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Social Media Management Apps

Have you ever seen a social media management app and thought it looked useful? If you have, there’s a way you can access all the top management apps at once. If you want to streamline your social media in one place, you need to take a peek.

Social media management is one of the most challenging areas of digital marketing. There are so many social media networks out there, it’s hard for any business to keep up with it all. This is where a social media management app comes into play. A social media management app allows you to automate various tasks related to your social media accounts and posts. Essentially, it takes the workload off your hands and allows you more time to focus on other areas of your business.

 Buffer

The platform for successful social media management

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishingengagementanalyticssimple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

 Hootsuite

Manage all your social media in one place

Hootsuite

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

Sprout Social

Real people. Real brands. Real connection.

Sprout Social

Prices: $99, $149, and $249 per user per month (with a 30-day free trial)

Description: Similar to Hootsuite, Sprout Social combines several social media tools into one platform — from social media scheduling to monitoring, to reporting.

Sprout Social is one of the few social media management tools that provides customer relationship management (CRM) features. Having a complete profile of your customers help you serve them better and build stronger relationships with them.

Unique value: The most common praise I’ve heard about Sprout Social is its amazing reports. Many social media managers found the reports so great and beautiful that they would download and send them to their managers or clients without editing them.

Agora Pulse

Social media management simplified

Prices: Free, $79 per month, $159 per month, plus enterprise options

Description: Like the social media management platforms mentioned above, Agora Pulse is also an all-in-one social media platform with scheduling, responding, and reporting features.

Unique value: Unlike the rest, Agora Pulse has several unique features such as competitor analysis and Facebook contest apps at a very affordable price point.

Desygner (Web, iOS, Android)

A screenshot of Desygner, our pick for the best free social media design tool for making your own designs

At the opposite end of the spectrum, Desygner has some of the most advanced features of any of the apps we tested—while still being simple to use. If you don’t want to go the template route (although it does have thousands of great templates to work from), additional features like a free-drawing pen tool and the ability to import from PDF, PSD, and SVG files give you a lot more creative freedom.

One of Desygner’s best features is that you can upload and save your brand assets for use in every design, even on the free plan. When you log in, click Assets in the top bar. You can then create a color palette (I like lots of pink), upload images, create custom text snippets, and more. 

Then, when you’re working on your design, you can access them at any time. For example, if you select Image > My Assets from the sidebar, all the images you’ve uploaded are available to drop into the design. It’s the same for logos, text, and other elements. Similarly, when you select the color of anything, you have the option to choose from your brand color palette. 

If you create a lot of different designs every week, having everything ready to go in Desygner can really save you a lot of time. It means you can grab a template, and within seconds, have all the colors and graphics ready for your needs. Then, it’s just a matter of posting it.

Desygner Price: Free; from $9.95/month for more templates and assets, as well as features like saving your own designs as templates.

Snappa (Web)

A screenshot of Snappa, our pick for the best free social media design tool for creating occasional images

Of all the apps on this list, Snappa is the only one whose free plan has access to the exact same templates, graphics, images, and other design resources as the paid plan. The catch is that, instead of having to carefully check what template you’re using, you can only download three designs a month. 

If you only occasionally need to create images for your social media channels—or just want to create a one-off banner for your Twitter account or Facebook page—it’s really nice to not constantly be running into upgrade notifications or selecting themes only to be told they’re only available on the Pro plan. As good as Canva and Desygner are, the free plans do make you very aware that there’s a paid plan they’d love you to be on. Snappa is a lot less pushy—but no less useful.

The other mild difference with Snappa is that its templates—while excellent—aren’t as thoroughly themed as some of the other options, nor is there an easy way to search through them. You need to look at the defaults as a base you can customize and build from, rather than something ready-built where you’re simply adding a photo and changing the words.

If you want to make a birthday post, for example, you should look at the templates and pick one that has a layout you like. Then, open it and add your own picture with the Bkgrnd tool in the sidebar—either by uploading one or finding one of the included royalty-free stock images that works for you. You can customize it further by clicking on Effects and adding a color overlay, blur, or other adjustment—most of which serve to make any text on top of the image more legible. 

Of course, you then need to add balloons. Because every birthday post has balloons. To do that, click the Graphics tool and then Icons. Use the search to find a balloon you like, and click to add it. To make sure everything lines up nicely, you can click the Toggle Grid option in the top toolbar and use it to position things perfectly. 

When you’re happy with how things look, click Download to save your image or Share to push it directly to your social media accounts—so long as you haven’t maxed out your free posts. If you have, you’ll need to upgrade or save it to keep the file until the monthly limit resets.

Snappa Price: Free for 3 downloads or shares per month; from $15/month for Snappa Pro with unlimited downloads, shares, and integration with Buffer and your social media accounts.

PicMonkey

Sometimes an otherwise perfect photo needs a bit of touching up. PicMonkey is great for fixing selfies, allowing users to remove wrinkles and reduce shine. Given that images on Instagram that feature a face get 38% more likes, PicMonkey can help you get the picture perfect photo every time.

PicMonkey allows you to make subtle changes to touch up your Instagram photos

PicMonkey isn’t just for pictures of people, though. For example, the “Adjustments” feature is awesome for creating epic, landscape-style photos.

Sendible

The #1 social media management tool for agencies

Sendible

Prices: $29, $99, $199, $299 per month, and enterprise pricing (with a 30-day free trial)

Description: Sendible is a social media management tool built specifically for agencies with several clients. On top of most features that social media management tools provide, Sendible allows you to customize your dashboard according to your branding to attract new clients.

Unique value: Sendible has some impressive integrations such as the Canva graphics editor, royalty-free image search, and YouTube search. It also provides some automation for those who want to save time on repetitive tasks.

 eClincher

Best in class social media management tool

eClincher

Prices: $49, $99, $199 per month, and enterprise pricing (with a 14-day free trial)

Description: Like most social media management tools, eClincher allows you to schedule and publish posts, respond to social messages, and analyze your social media performance.

Unique value: What makes eClincher different from other tools is that it enables you to auto-post with smart queues and RSS feeds, has a media library for your images, and lets you search for social media influencers.

Conclusion

As you know, social media is incredibly important for your small business to thrive. It’s a great way to talk to customers and increase brand awareness. In fact, it’s important that you use social media management apps. There is no denying that using social media management apps can be a bit confusing at times. But when you have the right app in place, managing multiple social media platforms will be a breeze

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