Skip to content

Social Media Analytic Tools

Social Media Analytic Tools is a whole new way to analyze your data from different social media. With this software, you can easily identify target markets, track your brand recognition, conduct brand monitoring and do many others.

Looker’s social media analytic tools allow businesses to gather and interpret the data of customer engagement in ways that a human simply can’t: finding patterns, insights, and indicators of growth in large data sets. Looker gives businesses flexible communication tools to aid customer interactions.

Social Pilot

Simple & cost-effective social media management tool for teams and agencies

Social Pilot

Prices: $10, $24, $40, $80 per month, and enterprise pricing (with a 14-day free trial)

Description: I like how Social Pilot fit many of the social media management tools (such as scheduling and analytics but not monitoring) into a simple dashboard and offer it at very affordable prices. With its client management feature, I believe it’s great for agencies that work with several clients.

Unique value: Social Pilot curates and suggests content from several industries (such as tech, education, and health and fitness), which is great if you want to find relevant content easily.

Another valuable feature is its white label reports, which are especially handy for agencies.

CoSchedule

#1 marketing calendar

CoSchedule

Prices: Starting at $0 – 20, $40, $60, $210, $300, $1,200 per month (with a 14-day free trial)

Description: CoSchedule is more than a social media management tool; it’s a powerful calendar to manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

Unique value: CoSchedule is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

Their ReQueue feature helps you automatically find optimal posting times and fill gaps in your social media schedule with your best posts.

MavSocial

Streamlined social media management

MavSocial

Prices: Free, $19, $78, $199, $499 per month (with 7-day free trial)

Description: MavSocial is a social media management tool with a focus on visual content. For the higher-priced plans, it seems that you can also manage your Facebook ads with MavSocial.

Unique value: On top of the common features (such as scheduling, monitoring, and reporting), MavSocial has a digital library where you can manage, use, and edit your multimedia for your social media posts and a search engine where you can browse through millions of stock photos.

If you wish, MavSocial can also help you repeat your social media posts for a specified duration.

 Google’s Campaign URL Builder

If you regularly collaborate with other brands on co-marketing projects or work with influencers on social media, you might want to consider setting up UTM tracking links with Google.

UTM is short for “Urchin Tracking Module” — to put it in easier terms, a UTM is the piece of unique code you’ll add on to the end of your URL.

By adding UTM parameters to your campaign URLs, you can find out where your traffic came from and the route it took to reach you, as well as information about exactly where on a screen your visitors clicked and which keywords were effective.

And the best way to do this is with Google’s Campaign URL Builder — there are 5 parameters you can add to your URLs — source, medium, campaign, term, and content – and each parameter must be paired with a value that you assign.

When your UTM link is created, you can share that custom URL with any of your marketing partners or influencers and easily keep track of how much traffic they generate for your site.

It’s a great way to see what percentage of traffic comes from each of your social platforms too, so you can tailor your content for each.

Google Analytics & Google’s Campaign URL Builder are both free to use!

Facebook & Instagram Creator Studio

Instagram is part of the Facebook family, so a lot of your settings and features, like ads, are managed via Facebook. That’s why Facebook launched Creator Studio — a central place to manage your Instagram and Facebook accounts.

Think of it as a mission control page for your Instagram and Facebook profiles.

With Creator Studio, you can also schedule posts, track engagement rates, monitor comments, place in-stream ads, and manage multiple pages in one place.

And Facebook is always making improvements to the dashboard. For example, Creator Studio was only available for Facebook Pages — but that’s all changed now.

With the new Instagram Creator Studio, creators get access to a ton of new Instagram tools and features, including the ability to schedule IGTV videos. So it’s worth checking it out!

 Friends+Me

Share to anywhere

Friends+Me

Prices: Free, $9, $29, $59, $259 per month (with a 15-day free trial)

Description: Friends+Me has a strong focus on Google+ but also allows you to schedule your content to the other major social platforms (except Instagram).

Unique value: Friends+Me supports scheduling for Google+ profiles, collections, communities, pages, and even GSuite Google+ and allows you to set up automations to re-post your Google+ posts onto your other social media accounts, which is great for marketers who focus on Google+.

Crowdfire

Social media management, simplified

Crowdfire

Price: Free

Description: Crowdfire has been adding new features over the years. Besides scheduling content, it also allows you to manage your Twitter account (follow and unfollow) and suggests articles for sharing.

Unique value: Crowdfire stands out from most social media management tools in that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.

SocialBee

Seamless social media posting for all your profiles

Prices: $19/ $39/ $79 per month (with a 14-day free trial)

Description: SocialBee is a social media management tool that promoses to bring you more leads with less effort. Its core functionalities allow its users to add, organize, and share content across several social channels from one place: Facebook (Pages, Profiles, Groups), Twitter (Profiles), LinkedIn (Profiles, Pages), Pinterest (Boards), Instagram (Profiles), and even on Google My Business. And it even integrates with Buffer.

Unique value: Oneof SocialBee’s most-loved features is the possibility to recycle evergreen content while keeping it fresh by using post variations. You can use SocialBee to posts consistently, while having an overall balanced mix of content in each category. More than that, the quality of support and is another valued asset of SocialBee.

Adobe Lightroom CC

Lightroom is another Adobe favorite of ours and one of the best ways to make your Instagram pics look seriously professional.

With Adobe Lightroom, there are countless ways to manipulate your photos, whether you’re editing from scratch or using presets on the desktop or mobile app.

Once you start editing with Lightroom, even just by using Lightroom presets (which are like “filters”), you’ll start to see your image quality drastically improve, and you’ll start to develop a style that is unique to you and your brand.

And while most people associate Lightroom presets with their Instagram aesthetic, don’t forget that you can carry that branding and style into your Pinterest feed, newsletters or even your website’s images!

The desktop version comes at a yearly fee, but the Lightroom CC mobile app is completely free to use (available on iOS and Android).

Want to get to know Lightroom a bit better? We have a complete guide to getting started and using Lightroom presets to level-up your aesthetic! Check it out here.

ShortStack

$99

Social media analytics tool - ShortStack

If hosting contests on social media platforms is your thing, then ShortStack is the best social media metrics tool for you. It lets you manage everything, starting with entry data to long-term campaign performance.

It allows visitors to fill in their details on the page and unlock special offers, including e-books, discount codes, or giveaways. It also has customizable features like landing page templates in various colors and eye-catching fonts, widgets for forms, polls, and galleries.

Pros

  1. It’s effortless to design, launch, and monitor, even for beginners.
  2. It has a drag and drop interface to customize colors, fonts, widgets, etc., to give your visitors an elevated experience.
  3. It gives you the ability to embed any analytics tag for tracking conversions or retargeting.

Shelley F

ShortStack is a very robust and easy-to-use tool. There is a bit of a learning curve on all the widgets, but once you figure them out, it makes developing your entry site a snap.

Cons

  1. ShortStack is a contest platform, so it might not be the best fit if you are looking to manage social media and get analytics.
  2. The tool offers comprehensive contest analytics but doesn’t consider entry-fee processing.
  3. ShortStack doesn’t necessarily increase your profile views or followers.

Wistia and Soapbox

Video content isn’t going anywhere in 2020, and while it’s all too easy to press record with Instagram, sometimes you need a more sophisticated set up for your video files.

Whether you’re hosting a webinar or recording a tutorial, Wistia helps you organize and keep all your video playlists in one place. Without any pesky ads interrupting the flow!

Plus, Wistia comes with a super recording and editing tool called Soapbox — it allows you to record both your screen and your webcam at the same time. Making a presentation a cinch to record, edit, and share with your followers!

 Post Planner

Smarter social media management

Post Planner

Prices: $3, $11, $24, $59, $129, $299 per month, and enterprise pricing

Description: Post Planner wants to help social media marketers with three key jobs: find high-quality content, plan the perfect publishing calendar, and post consistently. It curates and rates content suggestions and allows you to create a content-type-based schedule (more below).

Unique value: With its Find tool, Post Planner makes it super easy to find content that has proven to engage people.

Also, instead of just picking your time slots in your schedule (to form your sharing plan), you can select the content type for each time slot and Post Planner will fill the slots with your chosen content accordingly. (You can also schedule posts outside of this plan.)

Conclusion

Social Media Analytic Tools can be used to identify trends and metrics relevant to your websites, applications, and a variety of social platforms.

Leave a Reply

Your email address will not be published.