Social Media Competitive Analysis – Competitive Intelligence agencies and Social media specialists use this template to analyse various social media profiles like LinkedIn, Twitter, Facebook and YouTube. You can download immediately after purchase- get started today! Most of the Social Media competitive analysis is based on a number of elements like Audience Engagement, Quality of Content, Fan Size, Costs , Awareness and Reach. Social Media Competitive Analysis Template Excel A social media competitive analysis example is a great asset to any business owner or person trying to grow their online brand or presence. The analysis allows an opportunity to gauge the competition and get a better understanding of what is being done so you can either adopt their strategies or come up with new ones of your own.
Are you looking to compete in a competitive industry ? It seems today that everybody’s in the same business. Your competition is never further away than google search results. By using a social media competitive analysis template excel, it will help strategize your marketing campaign based on the winning competitor’s social media marketing strategy. A social media competitive analysis template excel will allow you to do a complete analysis of your competitors and identify how your company can use it as an advantage over others to successfully gain top ranking in Google searches. A social media competitive analysis is a simple way to benchmark your performance against your industry’s top competitors. The information you gather from this type of benchmarking can be used for a variety of purposes, including:
(1) Creating better content and social media marketing strategies
(2) Hiring better content creators and managers
(3) Understanding how well your business performs in certain areas
In the end, an effective analysis will help you build a stronger brand across all major social media platforms. If you’re ready to get started, download our sample template below! We also included instructions on how to use this template.
Name of Company:
Enter the name of your company here. This should be the exact name that appears on your website, and not an abbreviated version. If you don’t have a business name yet, leave this blank for now and come back to it later.
The next section is where you list out all of your social media accounts in a table format so that we can easily see how many different channels you are on. If there are any others, feel free to add them here.
In this section we want all of the basic information about your company laid out clearly: Your address and phone number are standard things that people will want to know right away (and probably won’t change too often). The best way to avoid having these types of fields be blank is to make sure they’re up-to-date before starting any project like this one! The email address is also very important because when someone wants more information about what’s happening at their favorite restaurant or doctor’s office they might find themself wanting access via email rather than calling directly over the phone every time there’s something new worth sharing with customers/patients alike.”
Social network name Instagram Twitter Pinterest LinkedIn YouTube Facebook Other Total Reach
- Social network name: Instagram
- Total Reach: 500 million users
- Top 3 competitors: Facebook, Twitter, and LinkedIn.
- Top 3 competitors’ total reach: Facebook – 2.2 billion users; Twitter – 328 million users; LinkedIn (business) – 300 million members.
- Top 3 competitors’ reach on the social network (per month): Facebook – 500+ BILLION impressions per month; Instagram – 1+ BILLION impressions per month; Twitter – 700+ MILLION impressions per year (in 2018).
- Top 3 competitors’ reach on the social network (per week): Facebook has over 100 BILLION views/clicks each year!
Top 3 Competitors
- List the top 3 competitors
- List the top 3 competitors’ social media platforms
- List the top 3 competitors’ social media reach
- List the top 3 competitors’ social media engagement
- List the top 3 competitors’ social media growth
Competitor 1 Competitor 2 Competitor 3 Competitor 4
- Competitor 1
- Facebook page: www.facebook.com/competitor1
- Twitter account: www.twitter.com/competitor1
- LinkedIn profile: www.linkedin.com/company/competitor1
Excel spreadsheets are extremely helpful for competitive analysis. This template will help you get organized
Whether you’re a social media marketing expert or just starting out, Excel spreadsheets can be extremely helpful in providing an organized framework for your work. The template below is free and pre-formatted, so all you have to do is customize it to fit your needs. This template has been specifically made for social media competitive analysis, but it’s also great for keeping track of any other types of data that requires organization and analysis.
Use this template to:
- Stay organized with a clear, custom calendar view
- Stay on top of deadlines with reminders that pop up when an event date approaches
- Use filters to analyze relevant information
Facebook is a must in any social media strategy.
When it comes to social media marketing and planning, one of the most important things to consider is the size of your target audience.
The largest social network by far is Facebook — with over 2 billion monthly users — so it’s no surprise that brands use this platform as their primary social media channel. In fact, Facebook boasts more than 80% of all brand pages on any given day. This makes sense when you consider that about half of all online adults in the U.S., at least according to Pew Research Center, use Facebook every day as well — making it a great way for businesses to reach their target audiences (and vice versa).
Facebook offers marketers a variety of tools for building community engagement around their brand or product offerings through active participation in groups, events and pages; but perhaps most importantly for establishing credibility among potential customers is its ability for businesses to create engaging content on their own timeline (which might not necessarily be tied into an ad campaign).
Twitter is an excellent tool for engaging with customers and building a relationship.
Twitter is an excellent tool for engaging with customers and building a relationship. It’s a great way to respond to customer service requests, as well as a good way to get real-time feedback on your product or service.
If you run into issues with your services, this is the best place to offer support. If a customer has a question about your business or product, answering them via Twitter can help build trust between you and the user.
It’s also important that you are engaging with both new and existing customers through Twitter. Reply back when someone mentions you in any tweet, regardless of whether they have purchased from you before or not!
Pinterest can make your content go viral quickly.
Pinterest can make your content go viral quickly. It’s a visual platform that focuses on images rather than text, which makes it ideal for promoting things like recipes, fashion and home decor. Pinterest users are more likely to buy something than other social media users, so even if they don’t follow you right away, they’ll still visit your site when they find what they’re looking for online.
Pinterest is also a great way to drive traffic to your website and blog as well as build an email list that you can use later on down the road with automated emails and sales funnels (more on those later).
LinkedIn can be useful for professionals, as well as businesses.
LinkedIn is the best platform for B2B marketing. It’s a great place to connect with other professionals and find new customers, as well as potential employees.
LinkedIn can be useful for marketers because of its high user engagement rate – users spend an average of 20+ minutes per session on the site! LinkedIn also has a high conversion rate compared to other sites (1% vs 1/10th of 1%).
There are several ways you can use LinkedIn as part of your marketing strategy:
YouTube is the second-largest search engine on the internet.
YouTube is the second-largest search engine on the internet, and it has over 1 billion users.
The average amount of video content uploaded to YouTube each minute is 400 hours. YouTube users watch more than 1 billion hours of video per day, which translates into one out of every five minutes spent online being spent watching a YouTube video.
YouTube has over a million active advertisers and more than one million active channels and brands creating videos on its platform. The platform also has over one million active influencers that produce content for brands and organizations on the platform as well.
Social media should be an important part of any business or brand’s marketing strategy
Social media should be an important part of any business or brand’s marketing strategy.
If you want to build your brand, social media can help you do it. It’s an excellent way to reach new customers, build a community around your brand, and establish trust with potential customers by showing them that they can trust you as they become familiar with your products or services.
Social media also allows you to track the ROI (return on investment) of each advertising campaign – how much revenue per ad dollar spent – so that you can determine which ads are most effective at generating sales leads for your business.
Once you’ve done your social media competitive analysis, you can use the data and insights to improve your marketing strategy. Use the knowledge of what works for others to improve upon it for yourself! You need to stand out from those who came before you. You can also use this template to track your progress so that you know what needs improving in order to move forward with success.