then scale to other services that might meet their needs better.
But, what we can genuinely appreciate is the sheer size of Hootsuite, their marketing prowess, their educational Hootsuite Academy that helps you learn social media marketing and allows you to pay for certifications to arm you with the skills you need to be successful.
Hootsuite social media management tool allows for bulk scheduling, meaning you can upload several posts at once in addition to client management support. They do not have an Auto Post feature, social inbox, or influencer search.
However, it is highly well-known for being a fully integrated tool that has a great social listening feature. They also offer a 30day trial.
Pricing is from $29-$599.
Platforms: Facebook, Instagram, Twitter, LinkedIn, & YouTube
G2 Ranking: 4.5 out of 5
Agorapulse, similar to the above fully integrated social media management platforms, contains all of the main features of scheduling, visual calendar, social inbox, analytics, and team collaboration.
Similar to eclincher, Agorapulse also provides a competitor analysis and permits boosted Facebook posts to capture your audience. Unfortunately, they don’t have an influencer feature so you can’t stalk your favorite industry leaders.
Regardless, Agorapulse has a cult following of niche users that find this social media management software to meet their needs. Don’t count them out!
Pricing begins at $79 per month up to $399 per month.
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, & TikTok
G2 Ranking: 4.6 out of 5
Loomly is a social media management tool for branding and content creation.
Compared to other social suites, Loomly isn’t a fully integrated solution as of yet. Due to its core focus on content creation, they, unfortunately, lack features larger businesses find valuable such as listening and monitoring.
Loomly does have a visual calendar and content suggestion feature to assist social media managers in their curating strategy. While they do not currently have a social inbox, they do provide social monitoring and client management features.
There isn’t an influencer search option, but we still think Loomly is a solution that might make great sense for some solopreneurs and small businesses.
Pricing is from $34-$332.
Platforms: Facebook, Instagram, Twitter, Google My Business, LinkedIn, YouTube, & Pinterest
G2 Ranking: 4.3 out of 5
SocialPilot is a fully integrated social media management tool geared towards digital agencies or medium-sized businesses that manage multiple clients or multiple accounts.
If your team is mostly interested in creating workflows with permission settings, collaboration tools, and custom reporting for clientele, SocialPilot is worth a look. While SocialPilot does provide the basics, their tool also includes a full social inbox feature allowing them to engage with their audience in addition to auto posting.
They do not have an influencer search feature but they do provide a social monitoring and listening feature which is becoming an important hero feature required amongst most businesses as we shift focus to remote environments.
Pricing ranges from $30-$100 per month.
Platforms: Facebook, Instagram, Twitter, LinkedIn, Google My Business, & Pinterest
G2 Ranking: 4.4 out of 5
Sendible is a social media management tool best targeting digital agencies looking for an end-to-end solution that includes a CRM.
Sendible has a Smart Queue feature similar to e-clincher’s Auto Post, allowing social media managers to repurpose content. Utilize their Social Inbox and social listening tools to monitor keywords, competitors, and mentions of your brand.
While there isn’t an influencer search, Sendible does have a CRM system that enables users to interact with influencers and communicate in real-time.
Pricing ranges from $29-$299 per month.
Platforms: Facebook, Instagram, Instagram Stories, Twitter, LinkedIn, & Pinterest
G2 Ranking: 4.3 out of 5
Buffer is a well-rounded and easy-to-use social media tool that offers to publish social media posts with one queue, engagement, analytics, and team features.
Buffer is considered an intuitive, streamlined social media management platform trusted by brands, businesses, agencies, and individuals to help drive meaningful engagement and results on social media channels.
While you can’t upload hundreds of posts and recycle them, it does integrate from an RSS feed that enables you to publish posts from blogs. Buffer connects to a product called Reply, granting users to a Social Inbox.
Buffer does not feature an influencer search and has a limited client management support system, but it is a very easy-to-use tool simplifying the content planning process. It also allows for user permissions and creating a user workflow.
Pricing ranges $15-$399 per month.
Platforms: Instagram, Pinterest, Facebook (limited), Twitter (limited)
G2 Ranking: 4.7 out of 5
Later’s social media management software is best used for a visual content calendar and scheduler.
Later originally started as a social media posting tool focused on Instagram as the main social channel. It offered content planning to optimize the aesthetic of the Instagram feed but has evolved into a visual calendar incorporating most social media channels. Their offering focuses mostly on visual planning. It does not have a social inbox or an RSS integration but it does provide an analytics feature to optimize your content planning.
If you have seen a Facebook ad for Later, you might be surprised they do allow you to add your Facebook pages to expand your posting schedule. However, the platform is limited for these Facebook and Twitter. If you are focused on Facebook Marketing or on publishing social media posts to multiple social channels, you might want to seek another social media platform since Later is highly focused on Instagram and Pinterest currently.
If you do choose to invest in a social media keyword search tool, I hope that this has been a helpful and informative guide. Remember, it’s in your own best interest to do the research before spending your hard-earned money on any social media management software.