Social Media Management Platforms for Agencies

Brad Bullas Social Media Management Platforms for Agencies   provides the entire Salesforce suite of social media management tools, including Analytics, Ads & Commerce, Communities, Data.com, Lightning Communities, Marketing Cloud, Site.com and more. The company’s technology powers some of the largest social media and content marketing agencies in the world and allows agencies’ customers to easily track and measure the status and performance of their online marketing and advertising investments.

Whether you are looking for a simple posting tool, or need to scale with social media engagement, monitoring and reporting ProClarity offers the right solution. With everything from RFPs to visibility reports, integrating Social Media Management Platforms with your existing systems is seamless. ProClarity’s easy-to-use software is the simplest way to engage in conversation, build awareness for your brand and become an invaluable resource for your customers._

Falcon

Falcon is a social media listening, publishing, advertising, measurement, and customer data management platform. Falcon has a global footprint, with offices in New York, Berlin, Budapest, Sofia, Melbourne, and Chennai, and employees and customers spread across the globe.

It offers two plans: Essentials has a Content Calendar & Campaign Planner, advanced analytics dashboards, community management, and In-app support. The full suite adds in unlimited channels, reporting & teams, content calendar & campaign planner, social media advertising, advanced analytics dashboards, competitor benchmarking, collaboration & approval flows, and custom onboarding & support 24/7.

Pricing: Falcon offers a free trial of its Essentials package, and you can ask for a demo of the Full Suite. The Essentials package costs $129 per month for single users and small teams. Pricing for the Full Suite is available by quote.

Sendible

Sendible is a social media management tool designed specifically for agencies. You can create a unified inbox for all of your clients so you can manage those social media accounts easily from a single location. Sendible has powerful features for social media monitoring, publishing, and analytics, and it also provides product recommendations by analyzing your clients’ social media profiles and suggesting the content that works for that audience.

Pricing: Sendible offers a free trial. Pricing starts at $24/month.

Sendible

Sendible is a social media management tool designed specifically for agencies. You can create a unified inbox for all of your clients so you can manage those social media accounts easily from a single location. Sendible has powerful features for social media monitoring, publishing, and analytics, and it also provides product recommendations by analyzing your clients’ social media profiles and suggesting the content that works for that audience.

Pricing: Sendible offers a free trial. Pricing starts at $24/month.

Buffer

The platform for successful social media management

Prices: Forever free plan, $5, $10, add $10 per month per social channel connected (with a 14-day free trial).

Description: Buffer is an intuitive, streamlined social media management platform trusted by small businesses and individuals to help drive meaningful engagement and results on social media.

We have a suite of products for publishingengagementanalyticssimple landing pages, and team collaboration. Our products are carefully considered and highly refined in order to help social media marketers and teams work more efficiently and effectively.

Unique value: What we’ve heard from our customers is that they love how clean and intuitive our tools are, how friendly and timely our customer support is, and how helpful our content is.

 AgoraPulse

This social marketing software is a social community and moderation tool that helps businesses manage all their social media accounts from a single dashboard. AgoraPulse is user-friendly, flexible and has top-notch customer support.

It is a top choice of social media tools for digital marketing agencies.

The tool ensures the user doesn’t miss a tweet, comment or even a message.

 facebook social media software - posts management

AgoraPulse is well-equipped with tools that help gather critical data such as statistics and reporting necessary to devise quality social media campaigns.

Agorapulse Reddit Discussion - content and posts management
Agorapulse reddit discussion

Agency features

a. Engagement

AgoraPulse patches content from everywhere in one place so that it is easy for the user to reply, review, assign or tag.

The tool also syncs with Facebook’s Marketing API and Graph API so the comments are in real-time.

b. Multi-platform publishing platform

AgoraPulse allows the user to publish on multiple social accounts from one place on timelines set by him. Top-performing social content can be queued repeatedly so that the social accounts never lack good content.

The AgoraPulse dashboard allows the user to take a glance at all his published, scheduled, queued and yet-to-be approved posts.

list of social media marketing tools

c. Social media monitoring

From the moment Agorapulse is connected with social networks, it is possible to monitor all kinds of activities such as comments, tweets, messages, hashtags, etc.

This information can be further used to improve social strategies and start a conversation with the customers.

tools for social media management - content management tools

d. Analytics and reporting

A noteworthy aspect of this social marketing software is that it highlights the ROI with instant report generation on the audience, social engagement, and brand awareness.

This social media tool for agencies also gives a report on trending hashtags and content tags. AgoraPulse also gives a bird’s eye view on competitor analysis and performance.

tools for social media management - posts

Agency features

a. Client involvement

Used by global brands such as CGR Communications, Digital Republik, Ogilvy, TBWA and Geeky Brands, AgoraPulse allows even the clients to be a part of the social media strategy.

They can be invited to approve the draft posts and give feedback. They can be assigned questions to answer so that the tasks are completed on time.

tools for social media management - manage content and posts

b. Restricted access for teams

It is not necessary for everyone on the team to have the same access to social media accounts. Some members would have greater flexibility than others. AgoraPulse understands that and therefore has this feature specifically for agencies.

 facebook social media software

Pricing

There are four kinds of payment options offered by AgoraPulse:

  • Medium ($79/month)-10 social profiles,
  • Large($159/month)- 25 social profiles
  • X-large ($239/month)- 40 social profiles
  • Enterprise ($399/month)-60 social profiles.

All the subscriptions are on an annual basis and the user can cancel anytime. AgoraPulse also has a 100% no-questions-asked refund monthly subscriptions. Here’s a screenshot of its payment plans:

10 social profiles - no free trial or free plan- 2 users for medium plan

Check out the complete pricing details here. AgoraPulse works best for small and fast-growing agencies and it is equipped with many features favorable to an agency.

Free tools

As a tool, AgoraPulse is inventive. The social media tool for agencies offers three free tools to further improve social media marketing results of the agencies.

a. Facebook page barometer

This tool specifically supports Facebook and gives a relevant and clear sense of a page’s reach and engagement level in comparison with competitor accounts.

agency tools for social media

b. Twitter report card

Just like Facebook, this tool for social media management enables the user to compare tweets of one brand to its competitors. It also provides inputs on areas where further improvement is required. Twitter is also one of the important social platforms and one needs to take it in account too.

Social Media Management Tools - hardest part to stay consistent

c. Facebook page contests

Ran a contest but are facing difficulty in selecting a winner? This social marketing software helps manage contests like never before.

The user can pick three templates – quiz, photo contest or sweepstakes.

Social Media Management Tools

Integrations

This tool for social media management AgoraPulse integrates with a number of business applications and systems: Facebook, Twitter, Instagram, Google Apps, Flamory, LinkedIn and Google+.

Update: AgoraPulse is fully GDPR and CCPA ready and has made some essential changes to abide by the new GDPR and CCPA guidelines.

They have updated and created a new privacy policy and revised their data protection addendum. All their products have undergone modification as per the requirement of GDPR and CCPA.

Conclusion

Social media management platforms are continuing to begin to offer specific features for agencies. These make it easier for agencies to perform multiple tasks across numerous social media accounts, without being bogged down by the complexity of signing into each individual platform.

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