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Social Media Management Software Comparison

Ever find yourself wondering, “Which social media management software is right for me?” This comparison should help you make an informed decision. The following products are the newest social media management software products on the market. Feeling overwhelmed? Have a question? We’d be glad to answer any questions or guide you in the right direction. Feel free to email us at any time.

Social media management software helps businesses take a proactive approach to social media marketing. These programs assist users in managing brand accounts, interacting through posting and responding to user comments, and tracking valuable metrics. Businesses generally look for social media management software that’s easy to use, has a low learning curve, and works across multiple platforms. In fact, nine out of ten businesses surveyed said scalability is the most important factor in evaluating social media marketing software.

Hootsuite

Manage all your social media in one place

Hootsuite

Prices: Free plan, $29, $129, $599 per month, and enterprise pricing (with a 30-day free trial)

Description: Hootsuite, probably the biggest social media management tool, is used by over 15 million people and more than 800 of the Fortune 1000 companies.

There’s a good reason for their success: it’s an all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and more.

Unique value: Being such a comprehensive platform, there are several things that people love about Hootsuite: being able to monitor multiple accounts and keywords, connect with over 35 social networks, and bulk-schedule social media posts.

 eclincher

Platforms: Facebook, Facebook Messenger, Instagram, Instagram Stories, Twitter, Google My Business, LinkedIn, YouTube, Pinterest, TikTok

G2 Ranking: 4.7 out of 5

eclincher social media management tools ecommerce tools

eclincher might just be the best kept secret in social media due to their grassroots ‘word of mouth’ content marketing efforts in the past. ec, as brand advocates tote, has been reviewed as “the swiss-army knife of social media”.

why eclincher?

They are pushing out extremely more value to marketing agencies and larger business teams, than their competitors. 

You might expect that customer service is a standard in general. But, in the SaaS world eclincher’s support team really takes the clients’ expectation of service seriously, and not just because they are 24/7. 

You’ll capture some serious social media ROI using eclincher’s social media management tool. Centered around marketing automations, eclincher helps social media managers save time using a single dashboard with this digital marketing platform, automate mundane marketing tasks with bulk scheduling options, rss feeds, queues, etc.

Every feature or capability seems to have the goal of productivity in mind to the end user.  

An all-in-one social media management tool and consistently expanding platform, eclincher is packed with all the value every social media team needs (and wants too).

Scalable from the professional solopreneur, SMBs (Small & Medium-Sized businesses), Enterprise, to Agencies with large teams who need that extra workflow and internal/external team collaboration.

The huge benefits you gain working with a well-rounded solution helps you quantify your return, increase productivity, save precious time, and gain back insight for what is working and what isn’t.

It stands to note their customer support is consistently and notably awarded best in class from sites like G2CrowdCapterraGetApp, and the like.

This top rated powerful social media management tool, or should we say a platform, has everything you need to execute your social media marketing strategy.

There are loads of value in the features and capabilities offered, such as a comprehensive content publisher, savvy drag and drop visual calendar, campaign tracking, competitor analysis, and omnichannel tailored social media post editing. 

If Instagram scheduling is top of mind you’ll love the custom Instagram grid planning, and being able to schedule Instagram stories and carousels with push notification.

eclincher has an intuitive scheduler toting auto posting with smart queues, a very smart inbox or social CRM so you never miss a review, message, or engagement, integration of RSS feeds, suggested content plus curation, keywords and hashtags monitoring, social media analytics reporting including Google Analytics, URL shorteners, campaign tracking and more.

This social marketing tool really has it all to keep campaigns innovative and organized catering to multiple social media account(s). 

Did we mention they already partner with a wide range of companies like Canvawave.videoZendeskBitlyFeedlyUnsplash and add more integrations constantly? Slack and TikTok for Business are coming in the 1st quarter of 2021.

If they don’t have a feature or integration you need, your odds are good they probably will soon. 

Remarkably, two of the most amazing benefits of working with eclincher is their agile team atmosphere and their ability to be nimble with the ongoing addition to features benefiting new and current clients without costs pushed onto users.

The real value of eclincher evolves when you need to scale. If you have many brands to manage or a lot of franchise locations, that cost adds up in thousands.

Comparing against some of the social media marketing giants like Hubspot, Sprout Social, or Sprinklr eclincher is the best choice for scaling large accounts with multiple locations or brands.

You won’t have to lose capabilities with regard to visual marketing either.

In other words, if the feature doesn’t exist, suggest it with their live 24/7 live chat offering and if it is scalable and beneficial for companies like you, they will implement that suggestion. How cool is that?

They have recently updated their UI in July 2019 to be more user friendly and users are raving! There are a lot of features to choose from, so make sure to get a live FREE personal demo. 

Pricing starts from $59 per month up to $219 for more advanced plans. Pricing supports up to 40 social media profiles, but some clients have hundreds of profiles and require a more custom social media plan.

Customized add-ons such as Reputation are also available for larger teams so be sure to check out their paid plans. LIVE demos are available with their team and currently they offer a 14-day FREE trial with no credit card required.

(Chrome extension for browser extensions; app available for iOS and Android)

If you are a current client you may also benefit from their referral program.

Sprout Social (best for small businesses owners)

Sprout Social comes across as a very professional social media management platform. There are loads of robust features. It may take time to learn but the results are worth it.

It all takes place in a unified social inbox. There’s an emphasis on letting you monitor social media engagement in real-time. Sprout Social has tools for planning and scheduling content at optimal times. The analytics and reporting tools of Sprout Social are very in-depth. For this it uses Google Analytics. You also get good trend forecasting and other business insights for planning more marketing campaigns. 

Sprout Social is best for:

  • SMEs
  • Enterprise
  • Agencies
  • Marketing campaigns
  • Social media analytics
  • Scheduling content

Zoho


Zoho stands out as an all-in-one tool consumers can use to run the social aspects of their business in one place while managing their email, projects, accounting, and webinars.Pros

  • Zoho offers a CRM product that lets you manage your email, projects, accounting, and more under one umbrella
  • You can integrate their social media management platform, which works with all major social media networks
  • Social media planning for individuals starts at $10 per month
  • A free edition with limited features is available with an option to upgrade

Cons

  • Plans for agencies start at $230 per month, which is on the expensive side
  • Plans for individuals and businesses only include one to three team members, with more users requiring an additional monthly spend

Zoho made our ranking as the best all-in-one tool based on the CRM product they offer in addition to social media management software. You can utilize Zoho to store and manage your email, create and oversee products, and take care of accounting all in one place. Zoho also offers comprehensive social media management software you can buy separately or integrate for full all-in-one management.

When it comes to their social media management software, Zoho offers three plans for businesses:

  • Standard: $10 per month
  • Professional: $30 per month
  • Premium: $40 per month

Each plan lets you publish and schedule posts across multiple platforms, access summary reports and analytics, and access a Bitly integration & URL shortener. The Standard and Professional plans are limited to one brand and one team member, but both plans let you add additional team members or social channels for an additional cost. 

A free plan with limited functionality is also available. With the free plan, you get access for one team member and brand and the ability to publish multiple posts in one place. Zoho also offers social media software for agencies that manage at least 10 different brands under their business umbrella.

Conclusion

Social media is often the first place that customers look when they want to research a product or brand before purchase. So it’s no surprise that more businesses are investing in social media management software so they can keep on top of what’s being said about them.

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