Social Media Digital Marketing Tools

Ask anyone and they’ll tell you that there is a ton of noise on the web. Marketing your businesses online can be a nightmare as it’s difficult to separate yourself from the constant flow of information. This is where Social Media Digital Marketing Tools makes its mark.

Whether you’re a seasoned professional or just starting out, Social Media Digital Marketing Tools makes the process of growing and managing social media profiles and campaigns easy. We call our tools “funnels,” and they’re designed to capture leads and direct them down your sales funnel.

Buzzsumo

Research is a crucial part of marketing. If you want to do well and leave your competitors in the dust, you need to understand what they’re doing and if what you’re doing is working or not.

Buzzsumo is a research tool which tells you how your content is doing and who’s spreading the word.

Sometimes when you sit down to create content, you’re on fire. Other times it’s like pulling teeth and you’re just grateful to have met a deadline. It’s impossible to guarantee success, but a tool like Buzzsumo can help you increase the odds.

One of the most powerful research tools on the market, the functionality includes:

  • Find content that’s most shared on social media channels – you can enter your own or someone else’s domain and see what’s been shared socially.
  • Find influencers related to particular topics.
  • Get alerts based on keywords, brand name, links, author name, or domain.
  • Track competitors and do an analysis based on their content.
  • Use it to research keywords and trending topics your audience is interested in. You can use it to find interesting new posts to share or to search for content ideas based on what’s performing well.
  • And, if you’ve got some cash to splash, Buzzsumo Pro is a powerhouse for competitor research.

 Missinglttr

Social media promotion is vital to success in the online world, but the act of scheduling posts may not be the reason you bounce of bed every morning. Even if you use a tool to help you speed up the process of blasting all your channels at once, you still need to manually input the text and images for each post. Rinse and repeat to re-promote the posts.

Missinglettr helps you automate the process of creating social content by scraping your blog post content and creating a year’s worth of social content for you: nine individual posts dripped out to your social channels over a year.

This means you can focus on writing long-form blog posts while someone else takes care of the creative side of social promotion and the scheduling of posts, so there’ll be one less thing on your to-do list.

With templates for content creation, scheduling, and facilitating client approvals, plus a custom URL shortener to export campaign assets so they can be used in other marketing initiatives, Missinglettr has some great features that’ll lighten your load. You even get a weekly report so you’re on top of your marketing performance.

Sprout Social

Hey, you can’t blame us for putting ourselves on the top of the list!

That’s because Sprout Social is the ultimate control center for any business looking to translate its social presence into actual results.

As a social media management platform, Sprout helps businesses organize their content calendar and assets in one place. This allows you to publish and schedule your content across multiple platforms, all timed to perfection based on when your followers are most active.

Sprout Social is among the best digital marketing tools for social media

Beyond social media management features, Sprout makes it easy to collaborate with colleagues and customers alike. Our Smart Inbox gives you a bird’s-eye view of all of your social messages so you can respond thoughtfully and in a timely manner.

Oh, and don’t forget about Sprout’s full suite of social analytics.

Optimizing your content’s performance doesn’t have to be a guessing game as Sprout identifies your top-performing posts and the success of your social campaigns. Coupled with robust social listening features, you can uncover trends, hashtags and opportunities to engage with new customers.

 Loomly

Loomly’s self-described “brand success platform” is a tool that’s ideal for smaller social teams looking to organize and collaborate on content.

Built-in calendars, deadlines and workflows make both scheduling and brainstorming content a breeze. As an added bonus, Loomly actually curates fresh content ideas for users based on trending topics and Twitter conversations.

The clean, no-frills interface is easy to navigate and friendly to users who might not be the most tech-savvy. The affordability of the platform is enticing for solo businesses and smaller agencies looking to wrangle their social presence.

Loomly digital marketing collaboration

 Inflact

Ingramer

Inflact is a tried-and-tested social media marketing tool, mainly for Instagram promotion. It is an all-in-one toolkit for influencers, brands, and digital marketers.

Using this tool, you can grow your followers, curate content, and analyze your competitors.

Key Features

  • Using the Instagram Direct Module, you can set auto-replies based on trigger words, categorize clients by labels, and manage bulk messaging.
  • Inflact’s scheduling module enables you to schedule feed posts, images, Carousels, and Stories.
  • Their hashtag generator contains over 12 million hashtags that are regularly updated.
  • Using their downloading feature, you can save all types of content from Instagram, Facebook, and Twitter videos for re-use.
  • Through their Instagram Search option, you can find influencers, competitors, and partners across different niches.
  • Profile Analyzer is a free service that lets you get insights about any public account on Instagram, and monitor their activity and top content.

Note: Want to try Inflact? Use the coupon code “SHANEBARKER” to get a 10% discount on all their paid tools.

ContentCal

ContentCal

ContentCal is a great team collaboration social media marketing tool that can help you and your team with content creation and publishing. Using it, you can create a visual content calendar and set up approval flows with ease.

Key Features

  • Visual content calendar
  • Integrations with 2000+ apps
  • Approval workflows
  • Team collaboration for the content
  • Category tags to manage content
  • Detailed analytics
  • Content hub to store and share content ideas

Pros

  • Low cost
  • Great for small and large teams
  • Dedicated customer support
  • Easy to use

Cons

  • Doesn’t support publishing on YouTube yet

Difficulty Level

Suitable for everyone

Pricing

  • Pro: $17/month
  • Company: $47/month
  • Premium: Custom pricing
  • Enterprise: Custom pricing

Their Pro and Company plan offers a 14-day free trial. You can check out its features for free.

Case Study

Jeremy Ryan from Metamorphosis Agency says that ContentCal is a great tool for those who want to manage multiple social media accounts.

Pro Tip: Leverage the planning features to customize your setup and save time while using ContentCal.

 Liinks

Liinks helps creators design and build pages in minutes and it offers more customization options than other link-in-bio tools. It helps ensure that no two pages are the same. It’s great for brands, creatives, and personalities who want full control over the look and feel of their page.

Key Features

  • Unlimited basic links
  • Profile picture and bio at the top of your page
  • Social icons for quick reference
  • Add images to your links and choose between 6 awesome different layouts, including Grids and Carousels
  • Customize the colors, fonts, background, and more to match your brand.
  • Add Media embeds (Youtube, Spotify, etc.)
  • Connect to Instagram to automatically update your Liinks page with links from your post captions
  • Collect emails in Mailchimp with a Mailing List block
  • Animate your links to draw attention or schedule them to show and hide at a specific time

Pros

  • Easy to use
  • Lots of customization options
  • Great for individuals and teams
  • Low cost

Cons

  • Doesn’t support custom domains yet

Difficulty Level

  • Suitable for everyone

Pricing

  • Basic: Free
  • Premium: $3.99 per month
  • Team: $14.99 per month

Premium and Team plans offer a 14-day free trial.

Case Study

Ally Love (775k followers on Instagram) uses Liinks in her bio link.

Pro Tip: Upgrade to Liinks’ Team plan to easily manage multiple pages under one account.

Conclusion

Ask anyone and they’ll tell you that there is a ton of noise on the web. Marketing your businesses online can be a nightmare as it’s difficult to separate yourself from the constant flow of information. This is where Social Media Digital Marketing Tools makes its mark.

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