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Social Media Analytics Dashboard

Social Media Analytics Dashboard is a next generation social media statistics platform. We help entrepreneurs, marketers and small business owners track their Facebook, Twitter, Google+, LinkedIn and YouTube social media accounts in one place.

One of the questions that I get asked the most is how to better analyze and use social media data. There are a few things you can do, but perhaps one of the easiest is using a tool like our Social Media Analytics Dashboard. Read on to hear more details about it.

What are social media analytics?

First, before we jump into some of the awesome social media analytics tools available, I wanted to quickly talk a little about how we define social media analytics.

At Buffer, we see social media analytics as the gathering of data from social media platforms to help inform us and guide our marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals.

Social media analytics tools are usually used to complement social media management tools. The latter lets you plan and schedule your social media content while the former enables you to measure the performance and informs your strategy.

Why you need social media analytics tools

Social media analytics tools help you create performance reports to share with your team, stakeholders, and boss — to figure out what’s working and what’s not. They should also provide the data you need to assess your social media marketing strategy on both macro and micro levels.

They can help you answer questions like:

  • Is it worth it for my business to keep posting on Pinterest?
  • What were our top posts on LinkedIn this year?
  • Should we post more on Instagram next month?
  • Which network drove the most brand awareness for our product launch?
  • What kind of posts do my followers like to comment on?
  • And many more.

 Google Analytics

Key benefit: See how much traffic and leads flow to your website from your social media channels

Paid or free: Free tool

Skill level: all skill levels

Best for: all social media professionals should be familiar with Google Analytics, but especially those who work for a web-based business

You’ve probably heard of Google Analytics already. That’s because it’s one of the best free tools to use to learn about your website visitors. And if you’re a social marketer who likes to drive traffic to your website, then it’s an invaluable resource to have in your back pocket.

While it’s not a social media reporting tool per se, you can use it to set up reports that will help you:

  • See which social media platforms give you the most traffic
  • See what content drives the most leads and traffic on which social networks
  • Get to know your audience with demographic data
  • Calculate the ROI of your social media campaigns
Google Analytics dashboard showing sources of traffic for a blog post

With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google analytics.

 Google Analytics

Key benefit: See how much traffic and leads flow to your website from your social media channels

Paid or free: Free tool

Skill level: all skill levels

Best for: all social media professionals should be familiar with Google Analytics, but especially those who work for a web-based business

You’ve probably heard of Google Analytics already. That’s because it’s one of the best free tools to use to learn about your website visitors. And if you’re a social marketer who likes to drive traffic to your website, then it’s an invaluable resource to have in your back pocket.

While it’s not a social media reporting tool per se, you can use it to set up reports that will help you:

  • See which social media platforms give you the most traffic
  • See what content drives the most leads and traffic on which social networks
  • Get to know your audience with demographic data
  • Calculate the ROI of your social media campaigns
Google Analytics dashboard showing sources of traffic for a blog post

With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google analytics.

 Buffer Analyze

Buffer Analyze: Buffer’s Facebook and Instagram Analytics and Reporting Tool

Buffer Analyze is our social media analytics tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling overwhelmed.

3 cool features:

  • Instagram Stories analytics
  • Posting strategy recommendations
  • Create professional reports in as few as two clicks

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for 14 days
    • Overview and charts for key metrics
    • Posts and Stories analytics
    • Audience insights
    • Answers
    • Easy-to-use report builder

Pricing options: $35 and $50 per month

 Sprout Social

Sprout Social

Sprout Social is a comprehensive social media management and monitoring tool that provides a host of enterprise-level options. Its cross-channel social listening features you perform a contextual and qualitative analysis of topics, hashtags, and keywords. You can tell how your content is performing on various social networks from its visual and intuitive reports.

3 cool features:

  • Analyze paid campaign performance across networks
  • Get group report of your social media profiles
  • Analyze your team’s performance (task performance, response rates, etc.)

Social media channels:

  • Facebook
  • Twitter
  • Instagram
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel
    • Reports for internal team performance

Paid options: $99, $149, and $249 per month

 Zoho Social

Zoho Social

Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.

3 cool features:

  • Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
  • Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
  • Compare fans vs. other people reached for every post.

Social media channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

What analytics you get for free:

  • All features for 15 days
    • Stats for individual posts
    • Analytics for content type, best time to post, etc.

Pricing options: $10, $25, $200, and $300 per month (annual pricing)

 HubSpot

Price: Included in Professional version ($800/mo) or Enterprise version ($3,200/mo)

Why it’s great: All-in-one social media software

With HubSpot’s social media management tool, you get an all-inclusive package. Connect up to 300 accounts and schedule up to 10,000 posts a month. Plus, for super in-depth planners, you can schedule posts up to 3 years in advance.

Screen Shot 2020-10-26 at 6.13.30 PM

HubSpot’s social media management features include monitoring mentions and engagement, and provides full analytic reports. You’re able to schedule posts all in one place without leaving the system.

 Later

Price: $9, $19, $29, $49 per month, and enterprise pricing

Why it’s great: Instagram scheduling

While you can connect Facebook, Twitter, and Pinterest profiles, Later is best for Instagram scheduling. This is because of its image-based content calendar scheduling, so you can see a bird’s eye view of your brand in a monthly, visual format.

later scheduling example

Image Source

Later is also an Instagram partner, which means it integrates with Instagram’s API. This partnership means your account information will stay completely safe, which is important for Instagram Business accounts that have Shopping set up.

 MeetEdgar

Price: $49/month

Why it’s great: 100% automated scheduling

MeetEdgar is an app with a different approach to social media management, is. All users do is upload categorically-based content into their account and create time slots for when they want their account to post said content.

meetedgar category example

Image Source

Then, according to the time slots and categories, the app will schedule and upload content. If you want your Twitter account to post a meme at 11 AM on a Thursday, MeetEdgar would search through the “Meme” category of content you’ve already uploaded, schedule, and post it.

Managers might like this option, if they don’t have enough time to constantly schedule and upload content. They can plug in their entire content calendar at the start of the month and remove the heavy lifting for the next few weeks.

Post-enhancing dashboards such as these three can take care of your social strategy without losing any of quality.

Falcon.io

Falcon.io

This social media dashboard is designed to be an all-in-one solution. They have a built-in content creation tool that lets you make truly great visual content. Then, you can post the content on multiple platforms at the right time. However, Falcon goes further still: they feature social listening functionality, tools to manage your brand community and customer service, and even track results. Their site lists some really large companies as clients.

Socialbakers

socialbakers

If you want a social media platform that does just about everything, check this one out. They have all the basics, such as post-composition, scheduling, customer service, and analytics. However, Socialbakers goes farther than some of their competitors. For one thing, they have some AI-based tools that help you understand your audience and develop a strategy. For another, they have influencer marketing functionalities built right in. So, if your brand depends heavily on influencers, this one may be for you.

Conclusion

The Social Media Analytics Dashboard displays analytics from Facebook, Twitter, Google+, and Pinterest – all in one dashboard. It’s the easiest way to measure insights across multiple social media platforms.

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