Nowadays, you cannot get away with not using social media to market your product, brand, or business. These social media platforms are a way for people to talk about their interests, hobbies, and even things that annoy them. Social media engagement builds relationships with the audience; it is an effective and inexpensive way to augment the brand.

Have you ever had an amazing idea for a blog post, and just couldn’t get the words out? Social media can be overwhelming. However, it doesn’t have to be. I’m going to share my go-to content creator tools and how they can help you with crafting your next social media content post.

1. Canva

11 Social Media Tools Every Content Creator Needs


Without Canva, no list of social media tools would be complete. Canva is one of the most widely used applications for making social media graphics, allowing users to easily generate high-quality photos utilizing layouts, themes, and design components.

The tool’s free version is very comprehensive, but those who want more can pay €11.99 per month (up to 5 workers) or upgrade to pro or enterprise pricing if it’s the best fit for their company. It is free for educational institutions and non-profit organizations.

How to Use Canva to Make Beautiful Graphics:

  • Canva has a huge library of templates that you can use as-is or adapt to fit your needs. For a variety of content formats across platforms, there is a section dedicated to social media graphics.
  • To make the image your own, choose your own unique elements.
  • Use any social networking outlet to share your new visual!

2. Crello

11 Social Media Tools Every Content Creator Needs


Similar to Canva, Crello is a graphic design platform that enables certified social media marketers with little or no design experience to generate great graphics.

The benefit Crello has over Canva is that it provides over 30,000 free design templates, 180 million pictures, 32,000 videos, and 15,000 graphics. Additionally, you may design as a team by inviting up to ten individuals, animate your designs, and select music from a library. As with Canva, a range of image formats are available, including social media-specific designs. Crello is free for personal use with limited functionality, while the pro subscription begins at $9.99 per month.

How to Use Crello to Create Graphics Easily:

  • Utilize Crello’s ‘Create’ option to search a free design template or templates that are compatible with your brand.
  • Simply click on a design template you like and use the Crello editor to alter it.
  • Save and/or post your completed product on your social networking networks.

3. Make a Meme

Sometimes, memes can express what words can’t. Memes have been designed to be humorous and to help your audience relate to certain situations.

It’s also true that sometimes, the memes you find on the Internet won’t express exactly what you want. That is why you need an app that helps you create your memes.

Make a Meme is a free app, where you can simply upload an image, add the top and bottom text and make the meme. Make a Meme is also very easy to use.

There is also an app available on the app store, so make sure you check that one out too.


4. Awesome Screenshot

Awesome Screenshot is a Chrome extension that you can add to your browser for free.

Awesome Screenshot is a great tool to use for taking screenshots, as well as recording videos. Once you’ve taken your screenshot, you can annotate it with different editing options, and then share it with your team members.

If you’re recording videos, you can record both screen and camera, and also connect with tools such as Trello or Slack. You can save your videos to your own computer or share them with your team members without the need of  too many clicks.



11 Social Media Tools Every Content Creator Needs

Share is a free tool (with optional commercial features) for searching for hashtags. Once you’ve located a hashtag, you may learn about its popularity and usage. The tool is simple to use: simply enter a hashtag in the search box and click “Search” to learn about its performance and related hashtags on Twitter and Instagram. Additionally, you’ll see the hashtag’s top influencers, as well as recent tweets including the hashtag and other demographics. Paid customers can subscribe to alerts for certain hashtags, as well as track influencers and usage patterns.

6. Prezi and Flipsnack

11 Social Media Tools Every Content Creator Needs


Prezi enables you to build stand-alone presentations, insert them into existing ones, and create amazing interactive visuals and charts. Since the COVID-19 epidemic struck, presenting and collaborating from home has become critical, and the platform has leveraged its technology to make it smooth and visually appealing!

Prezi integrates with Zoom, Microsoft Teams, and Webex, and has an ‘Inspiration’ component that showcases how other firms connect their audiences. Additionally, you can obtain reusable designs and templates, which eliminates the need to start from scratch. A monthly subscription for an individual begins at $3.

If you’re trying to elevate your PDFs or ebooks, go no further than Flipsnack (formerly SlideSnack). This application includes a flip book creator that enables you to create, share, and embed online flip book formats.

For mobile visitors, you may convert PDFs to HTML5 to build a fully responsive book and engage them with mobile-friendly content.

7. Grammarly

Grammarly is a comprehensive spellcheck and grammar checker. It enables users to write error-free copy on Gmail, Facebook, Twitter, LinkedIn, and virtually any other website.

Grammarly works by scanning your text for frequent and sophisticated grammatical errors, such as subject-verb agreement, article usage, and modifier placement. Additionally, it goes above and beyond standard checking by providing users with explanations and assisting them in improving their writing skills. Individual users can use the plugin for free, but premium and business plans are also available.

Related: 10 Ways Flutter is Setting the Trend in Mobile App Development

8. Typeform

11 Social Media Tools Every Content Creator Needs


Asking questions on social media is an excellent approach to increase engagement. However, sometimes asking a single question is insufficient to elicit the desired response from your audience. This is where Typeform enters the picture.

Typeform is an intuitive quiz, form, and survey creator that enables you to ask your audience questions in a variety of formats, including image-based, multiple choice, short answer, yes or no, and more.

Once you’ve created your quiz, you can distribute it across numerous social media platforms in the formats that work best for your audience. Monthly subscriptions include ten questions and ten responses, as well as Basic, Plus, and Business editions with additional features.

9. Anchor

Anchor is a widely used platform for producing, distributing, and selling podcasts. Everything is completely free! It interfaces with all major podcasting services and free audio social networking networks. Its simple distribution via Spotify – the great audio disruptor – enables you to monitor your podcast’s performance via analytics and engagement data. It’s how we distribute our own digital marketing podcast, Ahead of the Game, at the DMI.

Users may simply generate films and audio recordings that are ideal for sharing on social media using the Anchor app.

10. CapCut

11 Social Media Tools Every Content Creator Needs


There are numerous free graphics tools available that enable users to effortlessly produce stunning photographs for social media, but the majority of them are not available (or are not very intuitive) on a smartphone.

CapCut (formerly ViaMaker) is a free all-in-one editing tool for iOS and Android built by the makers of TikTok and ByteDance. Its popularity stems from its ease of use and large music library. As with TikTok, the app features complex filters, stickers, and typefaces, as well as a variety of magical effects.

CapCut just ranked first in the United States app store, indicating that it is doing something well. The best part is that CapCut is completely free to use, so enjoy modifying and sharing!

11. PowToon

11 Social Media Tools Every Content Creator Needs


On social media networks, video is the most popular medium. The issue is that many businesses outsource their video production to expensive external organizations. The final product may appear overly manufactured, miss the mark on the message, and significantly deplete the budget.

With a tool like PowToon, you no longer need to be a video wizard to produce compelling videos, particularly for presentation reasons. The platform enables you to select from a variety of pre-designed templates and adapt them to fit your business. Simply connect in and share your material throughout your social media networks. There are both free and paid versions available, ranging from $19 to $99 each month.

12. Animoto

Animoto is another fantastic video tool that enables non-experts to produce visually compelling multimedia content. Animoto enables you to easily convert existing video clips and photos into video slideshows. You can either use one of their pre-built storyboard templates or start from scratch, depending on your available time and ambition!

If you don’t mind having their branding on your videos, Animoto does offer a free version. Other plans are available for €28 or €69 per month, depending on your business’s requirements. Annual subscriptions give substantial savings.

How to Use Animoto to Create Quick Videos:

  • Utilize one of Animoto’s several storyboards to expedite the video creation process. Each has a distinct melody, a distinct style, and a distinct structure.
  • Replace the template’s default text, video clips, and images with your own.
  • Following the completion of your video, you may download it in a variety of formats and quality settings and share it straight on your social media sites. There are numerous ways to incorporate video into your social media marketing strategy; thus, do some research to choose the ideal approach for you.


Whatever type of social media content you’re creating, these twelve tools will be indispensable. It’s no secret that people are consuming more content than ever. The variety of online platforms and social media channels has given people limitless ways to read, watch and listen to different types of content in quantities that simply weren’t possible before. Additionally, you’ll learn how to conduct research, plan, and strategize along the route!

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