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Social Media Analytics Free Online

Have you ever wondered what makes people engage with a post? You may have figured out the answer is reading humor, but do you really know which humorous content generates the most awareness and engagement on social media? Having all the right tools can help you figure this out without being a statistician. Social Media Analytics Free Online is one such tool that will help you get started in analyzing and tracking your posts.

The social media analytics free online is a comprehensive resource for those looking to get a quick introduction and overview of social media analytics. It introduces the basic concepts, describes the available services and offers some advice on how to get started with social media analytics right away.

WHAT IS SOCIAL MEDIA ANALYTICS?

At NetBase Quid, we define social media analytics as gathering not only social media data from social channels, but other web-wide data as well – from both structured and unstructured sources.  The online content that forms the big picture to guide business decisions. It takes many forms, but is always about gaining actionable social insights – the intel you need to guide your business strategy. Though exploring ‘what social media analytics is’ can get rather complex, at its core are three stages:

  1. Identify primary business goals.

Whether it’s growing traffic, increasing downloads, or building positive brand perception, setting clear business objectives gives your web and social analytics investigation purpose.

  1. Determine social key performance indicators (KPIs).

What metrics indicate success or failure? They will differ according to your goals, but may include:

  • Engagement– specifically, a comparison of owned, earned, and paid media
  • Sentiment– how audiences feel about your brand, your products, and your category
  • Conversion– how social strategies impact sales and revenue.

And any other KPIs that align with your business objectives.

  1. Measure & Analyze Social Data.

Once you know what matters and why, it’s time to analyze the actual data. By applying one of the analytics tools below, you can assess the state of your business and make informed adjustments as needed.

WHY IS SOCIAL MEDIA ANALYTICS IMPORTANT?

There are so many things brands can do with web and social analytics comparison tools, including:

  • Provide exceptional customer care to current and prospective customers and lower associated costs
  • Discover new customer segments that would’ve remained hidden otherwise
  • Identify unmet consumer needs ahead of competitors
  • Respond in real-time to a crisis, before it spins out of control
  • Track trends in your category and related to your brand specifically
  • Uncover new product and/or service ideas to pursue
  • Capture customer experience data to inform your next move and enhance acquisition
  • Boost campaign performance with create and engaging ideas
  • Identify competitor challenges and win their dissatisfied customers’ business
  • Monitor brand health and head off any trouble
  • See all brand mentions in context, including logos and photos that may not mention your name
  • Understand every bit of online data as it relates to a brand, including imagery, emojis, sarcasm and slang
  • Identify influencers and brand ambassadors to partner with and enhance brand awareness
  • Measure any campaign, idea, and/or influencer effectiveness to tweak efforts as needed
  • Capture structured and unstructured data in easy to read/navigate reporting dashboards
  • Communicate the ROI of social to key stakeholders
  • And so much more

But how well you execute all of this is entirely dependent on the social media analytics tool you’re using to power your efforts, and whether or not it is using best-in-class Next Generation AI to power its technology!

WHAT ARE THE BEST SOCIAL MEDIA ANALYTICS TOOLS?

Much like there’s an art to understanding which sort of tool is best suited for your brand at this point in time, the same considerations apply to selecting the right social media analytics company to partner with. The options there are as varied as the analytics tools themselves! There are four key areas you’ll want to explore to guide your decision: Customer care – how responsive are product specialists to customers? This can feel like a tough one to get an accurate read on, as it’s easy to assume that potential customers are given quicker attention than existing. Watching a few client testimonials, reading reviews and asking for current client referrals will give you a sense of things. If specialists are consistently receptive to concerns, that fact will shine through. And it will also be apparent if they’re not! Ease of use – During your product demo, ask to take the wheel and try it out yourself. Are the options intuitive, or fairly clear after a bit of explanation? What materials are available to help you overcome the learning curve? And how difficult is it to integrate with existing tools/data sourcesData transparency – Where is the data coming from? How granularly are you able to explore? Does what you’re seeing make sense and provide actionable insight? Being able to back-up a sound bite with sentiment analysis that makes sense is very important. Speed of algorithm/API adaptation – How quickly can each social media analytics company pivot to update their analytics tool to keep pace with API changes and such? Ask about the last Instagram API update and how that went for clients. And why. Product updates – How often does the social media analytics company update its offerings? Are they setting the pace for other social media analytics companies and pushing out new updates every couple weeks, or are they struggling to stay relevant? That matters – a lot.

 Google Analytics

Key benefit: See how much traffic and leads flow to your website from your social media channels

Paid or free: Free tool

Skill level: all skill levels

Best for: all social media professionals should be familiar with Google Analytics, but especially those who work for a web-based business

You’ve probably heard of Google Analytics already. That’s because it’s one of the best free tools to use to learn about your website visitors. And if you’re a social marketer who likes to drive traffic to your website, then it’s an invaluable resource to have in your back pocket.

While it’s not a social media reporting tool per se, you can use it to set up reports that will help you:

  • See which social media platforms give you the most traffic
  • See what content drives the most leads and traffic on which social networks
  • Get to know your audience with demographic data
  • Calculate the ROI of your social media campaigns
Google Analytics dashboard showing sources of traffic for a blog post

With these data points, you’ll be able to get the most out of your social media campaigns and effectively strategize for the future. No social media strategy is complete without Google analytics.

 UTM parameters

Key benefit: See how much web traffic and conversions your social media channels and campaigns generate (to be used with a web analytics platform like Google Analytics).

Paid or free: Free tool

Skill level: intermediate

Best for: all social media managers

Example of a UTM parameter for sharing a Hootsuite blog post

UTM parameters are not a standalone social media analytics tool, but they are essential in helping you set up Google Analytics (or another web analytics platform) to best measure social performance.

Put simply, UTM parameters are short pieces of code appended to the links you share on social media. They very precisely tell you how many people interact with your content and end up on your website.

In the screenshot above, the UTM parameter is everything that comes after the question mark.

UTM parameters aren’t essential if you’re only concerned about reporting on social media performance in terms of engagement, followers, etc. But if you want to take it to the next level, UTM parameters + Google Analytics will give you more precise data on which social media content and channels drive traffic and conversions.

Pro tip: You don’t need to know how to write code to include them on your social media posts. If you use a social media management platform like Hootsuite, you can automatically generate UTM parameters in seconds.

 Brandwatch

Key benefits: Track and analyze data from more than 95 million sources, including blogs, forums, and review sites, as well as social networks

Free or paid: Paid tool

Skill level: Beginner to intermediate

Best for: PR and communications teams, social media marketers who focus on engagement and brand monitoring

Brandwatch is a powerful tool with five easy-to-use social media analytics report templates:

  • Summary: A high-level view of social conversations about your brand, competitors, or keywords.
  • Trends: A report on the conversations and accounts influencing a specific topic or hashtag, including mentions per hour or minute.
  • Reputation: A checkup on sentiment trends you might need to monitor or address.
  • Influencers: A report to help you identify influencer marketing opportunities relevant to your brand and analyze their activity.
  • Competitor comparison: Benchmarking social media data for conversation volume, sentiment, and share of voice.

 Zoho Social

Zoho Social

Zoho is a unique and powerful software suite that has CRM, collaboration, and other SaaS options that take care of your entire operational workflow. Zoho Social is the part that enables you to understand your social media audience and how they engage with you. You can listen to multiple channels from a single dashboard and respond in real-time. You can also dig deeper into each post to measure their reach and engagement.

3 cool features:

  • Create intuitive reports from a huge list of pre-defined segments based on demographics of your fans, influencers, or people reached.
  • Get a breakdown of the content formats that your connections are engaging with and compare it to those that you publish.
  • Compare fans vs. other people reached for every post.

Social media channels:

  • Facebook
  • Twitter
  • LinkedIn
  • Instagram

What analytics you get for free:

  • All features for 15 days
    • Stats for individual posts
    • Analytics for content type, best time to post, etc.

Pricing options: $10, $25, $200, and $300 per month (annual pricing)

 Sendible

Sendible

Sendible is a social media management tool with considerable monitoring, listening, and reporting features. It gives you ready-to-use insights into post content and engagement, mentions, and audience profiles across digital channels. Sendible also lets you track what’s being said about your brand on various web and social platforms, and identifies mentions that might need your attention or response.

3 cool features:

  • Create presentation-quality reports with a drag-and-drop builder.
  • Measure response times and track team performance in responsiveness.
  • Get notified of reactions and engage with multiple social profiles across networks from a single dashboard.

Social media channels:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • YouTube

What analytics you get for free:

  • All features for 30 days
    • Report builder
    • Reports for each social media channel

Paid options: $29, $99, $199, and $299 per month

 Keyhole

Keyhole

Keyhole offers various trackers that help you monitor your events, campaigns, influencer activity, brand mentions, and industry-specific social conversations. It lets you track hashtags, keywords, and accounts, for which it provides a wealth of information such as reach, top posts, share of voice, and more for your brand or competitors’.

3 cool features:

  • Predict your campaign’s performance with machine learning and make changes accordingly.
  • Analyze people’s sentiments when they engage with your posts.
  • Manage influencers’ accounts and permissions, and track their performance from one place.

Social media channels:

  • Facebook
  • Instagram
  • Twitter

What analytics you get for free:

  • All features for seven days
    • Audience insights
    • Sentiment analysis
    • Compare brands
    • Trends identification

Paid options$49, $99, $199 per month, and custom pricing

Conclusion

Social media analytics may seem like a daunting task. You might not need all in-depth analytics for your business, but there are plenty of free tools out there that will help you along the way.

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