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Social Media Analytics Reporting Tools

Social Media Analytics Reporting Tools that deliver data-driven insights in an easy to understand format. Our content marketing and digital advertising analytics tool helps businesses quickly develop a value based digital strategy, or capture quick actionable insights from deep level reports and analysis.

With this App, you can now manage your social media accounts in a single platform. You can analyze and report on the success or failure of your brand sharing campaign and create an online community across multiple channels. The social media analytics reporting tools provide you with the data to plan, execute and evaluate your activities and help you optimize your strategy to increase the impact on your company’s bottom line. The ultimate aim of the social media analytics reporting tools is to help you cross-promote your online content among various accounts by linking them together.

 Keyhole

Keyhole is a social media analytics tool that automatically collects social media data & creates reports for you. It excels at four key things:

  • Getting you inside the minds of your customers.
  • Simplifying your reporting — so you can easily share results with your team.
  • Showing you what attracts your consumers’ attention.
  • Saving you a huge amount of time — as you don’t have to crawl different social platforms looking for and reporting your social analytics.

These are critical features to look out for when making social media analytics software comparisons. 

As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. And as a bonus, it’s extremely user-friendly.”

The tool shows you when your users are most active, so you get to see your audience’s best engagement days and times. 

Keyhole Dashboard - Social Media Engagement

Using Keyhole, you can find, identify, track, and reach out to your influencers:

Keyhole Dashboard - Influencers

You can also conduct a detailed and in-depth sentiment analysis of social media posts over time:

Keyhole dashboard - sentiment analysis

With Keyhole, you get to see the number of impressions, reach, posts, and engagements that certain accounts or hashtags are getting. You are also able to identify key influencers who get the highest engagement rates and the number of followers in specific industries and reach out to them right from the tool.

And if you ever want to know the demographics of your hashtag users or account interactors or followers, Keyhole shows you those as well — including the percentage of positive and negative sentiments of your followers.

Also, Keyhole customers can publish and schedule unlimited posts each month from all the accounts included in their plan. Managing anywhere from 3 accounts to unlimited accounts depending on your needs.

Pricing: Custom pricing for businesses of all sizes.

 Agorapulse

AgoraPulse is one of the greatest social media analytics tools that helps you identify your best content and see what users need. And we all know that social media sucks time like a plague… But AgoraPulse is good medicine for it.

This tool is a huge timesaver for social media marketers. It helps you execute virtually all your social media tasks in one place.

agorapulse - sentiment analysis tools

Pro: You’ll be impressed by Agorapulse’s Twitter reporting functionality. The tool generates specific reports for your Tweets, mentions, retweets, and favorites as well as other engagement stats. This makes social listening pretty easy for you. 

You can also post or schedule content across all your profiles at once. Plus, the tool’s chrome plugin helps you do all this at once — saving you time.

Con: Agorapulse’s listening is only available for Facebook, Twitter, and Instagram. So, if you’re interested in tracking LinkedIn and Pinterest you’ll have to use another tool.

Pricing ranges from $99 – $199 per month.

Oktopost

Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform.

Do you have global social media teams? Manage social media teams in more than one country all from one platform.

Social media management, social employee advocacy, and social media promotions are some of Oktopost’s best features.

You can measure your social media marketing performance and optimize your efforts accordingly. 

Top Social Media Analytics Tools - Oktopost

Pro: One huge Oktopost plus is that you can integrate other applications such as Google Analytics to access even more detailed social media marketing insights. 

Also, did you know Oktopost has recently partnered up with Keyhole? Powered by Keyhole, Oktopost now offers advanced social listening capabilities as well as in-depth research and analytics required to remain competitive.

Con: Unfortunately, the platform does not have the ability to cross-post between networks. 

Price: Contact Oktopost for pricing.

 Google Analytics Screenshot from Google Analytics, one of the best social media analytics tools

One, seemingly unrelated social media analytics tool is Google Analytics.

Even though Google Analytics has been mainly designed to analyze the web performance of your website, it also offers plenty of insights about social media channels, for example:

  • Sources of social media traffic to your website: Discover what social media platforms bring the traffic
  • Goals completions for your social media posts: Assign goals and analyze their completion
  • Conversions from social media posts: Assign revenue to conversions in social media
  • Assisted social media conversions: See if any of your social media platform contributed to a conversion

Pros:

  • Google Analytics is free.
  • Good chances are your site already has it implemented.
  • Provides valuable insights about your audience.
  • One of the most popular analytics platform – lot’s of tutorials available online.

Cons:

  • Takes time and skills to properly set it up to track your social media strategy.
  • It’s not designed for managing social media, requires some advanced knowledge about the tool.

 BuzzSumo

Screenshot from Buzzsumo, one of the best social media analytics tools

Another, this time paid, social media analytics tool I personally really, really, really like is BuzzSumo.

What is BuzzSummo? It’s a content analytics tool – among many features such as brand monitoring, social listening or competitor research, it also provides social media analytics:

  • Content discovery: Find most shared content in social media networks. It’s a powerful feature for content writers!
  • Content analysis: Find social media data about particular topic of interest: content type, top shared domains, top social media platforms, etc.
  • Influencer marketing: Find top influencers in a niche or industry based on social media reach or engagement.

Pros:

  • Offers free trial
  • Presents up-to-date popular content. Allows to find trending topics to share on social media.
  • Easy to use.

Cons:

  • Bit pricey if you want the full version.
  • Not a social media management tool. You will need additional tools if you need that feature.

Brand24

Mention tab in Brand24 showing mentions of predefined keyword or hashtag

Correct, that’s us – one of the best social media monitoring tools. Says who? Says Buffer!

Brand24 is a social media analytics tool starting at $49 a month and offers a free, 2-week trial (no card required).

The tool does web and social media monitoring and analytics across multiple channels. You can monitor keywords related to your company, for example company name, website address, company hashtag, marketing campaign name or hashtag and discover how they perform in social media channels in terms of social media reach, engagement, volume of mentions, influential sources mentioning them, etc.

  • Social media analytics: Analyze the performance of your keywords on Facebook, Twitter, Instagram and YouTube, including volume of mentions, social media reach, sentiment analysis of your keywords.
  • Metrics of engagement: Track the engagement the social media posts, marketing campaigns and content generate
  • Metrics of influence: They’re great for influencer marketing as you can discover the influence of social media authors talking about your company or any topic
  • Trending hashtags: Find trending hashtags on Instagram for any keyword
  • Hashtag analytics: See how many times a hashtag was used on Twitter, Instagram and Facebook

Pros:

  • Allows tracking brand mentions across all social media platforms.
  • It’s possible to generate social media analytics report.
  • Ability to check positive and negative sentiments with your tracked keywords.

Cons:

  • Doesn’t provide social media management platform.

Brand24 is a tool that monitors online mentions about your company.

SocialPilot

SocialPilot rating

$50for 3 users

SocialPilot

SocialPilot has emerged as one of the most straightforward social media marketing and analytics tools to use. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and VK. SocialPilot makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers.

Users can plan, publish, promote, and create reports under social media banners through SocialPilot.. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns. When you add an account to SocialPilot, it pulls in analytics data eliminating the need for a manual setup. This is a big plus if you’re a busy social media marketer.

SocialPilot’s social media analytics and reporting features

From novices, intermediate experts to advanced users, SocialPilot fits a diverse range of users, making it a highly versatile tool for social media analytics and reporting besides scheduling and publishing. You can also analyze your Facebook, Twitter, LinkedIn, Pinterest, and Google My Businesses accounts with SocialPilot.

Conclusion

Your Social Media Analytics Reporting Tool provides you with detailed insights into how well your profile is performing across all social media platforms, including Facebook, LinkedIn, Twitter, Instagram and more. You’ll be able to track your engagement rate, determine which are your most successful posts, analyze your follower growth and understand how your social media profiles perform against the competition.

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