Skip to content

Social Media Analytics Report Example

Do you want to download social media analytics report examples? Do you want to use some templates for your business? If yes, then you are at right place. First of all, let me tell you what is a social media analytics report. A social media analytics report is a way to keep track of your social media marketing efforts. It shows how effective and how people engaged with yours posts and ads. The main purpose of this report is getting valuable insights and using it as a basis for making decisions regarding the future of marketing campaign. Social media industry has changed dramatically and there are a lot of big social networks, like Facebook or Twitter, that require constant monitoring. Every social media manager always struggles to write an analytics report that can be genuinely useful to their manager, or the company they represent. Whether you’re using Facebook, Twitter, LinkedIn, or another social platform, you always need to be creative and have something new in order to impress your boss. I’ve tried a lot of things while building my previous social media campaigns, including creating a social media analytics report as well as making website traffic reports. To help you out – this post contains some great examples of social media analytics report. A social media analytics report is a document that details the current status of social media marketing and promotional efforts. It is usually released quarterly, but can be issued monthly, depending on the needs of the business. The report format and content should always be customized to fit your particular industry.

How do you setup and use Social Media Analytics so you can be more effective in your marketing and communications planning? Our recent Google Analytics training took a look at social media metrics offered by the Facebook and Twitter platforms. While both offer rich information on how users are interacting with your brand on their respective platforms, there is also a lot of information available that Google Analytics can provide. This background article will detail what I have found to be some very valuable reports from Google Analytics that provide trending data, as well as historical performance information which can show you what content performed best, what populated links have gained the most links or have earned the most traffic, as well as which generated the most engagement for your business. There are many reasons to create social media analytics reports. Having a clear structure for your social media analytics report, and focusing on the right KPIs, can make you an indispensable team member. Social media analytics is an important part of social media marketing analysis. It gives us insights into our campaigns and helps us determine what is working more effectively. Our analytics reports are the best way to express how we’re increasing brand awareness, gaining new fans, and generating sales. Here are some of the analytical metrics that make up a social media analytics report:

Social Media Report Definition

Let’s start by defining what a social media report is and the difference between a social media analytics report and a regular monthly one. If you’re not sure what these terms mean, don’t worry—we’re here to help.

A social media report will give you insight into how your brand is doing on various platforms like Facebook, Instagram, Twitter and LinkedIn. It provides information about how many followers or fans you have on each network as well as which posts are performing best with these audiences. These reports also include insights into your competitor’s performance (if there are any).

An executive summary of our findings would look something like this: Based on data collected from [company name] social accounts during the past three months…

Social Media Analytics Report Structure

In this version, we will be using a Social Media Analytics Report structure.

  • Introduction: Explain the purpose of your report and how it should be read.
  • Audience: List all relevant stakeholders who need to see this report.
  • Key Findings: Summarize what you found in your analysis. What is the most important finding? Why is it important?
  • Recommendations: Outline what action steps are needed next based on your findings, as well as any additional questions that may arise from those recommendations, if applicable. Also include any recommendations for future reports or research projects within this section if applicable (e.g., identify which metrics could be collected in more detail with a different analysis tool).
  • Conclusion: Conclude with an overview of key takeaways from the report and summarize why they are important to both you and your audience(s).

Key Performance Indicators to Monitor

When you start looking at your data and comparing it to other social media accounts, you should start asking yourself questions. What are the most popular posts? Which posts got the most likes and comments? How many people saw those posts? You can also use these metrics to compare your results with other competitors or brands in your industry.

The following KPIs will help you understand how successful your social media strategy is:

  • Number of followers – this gives an indication of how big your audience is
  • Number of likes – this shows how engaged they are with what they see on their feed (and therefore whether they’ll continue reading)
  • Number of retweets – this shows that someone has been inspired enough by one of your messages that they want to share it with their followers as well

Social Analytics Reports You Can Create with is a social media analytics tool that allows you to create reports on your company’s social media accounts. You can use it to review your past performance, monitor the growth of followers and interactions, and see how well (or poorly) a recent campaign was received by the audience. The platform also includes tools for creating customized dashboards and interactive visualizations of data from multiple platforms in one place.

The report builder feature lets you set up custom reports based on any combination of metrics:

  • Top posting times per day
  • Most active users by post count or engagement rate
  • Most popular hashtags used in posts over time

Tips for Creating a Social Media Analytics Report

To create a social media analytics report, you’ll need to use a specific tool, such as Hootsuite or Sprout Social. You can also choose to create your own spreadsheet in Excel and keep track of your data manually.

Once you have a tool for tracking the data that’s most relevant to your business, it’s important to stick with a consistent structure for your reports so that they’re easy for customers and other stakeholders in the company to understand. If possible, try using templates as well—this will help make formatting easier!

If you want even more guidance on creating an effective report (and don’t mind spending some extra money), there are plenty of resources out there that offer templates specifically designed for creating reports. These can be especially helpful when it comes time to create cover pages and layouts in general because they come with pre-made options that are ready-made based on industry standards; all you have left is filling them out with relevant information about yourself/company/project at hand etcetera…

Having a clear structure for your social media analytics report, and focusing on the right KPIs, can make you an indispensable team member.

Here’s how you can use the following structure to make your own social media analytics report:

  • Include a brief introduction that explains why this report is important and what it will cover.
  • Follow up with a summary of the information in the report, including key metrics, insights and recommendations.
  • Use subheadings to break up different sections within your content. This will help readers keep track of what’s being discussed at any given time.
  • Use bullet points wherever they’re appropriate—for example, when making an argument or listing specific examples of something (e.g., “We’ve seen an increase in clicks due to changes we made on our website.”)
  • Incorporate charts and graphs where appropriate because they tend to add visual appeal to reports (and make data easy for people who aren’t familiar with numbers).


In today’s digital landscape, it’s critical that every business has a social media strategy in place to promote its brand and deepen customer relationships. While creating a strategy is important, you also need to be able to measure the effectiveness of your efforts. This is where social media analytics reports come into play. A good report enables you to track the performance of your campaigns over time and identify areas for improvement. It can also help you sell your ideas and showcase how valuable your work is for the company.

Leave a Reply

Your email address will not be published.