There are many reasons to have a social media analytics report. It helps your team know the strengths and weaknesses of the marketing efforts so they can keep doing what works while making changes to improve poorly performing areas. This information is also helpful for other departments, including customer service (so they know what content provides value) and product development (so they know if they need to change their offerings based on customer feedback). Twitter has reached more than 284 million unique monthly visitors in June 2014, according to the comScore data. This is more than Facebook according to eMarketer report (Facebook reached 199 million unique visitors). The power of social media analytics is significantly increasing during the last few years. The numbers and information from social media platforms are growing so fast that they cannot be used effectively in their native form. It is necessary to integrate them with other marketing tools. What are the most important social media analytics metrics right now in 2018? What are the new and emerging trends in social media metrics? This guide will discuss the best metrics shared by leading social media analytics experts as well as real-life examples of these metrics.
It is important for any business or individual to keep track of their social media analytics. You need to be aware of what type of content is being shared and the performance of the social media post you create. If you are curious about how to create a social media analytics report, this article will tell you more. Social media analytics report has become a vital requirement for today’s business domain. It would provide comprehensive insights about the performance of your brand and its relation with social media channels. A research based social media analytic report will include important statistical details in different categories like brand profiles, graphical views, top posts, audience engagement, etc. If you’re going to do social media, you need to measure your results. Without measurement, there’s no knowing if the time you are investing is working. Social media analytics reports can provide key insights that help you make more informed decisions around how you use social in your organization. Remember – Measurement Matters! You only need to look at social media marketing trends to see how businesses are jumping in on the action. Businesses are increasingly using social media to reach new target audiences and increase brand awareness.
Who Are We?
We are a B2B marketing agency that helps businesses grow by creating and implementing marketing strategies that connect with their customers. In other words, we help you get more website visitors and convert them into paying clients.
We offer a variety of services, including:
- Organic SEO: We optimize your website for search engine rankings so you can drive an increase in organic traffic from Google, Bing, Yahoo and others.
- PPC: We create keyword-targeted ads on search engines like Google Adwords that bring qualified leads to your site or landing page. This works especially well when used in conjunction with organic SEO (above).
- Social Media Marketing: We manage all aspects of social media marketing for your business including Facebook advertising campaigns, Instagram ads/posts/stories/videos etc., LinkedIn company pages & ads etc., Twitter @handle management and live video streaming such as Facebook Live or Periscope broadcasting too! – See more at: [link to webpage URL]
What Is Our Brand?
- What is our brand?
- What does it mean to be a part of this community?
- How can we use social media to show the world who we are, what we believe in, and what makes us great?
Who Are Our Customers?
The next step is to identify your customers. Who are they? What do they want? What do they need? Where do they hang out online, and what do they interact with there? You should start off by asking yourself these questions:
- Who are our customers?
- What does our target audience look like in terms of demographics, psychographics and behavior?
- Who are our competitors and how can we find out more about them (ex: competitor analysis)?
- How can we reach influencers in my industry or niche who can help spread word about my brand or product/service (ex: influencer marketing)?
Where and When Do They Consume Content?
Social media users are on the lookout for content that will help them solve a problem or make their lives easier, and that’s why it’s important you know how, when and where they consume information.
- What time of day do they consume content?
- What day of the week do they consume content?
- Where do they consume content (in person or online)?
- How do they consume content (in person or online)?
Which Social Media Networks Do We Use?
You’re going to want to know how much time you spend on social media. It can be hard to keep track of all your favorite platforms, so use this Social Media Analytics Report template to document how much time you spend on each social network. The report also gives an overview of the engagement rate for each platform, including likes, comments and shares.
This Social Media Analytics Report contains all the information you need to see where your audience is spending their time online – along with what posts are working best for them!
- Social Media Analytics Report: This Excel-based report shows which networks have the highest engagement rates (comments/likes/shares).
- Social Media Analytics Report: This Excel-based report shows which networks have the highest engagement rates (comments/likes/shares).
Which Kind of Content Do They Like?
- Images
- Videos
- Articles
- Live video
- Infographics
- Podcasts
- Blogs, list posts, tutorials and interviews (you can also use other types of content for your blog posts)
How Is Our Competition Performing?
When you’re looking at your competitors’ social media profiles, it’s important to consider the following questions:
- Are they engaging with their followers?
- How many followers do they have compared to us?
- What are their most popular posts?
- Which social media platforms do they use most often?
What Are the Biggest Opportunities for Growth?
Biggest Opportunities for Growth
In the first section of your report, you should list the biggest opportunities for growth. In this section, you will be able to indicate what type of content works best and why. You can also mention any other important tidbits that you feel are relevant to this topic. For example:
- We found that videos with a length between 10 and 15 minutes perform better than other types of content on our social media platforms. -We noticed an increase in engagement when we posted photos of food items on Instagram.-This is because we have found that our target audience loves food!
The take away is that you need to have a social media analytics report.
The take away from this exercise is that you need to have a social media analytics report. It will help you understand your customers, and it will help you understand your competition, as well as your brand and your social media networks.
Conclusion
At Deriv Digital, we use social media analytics reports to tell meaningful stories about our clients’ brands and the people who interact with them. The insights that social media analytics provide are invaluable for companies looking to grow their business online. These reports give us a clear picture of how well our strategies are performing and help us make data-driven decisions about the future of our clients’ businesses.
Now you are aware of the social media analytics report template. Hope it was useful for you. There are many people out there who find worksheets and templates very helpful in their lives and we hope that this particular document has been of use to your needs as well. Before going to the conclusion, we want you to know that if you got benefited from this post, it would be cherry on the cake for us. We believe that sharing is caring and that is why we have provided PDF files to download. While there is still a lot of social media data to be gathered and sorted, there are definitely ways that you can get your hands on some solid analysis & statistics to form a marketing strategy within social media. Try out these websites below or use them to get inspiration for developing your own reporting structure. You won’t regret it! Also, do share your experience with us and let us know how this article was helpful for you in dealing with the challenge of analyzing social media data.