Social Media Analytics Tool Software

The Social Media Analytics software helps businesses measure the impact of social media activities. The tool integrates with Google Analytics to allow customers to view their social media data alongside other web analytics metrics in a unified dashboard. Using this basis, they can measure the number of conversions and leads generated by their social media campaigns.

we provide you the powerful and intelligent software tool that can help you analyze your Social Media Platforms.You get insights of how well your company is doing on social media platforms and it helps you to boost your Popularity, Revenue and sales.

 TweetReach (Twitter)

Do you want to know how far your tweets travel?

tweetreach

TweetReach helps you see the number of impressions reach and overall engagement your tweets get. It also shows you who your top influencers are, and allows you to monitor Twitter analytics in real-time — helping you take faster marketing decisions.

Pro: You can quickly build reports based on keywords or hashtags and export these reports as PDF or XLS files. 

Con: You cannot compare two Twitter campaigns against each other.

Price: $49 — $199 per month.

 Falcon.io (Facebook and Instagram)

Falcon.io allows you to create organic and paid Facebook posts on one platform. 

The tools will also help you understand how viral your content is on Facebook, the rate at which you spam your Facebook fans without realizing it, and then reach your content is getting you.

falcon.io

Pro: Falcon makes it really easy to manage multiple social media channels, allowing you to easily post, interact and create reports.

Con: You have to create your audience from scratch every time you set up your ads.

Price: Starting at $129.99 per month.

Minter.io (Instagram)

Minter.io helps you track your Instagram analytics so you get a deeper understanding of your audience.

You are also able to see when your audience is most engaged on Instagram so that you know when is the best time to post.

Top Social Media Analytics Tools - Minter.io

Even more, you can export your report as a PDF and share it with your team members and colleagues.

Pros: The platform offers deeper insights and analytics compared to what Instagram shows on their platform. 

Con: Exporting information can sometimes be slow and it shows a limited amount of data on competitors.

Price: $9 — $39 per month.

 Google Analytics

While it’s not solely a social media analytics tool, Google Analytics is one of the best ways to track social media campaigns and even help you measure social ROI.

You likely already have an account set up on your website to monitor and analyze your traffic right now. But did you know you can access and create reports specifically for social media tracking, too?

Google Analytics is a valuable tool for analyzing the behavior of social media traffic

For instance, you can see how much traffic comes to your website from each social network, or use UTM parameters to track specific social media campaigns.

 ShortStack

Typically, running a social media contest requires a surprising amount of legwork.

From the process of picking a winner to analyzing engagement from a giveaway campaign, ShortStack can pick up the slack.

For brands running frequent contests or giveaways, a dedicated contest analytics tool ensures that you aren’t just giving away freebies for no reason. ShortStack looks at everything from entry data to long-term campaign performance to do just that.

Shortstack makes it easy to assess the performance and reach of social media contests

By analyzing your contest’s performance with a social analytics tool like ShortStack, you’ll be able to see engagement metrics and identify which types of contests work best with your audience.

 Hootsuite Impact

Key benefits: Track how organic and paid social impact real business goals and get recommendations for how to improve

Free or paid: Paid tool

Skill level: intermediate to advanced

Best for: social media teams at enterprise organizations with lots of moving parts, paid social advertising teams

Hootsuite Impact provides an in-depth look at the performance of your organic and paid social posts. It then compares that performance to specific business goals, like sales and leads generated. Next, it recommends actions to improve your results.

Hootsuite Impact integrates with tools like Google Analytics, Adobe Analytics, and your ad accounts on many differt social platforms. This gives you a full picture of your post and campaign results, all in one place. With organic and paid analytics side-by-side, you don’t have to gather data from separate tools to create a social media analytics report.

Instead, you see exactly how much revenue all your social efforts generate, so you can prove your social ROI. Keep in mind that ROI is not only about sales generated. Hootsuite Impact uses a custom ROI formula developed specifically for your business. Seeing which of your efforts have paid off has never been easier.

You’ll also get a clear breakdown that shows you exactly how to replicate your successes and improve in the areas where you’re falling short.

Then there’s the competitive benchmarks. To get the best insights from social analytics, you need to understand how other businesses in your industry compare. Hootsuite Impact shows how your results stack up against your competitors, so you can spot opportunities to improve.

Channelview Insights

Key benefits: Analyze the YouTube performance of multiple channels

Free or paid: Paid tool (free for Hootsuite Enterprise users)

Skill level: all skill levels

Best for: YouTube marketers and creators, social media managers who run a YouTube channel alongside other social channels

The Channelview Insights App adds YouTube analytics to the Hootsuite dashboard.

With this integration, you can analyze your YouTube video and channel performance alongside all your other social media channels. You can also schedule automatic, regular reports.

Easily see the following metrics in one place:

  • Views, engagement, subscription activity
  • Video traffic sources
  • Audience insights for demographics, geography, acquisition and more
Channelview Insights showing YouTube analytics traffic sources piechart

SocialPilot

SocialPilot rating

$50for 3 users

SocialPilot

SocialPilot has emerged as one of the most straightforward social media marketing and analytics tools to use. This tool lets you post on multiple social media platforms such as TikTok, Facebook, Twitter, LinkedIn, Instagram, Google My Business, Pinterest, Tumblr, and VK. SocialPilot makes it quite simple to track metrics for social media campaigns for each of your profiles separately. You can track content engagement, audience growth, demographics, and influencers.

Users can plan, publish, promote, and create reports under social media banners through SocialPilot.. SocialPilot keeps your content, scheduling calendar, and social media analytics in one place so you can effectively consolidate your digital campaigns. When you add an account to SocialPilot, it pulls in analytics data eliminating the need for a manual setup. This is a big plus if you’re a busy social media marketer.

SocialPilot’s social media analytics and reporting features

From novices, intermediate experts to advanced users, SocialPilot fits a diverse range of users, making it a highly versatile tool for social media analytics and reporting besides scheduling and publishing. You can also analyze your Facebook, Twitter, LinkedIn, Pinterest, and Google My Businesses accounts with SocialPilot.

Viralwoot (Pinterest)

Is Pinterest a part of your brand’s social media strategy?

Viralwoot is one of the most complete tools for managing your Pinterest marketing. It provides post scheduling, social media promotion, content management, and even influencer management.

Also, Viralwoot’s analytics tool allows you to learn what works and what doesn’t – providing guidance on how to improve your metrics.

This social media analytics tool boasts an impressive client list including, Shopify, Alibaba, Buzzfeed, and The Huffington Post.

Pro: Viralwoot’s calendar view makes scheduling pins and re-pins for Pinterest a breeze. Also, the dashboard and analytics are very helpful in tracking and measuring campaign performance.

Con: The basic plan does not provide the analytics features and only allows you to track one domain.

Pricing starts at $10 – $49+ USD per month.

 Social Report

Social Report

Social Report provides an overview of your activity on multiple social networks as well as blogs. You can track new topics, measure ROI, and export the data into a handy report layout. Social Report makes it easy for you to monitor your social profiles as well as those of your competitors. It includes useful options to structure and manage your customer data.

3 cool features:

  • Enable notifications to receive in-depth reports daily or weekly.
  • List insights on different social profiles side by side to find correlations and contrasts in your overall marketing strategy.
  • Create and share white label reports with your clients.

Social networks analyzed:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Pinterest
  • LinkedIn

What analytics you get for free:

  • All features for 30 days
    • Analytics for social media, business reviews, and website performance
    • Competitor tracking
    • Unlimited PDF and Excel exports

Paid options: $49, $99, and $199 per month

 Mentionlytics

Key benefit: Track mentions, keywords, and sentiment across multiple languages on social channels and elsewhere on the web.

Free or paid: Paid tool

Skill level: Beginner to intermediate

Best for: PR and communications teams, brand monitoring teams, product marketers, researchers at small to medium-sized businesses.

Want to get a big picture view of what’s being said about your brand on the internet? Mentionlytics is a great entry into the world of social media monitoring — especially if you run a global business in more than one language.

Mentionlytics "Top Website Mentioners" chart

Other things you can do with Mentionlytics:

  • Sentiment analysis
  • Find top influencers that follow you
  • Filter results by keywords
  • Reply to mentions directly

Conclusion

Gain real-time insights on trends, competitor activity, market insights and more with Social Presence. This powerful social analytics software gives you accurate, current data to monitor your online presence and drive better results for your brand.

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