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Social Media Analytics 101

It’s nice to know how many people are engaged with your brand on social media. But it’s better to understand what they are doing, why they are doing it, and how you can increase the number of people who engage with you. To achieve this, you’ll have to use social media analytics. Social media analytics is a way of understanding how your various accounts on different platforms work together to achieve your business’ marketing goals. You can also use social media analytics tools to gain insights into everything from individual tweets and posts to specific campaigns, audiences, platforms, trends, and more.

Platform-specific analytics

  • Analytics are important for understanding your audience and how they interact with your content.
  • Your analytics will tell you what content to create, which channels to use, and where you should focus your efforts.
  • Analytics can help you make better decisions about the direction of your company by showing you where the most engagement occurs, which users provide the most value (or pain), what their interests are, etc.
  • If a particular type of content doesn’t drive engagement or generate leads, why keep producing it? If one channel is underperforming compared to others in terms of ROI (Return On Investment—i.e., number of leads converted divided by cost), then maybe it’s time for a change!

Instagram Analytics

Instagram Analytics is a great way to measure your post reach and engagement. You can also find out how many impressions, interactions and likes you are getting on individual posts.

Facebook Analytics

Facebook Analytics is a free tool that allows you to track your Facebook page’s performance. It provides insights into your reach, engagement and conversions. You can use these insights to improve the way you manage your business on Facebook.

To access Facebook Analytics, go to the Insights tab in the left-hand menu on your Page:

Twitter Analytics

Twitter Analytics is a tool that allows you to track your tweets and their performance, as well as analyze and report on the information you’re getting back. It’s easy to use and can give you valuable insights into how effective your strategy is.

Twitter Analytics Features

In order to understand what Twitter Analytics offers, it’s important to know what components are involved in the process. The three main parts are:

  • Data Sources – This consists of all data feeds from other platforms (such as Facebook) or programs like Hootsuite that allow users to manage multiple accounts at once. The data itself comes in various forms such as website visits, likes/retweets/followers etc., so each source has its own structure for collecting data points based on how they collect them individually (for example Facebook may count “likes” differently than Google+). You can tell which sources are being used by looking at the dashboard page under “Sources” section since each one will have its own icon next to it when selected along with whatever metrics they provide out-of-the-box such as total impressions or clickthrough rate percentage (“CTR”).

YouTube Analytics

YouTube Analytics is where you can see how your videos are performing on YouTube. You can see how many people watched your videos, how many people liked your videos, and how many people subscribed to your channel.

In addition to viewing these overall statistics for all of the videos in your channel, you can also filter by individual video if necessary. This functionality is useful if you want to see which particular videos are performing better than others or if there’s a problem with a particular video that needs fixing.

Snapchat Insights

To get the most out of Snapchat, you’ll want to keep an eye on your analytics.

  • To access Snapchat’s Insights, tap on your profile picture in the top left corner of your screen and select “Insights”.
  • From there, you can see how many people viewed each of your stories by swiping across each one of them (and if they didn’t finish watching it). You can also see which ad campaigns were most successful by viewing “Ads” in the same menu.
  • You can also view key metrics around content performance such as total views and average viewership duration for specific pieces of content (e.g., Stories vs Stickers vs Live).

Social Media analytics tools

Data is the lifeblood of social media. Without it, you’re only going to be able to make educated guesses about what’s working and what isn’t. You can’t create successful social media campaigns without understanding your audience, so you’ll need some kind of tool that makes it easy for you to collect and analyze data.

There are several tools available online that will let you track your metrics in order to see how well your efforts are paying off. Some of these tools are free while others cost money (and sometimes a lot). Below are some examples of popular tools that can help improve your social media analytics:

  • Hootsuite
  • Google Analytics
  • Facebook Insights

Understanding social media analytics will make it easier to improve your marketing on social platforms.

Understanding social media analytics will make it easier to improve your marketing on social platforms. Here’s why:

  • Social media analytics will help you understand what content is working and what content isn’t.
  • Social media analytics will help you understand which types of content are working and which types aren’t.
  • Social media analytics can also tell you when your audience is most active, so that you can plan around those times by posting relevant content at those times.

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You should list all tables, figures, appendix and references in the main text and then annotate them with a number. You should also indicate what section they are located in.

For example, if you have a table that is labeled as Table 1, then it would be:

Table 1 summarizes some of the findings from my study.

Social Media Analytics – An Introduction

Social media analytics is a process of collecting, analyzing, and reporting social media data. This information can then be used to measure the effectiveness of social media strategies.

Social Media Analytics is used to measure and analyze the effectiveness of Social Media Strategies and Campaigns

Social Media Analytics – Methods and Techniques

Social media analytics is a science that focuses on using data from social networks to understand people’s reactions and behaviors.

Social media analytics tools help you track, measure and analyze user behavior on your site.

  • Social Media Analytics Tools: This tool will help you to understand the audience engagement with your content by collecting data like clicks, shares, retweets etc., which shows how many users interacted with the content published by you earlier so that next time you can improve your content based on what worked best in terms of engagement rate.
  • Social Media Analytics Case Study: A case study provides an opportunity for brands or companies to showcase their achievements in terms of marketing strategy or product development etc., while also providing valuable insights into other aspects such as customer loyalty and retention tactics which are crucial for businesses looking forward towards long-term success through innovative strategies rather than short-term gains only

Big Data Analytics – An Introduction

Big Data Analytics is a process of analyzing data and information generated by machines, sensors and people. Big Data Analytics has emerged as a powerful tool to analyze the huge amounts of data available in the digital world. It helps decision makers to make better business decisions, improve performance and increase revenue. There are many tools available which can be used for Big Data Analytics like Hive, Hadoop, Spark etc.. In this article we will learn about the basics of Big Data Analytics like what is big data analytics? What are its challenges? How can it be used in social media?

Unstructured Data Analytics

Unstructured data analytics is the process of deriving sense and meaning from unstructured data.

Unstructured data includes all digital information that does not fit into a predefined structure such as documents, emails, social media posts, video and audio recordings.

As a whole it comprises 80% of all data in existence.

Text Analytics and Opinion Mining in Social Media Analysis

Text Analytics and Opinion Mining in Social Media Analysis

Text analytics is a field of computer science concerned with processing and making sense of text data. In other words, it’s the process of extracting structured meaning from unstructured text. Two primary subfields exist: natural language processing (NLP), which focuses on understanding the meaning of sentences, paragraphs, and documents; and information extraction (IE), which extracts facts from unstructured text by looking for patterns in formatting or grammar. Text analytics can also include sentiment analysis—measuring opinions expressed within a document or social media post—and word count analysis, which looks at how frequently words appear together in different combinations to identify topics that may be relevant to your business.

Social media analysis refers to the collection of data from social networks like Facebook, Twitter, Instagram and LinkedIn; news sites such as Reddit; chat platforms such as Slack or Skype; discussion boards like Yahoo Answers or Quora; online reviews sites like TripAdvisor & Yelp; blogs about specific topics (i.e., fashion) where people share their opinions with others interested in similar subjects–all these are examples of what we call “social media.” By analyzing this vast amount of user-generated content using machine learning techniques such as Natural Language Processing (NLP), Information Extraction (IE) algorithms can identify relevant information about users’ interests based on their posts across multiple channels: Facebook statuses mentioning brands vs conversations between two friends talking about buying jeans from Target vs emails sent between co-workers discussing business trips planned for next week…etcetera!

Sentiment Analysis

Sentiment analysis is a process of determining the attitude of a speaker or writer with respect to some topic. In other words, it can be used to determine the sentiment of a document, or to predict the sentiment of a document.

In this article, we’ll look at how you can do both: determine the sentiment of an existing document and predict what someone’s next tweet will be.

More in the PDF

The first step to understanding social media analytics is to identify what data you have available.

You can measure the following:

  • How many followers you have on each platform, including the total number of people who follow you across different platforms. These should include at least Facebook, Twitter, Instagram and LinkedIn. If you’re not seeing results from a particular social media channel (for example, a low engagement rate), then it may be time to move some of your efforts elsewhere or focus on growing your number of followers.


Social media analytics can be a hugely beneficial tool for businesses and brands looking to improve their marketing strategies. From understanding audience demographics and interests to crafting the most effective messaging, these tools will help you tailor your campaigns for specific channels and platforms in order to get the best results.

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